Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Dec. 21 - Sun, Dec. 23

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hobbit: An Unexpected Journey$36,888,365-56%4,10055$8,997$150,041,2652Warner Bros. / New Line
2Jack Reacher$15,210,156--3,352--$4,538$15,210,1561Paramount
3This is 40$11,579,175--2,913--$3,975$11,579,1751Universal
4Rise of The Guardians$5,732,817-20%3,031-356$1,891$79,527,0475Paramount / DreamWorks
5Lincoln$5,525,774-21%2,2938$2,410$116,673,5987Disney / DreamWorks
6The Guilt Trip$5,290,629--2,431--$2,176$7,321,2431Paramount
7Skyfall$4,867,540-26%2,365-559$2,058$279,959,3147Sony / Columbia
8Monsters, Inc. 3D$4,774,686--2,618--$1,824$6,259,6671Disney
9Life of Pi$4,017,237-26%1,750-798$2,296$76,373,4815Fox
10The Twilight Saga: Breaking Dawn - Part 2$2,626,955-49%2,000-1042$1,313$281,632,6896Lionsgate / Summit
11Wreck-It Ralph$1,819,036-43%1,444-805$1,260$171,741,5618Disney
12Red Dawn (2012)$794,880-67%1,011-1239$786$42,626,7835FilmDistrict

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Cirque du Soleil: Worlds Away$2,162,993--840--$2,575$2,282,3681Paramount
2Silver Linings Playbook$1,781,196-16%3710$4,801$19,861,2386Weinstein Company
3Dabangg 2$1,019,213--166--$6,140$1,019,2131Eros International
4Argo$899,693-23%450-217$1,999$106,435,36311Warner Bros.
5Flight$678,171-65%742-1081$914$90,957,8588Paramount
6Anna Karenina (2012)$669,187-35%331-78$2,022$9,639,3746Focus
7Hitchcock$579,676-48%535-26$1,084$4,194,9685Fox Searchlight
8Playing For Keeps (2012)$424,105-87%851-1989$498$12,410,4633FilmDistrict
9Hotel Transylvania$313,892323%301165$1,043$144,264,74013Sony / Columbia
10Here Comes the Boom$218,796168%291141$752$42,936,47711Sony / Columbia
11Taken 2$204,623-29%275-64$744$138,469,72312Fox
12Pitch Perfect$130,545-47%214-118$610$64,124,35813Universal
13Killing Them Softly$113,244-89%149-1278$760$14,736,3314Weinstein Company
14The Collection$80,202-85%112-509$716$6,810,7544LD Entertainment
15The Perks of Being A Wallflower$77,094-12%14116$547$17,146,73014Lionsgate / Summit
16End of Watch$72,466-21%1720$421$40,594,53814Open Road
17Frankenweenie$69,592188%178122$391$34,485,37812Disney
18Looper$34,437-62%100-90$344$66,396,95413Sony / TriStar
19Khiladi 786$1,516-98%1150$13$380,9823Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$417,150--5--$83,430$646,1611Sony / Columbia
2Hyde Park on Hudson$387,57932%8650$4,507$916,5713Focus
3The Impossible$143,818--15--$9,588$143,8181Lionsgate / Summit
4Rust and Bone$126,763121%2721$4,695$366,5295Sony Pictures Classics
5The Polar Express (2012 re-issue)$106,72416%151$7,115$621,6815Warner Bros.
6The Sessions$91,222-38%98-53$931$5,375,00910Fox Searchlight
7Amour$68,266--3--$22,755$97,8171Sony Pictures Classics
8Hubble 3D$51,74839%12-2$4,312$35,539,669145Warner Bros. / IMAX
9A Late Quartet$48,093-6%39-7$1,233$1,165,5218Entertainment One / RKO
10To the Arctic 3D$46,81125%520$900$10,307,86436Warner Bros. / IMAX
11Cloud Atlas$39,829-52%50-48$797$26,721,9019Warner Bros.
12On the Road$39,550--4--$9,888$39,5501IFC Films
13Talaash$35,548-79%25-88$1,422$2,801,6654Reliance Entertainment
14A Werewolf Boy$29,804-43%9-11$3,312$295,4004CJ Entertainment
15Sinister$28,154-64%93-91$303$47,988,00311Lionsgate / Summit
16Alex Cross$27,298-63%94-81$290$25,801,29110Lionsgate / Summit
17A Royal Affair$26,774-42%36-20$744$585,8727Magnolia Pictures
18Ice Age: Continental Drift$25,801-44%72-12$358$161,055,79024Fox
19Any Day Now$23,665-42%193$1,246$82,3852Music Box Films
20Not Fade Away$19,182--3--$6,394$19,1821Paramount Vantage
21Born to Be Wild 3D$18,192-7%300$606$21,551,66790Warner Bros. / IMAX
22The Central Park Five$18,003-53%19-3$948$217,2385IFC Films
23Finding Nemo 3D$17,962-72%36-34$499$40,975,99315Disney
24Searching For Sugar Man$15,703-30%25-6$628$2,960,48822Sony Pictures Classics
25Paranormal Activity 4$12,141-79%50-107$243$53,849,88810Paramount
26The Master$11,56824%13-1$890$15,933,45215Weinstein Company
27The Odd Life of Timothy Green$10,124-76%49-56$207$51,778,21619Disney
28Back to 1942$9,414--5--$1,883$300,4644China Lion Film
29The Intouchables$8,901-51%7-18$1,272$13,094,64631Weinstein Company
30Brave$7,365-81%39-76$189$237,236,93827Disney
31Samsara$6,306-56%8-3$788$2,601,84718Oscilloscope
32Django (2012 re-issue)$6,150--8--$769$6,1501Rialto Pictures
33ParaNorman$5,349-81%24-37$223$55,978,94219Focus
34Chasing Mavericks$4,590-76%18-28$255$5,919,2109Fox
35Under the Sea 3D$4,370-1%61$728$32,479,778202Warner Bros. / IMAX
36Deadfall (2012)$4,088-75%8-9$511$58,6013Magnolia Pictures
37Diana Vreeland: The Eye Has To Travel$3,643-20%7-7$520$945,95914IDP/Samuel Goldwyn
38Arbitrage$3,580-45%5-5$716$7,899,16615Roadside Attractions
39Brooklyn Castle$3,383149%20$1,692$190,89610Producers Distribution Agency
40The Well-Digger's Daughter$2,63944%31$880$378,90523Kino Lorber
41The Flat$2,501-83%6-9$417$455,20310IFC Films
42Smashed$2,143-48%5-5$429$372,53711Sony Pictures Classics
43In Another Country$1,7096736%32$570$9,6527Kino Lorber
44Keep the Lights On$1,17944%10$1,179$245,13816Music Box Films
45Wagner & Me$1,136-65%2-2$568$28,2223First Run Features
46California Solo$1,00718%1-1$1,007$12,4644Strand Releasing
47Masquerade (2012)$868-53%10$868$905,10814CJ Entertainment
48Beware of Mr. Baker$822-81%10$822$50,7504SnagFilms
49All Together$58470%10$584$38,48210Kino Lorber / Tribeca Film
50Now, Forager$546--1--$546$7,75712Argot Pictures
51Kumare$497--1--$497$131,41727Kino Lorber
52North Sea Texas$493-61%1-1$493$21,6158Strand Releasing
53Gregory Crewdson: Brief Encounters$443164%21$222$28,2998Zeitgeist Films
54Starlet$254-85%1-3$254$77,0807Music Box Films
55Somewhere Between$139-95%1-1$139$179,11718Long Shot Factory