Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jan. 25 - Sun, Jan. 27

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hansel and Gretel: Witch Hunters$19,690,956--3,372--$5,840$19,690,9561Paramount
2Mama$13,088,145-54%2,68235$4,880$48,875,5852Universal
3Zero Dark Thirty$9,700,132-39%2,929-17$3,312$69,803,9796Sony / Columbia
4Silver Linings Playbook$9,444,039-12%2,641118$3,576$68,908,66611Weinstein Company
5Parker$7,008,222--2,224--$3,151$7,008,2221FilmDistrict
6Django Unchained$4,946,932-36%2,007-509$2,465$146,236,7585Weinstein Company
7Movie 43$4,805,878--2,023--$2,376$4,805,8781Relativity Media
8Gangster Squad$4,278,235-50%2,590-513$1,652$39,725,1023Warner Bros.
9Les Miserables (2012)$4,221,055-44%2,210-369$1,910$137,546,2055Universal
10Broken City$4,019,558-51%2,6222$1,533$15,289,5472Fox
11Lincoln$3,863,689-29%1,909-265$2,024$167,051,52312Disney / DreamWorks
12The Hobbit: An Unexpected Journey$3,385,361-45%1,675-648$2,021$293,323,8317Warner Bros. / New Line
13A Haunted House$3,244,017-60%2,002-158$1,620$35,439,9983Open Road
14Parental Guidance$2,502,684-41%1,736-601$1,442$70,845,4975Fox
15The Last Stand$2,150,562-66%2,9130$738$10,684,5072Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Life of Pi$2,587,148-23%941-315$2,749$103,427,50810Fox
2The Impossible$1,935,638-22%782-104$2,475$13,297,3936Lionsgate / Summit
3Argo$1,812,358-20%635-121$2,854$117,568,78516Warner Bros.
4Quartet$1,159,032281%163131$7,111$1,699,8613Weinstein Company
5Race 2$884,757--153--$5,783$884,7571UTV Motion Pictures
6Jack Reacher$820,389-63%888-819$924$78,173,4826Paramount
7Skyfall$791,239-18%456-51$1,735$302,044,12612Sony / Columbia
8Wreck-It Ralph$731,879-44%588-724$1,245$182,484,64013Disney
9This is 40$719,935-65%507-725$1,420$66,323,7256Universal
10Monsters, Inc. 3D$385,041-49%322-243$1,196$32,488,0706Disney
11Rise of The Guardians$371,328-34%305-169$1,217$100,212,85710Paramount / DreamWorks
12Hotel Transylvania$350,870-4%228-9$1,539$147,615,10418Sony / Columbia
13The Guilt Trip$268,464-56%352-290$763$36,239,9186Paramount
14Hyde Park on Hudson$257,600-39%144-50$1,789$5,311,9698Focus
15The Twilight Saga: Breaking Dawn - Part 2$220,734-34%216-90$1,022$291,075,68911Lionsgate / Summit
16Flight$213,387-26%263-37$811$93,451,12813Paramount
17Here Comes the Boom$166,870-16%191-18$874$44,912,74416Sony / Columbia
18Red Dawn (2012)$150,184-30%205-44$733$44,537,47010FilmDistrict
19Texas Chainsaw 3D$136,257-89%285-1189$478$33,993,9644Lionsgate
20Rust and Bone$121,542-46%116-52$1,048$1,702,52010Sony Pictures Classics
21Taken 2$65,953-37%124-32$532$139,761,28417Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Amour$467,15325%6428$7,299$1,801,0616Sony Pictures Classics
2Beasts of the Southern Wild$158,3236%62-9$2,554$11,697,92831Fox Searchlight
3Anna Karenina (2012)$110,256-33%98-19$1,125$12,433,44511Focus
4Cirque du Soleil: Worlds Away$93,328-57%96-169$972$12,376,2446Paramount
5A Royal Affair$73,03548%402$1,826$853,94112Magnolia Pictures
6The Master$70,422304%3723$1,903$16,128,16720Weinstein Company
7To the Arctic 3D$63,715-13%520$1,225$10,979,72141Warner Bros. / IMAX
8Hubble 3D$51,3140%192$2,701$36,089,515150Warner Bros. / IMAX
9Frankenweenie$49,613-31%84-16$591$35,233,31517Disney
10Hitchcock$43,657-36%90-32$485$5,857,51710Fox Searchlight
11The Sessions$43,045-1%620$694$5,861,58915Fox Searchlight
12Pitch Perfect$42,765-38%91-34$470$64,966,85818Universal
1356 Up$37,35217%117$3,396$186,3374First Run Features
14Chasing Ice$36,159--27--$1,339$1,065,13012Submarine Deluxe
15Searching For Sugar Man$31,8088%26-1$1,223$3,182,61927Sony Pictures Classics
16The Perks of Being A Wallflower$29,782-42%56-17$532$17,713,83819Lionsgate / Summit
17Born to Be Wild 3D$29,536-9%300$985$21,827,49195Warner Bros. / IMAX
18Beware of Mr. Baker$25,798--15--$1,720$79,7069SnagFilms
19West of Memphis$22,176179%145$1,584$82,0785Sony Pictures Classics
20LUV$19,836-76%21-24$945$138,9782Indomina Media
21Ice Age: Continental Drift$19,015-16%33-7$576$161,299,49229Fox
22Space Station 3D$15,329-15%3-1$5,110$87,035,763563IMAX
23A Late Quartet$14,425-24%10-4$1,443$1,471,80513Entertainment One / RKO
24Deep Sea 3D$12,989-11%40$3,247$45,332,564361Warner Bros. / IMAX
25John Dies at the End$12,467--1--$12,467$12,4671Magnolia / Magnet
26Yossi$12,287--2--$6,144$12,2871Strand Releasing
27Happy People: A Year in the Taiga$10,481--1--$10,481$10,4811Music Box Films
28Under the Sea 3D$9,70672%70$1,387$32,525,203207Warner Bros. / IMAX
29Playing For Keeps (2012)$8,502-52%35-23$243$12,952,5848FilmDistrict
30Any Day Now$8,04555%136$619$170,0917Music Box Films
31Diana Vreeland: The Eye Has To Travel$6,776-18%81$847$996,24219IDP/Samuel Goldwyn
32The Other Son$4,010--6--$668$1,243,24214Cohen Media Group
33The Waiting Room$3,45066%52$690$185,35218International Film Circuit
34The Pirogue$3,444--1--$3,444$4,1321ArtMattan Productions
35In Another Country$3,120--2--$1,560$19,99412Kino Lorber
36Gregory Crewdson: Brief Encounters$2,83888%21$1,419$47,52613Zeitgeist Films
375 Broken Cameras$2,56044%21$1,280$81,49935Kino Lorber
38Killing Them Softly$2,261-64%3-9$754$14,960,1159Weinstein Company
39The House I Live In$2,027-84%1-4$2,027$207,42817Abramorama
40Brooklyn Castle$1,92849%1-2$1,928$211,32815Producers Distribution Agency
41Greenwich Village: Music That Defined a Generation$1,821-67%10$1,821$10,9402Kino Lorber
42Starlet$1,738--5--$348$86,16412Music Box Films
43The Revisionaries$1,142--1--$1,142$21,73117Kino Lorber
44Wagner & Me$1,1367%10$1,136$34,1788First Run Features
45Somewhere Between$1,073-82%1-2$1,073$210,97523Long Shot Factory
46The Man in the White Suit (2012 re-issue)$861--1--$861$8,26511Rialto Pictures
47My Worst Nightmare$790--2--$395$19,44615Strand Releasing
48Port of Shadows (2012 re-issue)$781--1--$781$17,81820Rialto Pictures
49Django (2012 re-issue)$535-55%20$268$22,2456Rialto Pictures
50A Dark Truth$363-14%10$363$5,7504Magnolia Pictures
51The Invisible War$313-77%40$78$64,65532Cinedigm
52Escape Fire: The Fight To Rescue American Healthcare$200--1--$200$92,72017Roadside Attractions