Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, May. 24 - Sun, May. 26

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Fast & Furious 6$97,375,245--3,658--$26,620$97,375,2451Universal
2The Hangover Part III$41,671,198--3,555--$11,722$53,460,6611Warner Bros.
3Star Trek Into Darkness$37,291,016-47%3,90739$9,545$146,117,5822Paramount
4Epic$33,531,068--3,882--$8,638$33,531,0681Fox
5Iron Man 3$19,324,592-46%3,424-813$5,644$367,407,1164Disney
6The Great Gatsby (2013)$13,543,283-43%3,090-460$4,383$114,270,1743Warner Bros.
7The Croods$1,219,930-60%1,008-1365$1,210$179,243,21810Fox / DreamWorks Animation
8Pain and Gain$642,829-80%1,003-1426$641$48,556,7015Paramount

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Mud$1,947,683-13%712-248$2,736$14,555,3195Roadside Attractions
242 (2013)$1,258,667-55%915-1465$1,376$91,063,1177Warner Bros.
3Oblivion (2013)$869,990-63%572-1505$1,521$87,335,1556Universal
4Oz: The Great and Powerful$651,513-25%401-134$1,625$232,214,56412Disney
5G.I. Joe: Retaliation$440,068-24%346-63$1,272$121,088,0939Paramount
6The Iceman$367,555-21%25893$1,425$1,352,3384Millennium Entertainment
7Tyler Perry Presents Peeples$312,263-86%485-1556$644$8,788,6283Lionsgate
8Escape From Planet Earth$254,4234%346-347$735$55,957,76415Weinstein Company
9The Big Wedding$228,154-81%265-1178$861$21,084,6305Lionsgate
10Identity Thief$207,570-3%187-54$1,110$134,257,03516Universal
11Olympus Has Fallen$161,264-62%209-257$772$97,679,51010FilmDistrict
12The Place Beyond the Pines$160,957-48%128-189$1,257$20,955,7849Focus
13The Call$155,008-28%166-63$934$51,556,92911Sony / TriStar
14Jack the Giant Slayer$107,293-54%185-65$580$64,968,99413Warner Bros. / New Line
15Scary Movie 5$66,987-84%171-337$392$31,369,8987Weinstein / Dimension
16Tyler Perry's Temptation$59,624-32%131-19$455$51,935,9169Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Frances Ha$549,775300%6056$9,163$754,4762IFC Films
2Before Midnight$246,914--5--$49,383$246,9141Sony Pictures Classics
3Love Is All You Need$217,334215%6341$3,450$422,3054Sony Pictures Classics
4Kon-Tiki$163,6394%643$2,557$664,1365Weinstein Company
5Renoir$147,42828%75-5$1,966$1,695,6829IDP / Samuel Goldwyn
6What Maisie Knew$141,778343%2723$5,251$259,6574Millenium Entertainment
7The Company You Keep$134,645-40%96-127$1,403$4,750,1488Sony Pictures Classics
8Stories We Tell$128,458-2%263$4,941$722,8543Roadside Attractions
9Hubble 3D$76,40925%18-1$4,245$38,378,884167Warner Bros. / IMAX
10At Any Price$71,981152%8143$889$262,3325Sony Pictures Classics
11The Sapphires$69,083-30%61-41$1,133$2,108,78710Weinstein Company
12Scatter My Ashes at Bergdorf's$68,01060%3713$1,838$291,8424eOne Films US
13The Reluctant Fundamentalist$61,160-9%51-7$1,199$440,8635IFC Films
14Fill the Void$59,164--3--$19,721$59,1641Sony Pictures Classics
15To the Arctic 3D$50,8941%520$979$12,621,59658Warner Bros. / IMAX
16Ginger & Rosa$46,02414%4517$1,023$967,58411A24
17Filly Brown$43,57980%29-10$1,503$2,818,0206Lionsgate / Pantelion
18Snitch (2013)$35,402-68%93-60$381$42,908,31514Lionsgate / Summit
19We Steal Secrets: The Story of WikiLeaks$27,689--4--$6,922$27,6891Focus World
20Quartet$25,04116%30-12$835$18,234,98320Weinstein Company
21Spring Breakers$24,784150%7059$354$14,081,27111A24
22In the House$23,860-56%21-15$1,136$354,2446Cohen Media Group
23The Angels' Share$23,83744%23-2$1,036$282,0097IFC Films
24Born to Be Wild 3D$23,11845%300$771$22,690,779112Warner Bros. / IMAX
25Rangeelay$22,882-69%200$1,144$139,0742Eros International
26The Host (2013)$22,092-80%59-172$374$26,609,4489Open Road
27Evil Dead$21,268-87%58-150$367$54,111,6328Sony / TriStar
28Space Station 3D$18,825-4%121$1,569$87,912,172580IMAX
29From Up on Poppy Hill$18,150-6%24-7$756$959,47711GKIDS
30Silver Linings Playbook$17,734-62%35-96$507$132,071,15028Weinstein Company
31The English Teacher$14,208137%75$2,030$22,5992Cinedigm
32No (2013)$13,867-19%23-15$603$2,306,13415Sony Pictures Classics
33Under the Sea 3D$12,140-3%13-2$934$32,975,070224Warner Bros. / IMAX
34Admission$11,835-75%26-103$455$17,992,01210Focus
35Dead Man's Burden$11,1473881%32$3,716$22,0694Cinedigm
36Augustine$10,394-24%4-1$2,599$31,3382Music Box Films
37Life of Pi$10,156-66%26-25$391$124,885,43527Fox
38A Pig Across Paris (2013 re-issue)$9,997--1--$9,997$9,9971Rialto Pictures
39Not Today$9,802-32%5-1$1,960$194,8827Freestyle Releasing
40The Painting (2013)$8,179363%65$1,363$15,1433GKIDS
41Go Goa Gone$8,173-85%920$89$295,4143Eros International
42Venus and Serena$7,883-9%81$985$35,6143Magnolia Pictures
43Deep Sea 3D$7,87811%51$1,576$45,564,301378Warner Bros. / IMAX
44To the Wonder$7,045-39%16-10$440$547,4037Magnolia Pictures
45Lore$6,819-53%6-7$1,137$919,04316Music Box Films
46Deceptive Practices: The Mysteries and Mentors of Ricky Jay$6,724-31%32$2,241$75,2586Kino Lorber
47Emperor$6,55644%81$820$3,333,70212Roadside Attractions
48Free the Mind$6,480-7%6-3$1,080$46,2044International Film Circuit
49Leviathan (2013)$6,349--3--$2,116$65,04013Cinema Guild
50Safe Haven$6,034-78%36-54$168$71,345,16115Relativity Media
51Something in the Air$5,923-29%101$592$64,9804IFC Films
52Home Run$5,442-88%10-76$544$2,843,2246IDP/Samuel Goldwyn
53A Green Story$5,416--4--$1,354$6,8111Indican Pictures
54Trance$5,310-59%11-12$483$2,309,4298Fox Searchlight
55An Oversimplification of Her Beauty$5,097--4--$1,274$33,9315Variance Films
56Ain't In It for My Health: A Film About Levon Helm$4,505134%84$563$39,4516Kino Lorber
57One Track Heart: The Story of Krishna Das$4,334362%31$1,445$24,3423Zeitgeist Films
58The Gatekeepers$3,712-49%10-28$371$2,400,83017Sony Pictures Classics
59Searching For Sugar Man$3,6212%60$604$3,672,70744Sony Pictures Classics
60A Wedding Invitation$3,183--2--$1,592$3,1831CJ Entertainment
61The Silence$2,46327%42$616$89,17612Music Box Films
62Pieta$2,352-62%5-7$470$12,9942Drafthouse Films
63Sightseers$2,321-71%2-3$1,161$25,8193IFC Films
64Girl Rising$2,130526%6326$34$1,287,66512Gathr Films
65No Place on Earth$1,880-18%3-4$627$149,6988Magnolia Pictures
66Hava Nagila (The Movie)$1,722-75%3-6$574$321,13913International Film Circuit
67King's Faith$1,436-68%2-7$718$74,1675Waking Giants Entertainment
68Arthur Newman$1,428-14%3-1$476$207,1465Cinedigm
69The Man Who Shook the Hand of Vicente Fernandez$1,405--1--$1,405$8,26425Indican Pictures
70Sound City$1,393--2--$697$414,93317Variance Films
71Shootout at Wadala$1,192-87%890$13$369,3104Eros International
72Bert Stern: Original Mad Man$1,163244%1-1$1,163$31,2668First Run Features
73Post Tenebras Lux$1,022--1--$1,022$21,4324Strand Releasing
74Paradise: Love$549--3--$183$20,7005Strand Releasing
75Kiss of the Damned$458-51%2-3$229$12,9834Magnolia / Magnet
76Tai Chi Hero$276-77%1-1$276$30,8305Well Go USA
77The Ghastly Love of Johnny X$250-72%1-1$250$2,43631Strand Releasing
7856 Up$200-58%10$200$695,57121First Run Features