Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Mar. 29 - Sun, Mar. 31

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1G.I. Joe: Retaliation$40,501,814--3,719--$10,891$51,008,6891Paramount
2The Croods$26,705,868-39%4,06519$6,570$88,887,9452Fox / DreamWorks Animation
3Tyler Perry's Temptation$21,641,679--2,047--$10,572$21,641,6791Lionsgate
4Olympus Has Fallen$14,147,416-53%3,1068$4,555$54,890,0852FilmDistrict
5Oz: The Great and Powerful$11,702,316-46%3,324-481$3,521$198,374,7164Disney
6The Host (2013)$10,600,112--3,202--$3,310$10,600,1121Open Road
7The Call$4,925,675-45%2,439-68$2,020$39,605,8913Sony / TriStar
8Admission$3,235,263-47%2,1611$1,497$11,744,1412Focus
9Spring Breakers$2,774,146-43%1,379275$2,012$10,074,4353A24
10The Incredible Burt Wonderstone$1,343,025-69%1,575-1585$853$20,629,6463Warner Bros. / New Line
11Identity Thief$1,098,215-58%1,082-1084$1,015$129,916,1058Universal
12Jack the Giant Slayer$1,019,062-65%1,080-1480$944$61,399,3845Warner Bros. / New Line

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Silver Linings Playbook$900,927-43%752-292$1,198$128,712,56320Weinstein Company
2Snitch (2013)$444,457-76%746-1061$596$41,353,8596Lionsgate / Summit
3Life of Pi$427,260-41%340-149$1,257$123,321,12519Fox
4Safe Haven$387,754-66%550-729$705$69,811,4367Relativity Media
5Quartet$382,271-34%302-123$1,266$16,599,66412Weinstein Company
621 And Over$302,777-71%344-790$880$24,952,0895Relativity Media
7Escape From Planet Earth$235,117-51%977-517$241$53,927,0967Weinstein Company
8The Gatekeepers$201,99018%10511$1,924$1,870,0029Sony Pictures Classics
9Hansel and Gretel: Witch Hunters$183,244-12%202-7$907$55,220,48810Paramount
10Stoker$174,821-51%194-81$901$1,473,8225Fox Searchlight
11Django Unchained$171,870-39%233-63$738$162,314,68314Weinstein Company
12A Good Day to Die Hard$158,960-51%209-239$761$66,551,0697Fox
13Emperor$148,476-48%138-99$1,076$2,890,3054Roadside Attractions
14Argo$141,426-1%26075$544$135,730,13525Warner Bros.
15Side Effects (2013)$127,071-53%102-123$1,246$31,234,5758Open Road
16Warm Bodies$123,323-48%162-137$761$65,246,5979Lionsgate / Summit
17Wreck-It Ralph$118,696-40%207-31$573$188,981,90622Disney
18Parental Guidance$88,669-35%140-45$633$76,898,48814Fox
19Lincoln$85,677-61%189-103$453$182,027,67721Disney / DreamWorks
20Mama$73,805-21%123-7$600$71,588,22011Universal
21The Hobbit: An Unexpected Journey$69,568-61%145-90$480$302,849,49316Warner Bros. / New Line
22Rise of The Guardians$65,443-36%134-28$488$103,295,83719Paramount / DreamWorks
23The Last Exorcism Part II$60,695-81%102-353$595$15,152,8795CBS Films
24Dark Skies$56,634-70%101-104$561$17,130,7486Weinstein / Dimension
25Les Miserables (2012)$54,535-42%109-20$500$148,775,46014Universal
26Beautiful Creatures (2013)$40,727-59%115-73$354$19,398,3457Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Place Beyond the Pines$279,457--4--$69,864$279,4571Focus
2No (2013)$226,94615%7010$3,242$1,305,6967Sony Pictures Classics
3Himmatwala$197,770--99--$1,998$197,7701UTV Motion Pictures
4Ginger & Rosa$171,10673%7844$2,194$380,1643A24
5From Up on Poppy Hill$118,75499%2519$4,750$283,4493GKIDS
6On the Road$118,38916%7735$1,538$428,15515IFC Films
7Hubble 3D$96,78927%18-7$5,377$37,264,565159Warner Bros. / IMAX
8New World$88,920-32%21-3$4,234$300,6132Well Go USA
9Lore$77,69010%44-5$1,766$605,8838Music Box Films
10The Sapphires$71,62987%128$5,969$126,2182Weinstein Company
11Renoir$65,194--6--$10,866$65,1941IDP / Samuel Goldwyn
12To the Arctic 3D$63,50037%520$1,221$11,917,07550Warner Bros. / IMAX
13Starbuck$49,481219%1714$2,911$3,527,3392eOne Films US
14The Impossible$45,511-41%86-37$529$18,818,96215Lionsgate / Summit
15Zero Dark Thirty$45,165-67%91-124$496$95,720,71615Sony / Columbia
16Born to Be Wild 3D$43,62431%300$1,454$22,361,546104Warner Bros. / IMAX
17Space Station 3D$30,60221%2-3$15,301$87,542,807572IMAX
18Monsters, Inc. 3D$30,530-35%40-9$763$33,823,73515Disney
19Room 237$29,693--2--$14,847$29,6931IFC Midnight
20Amour$29,087-47%49-41$594$6,649,59115Sony Pictures Classics
21Dead Man Down$28,623-91%75-537$382$10,764,6134FilmDistrict
22Blancanieves$25,264--4--$6,316$25,2641Cohen Media Group
23Wrong$20,424--19--$1,075$20,4241Drafthouse Films
24Under the Sea 3D$19,52362%165$1,220$32,713,203216Warner Bros. / IMAX
25Gangster Squad$19,058-36%500$381$45,996,71812Warner Bros.
26Hava Nagila (The Movie)$18,856-18%16-5$1,179$222,5165International Film Circuit
27The Silence$18,535268%95$2,059$45,9914Music Box Films
28Gimme the Loot$16,949-20%43$4,237$45,4382IFC Films
2956 Up$15,60735%15-1$1,040$649,67713First Run Features
30Searching For Sugar Man$15,440-35%16-9$965$3,588,61836Sony Pictures Classics
31Parker$13,238-44%36-19$368$17,609,98210FilmDistrict
32Reality$11,673--4--$2,918$33,0993Oscilloscope
33Bless Me, Ultima$11,271-50%11-10$1,025$1,536,5196Arenas Entertainment
34A Royal Affair$10,785-15%7-5$1,541$1,494,59321Magnolia Pictures
35Mental$9,804--12--$817$9,8041Dada Films
36Koch$9,189-32%9-7$1,021$307,8469Zeitgeist Films
37Beyond the Hills$9,0826%103$908$81,8464IFC Films
38West of Memphis$8,665-58%20-20$433$291,28714Sony Pictures Classics
39Like Someone in Love$8,314-59%13-10$640$198,0817IFC Films
40Happy People: A Year in the Taiga$7,917-31%10-6$792$295,15210Music Box Films
41Upside Down$7,866-70%19-20$414$90,9163Millennium Entertainment
42Broken City$7,811122%165$488$19,692,60811Fox
43Deep Sea 3D$7,73511%2-1$3,868$45,483,402370Warner Bros. / IMAX
44Kai Po Che$6,566-61%5-13$1,313$1,116,2946UTV Motion Pictures
45Love and Honor (2013)$6,200120%86$775$9,5942IFC Films
46Sound City$6,146241%64$1,024$384,1489Variance Films
47Violeta Went to Heaven$5,588--2--$2,794$5,5881Kino Lorber
48White Elephant$5,098--1--$5,098$5,0981Strand Releasing
49Le Pont du Nord (2013 re-issue)$4,397-18%10$4,397$10,5422The Film Desk
50Leonie$4,387-4%63$731$10,7543Monterey Media
51Camp (2013)$3,752-77%6-11$625$104,3116Freestyle Releasing
52Girl Rising$3,550-50%3-1$1,183$518,5304Gathr Films
53The Lost Medallion: The Adventures of Billy Stone$3,377-85%7-21$482$363,8375Methinx Entertainment
54Dorfman in Love$2,901-55%5-2$580$11,9552Brainstorm Media
55Welcome to the Punch$2,736--2--$1,368$3,4101IFC Films
56Hunky Dory$2,695-64%6-5$449$12,8362Variance Films
57The Girl (2013)$2,604-5%4-3$651$30,8714Brainstorm Media / Vitagraph
58Yossi$2,597-33%21$1,299$114,16610Strand Releasing
59Any Day Now$2,169-63%4-3$542$200,00216Music Box Films
60Leviathan (2013)$2,088-60%20$1,044$42,0685Cinema Guild
61A Place at the Table$2,036-47%8-9$255$198,6755Magnolia Pictures
62Orchestra of Exiles$1,995574%10$1,995$29,66823First Run Features
63A Fierce Green Fire$1,65395%41$413$16,9465First Run Features
64Don't Stop Believin': Everyman's Journey$1,502-26%4-2$376$57,8114Cinedigm
6511 Flowers$1,156--1--$1,156$7,3776First Run Features
66John Dies at the End$1,031-75%2-8$516$138,43810Magnolia / Magnet
67Rust and Bone$884-91%3-14$295$2,061,44919Sony Pictures Classics
68Little Fugitive (2013 re-issue)$821--2--$411$21,5489APD/Cinema Conservancy
69The ABC's of Death$708-72%1-6$708$21,6604Magnet / Drafthouse
70The Waiting Room$702-92%2-6$351$239,54427International Film Circuit
71M (2013 re-issue)$628-76%10$628$16,7733Kino Lorber
72Greenwich Village: Music That Defined a Generation$523-46%1-1$523$22,31211Kino Lorber
73Rangrezz$271-94%2-9$136$6,1082UTV Motion Pictures
74If I Were You$241-80%3-2$80$7,9903Kino Lorber
75The End of Love$171-55%10$171$8,3265Variance Films