Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Nov. 23 - Sun, Nov. 25

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Twilight Saga: Breaking Dawn - Part 2$43,641,448-69%4,0700$10,723$227,366,1182Lionsgate / Summit
2Skyfall$35,502,973-14%3,52621$10,069$221,144,1223Sony / Columbia
3Lincoln$25,676,41322%2,018243$12,724$62,840,7963Disney / DreamWorks
4Rise of The Guardians$23,773,465--3,653--$6,508$32,341,0901Paramount / DreamWorks
5Life of Pi$22,451,514--2,927--$7,670$30,573,1011Fox
6Wreck-It Ralph$16,572,669-11%3,259-363$5,085$149,278,6994Disney
7Red Dawn (2012)$14,276,668--2,725--$5,239$21,689,1621FilmDistrict
8Flight$8,451,144-4%2,63826$3,204$74,718,9904Paramount
9Argo$3,865,158-4%1,255-955$3,080$98,062,3097Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$4,383,669890%367351$11,945$6,209,7672Weinstein Company
2Taken 2$950,043-55%763-1300$1,245$136,477,0038Fox
3The Sessions$724,025-20%515-1$1,406$3,929,9996Fox Searchlight
4Pitch Perfect$715,865-44%492-630$1,455$62,571,9289Universal
5Jab Tak Hai Jaan$536,918-58%1644$3,274$3,047,5392Yash Raj Films
6Here Comes the Boom$507,814-57%490-860$1,036$42,037,2407Sony / Columbia
7Cloud Atlas$422,095-55%258-662$1,636$25,788,8575Warner Bros.
8The Perks of Being A Wallflower$392,766-33%242-269$1,623$16,323,53710Lionsgate / Summit
9Hotel Transylvania$377,389-60%464-784$813$143,500,1309Sony / Columbia
10Looper$320,43855%29379$1,094$65,587,0559Sony / TriStar
11The Man With the Iron Fists$209,115-71%205-705$1,020$15,201,9104Universal
12Brave$187,165-16%190-30$985$236,943,84323Disney
13The Odd Life of Timothy Green$133,816-12%172-37$778$51,489,66315Disney
14Son of Sardaar$115,332-66%1090$1,058$715,4942Eros International
15Frankenweenie$112,788-3%122-55$924$34,238,1278Disney
16Alex Cross$111,912-60%144-391$777$25,404,4036Lionsgate / Summit
17Silent Hill: Revelation 3D$100,828-53%190-266$531$17,376,1015Open Road
18ParaNorman$96,817-17%134-46$723$55,796,57215Focus
19Sinister$91,621-80%127-662$721$47,705,7037Lionsgate / Summit
20Fun Size$83,646-39%144-244$581$9,297,7825Paramount
21Ice Age: Continental Drift$79,010-9%109-23$725$160,818,56420Fox
22House at the End of the Street$78,650-23%138-37$570$31,488,67410Relativity Media
23Trouble with the Curve$73,022-43%140-132$522$35,662,43910Warner Bros.
24The Dark Knight Rises$70,463-24%108-52$652$448,034,36219Warner Bros.
25Paranormal Activity 4$52,915-86%108-742$490$53,676,7116Paramount

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Anna Karenina (2012)$896,258179%6650$13,580$1,534,8322Focus
2Hitchcock$287,715--17--$16,924$287,7151Fox Searchlight
3A Late Quartet$132,908-16%88-12$1,510$733,8784Entertainment One / RKO
4Finding Nemo 3D$103,785--84--$1,236$40,646,08311Disney
5A Royal Affair$91,27817%4412$2,075$271,1313Magnolia Pictures
6Seven Psychopaths$90,402-43%82-89$1,102$14,631,3237CBS Films
7Chasing Ice$90,26612%177$5,310$220,8113Submarine Deluxe
8The Other Son$79,252-14%35-13$2,264$793,7845Cohen Media Group
9To the Arctic 3D$78,1374%520$1,503$9,957,97132Warner Bros. / IMAX
10The Polar Express (2012 re-issue)$73,514--15--$4,901$107,3331Warner Bros.
11Chasing Mavericks$69,415-61%60-138$1,157$5,771,4535Fox
12Searching For Sugar Man$60,434-12%43-11$1,405$2,766,19418Sony Pictures Classics
13Hubble 3D$55,45416%16-1$3,466$35,233,469141Warner Bros. / IMAX
14Holy Motors$45,953-5%21-2$2,188$268,7536Indomina Releasing
15Diary of a Wimpy Kid: Dog Days$39,358-4%59-13$667$48,936,98717Fox
16Arbitrage$33,605-38%48-32$700$7,816,90711Roadside Attractions
17Born to Be Wild 3D$32,430-11%300$1,081$21,375,29586Warner Bros. / IMAX
18End of Watch$32,020-39%34-41$942$39,191,43110Open Road
19The Central Park Five$30,570--3--$10,190$30,5701IFC Films
20The Master$29,675-41%25-27$1,187$15,842,50011Weinstein Company
21The Flat$29,165-18%21-5$1,389$351,1786IFC Films
22Rust and Bone$27,154--2--$13,577$27,1541Sony Pictures Classics
23Samsara$21,562-31%22-9$980$2,488,48914Oscilloscope
24Diana Vreeland: The Eye Has To Travel$18,291-13%150$1,219$890,48610IDP/Samuel Goldwyn
25Masquerade (2012)$18,104-15%5-2$3,621$885,64510CJ Entertainment
26Brooklyn Castle$16,004-8%8-1$2,001$162,9066Producers Distribution Agency
27This Must Be the Place$15,336-44%8-7$1,917$116,2504Weinstein Company
28Smashed$13,082-48%30-9$436$325,4017Sony Pictures Classics
29The Intouchables$7,755-42%262$298$13,030,13527Weinstein Company
30The Loneliest Planet$7,6514%70$1,093$106,7235IFC Films
31Under the Sea 3D$6,25821%92$695$32,455,539198Warner Bros. / IMAX
32Detropia$5,872--5--$1,174$356,17212Loki Films
33Lawless$5,5351%11-8$503$37,397,29113Weinstein Company
34The Imposter$4,962--5--$992$892,40920Indomina Releasing
35Atlas Shrugged: Part 2$4,76616%3520$136$3,333,8237Atlas Distribution
36Starlet$4,602-54%6-3$767$43,6463Music Box Films
37Dangerous Liaisons (2012)$4,558-65%4-2$1,140$50,9313Well Go USA
38The Big Picture (2012)$4,454-24%2-3$2,227$134,3337MPI Media
39Chicken With Plums$3,31110%10-1$331$249,19615Sony Pictures Classics
40The Law in These Parts$2,8270%10$2,827$8,7402Cinema Guild
41The Well-Digger's Daughter$2,41883%2-1$1,209$369,81319Kino Lorber
42Robot & Frank$2,233-43%3-3$744$3,298,42815IDP/Samuel Goldwyn
43Kumare$2,205--1--$2,205$125,78023Kino Lorber
44Somewhere Between$2,120-77%2-2$1,060$151,49614Long Shot Factory
45Wuthering Heights (2012)$2,103-54%6-3$351$87,4338Oscilloscope
46Hitler's Children$1,972-33%10$1,972$6,9232Film Movement
47Price Check$1,886-32%21$943$6,2402IFC Films
48Orchestra of Exiles$1,660-39%1-2$1,660$23,6195First Run Features
49Gregory Crewdson: Brief Encounters$1,584-59%30$528$23,6934Zeitgeist Films
5028 Hotel Rooms$1,424-54%30$475$13,9433Oscilloscope
51English Vinglish$1,234-77%880$14$1,867,3588Eros International
52Tai Chi Zero$1,090-59%1-2$1,090$212,0946Variance / Well Go USA
53The House I Live In$971-63%1-2$971$166,4398Abramorama
54Grand Illusion: 75th Anniversary Restoration$928-75%10$928$171,13429Rialto Pictures
55The Thieves$871-51%1-1$871$664,8697Well Go USA
56Wake in Fright (2012 re-issue)$859-52%30$286$43,1428Drafthouse Films
57Keep the Lights On$435-44%2-1$218$238,28612Music Box Films
58Gottfried Helnwein and The Dreaming Child$402--1--$402$4021First Run Features
59Radio Unnameable$360--1--$360$19,25510Kino Lorber
60Step Up to the Plate$343--1--$343$40,26711Cinema Guild
61Citadel$157-91%1-3$157$9,4863Cinedigm
62Now, Forager$153--1--$153$5,1448Argot Pictures
63Celeste and Jesse Forever$70-90%1-2$70$3,093,40717Sony Pictures Classics
64Breathing$31-56%10$31$4,25813Kino Lorber