Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Feb. 1 - Sun, Feb. 3

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Warm Bodies$20,353,967--3,009--$6,764$20,353,9671Lionsgate / Summit
2Hansel and Gretel: Witch Hunters$9,423,274-52%3,3753$2,792$34,676,0682Paramount
3Silver Linings Playbook$7,738,058-18%2,809168$2,755$80,002,61612Weinstein Company
4Mama$6,590,970-50%2,78199$2,370$58,123,0703Universal
5Zero Dark Thirty$5,176,428-47%2,871-58$1,803$77,673,9787Sony / Columbia
6Bullet to the Head$4,548,201--2,404--$1,892$4,548,2011Warner Bros.
7Parker$3,302,415-53%2,23814$1,476$12,527,2972FilmDistrict
8Django Unchained$3,002,769-39%1,777-230$1,690$150,942,9586Weinstein Company
9Les Miserables (2012)$2,420,885-43%1,848-362$1,310$141,504,1306Universal
10Lincoln$2,402,224-38%1,756-153$1,368$170,776,74213Disney / DreamWorks
11The Hobbit: An Unexpected Journey$1,901,164-44%1,300-375$1,462$296,193,6848Warner Bros. / New Line
12Gangster Squad$1,843,089-57%1,625-965$1,134$43,092,1474Warner Bros.
13Movie 43$1,641,849-66%2,0230$812$7,700,1232Relativity Media
14A Haunted House$1,522,116-53%1,501-501$1,014$37,756,0194Open Road
15Parental Guidance$1,488,766-41%1,480-256$1,006$72,900,5906Fox
16Broken City$1,461,321-64%1,786-836$818$18,135,4113Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Argo$2,029,32412%935300$2,170$120,372,13917Warner Bros.
2Life of Pi$1,872,632-28%902-39$2,076$106,106,36311Fox
3Stand Up Guys$1,486,390--659--$2,256$1,486,3901Lionsgate / Roadside
4The Impossible$1,305,464-33%765-17$1,706$15,214,0957Lionsgate / Summit
5Quartet$1,192,5273%20239$5,904$3,482,7004Weinstein Company
6Wreck-It Ralph$594,174-19%66072$900$183,223,81614Disney
7Skyfall$526,926-33%425-31$1,240$302,823,50413Sony / Columbia
8This is 40$376,730-48%373-134$1,010$66,928,6057Universal
9The Oscar Nominated Short Films 2013$371,605--106--$3,506$371,6051ShortsHD
10Jack Reacher$328,045-60%450-438$729$78,754,4407Paramount
11Race 2$285,233-68%139-14$2,052$1,371,8152UTV Motion Pictures
12The Last Stand$270,812-87%689-2224$393$11,704,4543Lionsgate
13Rise of The Guardians$268,655-28%3072$875$100,560,40911Paramount / DreamWorks
14Hotel Transylvania$257,313-27%224-4$1,149$147,938,70219Sony / Columbia
15Monsters, Inc. 3D$252,745-34%269-53$940$32,829,6027Disney
16Hyde Park on Hudson$181,791-29%1440$1,262$5,604,7719Focus
17The Guilt Trip$172,814-36%291-61$594$36,517,7187Paramount
18The Twilight Saga: Breaking Dawn - Part 2$136,688-38%189-27$723$291,281,77812Lionsgate / Summit
19Here Comes the Boom$116,238-30%175-16$664$45,064,66317Sony / Columbia
20Flight$112,365-47%200-63$562$93,640,92514Paramount
21Red Dawn (2012)$85,856-43%153-52$561$44,667,52611FilmDistrict
22Playing For Keeps (2012)$69,608719%148113$470$13,027,1439FilmDistrict
23Texas Chainsaw 3D$40,225-70%121-164$332$34,070,6385Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Amour$450,400-4%9430$4,791$2,441,2607Sony Pictures Classics
2Beasts of the Southern Wild$120,627-24%620$1,946$11,876,67532Fox Searchlight
3A Royal Affair$96,70832%444$2,198$1,000,81413Magnolia Pictures
4Anna Karenina (2012)$72,766-34%90-8$809$12,568,25012Focus
5Rust and Bone$71,466-41%80-36$893$1,834,08911Sony Pictures Classics
6Sound City$62,842--16--$3,928$183,3561Variance Films
7The Gatekeepers$61,552--3--$20,517$80,8901Sony Pictures Classics
8To the Arctic 3D$56,852-11%520$1,093$11,081,39042Warner Bros. / IMAX
9Hubble 3D$47,558-7%18-1$2,642$36,184,998151Warner Bros. / IMAX
10The Master$42,013-40%28-9$1,500$16,202,31721Weinstein Company
11Koch$35,196--2--$17,598$35,1961Zeitgeist Films
12Cirque du Soleil: Worlds Away$34,338-63%50-46$687$12,449,7077Paramount
13Taken 2$34,064-48%83-41$410$139,813,35718Fox
1456 Up$26,343-29%132$2,026$229,9775First Run Features
15Born to Be Wild 3D$24,699-16%300$823$21,867,38796Warner Bros. / IMAX
16Frankenweenie$24,281-51%59-25$412$35,267,02518Disney
17The Sessions$22,190-48%29-33$765$5,909,88516Fox Searchlight
18Space Station 3D$21,55541%30$7,185$87,077,613564IMAX
19Searching For Sugar Man$19,917-37%18-8$1,107$3,212,49128Sony Pictures Classics
20Hitchcock$17,660-60%44-46$401$5,892,43211Fox Searchlight
21A Late Quartet$15,5258%122$1,294$1,497,82714Entertainment One / RKO
22The Perks of Being A Wallflower$14,322-52%37-19$387$17,738,57020Lionsgate / Summit
23Pitch Perfect$13,940-67%41-50$340$64,990,79819Universal
24Deep Sea 3D$12,340-5%40$3,085$45,355,355362Warner Bros. / IMAX
25Ice Age: Continental Drift$11,898-37%330$361$161,317,42330Fox
26West of Memphis$11,079-50%8-6$1,385$101,5806Sony Pictures Classics
27Mumia: Long Distance Revolutionary$9,283--1--$9,283$9,2831First Run Features
28Little Fugitive (2013 re-issue)$9,040--1--$9,040$9,0401APD/Cinema Conservancy
29John Dies at the End$7,218-42%21$3,609$22,2852Magnolia / Magnet
30Beware of Mr. Baker$7,001-73%7-8$1,000$100,14010SnagFilms
31Under the Sea 3D$6,309-35%81$789$32,533,099208Warner Bros. / IMAX
32Girls Against Boys$6,111--2--$3,056$6,1111Anchor Bay Films
33Yossi$5,798-53%20$2,899$24,0112Strand Releasing
34LUV$5,437-73%8-13$680$151,5263Indomina Media
35Diana Vreeland: The Eye Has To Travel$5,038-26%6-2$840$1,004,82120IDP/Samuel Goldwyn
36The House I Live In$4,104102%10$4,104$208,35918Abramorama
37Happy People: A Year in the Taiga$3,339-68%10$3,339$19,3912Music Box Films
38The Pirogue$2,914-15%10$2,914$8,8362ArtMattan Productions
39Killing Them Softly$2,77223%30$924$14,964,12010Weinstein Company
40The Other Son$2,267-43%4-2$567$1,247,16815Cohen Media Group
41Django (2012 re-issue)$1,848245%42$462$25,0977Rialto Pictures
425 Broken Cameras$1,839-28%31$613$84,91236Kino Lorber
43Any Day Now$1,637-80%5-8$327$176,7468Music Box Films
44Neighboring Sounds$1,511--1--$1,511$49,64124Cinema Guild
45Meet The Fokkens$1,285--1--$1,285$30,81026Kino Lorber
46The Waiting Room$1,151-67%2-3$576$189,40319International Film Circuit
47In Another Country$1,103-65%20$552$23,30013Kino Lorber
48Gregory Crewdson: Brief Encounters$765-73%20$383$51,52114Zeitgeist Films
49The Law in These Parts$736--1--$736$13,37612Cinema Guild
50Sushi: The Global Catch$288--1--$288$5,75727Alive Mind Cinema
51Step Up to the Plate$268--1--$268$43,74721Cinema Guild
52Wagner & Me$70-94%10$70$35,1749First Run Features