Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Mar. 1 - Sun, Mar. 3

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Jack the Giant Slayer$27,202,226--3,525--$7,717$27,202,2261Warner Bros. / New Line
2Identity Thief$9,706,145-31%3,2308$3,005$107,433,2504Universal
321 And Over$8,754,168--2,771--$3,159$8,754,1681Relativity Media
4Snitch (2013)$7,768,391-41%2,5110$3,094$24,478,7302Lionsgate / Summit
5The Last Exorcism Part II$7,728,354--2,700--$2,862$7,728,3541CBS Films
6Escape From Planet Earth$6,619,827-38%3,110-243$2,129$43,106,8773Weinstein Company
7Safe Haven$6,278,530-40%2,951-272$2,128$57,072,0133Relativity Media
8Silver Linings Playbook$5,723,0100%1,836-176$3,117$115,302,64916Weinstein Company
9A Good Day to Die Hard$4,572,486-55%2,589-966$1,766$59,696,5273Fox
10Dark Skies$3,468,553-58%2,3130$1,500$13,365,2402Weinstein / Dimension
11Warm Bodies$2,578,256-47%1,930-714$1,336$61,937,9305Lionsgate / Summit
12Side Effects (2013)$1,748,144-48%1,112-958$1,572$28,072,4534Open Road
13Beautiful Creatures (2013)$951,310-74%1,075-1875$885$18,557,7443Warner Bros.
14Phantom (2013)$508,000--1,118--$454$508,0001RCR Media Group

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Life of Pi$2,375,60948%62654$3,795$117,018,62515Fox
2Argo$2,103,34215%985183$2,135$132,659,72721Warner Bros.
3Quartet$1,781,52658%725369$2,457$11,181,3168Weinstein Company
4Zero Dark Thirty$1,300,719-42%722-475$1,802$93,574,80111Sony / Columbia
5Lincoln$985,237-33%652-223$1,511$180,071,29317Disney / DreamWorks
6Django Unchained$976,9301%983324$994$160,268,93710Weinstein Company
7Wreck-It Ralph$572,229-11%352-50$1,626$187,388,93518Disney
8Les Miserables (2012)$572,035-10%352-110$1,625$147,631,64510Universal
9Hansel and Gretel: Witch Hunters$554,326-67%601-824$922$54,092,2436Paramount
10Amour$466,145-35%3335$1,400$5,865,62411Sony Pictures Classics
11Mama$341,955-71%447-716$765$70,874,9057Universal
12Rise of The Guardians$289,557-22%295-10$982$102,386,10715Paramount / DreamWorks
13The Hobbit: An Unexpected Journey$267,754-51%210-178$1,275$301,402,74612Warner Bros. / New Line
14Kai Po Che$258,240-51%104-6$2,483$876,5682UTV Motion Pictures
15Parental Guidance$208,431-30%258-123$808$76,060,89210Fox
16Jack Reacher$190,313170%225125$846$79,682,72611Paramount
17Bless Me, Ultima$182,377-61%183-80$997$1,261,2932Arenas Entertainment
18The Impossible$159,761-45%151-122$1,058$18,322,58811Lionsgate / Summit
19The Twilight Saga: Breaking Dawn - Part 2$113,995-46%180-43$633$292,298,92316Lionsgate / Summit
20A Haunted House$101,138-50%169-133$598$40,041,6838Open Road
21Gangster Squad$92,226-34%138-64$668$45,753,3918Warner Bros.
22The Guilt Trip$83,332-39%133-53$627$37,101,01111Paramount
23Skyfall$73,529-49%101-83$728$304,295,23817Sony / Columbia

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Gatekeepers$251,05988%4627$5,458$681,1775Sony Pictures Classics
2Stoker$160,547--7--$22,935$160,5471Fox Searchlight
3The Attacks of 26/11$159,619--51--$3,130$159,6191Eros International
4The Lost Medallion: The Adventures of Billy Stone$143,532--68--$2,111$143,5321Methinx Entertainment
5Monsters, Inc. 3D$106,034212%7934$1,342$33,429,46811Disney
6No (2013)$101,41345%115$9,219$308,4443Sony Pictures Classics
7A Place at the Table$92,257--35--$2,636$92,2571Magnolia Pictures
8The Oscar Nominated Short Films 2013$73,705-72%48-198$1,536$2,061,8125ShortsHD
9Beasts of the Southern Wild$70,442-67%42-31$1,677$12,687,67336Fox Searchlight
10To the Arctic 3D$60,4047%520$1,162$11,476,23346Warner Bros. / IMAX
11Hubble 3D$58,3770%24-1$2,432$36,645,223155Warner Bros. / IMAX
12Searching For Sugar Man$57,55277%399$1,476$3,394,46532Sony Pictures Classics
13Hyde Park on Hudson$51,019-20%38-27$1,343$6,215,99413Focus
14Bullet to the Head$40,9335%86-19$476$9,454,4045Warner Bros.
15Happy People: A Year in the Taiga$39,8879%237$1,734$165,7636Music Box Films
16Lore$38,27389%124$3,189$173,3214Music Box Films
1756 Up$37,720-32%27-5$1,397$523,5269First Run Features
18Broken City$33,268-33%69-29$482$19,640,6917Fox
19Koch$28,76937%167$1,798$207,7565Zeitgeist Films
20A Royal Affair$27,047-26%19-6$1,424$1,376,06317Magnolia Pictures
21Born to Be Wild 3D$25,113-8%300$837$22,086,541100Warner Bros. / IMAX
22Parker$24,071-80%51-161$472$17,441,9586FilmDistrict
23Space Station 3D$23,67525%40$5,919$87,298,535568IMAX
24The Sweeney$20,321--11--$1,847$20,3211eOne Films US
25Stand Up Guys$17,362-51%17-24$1,021$3,301,0465Lionsgate / Roadside
26Like Someone in Love$14,005-36%8-1$1,751$82,9453IFC Films
27West of Memphis$13,30121%120$1,108$162,76510Sony Pictures Classics
28Rust and Bone$11,358-44%26-4$437$2,002,27215Sony Pictures Classics
29Sound City$10,762-32%13-4$828$334,0585Variance Films
30Hitchcock$10,262-26%193$540$5,984,41215Fox Searchlight
31The Sessions$9,9724%13-3$767$5,988,95520Fox Searchlight
32Leviathan (2013)$9,050--1--$9,050$9,0501Cinema Guild
33Under the Sea 3D$9,04558%80$1,131$32,588,866212Warner Bros. / IMAX
34War Witch$8,714--2--$4,357$8,7141Tribeca Film
35Hava Nagila (The Movie)$8,218--1--$8,218$46,5031International Film Circuit
36The Master$8,116-76%12-8$676$16,362,26725Weinstein Company
37Mumia: Long Distance Revolutionary$6,918262%41$1,730$23,0045First Run Features
38John Dies at the End$6,592-67%15-2$439$102,9126Magnolia / Magnet
39Deep Sea 3D$6,23257%51$1,246$45,442,085366Warner Bros. / IMAX
40Camp (2013)$6,097-22%21$3,049$15,4122Freestyle Releasing
41Movie 43$5,004-59%17-4$294$8,808,9836Relativity Media
42Let My People Go!$4,700--3--$1,567$16,8618Zeitgeist Films
43A Late Quartet$4,147-24%6-1$691$1,551,84618Entertainment One / RKO
44Welcome to Pine Hill$3,629--1--$3,629$3,6291Oscilloscope
45Brooklyn Castle$3,074--1--$3,074$219,40720Producers Distribution Agency
46Yossi$2,532-72%2-5$1,266$82,4856Strand Releasing
47The Condemned (2013)$2,511--1--$2,511$2,5111Strand Releasing
48The End of Love$1,955--2--$978$1,9551Variance Films
49The Waiting Room$1,926-16%30$642$206,28023International Film Circuit
50Beware of Mr. Baker$1,742-29%10$1,742$114,27114SnagFilms
515 Broken Cameras$1,682-8%20$841$100,57640Kino Lorber
52Any Day Now$1,547--3--$516$186,79912Music Box Films
53Inescapable$1,410-9%75$201$4,0632IFC Films
54A Fierce Green Fire$1,266--1--$1,266$1,2661First Run Features
55ABCD - Any Body Can Dance$867-94%2-7$434$221,9084UTV Motion Pictures
56The Sorcerer and the White Snake$747-24%10$747$17,5504Magnolia / Magnet
57Step Up to the Plate$672--1--$672$47,02725Cinema Guild
5811 Flowers$452-87%20$226$6,0322First Run Features
59Escape Fire: The Fight To Rescue American Healthcare$438--1--$438$96,05222Roadside Attractions
60Radio Unnameable$36058%10$360$20,81924Kino Lorber
61Neighboring Sounds$248--1--$248$52,29028Cinema Guild
62Ferlinghetti: A Rebirth of Wonder$107--1--$107$2,1804First Run Features
63In Another Country$80--1--$80$24,90317Kino Lorber