Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jan. 4 - Sun, Jan. 6

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Texas Chainsaw 3D$21,744,470--2,654--$8,193$21,744,4701Lionsgate
2Django Unchained$20,010,745-34%3,0100$6,648$106,280,1222Weinstein Company
3The Hobbit: An Unexpected Journey$17,545,386-45%3,755-345$4,673$263,834,8934Warner Bros. / New Line
4Les Miserables (2012)$16,015,560-41%2,90490$5,515$103,503,0402Universal
5Parental Guidance$9,704,619-33%3,3681$2,881$52,339,6982Fox
6Jack Reacher$9,192,873-32%3,288-64$2,796$64,697,2143Paramount
7This is 40$8,353,350-33%2,93117$2,850$54,255,1953Universal
8Lincoln$5,413,827-26%1,901-65$2,848$144,089,0469Disney / DreamWorks
9The Guilt Trip$4,434,948-32%2,312-119$1,918$31,111,8823Paramount
10Promised Land (2012)$4,049,9112229%1,6761651$2,416$4,395,4392Focus
11Monsters, Inc. 3D$3,987,905-38%2,103-515$1,896$27,981,5543Disney
12Skyfall$3,074,796-32%1,307-330$2,353$296,804,3669Sony / Columbia
13Rise of The Guardians$2,675,583-45%1,507-548$1,775$97,227,6677Paramount / DreamWorks

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$3,616,710-11%7450$4,855$34,676,7698Weinstein Company
2Life of Pi$2,813,392-26%965-213$2,915$91,039,4887Fox
3The Impossible$2,755,3841409%572557$4,817$3,412,4133Lionsgate / Summit
4The Twilight Saga: Breaking Dawn - Part 2$1,377,070-42%825-366$1,669$289,133,3568Lionsgate / Summit
5Cirque du Soleil: Worlds Away$1,285,432-46%817-23$1,573$10,878,3623Paramount
6Wreck-It Ralph$1,181,724-36%709-204$1,667$178,501,64010Disney
7Hyde Park on Hudson$1,031,282140%222138$4,645$3,209,8855Focus
8Argo$789,221-21%302-43$2,613$110,106,91913Warner Bros.
9Hotel Transylvania$465,684-17%267-34$1,744$146,172,36115Sony / Columbia
10Anna Karenina (2012)$364,154-31%163-55$2,234$11,537,7638Focus
11Here Comes the Boom$281,636-15%243-9$1,159$44,101,00213Sony / Columbia
12Not Fade Away$270,088393%565546$478$416,8863Paramount Vantage
13Flight$254,309-42%250-150$1,017$92,488,36610Paramount
14Taken 2$207,796-15%213-19$976$139,284,76414Fox
15Red Dawn (2012)$181,273-54%252-173$719$43,877,0437FilmDistrict
16Hitchcock$151,518-60%118-231$1,284$5,488,8967Fox Searchlight
17Pitch Perfect$128,755-19%165-18$780$64,655,85815Universal
18Frankenweenie$114,779-13%144-34$797$34,933,73314Disney
19Cloud Atlas$102,553282%155110$662$26,903,24211Warner Bros.
20Dabangg 2$77,602-76%1660$467$2,474,6743Eros International
21End of Watch$67,107-27%140-22$479$40,891,82016Open Road
22Playing For Keeps (2012)$53,134-58%139-129$382$12,851,5975FilmDistrict

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$2,696,006752%6055$44,933$4,406,1383Sony / Columbia
2Rust and Bone$163,89938%3913$4,203$866,0167Sony Pictures Classics
3The Perks of Being A Wallflower$80,738-13%98-27$824$17,479,02816Lionsgate / Summit
4To the Arctic 3D$75,098-41%520$1,444$10,660,22338Warner Bros. / IMAX
5Amour$59,832-4%30$19,944$340,7983Sony Pictures Classics
6The Sessions$57,033-23%41-39$1,391$5,632,02412Fox Searchlight
7Killing Them Softly$41,157-5%51-17$807$14,904,9816Weinstein Company
8A Late Quartet$39,561-28%23-14$1,720$1,356,84310Entertainment One / RKO
9Hubble 3D$37,463-73%131$2,882$35,828,377147Warner Bros. / IMAX
10Ice Age: Continental Drift$35,120-15%53-9$663$161,204,08226Fox
11Born to Be Wild 3D$31,665-34%300$1,056$21,692,01792Warner Bros. / IMAX
12Table No. 21$31,658--23--$1,376$31,6581Eros International
13Finding Nemo 3D$28,161-25%30-6$939$41,097,80417Disney
14Searching For Sugar Man$26,723-18%26-2$1,028$3,058,66724Sony Pictures Classics
15Space Station 3D$23,859--2--$11,930$86,932,006560IMAX
1656 Up$22,088--1--$22,088$22,0881First Run Features
17On the Road$21,223--6--$3,537$139,3633IFC Films
18Chasing Mavericks$20,04310%324$626$5,977,30211Fox
19The Other Son$17,337-19%13-4$1,334$1,199,50811Cohen Media Group
20The Central Park Five$16,435-29%14-2$1,174$273,7477IFC Films
21The Intouchables$15,779-7%110$1,434$13,160,89933Weinstein Company
22A Royal Affair$13,847-34%22-10$629$659,3489Magnolia Pictures
23Samsara$12,290--8--$1,536$2,639,61620Oscilloscope
24Any Day Now$12,09943%90$1,344$129,3914Music Box Films
25The Odd Life of Timothy Green$11,030-47%37-12$298$51,844,31121Disney
26The Master$10,396-23%12-1$866$15,979,86917Weinstein Company
27Brave$7,873-37%26-13$303$237,277,07129Disney
28West of Memphis$7,683-42%4-1$1,921$39,1592Sony Pictures Classics
29Talaash$6,534-57%8-8$817$2,870,3446Reliance Entertainment
30The Flat$6,51582%92$724$467,02212IFC Films
31Diana Vreeland: The Eye Has To Travel$5,882--7--$840$963,13816IDP/Samuel Goldwyn
32Under the Sea 3D$5,415-21%41$1,354$32,501,771204Warner Bros. / IMAX
33Tchoupitoulas$4,420--5--$884$10,4315Oscilloscope
34My Worst Nightmare$3,53021%42$883$16,27512Strand Releasing
35Gregory Crewdson: Brief Encounters$3,185352%20$1,593$33,90210Zeitgeist Films
36Only the Young$3,100--2--$1,550$7,1385Oscilloscope
37Django (2012 re-issue)$2,795-8%5-2$559$17,1373Rialto Pictures
38A Bottle in the Gaza Sea$2,531--1--$2,531$2,5311Film Movement
39Starlet$2,529102%43$632$82,4249Music Box Films
40A Werewolf Boy$2,475-70%2-1$1,238$338,8766CJ Entertainment
41Arbitrage$2,385-61%4-3$596$7,915,82217Roadside Attractions
42Somewhere Between$1,780280%10$1,780$182,78420Long Shot Factory
43In Another Country$1,580--6--$263$11,2329Kino Lorber
44Brooklyn Castle$1,241-43%20$621$198,66412Producers Distribution Agency
45Deadfall (2012)$1,227-27%5-1$245$63,6385Magnolia Pictures
46The Well-Digger's Daughter$925-19%10$925$384,49325Kino Lorber
47Escape Fire: The Fight To Rescue American Healthcare$642--1--$642$86,81014Roadside Attractions
48A Dark Truth$630--1--$630$6301Magnolia Pictures
49Now, Forager$405-72%10$405$10,89614Argot Pictures
50The Waiting Room$2908%10$290$176,27715International Film Circuit
51Beware of Mr. Baker$284-53%10$284$53,3716SnagFilms
52Citadel$206--1--$206$13,2019Cinedigm
53Jason Becker: Not Dead Yet$200--1--$200$1,2944Kino Lorber
54Smashed$186-79%3-2$62$375,98113Sony Pictures Classics