Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Mar. 15 - Sun, Mar. 17

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Oz: The Great and Powerful$41,252,702-48%3,9120$10,545$144,056,3262Disney
2The Call$17,118,745--2,507--$6,828$17,118,7451Sony / TriStar
3The Incredible Burt Wonderstone$10,177,257--3,160--$3,221$10,177,2571Warner Bros. / New Line
4Jack the Giant Slayer$6,314,262-36%3,357-168$1,881$54,007,6353Warner Bros. / New Line
5Identity Thief$4,419,310-30%2,842-160$1,555$123,606,1756Universal
6Snitch (2013)$3,504,618-31%2,35313$1,489$37,261,8954Lionsgate / Summit
721 And Over$2,669,967-48%2,424-347$1,101$21,918,7403Relativity Media
8Silver Linings Playbook$2,525,603-30%1,602-125$1,577$124,551,78218Weinstein Company
9Safe Haven$2,453,229-35%2,206-335$1,112$66,911,0395Relativity Media
10Escape From Planet Earth$2,339,419-27%2,211-338$1,058$52,178,0005Weinstein Company
11Dead Man Down$2,126,029-60%2,1880$972$9,373,3692FilmDistrict
12The Last Exorcism Part II$1,276,070-60%1,575-1125$810$14,381,1743CBS Films
13A Good Day to Die Hard$1,157,499-45%1,117-608$1,036$65,471,6465Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Life of Pi$1,224,692-22%646-25$1,896$121,344,82617Fox
2Quartet$936,699-25%688-27$1,361$14,833,59110Weinstein Company
3Emperor$625,518-38%31150$2,011$2,028,5812Roadside Attractions
4Warm Bodies$569,290-44%659-393$864$64,580,2007Lionsgate / Summit
5Dark Skies$544,605-57%703-802$775$16,647,1164Weinstein / Dimension
6Side Effects (2013)$543,568-37%402-200$1,352$30,482,7816Open Road
7Argo$509,207-50%540-201$943$135,178,25123Warner Bros.
8Zero Dark Thirty$431,558-36%450-72$959$95,314,28113Sony / Columbia
9Lincoln$395,881-8%46634$850$181,408,46719Disney / DreamWorks
10The Hobbit: An Unexpected Journey$317,818-16%305-32$1,042$302,393,02114Warner Bros. / New Line
11Wreck-It Ralph$309,557-23%277-37$1,118$188,440,22620Disney
12Django Unchained$282,744-35%266-70$1,063$161,583,27112Weinstein Company
13Les Miserables (2012)$196,415-36%241-45$815$148,478,39012Universal
14Rise of The Guardians$174,629-23%213-62$820$103,005,66517Paramount / DreamWorks
15Parental Guidance$153,005-8%2223$689$76,543,90012Fox
16Mama$142,805-7%204-10$700$71,325,3309Universal
17Amour$102,949-45%129-76$798$6,497,14713Sony Pictures Classics
18Hansel and Gretel: Witch Hunters$98,262-42%130-95$756$54,679,1068Paramount
19The Impossible$84,063-14%105-9$801$18,614,62413Lionsgate / Summit
20Jack Reacher$79,530-41%130-64$612$80,033,64313Paramount
21Beautiful Creatures (2013)$72,407-59%125-156$579$19,173,8925Warner Bros.
22Phantom (2013)$55,475-9%317-90$175$1,034,5893RCR Media Group

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Stoker$264,861132%9477$2,818$645,6573Fox Searchlight
2Spring Breakers$263,002--3--$87,667$263,0021A24
3The Gatekeepers$227,401-4%8619$2,644$1,332,8147Sony Pictures Classics
4No (2013)$181,04020%4813$3,772$725,6455Sony Pictures Classics
5Lore$98,48946%5122$1,931$388,0696Music Box Films
6Monsters, Inc. 3D$71,374-10%58-12$1,231$33,680,84913Disney
7Parker$58,488258%9258$636$17,536,3448FilmDistrict
8Hubble 3D$58,07713%230$2,525$36,878,841157Warner Bros. / IMAX
9From Up on Poppy Hill$57,585--2--$28,793$57,5851GKIDS
10To the Arctic 3D$57,07516%520$1,098$11,689,88548Warner Bros. / IMAX
11The Lost Medallion: The Adventures of Billy Stone$54,670-20%45-11$1,215$311,8853Methinx Entertainment
12Bless Me, Ultima$47,800-15%45-7$1,062$1,465,1324Arenas Entertainment
13Hava Nagila (The Movie)$45,78536%2411$1,908$147,5463International Film Circuit
14Kai Po Che$44,065-54%42-29$1,049$1,080,3844UTV Motion Pictures
15Ginger & Rosa$42,838--3--$14,279$42,8381A24
16Born to Be Wild 3D$39,41560%300$1,314$22,206,827102Warner Bros. / IMAX
17Searching For Sugar Man$35,855-19%34-5$1,055$3,521,52334Sony Pictures Classics
18Gangster Squad$33,282-42%50-40$666$45,920,38010Warner Bros.
19Like Someone in Love$30,235121%1812$1,680$141,6645IFC Films
20Upside Down$28,722--11--$2,611$28,7221Millennium Entertainment
21West of Memphis$28,0897%3915$720$237,09912Sony Pictures Classics
22Happy People: A Year in the Taiga$26,011-10%21-1$1,239$254,3928Music Box Films
23Camp (2013)$25,70394%1511$1,714$64,8764Freestyle Releasing
24Beyond the Hills$23,63462%1411$1,688$45,8672IFC Films
25A Royal Affair$23,00115%196$1,211$1,444,40719Magnolia Pictures
26Hyde Park on Hudson$22,366-40%31-8$721$6,336,68315Focus
27Koch$20,21013%166$1,263$269,2027Zeitgeist Films
28Under the Sea 3D$17,40558%92$1,934$32,650,307214Warner Bros. / IMAX
29Beasts of the Southern Wild$17,169-51%21-11$818$12,784,39738Fox Searchlight
30Space Station 3D$16,213-5%51$3,243$87,396,356570IMAX
31Girl Rising$14,970-82%5-16$2,994$378,8762Gathr Films
3256 Up$14,239-47%20-5$712$604,04311First Run Features
33A Place at the Table$13,538-57%19-16$713$181,3943Magnolia Pictures
34Somebody Up There Likes Me (2013)$12,310-64%10$12,310$47,4872Tribeca Film
35Rust and Bone$11,05018%15-6$737$2,041,20617Sony Pictures Classics
36The Attacks of 26/11$10,613-75%510$208$244,8213Eros International
37Harvest of Empire$10,321--2--$5,161$57,56625Onyx Films
38The Oscar Nominated Short Films 2013$10,200-34%10-5$1,020$2,134,2067ShortsHD
39Don't Stop Believin': Everyman's Journey$9,900-61%19-4$521$46,6262Cinedigm
40Sound City$8,156-48%11-4$741$370,4017Variance Films
41A Fierce Green Fire$7,928--5--$1,586$9,6863First Run Features
42Reality$7,072--1--$7,072$7,0721Oscilloscope
43The Girl (2013)$6,871-38%75$982$20,8322Brainstorm Media / Vitagraph
44War Witch$6,4965%53$1,299$28,3123Tribeca Film
45M (2013 re-issue)$6,123--1--$6,123$6,1231Kino Lorber
46John Dies at the End$5,990-43%13-6$461$127,6258Magnolia / Magnet
47The We and the I$5,852-46%21$2,926$20,2482Paladin/108 Media
48Deep Sea 3D$5,55311%3-1$1,851$45,459,986368Warner Bros. / IMAX
49Broken City$5,150-52%12-12$429$19,676,7589Fox
50The Waiting Room$4,883102%50$977$220,62925International Film Circuit
51The Silence$4,783-40%42$1,196$16,4012Music Box Films
52Leviathan (2013)$4,604-26%20$2,302$29,3953Cinema Guild
53If I Were You$3,889--14--$278$3,8891Kino Lorber
54The ABC's of Death$3,784-63%14-5$270$15,4702Magnet / Drafthouse
55The End of Love$3,595--3--$1,198$6,7473Variance Films
56Masquerade (2012)$2,995152%41$749$920,05526CJ Entertainment
57The Kitchen$1,557--2--$779$3,7802Monterey Media
58Escape Fire: The Fight To Rescue American Healthcare$1,2601005%10$1,260$98,63624Roadside Attractions
59Yossi$1,021-93%3-5$340$107,0468Strand Releasing
60Neighboring Sounds$432--1--$432$53,14730Cinema Guild
61Night Across the Street$428-73%10$428$12,7546Cinema Guild
62The Well-Digger's Daughter$355--1--$355$385,40635Kino Lorber
63Leonie$291--1--$291$2911Monterey Media
64Ferlinghetti: A Rebirth of Wonder$287171%10$287$3,4256First Run Features
65Mumia: Long Distance Revolutionary$265-93%2-2$133$28,6467First Run Features
66Orchestra of Exiles$259--1--$259$27,37721First Run Features
675 Broken Cameras$212-46%21$106$101,99642Kino Lorber