Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Dec. 28 - Sun, Dec. 30

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hobbit: An Unexpected Journey$31,926,068-13%4,1000$7,787$221,626,8823Warner Bros. / New Line
2Django Unchained$30,122,888--3,010--$10,008$63,443,1531Weinstein Company
3Les Miserables (2012)$27,281,735--2,814--$9,695$66,720,1601Universal
4Parental Guidance$14,554,053--3,367--$4,323$29,342,7451Fox
5Jack Reacher$13,604,191-11%3,3520$4,059$44,157,3492Paramount
6This is 40$12,501,0608%2,9141$4,290$36,431,3502Universal
7Lincoln$7,337,36233%1,966-327$3,732$131,867,1598Disney / DreamWorks
8The Guilt Trip$6,547,46224%2,4310$2,693$20,957,8182Paramount
9Monsters, Inc. 3D$6,447,43735%2,6180$2,463$18,573,9012Disney
10Rise of The Guardians$4,892,291-15%2,055-976$2,381$90,139,4216Paramount / DreamWorks
11Skyfall$4,531,824-7%1,637-728$2,768$289,529,9108Sony / Columbia
12Life of Pi$3,780,269-6%1,178-572$3,209$84,650,4536Fox
13The Twilight Saga: Breaking Dawn - Part 2$2,359,289-10%1,191-809$1,981$286,039,0657Lionsgate / Summit

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$4,079,314129%745374$5,476$27,330,0367Weinstein Company
2Cirque du Soleil: Worlds Away$2,400,26511%8400$2,857$7,426,9262Paramount
3Wreck-It Ralph$1,855,2132%913-531$2,032$175,505,3329Disney
4Argo$1,003,84912%345-105$2,910$108,425,96012Warner Bros.
5Hotel Transylvania$563,41979%3010$1,872$145,210,31614Sony / Columbia
6Anna Karenina (2012)$525,790-21%218-113$2,412$10,705,8667Focus
7Flight$438,479-35%400-342$1,096$91,873,2369Paramount
8Red Dawn (2012)$391,000-51%425-586$920$43,393,7526FilmDistrict
9Hitchcock$378,745-35%349-186$1,085$4,985,6796Fox Searchlight
10Here Comes the Boom$331,65952%252-39$1,316$43,532,08912Sony / Columbia
11Dabangg 2$323,897-68%1660$1,951$2,177,2842Eros International
12Taken 2$243,12719%232-43$1,048$138,897,49413Fox
13Pitch Perfect$158,29521%183-31$865$64,403,57814Universal
14Frankenweenie$132,33690%1780$743$34,704,95813Disney
15Playing For Keeps (2012)$125,047-71%268-583$467$12,687,6774FilmDistrict
16The Perks of Being A Wallflower$92,98821%125-16$744$17,311,82915Lionsgate / Summit
17End of Watch$92,04327%162-10$568$40,754,64615Open Road
18Khiladi 786$1,165-23%1150$10$383,9774Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hyde Park on Hudson$429,69411%84-2$5,115$1,737,9964Focus
2Zero Dark Thirty$316,415-24%50$63,283$1,368,9862Sony / Columbia
3The Impossible$182,57627%150$12,172$482,9232Lionsgate / Summit
4Promised Land (2012)$173,915--25--$6,957$173,9151Focus
5Hubble 3D$140,380171%120$11,698$35,755,605146Warner Bros. / IMAX
6To the Arctic 3D$127,240172%520$2,447$10,496,12837Warner Bros. / IMAX
7Rust and Bone$118,811-6%26-1$4,570$591,8346Sony Pictures Classics
8The Sessions$73,913-19%80-18$924$5,514,70111Fox Searchlight
9Amour$62,044-9%30$20,681$219,8192Sony Pictures Classics
10A Late Quartet$55,00814%37-2$1,487$1,267,1549Entertainment One / RKO
11Not Fade Away$54,795186%1916$2,884$95,8072Paramount Vantage
12Born to Be Wild 3D$48,046164%300$1,602$21,623,58591Warner Bros. / IMAX
13Killing Them Softly$43,188-62%68-81$635$14,830,6215Weinstein Company
14Ice Age: Continental Drift$41,48061%62-10$669$161,130,05625Fox
15Sinister$40,15643%82-11$490$48,056,94012Lionsgate / Summit
16Looper$40,12217%84-16$478$66,468,31514Sony / TriStar
17Finding Nemo 3D$37,678110%360$1,047$41,038,87416Disney
18Alex Cross$36,94535%77-17$480$25,863,91511Lionsgate / Summit
19Searching For Sugar Man$32,686108%283$1,167$3,010,16023Sony Pictures Classics
20Cloud Atlas$26,820-33%45-5$596$26,781,80610Warner Bros.
21The Central Park Five$23,04728%16-3$1,440$253,8566IFC Films
22The Other Son$21,470--17--$1,263$1,160,77310Cohen Media Group
23A Royal Affair$21,014-22%32-4$657$624,5128Magnolia Pictures
24The Odd Life of Timothy Green$20,855106%490$426$51,814,67420Disney
25Paranormal Activity 4$20,75271%500$415$53,884,82111Paramount
26Chasing Mavericks$18,248298%2810$652$5,940,99210Fox
27The Intouchables$16,99791%114$1,545$13,126,94132Weinstein Company
28Talaash$15,169-57%16-9$948$2,851,1445Reliance Entertainment
29The Polar Express (2012 re-issue)$14,507-86%150$967$665,4266Warner Bros.
30The Collection$13,510-83%17-95$795$6,842,0585LD Entertainment
31The Master$13,44416%130$1,034$15,956,66216Weinstein Company
32West of Memphis$13,360--5--$2,672$22,3561Sony Pictures Classics
33Brave$12,59271%390$323$237,259,58028Disney
34ParaNorman$8,88066%22-2$404$55,994,55720Focus
35Any Day Now$8,454-64%9-10$939$109,8303Music Box Films
36A Werewolf Boy$8,245-72%3-6$2,748$328,2315CJ Entertainment
37Under the Sea 3D$6,82756%3-3$2,276$32,490,728203Warner Bros. / IMAX
38Arbitrage$6,16072%72$880$7,908,73316Roadside Attractions
39The Flat$3,58743%71$512$460,00011IFC Films
40Django (2012 re-issue)$3,047-50%7-1$435$13,3742Rialto Pictures
41My Worst Nightmare$2,922--2--$1,461$10,91511Strand Releasing
42Brooklyn Castle$2,179-36%20$1,090$194,42611Producers Distribution Agency
43Back to 1942$2,138-77%1-4$2,138$308,8715China Lion Film
44North Sea Texas$1,987303%10$1,987$23,9639Strand Releasing
45Deadfall (2012)$1,678-59%6-2$280$61,9684Magnolia Pictures
46Now, Forager$1,471169%10$1,471$9,22813Argot Pictures
475 Broken Cameras$1,260--3--$420$75,60731Kino Lorber
48Starlet$1,250392%10$1,250$78,8168Music Box Films
49The Well-Digger's Daughter$1,135-57%1-2$1,135$382,15824Kino Lorber
50Smashed$890-58%50$178$373,63412Sony Pictures Classics
51Gregory Crewdson: Brief Encounters$70459%20$352$29,7649Zeitgeist Films
52Beware of Mr. Baker$608-26%10$608$52,4675SnagFilms
53Nothing But a Man (2012 re-issue)$477--1--$477$6,5378APD/Cinema Conservancy
54Somewhere Between$468237%10$468$179,72619Long Shot Factory
55The Man Who Shook the Hand of Vicente Fernandez$385--1--$385$5,9944Indican Pictures
56The Waiting Room$268--1--$268$175,74114International Film Circuit
57All Together$184-68%10$184$38,87011Kino Lorber / Tribeca Film