Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Nov. 16 - Sun, Nov. 18

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$141,067,634--4,070--$34,660$141,067,6341Lionsgate / Summit
2Skyfall$41,104,513-53%3,5050$11,727$160,941,6212Sony / Columbia
3Lincoln$21,049,4062129%1,7751764$11,859$22,468,2422Disney / DreamWorks
4Wreck-It Ralph$18,582,937-44%3,622-130$5,131$121,750,2273Disney
5Flight$8,802,881-40%2,612565$3,370$61,523,6913Paramount
6Argo$4,046,366-39%2,210-553$1,831$91,998,8466Warner Bros.
7Taken 2$2,126,620-47%2,063-424$1,031$134,651,0097Fox
8Pitch Perfect$1,267,855-51%1,122-269$1,130$61,084,2138Universal
9Here Comes the Boom$1,172,656-54%1,350-694$869$40,991,6716Sony / Columbia
10Hotel Transylvania$942,921-61%1,248-1318$756$142,734,5198Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Jab Tak Hai Jaan$1,283,585--160--$8,022$1,941,8051Yash Raj Films
2Cloud Atlas$929,229-65%920-1103$1,010$24,923,1324Warner Bros.
3The Sessions$910,50467%516388$1,765$2,813,9385Fox Searchlight
4The Man With the Iron Fists$718,905-72%910-962$790$14,681,8803Universal
5The Perks of Being A Wallflower$585,179-48%511-96$1,145$15,572,2839Lionsgate / Summit
6Sinister$456,027-70%789-765$578$47,451,2776Lionsgate / Summit
7Paranormal Activity 4$383,755-81%850-1498$451$53,504,5985Paramount
8Son of Sardaar$341,552--109--$3,134$463,1671Eros International
9Alex Cross$280,182-69%535-555$524$25,194,8405Lionsgate / Summit
10Brave$223,608-26%220-19$1,016$236,619,92222Disney
11Silent Hill: Revelation 3D$213,936-84%456-1446$469$17,127,7764Open Road
12Looper$206,383-65%214-277$964$65,117,0448Sony / TriStar
13Chasing Mavericks$179,544-60%198-261$907$5,619,0384Fox
14A Late Quartet$158,226-11%10038$1,582$530,8183Entertainment One / RKO
15Seven Psychopaths$157,527-61%171-185$921$14,457,6316CBS Films
16The Odd Life of Timothy Green$152,328-23%209-16$729$51,245,87614Disney
17Fun Size$136,778-82%388-913$353$9,153,5984Paramount
18Trouble with the Curve$127,172-50%272-149$468$35,529,4189Warner Bros.
19ParaNorman$116,291-29%180-18$646$55,633,87214Focus
20Frankenweenie$116,091-56%177-204$656$34,055,3487Disney
21House at the End of the Street$102,276151%17597$584$31,354,6709Relativity Media
22The Dark Knight Rises$93,291-38%160-83$583$447,911,14818Warner Bros.
23Ice Age: Continental Drift$87,149-21%132-15$660$160,692,10919Fox
24The Campaign$29,381-51%101-37$291$86,897,18215Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$443,003--16--$27,688$443,0031Weinstein Company
2Anna Karenina (2012)$320,690--16--$20,043$320,6901Focus
3The Other Son$91,888-32%48-5$1,914$678,2794Cohen Media Group
4Chasing Ice$80,649--10--$8,065$106,0482Submarine Deluxe
5A Royal Affair$78,284105%3225$2,446$138,1252Magnolia Pictures
6To the Arctic 3D$74,986-23%520$1,442$9,815,03631Warner Bros. / IMAX
7Searching For Sugar Man$68,832-33%54-40$1,275$2,670,91717Sony Pictures Classics
8Arbitrage$53,924-36%80-7$674$7,761,71210Roadside Attractions
9End of Watch$52,532-52%75-50$700$39,126,4909Open Road
10The Master$50,056-52%52-36$963$15,788,70110Weinstein Company
11Holy Motors$48,250--23--$2,098$192,8035Indomina Releasing
12Hubble 3D$47,886-10%17-1$2,817$35,115,654140Warner Bros. / IMAX
13Diary of a Wimpy Kid: Dog Days$41,014-24%72-10$570$48,869,51716Fox
14Born to Be Wild 3D$36,43612%300$1,215$21,317,46485Warner Bros. / IMAX
15The Flat$35,434-37%261$1,363$306,4985IFC Films
16The Expendables 2$35,365-44%95-39$372$85,017,40114Lionsgate
17Samsara$31,110-36%31-17$1,004$2,456,55713Oscilloscope
18This Must Be the Place$27,570-12%154$1,838$87,2243Weinstein Company
19The Possession$27,231-57%81-40$336$49,122,31912Lionsgate
20Smashed$25,256-35%39-3$648$296,3426Sony Pictures Classics
21Masquerade (2012)$21,275--7--$3,039$844,8889CJ Entertainment
22Diana Vreeland: The Eye Has To Travel$20,959-50%15-9$1,397$859,7809IDP/Samuel Goldwyn
23Brooklyn Castle$17,4220%9-2$1,936$138,4645Producers Distribution Agency
24The Intouchables$13,267-47%24-10$553$13,003,61326Weinstein Company
25Dangerous Liaisons (2012)$12,978-28%60$2,163$39,5882Well Go USA
26Starlet$9,986-36%93$1,110$33,6402Music Box Films
27Somewhere Between$9,388409%42$2,347$142,62813Long Shot Factory
28The Loneliest Planet$7,387-64%7-6$1,055$93,9844IFC Films
29Won't Back Down$6,148-17%24-14$256$5,308,5538Fox
30The Big Picture (2012)$5,833-51%5-3$1,167$125,4006MPI Media
31Lawless$5,486-27%19-1$289$37,389,03412Weinstein Company
32English Vinglish$5,272-68%880$60$1,863,5927Eros International
33Under the Sea 3D$5,164-10%70$738$32,441,296197Warner Bros. / IMAX
34Wuthering Heights (2012)$4,533-19%94$504$84,4397Oscilloscope
35Atlas Shrugged: Part 2$4,102-71%15-28$273$3,325,9546Atlas Distribution
36Robot & Frank$3,920-52%6-6$653$3,294,83014IDP/Samuel Goldwyn
37The Man in the White Suit (2012 re-issue)$3,874--1--$3,874$3,8741Rialto Pictures
38The Paperboy$3,856-84%10-24$386$692,3377Millennium Entertainment
39Gregory Crewdson: Brief Encounters$3,837-36%32$1,279$19,8413Zeitgeist Films
40Liberal Arts$3,802-47%10-1$380$317,19010IFC Films
41Port of Shadows (2012 re-issue)$3,641--1--$3,641$17,03710Rialto Pictures
42Grand Illusion: 75th Anniversary Restoration$3,641245%10$3,641$170,20628Rialto Pictures
43Just 45 Minutes from Broadway$3,626--2--$1,813$68,3457Rainbow Releasing
4428 Hotel Rooms$3,08065%32$1,027$5,4712Oscilloscope
45Chicken With Plums$3,014-24%11-3$274$243,23314Sony Pictures Classics
46Hitler's Children$2,939--1--$2,939$2,9391Film Movement
47The Queen of Versailles$2,878-48%5-3$576$2,401,65218Magnolia Pictures
48The Law in These Parts$2,814--1--$2,814$4,3771Cinema Guild
49Price Check$2,783--1--$2,783$2,7831IFC Films
50Sleepwalk With Me$2,778-62%11-2$253$2,263,43613IFC Films
51Orchestra of Exiles$2,723148%31$908$20,6554First Run Features
52Tai Chi Zero$2,628-65%3-4$876$210,2885Variance / Well Go USA
53The House I Live In$2,621-83%3-8$874$163,3927Abramorama
54The Waiting Room$2,288-77%1-3$2,288$147,1528International Film Circuit
55Simon and the Oaks$2,146-84%5-12$429$150,1096The Film Arcade
56Wake in Fright (2012 re-issue)$1,793151%32$598$40,6677Drafthouse Films
57The Thieves$1,765-81%2-9$883$662,5446Well Go USA
58Citadel$1,738-70%43$435$8,3362Cinedigm
59In Another Country$1,673-48%10$1,673$6,7172Kino Lorber
60Red Hook Summer$1,390--2--$695$338,80315Variance Films
61The Well-Digger's Daughter$1,318-65%3-2$439$365,17818Kino Lorber
62Photographic Memory$1,245--2--$623$7,7116First Run Features
63You've Been Trumped$1,23469%1-1$1,234$28,45016International Film Circuit
64We Won't Grow Old Together$1,016--1--$1,016$12,28724The Film Desk
65North Sea Texas$818-62%1-1$818$11,6503Strand Releasing
66Keep the Lights On$778-81%3-4$259$236,77911Music Box Films
67Celeste and Jesse Forever$727-41%3-2$242$3,093,09316Sony Pictures Classics
68Nobody Walks$552-81%2-3$276$24,9955Magnolia Pictures
69Head Games$469--1--$469$14,0569Variance Films
70Bestiaire$350--2--$175$1,4285Kimstim Films
71All Together$272-76%1-1$272$35,1255Kino Lorber / Tribeca Film
72Girl Model$267--1--$267$21,09211First Run Features
73The Revisionaries$1904%10$190$17,9437Kino Lorber
74Sushi: The Global Catch$140--1--$140$4,58316Alive Mind Cinema
75Breathing$70--1--$70$3,82012Kino Lorber
76Bringing Up Bobby$38--1--$38$4,9758Monterey Media