Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Oct. 19 - Sun, Oct. 21

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Paranormal Activity 4$29,003,866--3,412--$8,501$29,003,8861Paramount
2Argo$16,445,475-15%3,24715$5,065$43,011,9642Warner Bros.
3Taken 2$13,260,870-39%3,489-217$3,801$105,832,3393Fox
4Hotel Transylvania$13,001,434-25%3,3849$3,842$118,522,3894Sony / Columbia
5Alex Cross$11,396,768--2,539--$4,489$11,396,7681Lionsgate / Summit
6Sinister$8,815,475-51%2,54215$3,468$31,735,6432Lionsgate / Summit
7Here Comes the Boom$8,407,201-29%3,0140$2,789$23,131,5292Sony / Columbia
8Pitch Perfect$6,756,430-27%2,660-127$2,540$45,516,7784Universal
9Frankenweenie$4,329,358-39%2,362-643$1,833$28,238,7793Disney
10Looper$4,202,687-32%2,223-382$1,891$57,842,8194Sony / TriStar
11Seven Psychopaths$3,273,480-22%1,4800$2,212$9,161,4722CBS Films

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Perks of Being A Wallflower$2,153,2470%74519$2,890$9,123,8725Lionsgate / Summit
2End of Watch$826,809-51%751-800$1,101$37,895,5715Open Road
3Trouble with the Curve$729,354-53%925-887$788$34,084,5725Warner Bros.
4Atlas Shrugged: Part 2$614,349-65%945-67$650$2,860,4202Atlas Distribution
5The Master$520,677-36%412-270$1,264$14,738,2136Weinstein Company
6House at the End of the Street$468,298-64%746-1120$628$30,782,8625Relativity Media
7Brave$421,577-10%2771$1,522$235,044,70918Disney
8The Dark Knight Rises$359,509-30%345-120$1,042$446,764,06714Warner Bros.
9Student of the Year$326,508--106--$3,080$326,5081Eros International
10Arbitrage$287,141-16%169-25$1,699$7,061,2676Roadside Attractions
11Searching For Sugar Man$197,1883%137-20$1,439$1,968,29013Sony Pictures Classics
12Ice Age: Continental Drift$192,308-16%222-15$866$160,072,50615Fox
13The Bourne Legacy$167,0354%232-13$720$112,808,70011Universal
14Finding Nemo 3D$154,709-60%183-297$845$40,391,8546Disney
15Dredd 3D$106,799-1%1605$667$13,325,9685Lionsgate
16ParaNorman$104,572-5%168-8$622$54,664,35210Focus
17The Odd Life of Timothy Green$103,801-27%194-85$535$50,621,33710Disney
18Diary of a Wimpy Kid: Dog Days$102,417-16%149-27$687$48,574,36312Fox
19Resident Evil: Retribution$101,275-58%158-191$641$41,954,2986Sony / Screen Gems
20Lawless$86,09644%184-103$468$37,264,1038Weinstein Company
21Ted (2012)$69,745-27%109-36$640$218,628,68017Universal
22Hope Springs (2012)$62,049-29%131-84$474$63,536,01111Sony / Columbia
23The Possession$58,301-64%133-236$438$48,833,6308Lionsgate
24Premium Rush$52,259-43%119-44$439$20,275,4469Sony / Columbia
25Won't Back Down$44,889-68%168-345$267$5,228,7704Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1English Vinglish$180,603-59%880$2,052$1,670,7733Eros International
2The Thieves$152,79112%176$8,988$360,7622Well Go USA
3Samsara$143,61136%7022$2,052$2,001,2839Oscilloscope
4The Sessions$113,467--4--$28,367$113,4671Fox Searchlight
5The Paperboy$111,53116%7425$1,507$394,0853Millennium Entertainment
6To the Arctic 3D$89,0572%520$1,713$9,272,18427Warner Bros. / IMAX
7Tai Chi Zero$85,094--31--$2,745$85,0941Variance / Well Go USA
8Diana Vreeland: The Eye Has To Travel$73,29831%2710$2,715$547,6865IDP/Samuel Goldwyn
9Middle of Nowhere (2012)$50,554-26%2115$2,407$123,2962AFFRM
10The Intouchables$45,359-17%601$756$12,822,91222Weinstein Company
11The Expendables 2$45,091-32%92-54$490$84,573,29310Lionsgate
12Smashed$44,64266%2016$2,232$83,2922Sony Pictures Classics
13Hating Breitbart$40,673--4--$10,168$40,6731Rocky Mountain Pictures
14Hubble 3D$37,74512%15-1$2,516$34,776,645136Warner Bros. / IMAX
15Sleepwalk With Me$36,438-25%45-13$810$2,200,2629IFC Films
16The Campaign$34,336-22%74-27$464$86,437,56611Warner Bros.
17Born to Be Wild 3D$31,5659%300$1,052$21,089,64981Warner Bros. / IMAX
18The Waiting Room$29,173--4--$7,293$50,0564International Film Circuit
19Simon and the Oaks$23,205133%76$3,315$37,4772The Film Arcade
20Somewhere Between$22,479140%64$3,747$93,1279Long Shot Factory
21The Other Dream Team$21,260-24%131$1,635$101,0054The Film Arcade
22The Flat$19,916--2--$9,958$19,9161IFC Films
23Moonrise Kingdom$19,324-46%29-27$666$45,489,12522Focus
24Holy Motors$18,866--2--$9,433$27,6801Indomina Releasing
25Brooklyn Castle$18,761--2--$9,381$18,7611Producers Distribution Agency
26Beasts of the Southern Wild$17,413-31%28-8$622$11,186,65017Fox Searchlight
27War of the Buttons (2012)$17,247264%3530$493$24,2732Weinstein Company
28The First Time$17,061--19--$898$17,0611IDP/Samuel Goldwyn
29Wuthering Heights (2012)$16,62789%117$1,512$44,6033Oscilloscope
30The Oranges$16,102-64%15-41$1,073$355,2893IDP/ATO Pictures
31Robot & Frank$15,573-7%340$458$3,241,39910IDP/Samuel Goldwyn
32The Big Picture (2012)$15,10210%64$2,517$36,2362MPI Media
33The House I Live In$14,966-30%4-4$3,742$75,9293Abramorama
34All Together$12,887--10--$1,289$12,8871Kino Lorber / Tribeca Film
35Liberal Arts$12,687-31%18-7$705$261,7786IFC Films
36Barfi!$10,383-72%10-24$1,038$2,799,4456UTV Communications
37To Rome with Love$9,747-36%328$305$16,668,75918Sony Pictures Classics
38How To Survive A Plague$9,421-13%145$673$108,8095IFC Films
39Just 45 Minutes from Broadway$9,16350%62$1,527$37,4573Rainbow Releasing
40The Well-Digger's Daughter$8,512100%96$946$334,42514Kino Lorber
41The Queen of Versailles$7,602-17%13-4$585$2,371,60114Magnolia Pictures
42Nobody Walks$7,269--2--$3,635$7,2691Magnolia Pictures
43Ruby Sparks$7,218-38%150$481$2,535,81913Fox Searchlight
44The Best Exotic Marigold Hotel$7,211-18%101$721$46,377,02225Fox Searchlight
45Wake in Fright (2012 re-issue)$6,377207%63$1,063$22,8703Drafthouse Films
46Under the Sea 3D$6,35914%4-1$1,590$32,404,271193Warner Bros. / IMAX
47Keep the Lights On$6,311-43%93$701$206,7707Music Box Films
48V/H/S$5,318-57%16-2$332$76,0033Magnolia / Magnet
49Least Among Saints$4,911-69%85$614$21,9702Brainstorm Media
50Chicken With Plums$4,063-9%10-1$406$218,97310Sony Pictures Classics
51Thaandavam$3,978-52%2-1$1,989$212,1454UTV Communications
52The Eye of the Storm$3,895--2--$1,948$78,5817Sycamore Entertainment
53Little White Lies$3,614--5--$723$204,9329MPI Media
542 Days In New York$3,33529%50$667$619,18311Magnolia Pictures
55Compliance$2,58266%116$235$315,10610Magnolia Pictures
56Celeste and Jesse Forever$2,292-63%150$153$3,082,15312Sony Pictures Classics
57Gayby$1,925-60%10$1,925$8,2272The Film Collaborative
58Red Hook Summer$1,608--3--$536$336,85511Variance Films
59Unforgivable$1,540-25%20$770$152,46717Strand Releasing
60Hellbound?$1,485563%32$495$21,9205Area23a
61My Worst Nightmare$1,142--1--$1,142$1,1421Strand Releasing
62Step Up to the Plate$1,088-71%1-4$1,088$35,9866Cinema Guild
63The Invisible War$974--3--$325$62,31318Cinedigm
64Husbands In Goa$950-6%20$475$9,5355UTV Communications
65Bringing Up Bobby$923160%42$231$2,6754Monterey Media
66Photographic Memory$726-76%1-1$726$4,9762First Run Features
67Bel Borba Aqui$681-72%21$341$7,2113Abramorama
68You've Been Trumped$544--3--$181$19,90912International Film Circuit
69We Won't Grow Old Together$446--1--$446$10,76320The Film Desk
70Alps$440--1--$440$13,52715Kino Lorber
71Trade of Innocents$325-96%1-2$325$12,1483Monterey Media
72Sushi: The Global Catch$298--1--$298$4,05512Alive Mind Cinema
73Girl Model$243-62%10$243$20,5927First Run Features
745 Broken Cameras$189-74%1-1$189$73,96121Kino Lorber
75Head Games$143--1--$143$12,0365Variance Films