Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, May. 17 - Sun, May. 19

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Star Trek Into Darkness$70,165,559--3,868--$18,140$83,701,9811Paramount
2Iron Man 3$35,770,094-51%4,237-16$8,442$337,661,9773Disney
3The Great Gatsby (2013)$23,939,228-52%3,55015$6,743$90,682,8322Warner Bros.
4Pain and Gain$3,237,689-35%2,429-874$1,333$46,712,1834Paramount
5The Croods$3,024,602-16%2,373-277$1,275$177,024,7859Fox / DreamWorks Animation
642 (2013)$2,812,115-39%2,380-550$1,182$88,816,6276Warner Bros.
7Oblivion (2013)$2,337,050-43%2,077-693$1,125$85,588,0105Universal
8Tyler Perry Presents Peeples$2,159,980-53%2,0410$1,058$7,867,7572Lionsgate
9The Big Wedding$1,210,204-51%1,443-855$839$20,308,1884Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Mud$2,232,961-12%960108$2,326$11,660,3864Roadside Attractions
2Oz: The Great and Powerful$871,165-19%535-239$1,628$231,351,16111Disney
3G.I. Joe: Retaliation$580,176-4%409-341$1,419$120,522,0438Paramount
4The Iceman$464,147315%165148$2,813$762,8853Millennium Entertainment
5Olympus Has Fallen$429,867-42%466-370$922$97,332,5489FilmDistrict
6Scary Movie 5$420,253-38%508-499$827$31,206,3766Weinstein / Dimension
7Jurassic Park 3D$340,260-46%428-225$795$45,299,6807Universal
8The Place Beyond the Pines$306,969-56%317-352$968$20,627,9768Focus
9Escape From Planet Earth$244,552141%693439$353$55,612,39814Weinstein Company
10Jack the Giant Slayer$231,339-6%250-31$925$64,789,19612Warner Bros. / New Line
11The Company You Keep$225,469-44%223-171$1,011$4,510,5007Sony Pictures Classics
12The Call$215,368132%229108$940$51,319,36210Sony / TriStar
13Identity Thief$214,49011%241-38$890$133,989,14015Universal
14Evil Dead$158,325-46%208-235$761$54,036,2837Sony / TriStar
15The Host (2013)$112,421-28%231-70$487$26,542,1988Open Road
16Snitch (2013)$110,407-6%153-35$722$42,838,78613Lionsgate / Summit
17The Sapphires$98,358-29%102-16$964$1,989,1589Weinstein Company
18Tyler Perry's Temptation$87,446-53%150-128$583$51,847,8168Lionsgate
19Silver Linings Playbook$47,033-62%131-192$359$132,028,68027Weinstein Company
20Admission$46,480-35%129-27$360$17,954,9909Focus

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Kon-Tiki$157,11485%6139$2,576$419,7384Weinstein Company
2Frances Ha$137,398--4--$34,350$137,3981IFC Films
3Stories We Tell$131,589386%2321$5,721$175,1032Roadside Attractions
4Renoir$115,026-23%80-6$1,438$1,484,1978IDP / Samuel Goldwyn
5Rangeelay$73,541--20--$3,677$73,5411Eros International
6Love Is All You Need$68,89585%2212$3,132$172,1273Sony Pictures Classics
7The Reluctant Fundamentalist$67,242-9%5812$1,159$348,2734IFC Films
8Hubble 3D$60,99912%193$3,210$38,223,594166Warner Bros. / IMAX
9In the House$54,018-11%362$1,501$304,5995Cohen Media Group
10Go Goa Gone$53,058-69%920$577$270,1392Eros International
11To the Arctic 3D$50,44315%520$970$12,536,19957Warner Bros. / IMAX
12Home Run$44,975-66%86-45$523$2,817,8015IDP/Samuel Goldwyn
13Scatter My Ashes at Bergdorf's$42,465-4%241$1,769$182,2993eOne Films US
14Ginger & Rosa$40,197167%286$1,436$908,49010A24
15What Maisie Knew$31,99530%41$7,999$101,9003Millenium Entertainment
16Life of Pi$30,142-23%51-19$591$124,863,50526Fox
17At Any Price$28,576-44%38-12$752$176,0154Sony Pictures Classics
18Safe Haven$26,919-40%90-34$299$71,324,50914Relativity Media
19Filly Brown$24,265-64%39-53$622$2,767,6935Lionsgate / Pantelion
20Quartet$21,650-40%42-17$515$18,196,20419Weinstein Company
21Space Station 3D$19,53087%119$1,775$87,871,421579IMAX
22From Up on Poppy Hill$19,344-35%31-6$624$928,99710GKIDS
23Dark Skies$17,28212%323$540$17,411,93013Weinstein / Dimension
24No (2013)$17,155-49%38-1$451$2,276,22614Sony Pictures Classics
25The Angels' Share$16,517-56%25-13$661$248,5676IFC Films
26Born to Be Wild 3D$15,918-6%300$531$22,651,521111Warner Bros. / IMAX
27Lore$14,559129%137$1,120$903,80215Music Box Films
28Not Today$14,333172%61$2,389$176,7946Freestyle Releasing
29A Good Day to Die Hard$13,703-26%31-19$442$67,344,39214Fox
30Augustine$13,616--5--$2,723$13,6161Music Box Films
31Trance$13,005-40%23-17$565$2,295,6147Fox Searchlight
32Cinco de Mayo: La Batalla$12,966-68%25-18$519$169,3793Lionsgate / Pantelion
33Under the Sea 3D$12,520-43%15-3$835$32,946,193223Warner Bros. / IMAX
34To the Wonder$11,599-49%26-14$446$534,7466Magnolia Pictures
35Spring Breakers$9,925-10%11-5$902$14,049,59310A24
36Deceptive Practices: The Mysteries and Mentors of Ricky Jay$9,697129%1-2$9,697$70,2455Kino Lorber
37Parental Guidance$9,089-4%22-7$413$77,264,92621Fox
38Shootout at Wadala$8,938-85%890$100$365,7333Eros International
39Venus and Serena$8,693-21%73$1,242$23,6642Magnolia Pictures
40Something in the Air$8,342-41%9-1$927$52,9133IFC Films
41Sightseers$8,10110%53$1,620$19,0372IFC Films
42The Gatekeepers$7,250-45%3819$191$2,391,84916Sony Pictures Classics
43Deep Sea 3D$7,1109%4-1$1,778$45,548,853377Warner Bros. / IMAX
44Free the Mind$6,998196%97$778$316,8963International Film Circuit
45Hava Nagila (The Movie)$6,998-42%9-2$778$316,89612International Film Circuit
46Starbuck$6,941-1%90$771$3,790,0599eOne Films US
47Hating Breitbart (PG-13)$6,602--15--$440$6,6021Freestyle Releasing
48Pieta$6,222--12--$519$6,2221Drafthouse Films
49No One Lives$6,131-87%12-41$511$72,1402Anchor Bay Films
50The English Teacher$6,001--2--$3,001$6,0011Cinedigm
51Emperor$4,552-15%7-3$650$3,326,60411Roadside Attractions
52King's Faith$4,434-68%9-5$493$67,3144Waking Giants Entertainment
53Searching For Sugar Man$3,561-23%6-1$594$3,667,23043Sony Pictures Classics
54Bidder 70$2,477--1--$2,477$2,4771First Run Features
55No Place on Earth$2,301-70%7-3$329$146,0717Magnolia Pictures
56The Silence$1,937192%20$969$85,80911Music Box Films
57Ain't In It for My Health: A Film About Levon Helm$1,926-70%40$482$33,6625Kino Lorber
58The Painting (2013)$1,765-51%10$1,765$6,2772GKIDS
59Arthur Newman$1,654-68%4-6$414$204,7204Cinedigm
60Koch$1,25142%21$626$342,21216Zeitgeist Films
61Tai Chi Hero$1,214-60%20$607$30,2044Well Go USA
62Camp (2013)$1,197-24%2-1$599$316,57813Freestyle Releasing
63Kiss of the Damned$944-77%5-2$189$12,0773Magnolia / Magnet
64One Track Heart: The Story of Krishna Das$938-92%21$469$18,4622Zeitgeist Films
65All Together$935--1--$935$43,18031Kino Lorber / Tribeca Film
66The Ghastly Love of Johnny X$895--2--$448$1,72530Strand Releasing
6756 Up$475-73%1-2$475$695,37120First Run Features
68Girl Rising$340-92%37-26$9$1,231,08411Gathr Films
69Bert Stern: Original Mad Man$338--2--$169$29,9467First Run Features
70Dead Man's Burden$280-73%10$280$10,8083Cinedigm
71Leonie$253-86%2-1$127$53,69210Monterey Media
7211 Flowers$176--1--$176$9,21313First Run Features
73M (2013 re-issue)$142-81%10$142$28,25910Kino Lorber