Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Dec. 14 - Sun, Dec. 16

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hobbit: An Unexpected Journey$84,617,303--4,045--$20,919$84,617,3031Warner Bros. / New Line
2Rise of The Guardians$7,143,445-31%3,387-252$2,109$71,085,2684Paramount / DreamWorks
3Lincoln$7,033,132-21%2,285271$3,078$107,687,3196Disney / DreamWorks
4Skyfall$6,555,732-39%2,924-477$2,242$271,921,7956Sony / Columbia
5Life of Pi$5,413,066-35%2,548-398$2,124$69,572,4724Fox
6The Twilight Saga: Breaking Dawn - Part 2$5,136,074-44%3,042-604$1,688$276,826,1435Lionsgate / Summit
7Wreck-It Ralph$3,216,043-34%2,249-497$1,430$168,721,5927Disney
8Playing For Keeps (2012)$3,146,443-45%2,8403$1,108$10,737,5352FilmDistrict
9Red Dawn (2012)$2,408,882-43%2,250-504$1,071$40,904,3054FilmDistrict
10Flight$1,910,666-39%1,823-608$1,048$89,418,7047Paramount
11Killing Them Softly$1,008,127-64%1,427-997$706$14,140,4323Weinstein Company

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$2,109,274-3%3710$5,685$16,979,3235Weinstein Company
2Argo$1,170,175-21%667-277$1,754$104,955,07910Warner Bros.
3Hitchcock$1,107,65955%561380$1,974$3,071,8714Fox Searchlight
4Anna Karenina (2012)$1,022,214-34%409-13$2,499$8,380,5175Focus
5The Collection$529,158-64%621-782$852$6,520,7943LD Entertainment
6Taken 2$288,772-25%339-91$852$138,132,49311Fox
7Pitch Perfect$245,680-20%332-55$740$63,869,42312Universal
8Talaash$168,828-65%113-49$1,494$2,706,4833Reliance Entertainment
9The Sessions$147,487-33%151-46$977$5,208,5389Fox Searchlight
10End of Watch$91,195-88%172-1077$530$40,469,93613Open Road
11Looper$89,512-34%190-42$471$66,305,04512Sony / TriStar
12The Perks of Being A Wallflower$87,459-37%125-50$700$17,008,01313Lionsgate / Summit
13Here Comes the Boom$81,619-43%150-84$544$42,680,15910Sony / Columbia
14Sinister$77,378112%184107$421$47,917,44410Lionsgate / Summit
15Hotel Transylvania$74,170-28%136-60$545$143,923,82012Sony / Columbia
16Alex Cross$73,777-36%175-39$422$25,739,7579Lionsgate / Summit
17Khiladi 786$61,563-73%1150$535$352,6842Eros International
18Paranormal Activity 4$56,616216%157109$361$53,808,2349Paramount
19Seven Psychopaths$45,457-36%100-41$455$14,989,76110CBS Films
20The Odd Life of Timothy Green$42,362-30%105-27$403$51,749,34618Disney
21Brave$39,680-36%115-36$345$237,211,82526Disney
22The Man With the Iron Fists$39,380-54%105-76$375$15,608,5457Universal

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hyde Park on Hudson$292,796260%3632$8,133$404,8162Focus
2The Polar Express (2012 re-issue)$91,933-19%14-3$6,567$449,4424Warner Bros.
3Cloud Atlas$83,295-52%98-93$850$26,623,2238Warner Bros.
4Chasing Ice$65,559-36%53-4$1,237$612,0896Submarine Deluxe
5Finding Nemo 3D$63,755-10%70-4$911$40,930,67014Disney
6Rust and Bone$57,40710%62$9,568$209,0534Sony Pictures Classics
7A Werewolf Boy$52,381-38%201$2,619$222,5813CJ Entertainment
8A Late Quartet$51,339-30%46-17$1,116$1,084,3397Entertainment One / RKO
9A Royal Affair$46,514-14%5613$831$534,2676Magnolia Pictures
10Ice Age: Continental Drift$45,736-19%84-6$544$161,011,39123Fox
11Any Day Now$40,489--16--$2,531$40,4891Music Box Films
12The Central Park Five$38,32939%2212$1,742$175,8014IFC Films
13To the Arctic 3D$37,371-10%520$719$10,208,06835Warner Bros. / IMAX
14Hubble 3D$37,30812%14-2$2,665$35,443,590144Warner Bros. / IMAX
15ParaNorman$28,679-27%61-20$470$55,964,93518Focus
16Frankenweenie$24,126-27%56-19$431$34,403,19111Disney
17Searching For Sugar Man$22,555-39%31-11$728$2,931,59921Sony Pictures Classics
18Born to Be Wild 3D$19,471-19%300$649$21,509,30589Warner Bros. / IMAX
19Chasing Mavericks$18,964-30%46-21$412$5,904,9308Fox
20The Intouchables$18,091521%2513$724$13,069,90130Weinstein Company
21Deadfall (2012)$16,649-14%176$979$45,3922Magnolia Pictures
22Diary of a Wimpy Kid: Dog Days$15,068-16%41-6$368$49,002,81520Fox
23The Flat$14,817-29%15-2$988$445,9199IFC Films
24Samsara$14,20360%113$1,291$2,587,43117Oscilloscope
25Hecho en Mexico$14,146-49%10-16$1,415$145,9363Lionsgate / Pantelion
26Burn$12,236-78%40$3,059$104,6136Area23a
27Silent Hill: Revelation 3D$11,530-57%45-31$256$17,529,1578Open Road
28House at the End of the Street$11,347-53%41-27$277$31,607,59813Relativity Media
29The Master$9,361-22%14-9$669$15,912,49914Weinstein Company
30Arbitrage$6,507-58%10-15$651$7,890,70114Roadside Attractions
31Just 45 Minutes from Broadway$6,249--2--$3,125$88,55711Rainbow Releasing
32Diana Vreeland: The Eye Has To Travel$4,532-37%14-1$324$938,47613IDP/Samuel Goldwyn
33Under the Sea 3D$4,41932%5-2$884$32,473,827201Warner Bros. / IMAX
34Beware of Mr. Baker$4,414-57%10$4,414$45,2523SnagFilms
35Smashed$4,157-74%10-19$416$368,88710Sony Pictures Classics
36The Big Picture (2012)$3,866-35%3-2$1,289$158,41110MPI Media
37Save the Date$3,755--2--$1,878$3,7551IFC Films
38The Loneliest Planet$3,644-1%5-1$729$128,5198IFC Films
39Let Fury Have the Hour$3,386--1--$3,386$3,3861CAVU Pictures
40Wagner & Me$3,278-33%42$820$26,0312First Run Features
41This Must Be the Place$3,071-32%3-2$1,024$142,2427Weinstein Company
42Somewhere Between$2,9195%21$1,460$177,63317Long Shot Factory
43Step Up to the Plate$2,452--2--$1,226$42,72914Cinema Guild
44Lost Angels: Skid Row Is My Home$2,436-65%10$2,436$11,4882Cinema Libre
45Wake in Fright (2012 re-issue)$2,33075%52$466$49,45811Drafthouse Films
46Masquerade (2012)$1,8440%10$1,844$902,33713CJ Entertainment
47The Well-Digger's Daughter$1,82812%20$914$375,00922Kino Lorber
48Tchoupitoulas$1,774-25%21$887$5,5512Oscilloscope
49Starlet$1,654-82%4-6$414$76,2106Music Box Films
50Only the Young$1,5306%21$765$3,5582Oscilloscope
51Brooklyn Castle$1,356-75%2-2$678$186,6909Producers Distribution Agency
52North Sea Texas$1,259-71%2-1$630$20,5127Strand Releasing
53The House I Live In$1,223-71%1-3$1,223$181,78211Abramorama
54The Waiting Room$1,082-75%3-1$361$174,99112International Film Circuit
55Cheerful Weather for the Wedding$1,01640%21$508$1,9492IFC Films
56The Man Who Shook the Hand of Vicente Fernandez$1,008-67%10$1,008$5,6092Indican Pictures
57In Our Nature$893-80%10$893$6,1752Cinedigm
58Neighboring Sounds$868--1--$868$47,97417Cinema Guild
59California Solo$853-80%20$427$10,9113Strand Releasing
60Keep the Lights On$820-58%10$820$243,53615Music Box Films
61The Law in These Parts$504--1--$504$10,8135Cinema Guild
62Planet of Snail$431--1--$431$13,22221Cinema Guild
63All Together$343-46%10$343$37,7349Kino Lorber / Tribeca Film
64Universal Soldier: Day of Reckoning$319--2--$160$5,2473Magnolia / Magnet
65Jason Becker: Not Dead Yet$319--2--$160$7941Kino Lorber
66Citadel$192-67%20$96$12,6636Cinedigm
67Gregory Crewdson: Brief Encounters$168--1--$168$27,6877Zeitgeist Films
68The Revisionaries$164--1--$164$18,26211Kino Lorber
69In Another Country$25--1--$25$7,9436Kino Lorber