Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Feb. 8 - Sun, Feb. 10

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Identity Thief$34,551,025--3,141--$11,000$34,551,0251Universal
2Warm Bodies$11,356,090-44%3,0090$3,774$36,481,1722Lionsgate / Summit
3Side Effects (2013)$9,303,145--2,605--$3,571$9,303,1451Open Road
4Silver Linings Playbook$6,425,271-17%2,8090$2,287$89,519,51013Weinstein Company
5Hansel and Gretel: Witch Hunters$5,753,165-39%3,285-90$1,751$43,836,0183Paramount
6Mama$4,229,665-36%2,677-104$1,580$63,951,8104Universal
7Zero Dark Thirty$4,006,860-23%2,562-309$1,564$83,567,4508Sony / Columbia
8Argo$2,375,34417%1,405470$1,691$123,608,95718Warner Bros.
9Django Unchained$2,303,495-23%1,502-275$1,534$154,516,6277Weinstein Company
10Bullet to the Head$2,078,192-54%2,4040$864$8,269,2142Warner Bros.
11Lincoln$1,873,537-22%1,517-239$1,235$173,621,00614Disney / DreamWorks
12Parker$1,867,411-43%2,004-234$932$15,848,0643FilmDistrict
13Les Miserables (2012)$1,555,550-36%1,447-401$1,075$143,983,7057Universal
14The Hobbit: An Unexpected Journey$1,468,374-23%1,001-299$1,467$298,333,4269Warner Bros. / New Line
15Parental Guidance$1,071,766-28%1,219-261$879$74,344,2567Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Top Gun 3D$1,965,737--300--$6,552$1,965,7371Paramount
2Life of Pi$1,745,744-7%92422$1,889$108,530,24912Fox
3Wreck-It Ralph$1,065,81779%75797$1,408$184,414,53215Disney
4The Impossible$957,594-27%739-26$1,296$16,668,3388Lionsgate / Summit
5Quartet$940,930-21%24442$3,856$5,000,4175Weinstein Company
6Gangster Squad$874,071-53%942-683$928$44,807,9115Warner Bros.
7A Haunted House$780,058-49%913-588$854$39,000,4515Open Road
8Stand Up Guys$646,910-56%67011$966$2,766,6742Lionsgate / Roadside
9Broken City$489,536-67%755-1031$648$19,233,0004Fox
10Skyfall$434,210-18%370-55$1,174$303,460,11614Sony / Columbia
11The Oscar Nominated Short Films 2013$387,7094%15145$2,568$924,7122ShortsHD
12Amour$376,233-16%12531$3,010$3,019,1118Sony Pictures Classics
13Movie 43$279,717-83%777-1246$360$8,661,1803Relativity Media
14Rise of The Guardians$254,284-5%275-32$925$100,865,90812Paramount / DreamWorks
15Jack Reacher$235,703-28%307-143$768$79,116,9448Paramount
16Monsters, Inc. 3D$217,662-14%236-33$922$33,095,6808Disney
17This is 40$194,605-48%278-95$700$67,255,6208Universal
18Hotel Transylvania$160,173-38%191-33$839$148,151,97520Sony / Columbia
19Hyde Park on Hudson$136,945-25%130-14$1,053$5,832,37710Focus
20The Guilt Trip$108,025-37%225-66$480$36,695,5628Paramount
21Texas Chainsaw 3D$101,742153%18564$550$34,185,7916Lionsgate
22The Twilight Saga: Breaking Dawn - Part 2$99,805-27%160-29$624$291,429,27313Lionsgate / Summit
23Here Comes the Boom$97,585-16%144-31$678$45,193,96118Sony / Columbia
24The Last Stand$93,427-66%239-450$391$11,904,8354Lionsgate
25Flight$58,432-48%115-85$508$93,749,20315Paramount
26Red Dawn (2012)$54,198-37%105-48$516$44,750,61512FilmDistrict

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Beasts of the Southern Wild$124,4343%9735$1,283$12,062,57633Fox Searchlight
2ABCD - Any Body Can Dance$95,236--25--$3,809$95,2361UTV Motion Pictures
3Race 2$81,944-71%63-76$1,301$1,524,8773UTV Motion Pictures
4A Royal Affair$63,642-34%37-7$1,720$1,110,19814Magnolia Pictures
5Anna Karenina (2012)$61,504-15%911$676$12,679,18713Focus
6To the Arctic 3D$61,4178%520$1,181$11,169,29343Warner Bros. / IMAX
7Hubble 3D$47,283-1%17-1$2,781$36,272,150152Warner Bros. / IMAX
8Born to Be Wild 3D$43,56776%300$1,452$21,924,34497Warner Bros. / IMAX
9Space Station 3D$43,103100%30$14,368$87,134,591565IMAX
10Deep Sea 3D$42,350243%73$6,050$45,404,580363Warner Bros. / IMAX
11The Gatekeepers$42,071-32%30$14,024$152,5382Sony Pictures Classics
12Killing Them Softly$38,2931281%8784$440$15,003,53711Weinstein Company
1356 Up$37,75043%163$2,359$280,8556First Run Features
14Lost in Thailand$32,206--35--$920$32,2061WAMCR
15Sound City$31,675-50%193$1,667$245,1102Variance Films
16Lore$31,498--6--$5,250$31,4981Music Box Films
17Cirque du Soleil: Worlds Away$31,171-9%47-3$663$12,495,8658Paramount
18Rust and Bone$29,363-59%51-29$576$1,899,33112Sony Pictures Classics
19Playing For Keeps (2012)$28,161-60%81-67$348$13,081,68110FilmDistrict
20Koch$26,023-26%42$6,506$77,7592Zeitgeist Films
21The Master$23,758-43%291$819$16,247,15922Weinstein Company
22Searching For Sugar Man$20,5553%202$1,028$3,245,67129Sony Pictures Classics
23John Dies at the End$20,364182%97$2,263$45,1823Magnolia / Magnet
24Hitchcock$19,96513%36-8$555$5,924,22412Fox Searchlight
25Taken 2$15,057-56%35-48$430$139,840,85419Fox
26The Sessions$11,712-47%18-11$651$5,933,82817Fox Searchlight
27West of Memphis$10,045-9%102$1,005$117,8047Sony Pictures Classics
28Yossi$8,89653%64$1,483$35,6093Strand Releasing
29A Late Quartet$8,813-43%120$734$1,514,02915Entertainment One / RKO
30Frankenweenie$6,727-72%20-39$336$35,280,41819Disney
31The Sorcerer and the White Snake$5,530--5--$1,106$5,5301Magnolia / Magnet
32The Waiting Room$5,242355%42$1,311$194,64020International Film Circuit
33Pitch Perfect$3,895-72%15-26$260$64,998,36820Universal
34Night Across the Street$3,248--1--$3,248$3,2481Cinema Guild
35Happy People: A Year in the Taiga$3,138-6%10$3,138$25,1723Music Box Films
36Under the Sea 3D$3,118-51%80$390$32,539,408209Warner Bros. / IMAX
37Beware of Mr. Baker$2,935-58%3-4$978$106,91411SnagFilms
385 Broken Cameras$2,62843%74$375$89,50137Kino Lorber
39Let My People Go!$1,787--2--$894$11,0615Zeitgeist Films
40Masquerade (2012)$1,752--4--$438$909,69021CJ Entertainment
41Brief Reunion$1,674--1--$1,674$5,8914Striped Entertainment
42The House I Live In$1,626-60%32$542$210,75219Abramorama
43Any Day Now$1,576-4%50$315$179,9039Music Box Films
44The Other Son$1,546-32%3-1$515$1,249,71916Cohen Media Group
45LUV$1,504-72%3-5$501$156,2514Indomina Media
46Step Up to the Plate$1,238362%21$619$44,98522Cinema Guild
47Ferlinghetti: A Rebirth of Wonder$1,197--1--$1,197$1,1971First Run Features
48The Invisible War$996--1--$996$66,16734Cinedigm
49Mumia: Long Distance Revolutionary$994-89%10$994$11,5832First Run Features
50Neighboring Sounds$914-40%10$914$52,04225Cinema Guild
51Clandestine Childhood$880--2--$440$9,0175Film Movement
52Port of Shadows (2012 re-issue)$611--1--$611$26,76522Rialto Pictures
53Nothing But a Man (2012 re-issue)$443--1--$443$9,24814APD/Cinema Conservancy
54Wagner & Me$242246%10$242$35,41610First Run Features