Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jan. 11 - Sun, Jan. 13

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Zero Dark Thirty$24,438,936806%2,9372877$8,321$29,919,7434Sony / Columbia
2A Haunted House$18,101,682--2,160--$8,380$18,101,6821Open Road
3Gangster Squad$17,070,347--3,103--$5,501$17,070,3471Warner Bros.
4Django Unchained$11,040,485-45%3,0122$3,665$125,374,6073Weinstein Company
5Les Miserables (2012)$9,644,465-40%2,92723$3,295$118,723,1853Universal
6The Hobbit: An Unexpected Journey$9,168,431-48%3,012-743$3,044$278,212,6185Warner Bros. / New Line
7Lincoln$6,335,19317%2,027126$3,125$152,600,25310Disney / DreamWorks
8Parental Guidance$6,088,838-37%2,957-411$2,059$60,639,1423Fox
9Texas Chainsaw 3D$5,279,245-76%2,6595$1,985$30,880,9852Lionsgate
10Jack Reacher$4,820,255-48%2,707-581$1,781$72,628,5854Paramount
11This is 40$4,373,225-48%2,320-611$1,885$61,442,1804Universal
12The Guilt Trip$1,901,160-57%1,606-706$1,184$34,464,0574Paramount
13Monsters, Inc. 3D$1,717,305-57%1,127-976$1,524$30,586,7914Disney
14Promised Land (2012)$1,274,909-69%1,647-29$774$6,879,6103Focus

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$5,018,52739%81065$6,196$41,324,2329Weinstein Company
2Life of Pi$2,704,574-4%757-208$3,573$94,800,7268Fox
3The Impossible$2,531,117-8%808236$3,133$6,845,2064Lionsgate / Summit
4Skyfall$1,555,802-49%823-484$1,890$299,349,01510Sony / Columbia
5Argo$1,255,25959%621319$2,021$111,660,24314Warner Bros.
6Rise of The Guardians$1,065,307-60%905-602$1,177$98,750,4008Paramount / DreamWorks
7Wreck-It Ralph$657,842-44%476-233$1,382$179,379,61511Disney
8The Twilight Saga: Breaking Dawn - Part 2$648,131-53%542-283$1,196$290,177,7099Lionsgate / Summit
9Hyde Park on Hudson$602,532-42%24624$2,449$4,192,3366Focus
10Cirque du Soleil: Worlds Away$461,069-64%430-387$1,072$11,771,9874Paramount
11Hotel Transylvania$355,041-24%252-15$1,409$146,638,11516Sony / Columbia
12Anna Karenina (2012)$230,537-37%144-19$1,601$11,948,6999Focus
13Here Comes the Boom$212,226-25%228-15$931$44,391,37314Sony / Columbia
14Flight$148,057-42%150-100$987$92,741,71811Paramount
15Taken 2$146,398-30%190-23$771$139,499,96315Fox
16Red Dawn (2012)$108,033-40%225-27$480$44,035,8398FilmDistrict
17Pitch Perfect$101,665-21%154-11$660$64,799,60816Universal
18Hitchcock$94,331-38%1279$743$5,653,8278Fox Searchlight
19Frankenweenie$85,534-25%127-17$673$35,053,12415Disney
20Cloud Atlas$73,416-28%1627$453$27,027,46112Warner Bros.
21The Perks of Being A Wallflower$66,712-17%1002$667$17,581,48117Lionsgate / Summit
22End of Watch$61,545-8%111-29$554$40,983,00117Open Road
23Not Fade Away$40,721-85%177-388$230$574,5084Paramount Vantage
24Playing For Keeps (2012)$32,467-39%107-32$303$12,904,1126FilmDistrict
25Dabangg 2$3,916-95%1660$24$2,503,1744Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Amour$257,072330%1512$17,138$638,3484Sony Pictures Classics
2Rust and Bone$187,13814%7940$2,369$1,144,3068Sony Pictures Classics
3To the Arctic 3D$69,280-8%520$1,332$10,758,55639Warner Bros. / IMAX
4The Sessions$57,5561%5413$1,066$5,721,19413Fox Searchlight
5Quartet$47,122--2--$23,561$47,1221Weinstein Company
6Hubble 3D$37,8671%163$2,367$35,899,432148Warner Bros. / IMAX
7A Late Quartet$30,517-23%17-6$1,795$1,408,64211Entertainment One / RKO
8Ice Age: Continental Drift$28,572-19%48-5$595$161,239,97127Fox
9Searching For Sugar Man$26,121-2%22-4$1,187$3,095,07525Sony Pictures Classics
10Born to Be Wild 3D$24,015-24%300$801$21,728,88493Warner Bros. / IMAX
11The Master$22,141113%164$1,384$16,008,86718Weinstein Company
12Finding Nemo 3D$19,209-32%22-8$873$41,123,89218Disney
13Killing Them Softly$18,529-55%31-20$598$14,938,5707Weinstein Company
1456 Up$17,659-20%21$8,830$52,0752First Run Features
15Space Station 3D$13,230-45%20$6,615$86,967,315561IMAX
16Chasing Mavericks$13,150-34%23-9$572$6,002,75612Fox
17Robot & Frank$13,048--26--$502$3,317,46822IDP/Samuel Goldwyn
18Struck By Lightning$12,940--6--$2,157$22,9301Tribeca Film
19A Royal Affair$12,606-9%297$435$684,87710Magnolia Pictures
20The Other Son$11,111-36%8-5$1,389$1,222,77812Cohen Media Group
21Deep Sea 3D$11,039--3--$3,680$45,288,072359Warner Bros. / IMAX
22Any Day Now$8,906-26%156$594$146,7155Music Box Films
23The Intouchables$8,045-49%121$670$13,179,83734Weinstein Company
24Beasts of the Southern Wild$6,338--4--$1,585$11,301,53829Fox Searchlight
25Diana Vreeland: The Eye Has To Travel$6,1915%70$884$972,29117IDP/Samuel Goldwyn
26Somewhere Between$6,162246%10$6,162$193,08221Long Shot Factory
27The Odd Life of Timothy Green$5,992-46%26-11$230$51,853,45022Disney
28Gregory Crewdson: Brief Encounters$4,44640%20$2,223$39,50811Zeitgeist Films
29Under the Sea 3D$3,788-30%3-1$1,263$32,507,196205Warner Bros. / IMAX
30In Another Country$3,524123%5-1$705$15,04210Kino Lorber
31Brave$3,050-61%14-12$218$237,282,18230Disney
32West of Memphis$2,828-63%2-2$1,414$46,3073Sony Pictures Classics
33The House I Live In$2,346--2--$1,173$186,05915Abramorama
34Let My People Go!$2,236--1--$2,236$2,2361Zeitgeist Films
35Brooklyn Castle$2,18376%20$1,092$203,02313Producers Distribution Agency
36A Dark Truth$1,897201%32$632$2,5272Magnolia Pictures
37Table No. 21$1,854-94%230$81$45,9592Eros International
38High Tech, Low Life$1,718--1--$1,718$3,0321Argot Pictures
39Wagner & Me$1,640--2--$820$30,8276First Run Features
40California Solo$1,566--1--$1,566$14,5187Strand Releasing
41A Werewolf Boy$1,526-38%1-1$1,526$342,9227CJ Entertainment
42Arbitrage$1,389-42%40$347$7,918,28318Roadside Attractions
43Starlet$889-65%3-1$296$84,42610Music Box Films
44My Worst Nightmare$828-77%1-3$828$18,24913Strand Releasing
45Nothing But a Man (2012 re-issue)$579--1--$579$7,17410APD/Cinema Conservancy
46The Waiting Room$52882%10$528$176,94316International Film Circuit
47Django (2012 re-issue)$367-87%2-3$184$19,1354Rialto Pictures
48The Man Who Shook the Hand of Vicente Fernandez$255--1--$255$6,2496Indican Pictures
49Deadfall (2012)$145-88%1-4$145$64,3866Magnolia Pictures
50Citadel$110-47%10$110$13,31110Cinedigm