Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, May. 31 - Sun, Jun. 2

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Fast & Furious 6$35,164,440-64%3,68628$9,540$171,003,9652Universal
2Now You See Me$29,350,389--2,925--$10,034$29,350,3891Lionsgate / Summit
3After Earth$27,520,040--3,401--$8,092$27,520,0401Sony / Columbia
4Star Trek Into Darkness$16,780,895-55%3,585-322$4,681$181,537,3813Paramount
5Epic$16,616,310-50%3,89412$4,267$65,377,4912Fox
6The Hangover Part III$16,385,254-61%3,56510$4,596$88,540,9082Warner Bros.
7Iron Man 3$8,442,451-56%2,895-529$2,916$385,187,7365Disney
8The Great Gatsby (2013)$6,517,317-52%2,635-455$2,473$128,508,2094Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Yeh Jawaani Hai Deewani$1,568,677--161--$9,743$1,568,6771Eros International
2Mud$1,225,199-37%579-133$2,116$16,884,9906Roadside Attractions
3The Croods$665,624-45%506-502$1,315$180,588,68511Fox / DreamWorks Animation
4Frances Ha$530,493-4%13272$4,019$1,556,3253IFC Films
542 (2013)$512,231-59%501-414$1,022$92,331,6858Warner Bros.
6Oz: The Great and Powerful$419,116-36%330-71$1,270$233,032,31113Disney
7Oblivion (2013)$394,705-55%357-215$1,106$88,067,6707Universal
8G.I. Joe: Retaliation$276,841-37%286-60$968$121,588,60310Paramount
9Escape From Planet Earth$195,323-23%268-78$729$56,322,42716Weinstein Company
10What Maisie Knew$191,16935%10174$1,893$528,6355Millenium Entertainment
11Pain and Gain$160,875-75%207-796$777$49,055,6286Paramount
12Identity Thief$129,000-38%150-37$860$134,455,17517Universal
13The Iceman$124,208-66%123-135$1,010$1,716,6615Millennium Entertainment
14The Call$113,262-27%138-28$821$51,752,09012Sony / TriStar
15Olympus Has Fallen$90,467-44%149-60$607$97,867,13911FilmDistrict
16The Place Beyond the Pines$84,670-47%103-25$822$21,135,65910Focus
17The Big Wedding$74,786-67%126-139$594$21,285,9806Lionsgate
18Jack the Giant Slayer$71,836-33%143-42$502$65,111,33414Warner Bros. / New Line
19Tyler Perry Presents Peeples$67,799-78%121-364$560$9,040,6634Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Before Midnight$404,31164%3126$13,042$774,0832Sony Pictures Classics
2Love Is All You Need$167,820-23%718$2,364$706,3325Sony Pictures Classics
3Kon-Tiki$140,512-14%7410$1,899$897,1376Weinstein Company
4Stories We Tell$114,445-11%3913$2,934$901,4244Roadside Attractions
5Renoir$96,649-34%65-10$1,487$1,884,96710IDP / Samuel Goldwyn
6The East$77,031--4--$19,258$77,0311Fox Searchlight
7The Company You Keep$64,974-52%73-23$890$4,881,1859Sony Pictures Classics
8The Kings of Summer$58,962--4--$14,741$58,9621CBS Films
9The Sapphires$56,201-19%58-3$969$2,208,57911Weinstein Company
10Fill the Void$49,416-16%63$8,236$150,0552Sony Pictures Classics
11Hubble 3D$49,332-35%191$2,596$38,508,873168Warner Bros. / IMAX
12Scatter My Ashes at Bergdorf's$43,783-36%381$1,152$388,3345eOne Films US
13Not Today$43,524344%1813$2,418$242,5968Freestyle Releasing
14To the Arctic 3D$33,861-33%520$651$12,693,77559Warner Bros. / IMAX
15Hannah Arendt$31,270--1--$31,270$45,8721Zeitgeist Films
16We Steal Secrets: The Story of WikiLeaks$30,75511%117$2,796$73,5662Focus World
17Ginger & Rosa$23,096-50%461$502$1,005,70012A24
18At Any Price$22,905-68%45-36$509$326,2966Sony Pictures Classics
19The Reluctant Fundamentalist$22,522-63%29-22$777$497,9166IFC Films
20Life of Pi$21,999117%17-9$1,294$124,914,17328Fox
21Scary Movie 5$17,584-74%51-120$345$31,411,3548Weinstein / Dimension
22Space Station 3D$16,484-12%5-7$3,297$87,980,638581IMAX
23Born to Be Wild 3D$14,377-38%300$479$22,724,241113Warner Bros. / IMAX
24Lore$13,41997%4-2$3,355$936,74017Music Box Films
25Under the Sea 3D$13,31210%130$1,024$33,002,016225Warner Bros. / IMAX
26Evil Dead$12,411-42%40-18$310$54,136,8559Sony / TriStar
27No (2013)$11,622-16%17-6$684$2,325,21016Sony Pictures Classics
28Spring Breakers$11,241-55%40-30$281$14,113,34212A24
29In the House$11,056-54%13-8$850$380,0717Cohen Media Group
30Shadow Dancer$10,672--2--$5,336$10,6721Magnolia Pictures
31From Up on Poppy Hill$10,382-43%12-12$865$982,95112GKIDS
32No Place on Earth$10,154440%52$2,031$160,9609Magnolia Pictures
33The Angels' Share$10,102-58%18-5$561$304,3578IFC Films
34Quartet$10,080-60%17-13$593$18,262,05921Weinstein Company
35Deceptive Practices: The Mysteries and Mentors of Ricky Jay$9,30638%52$1,861$96,5137Kino Lorber
36Sightseers$8,377261%108$838$35,7224IFC Films
37Silver Linings Playbook$8,132-54%23-12$354$132,088,91029Weinstein Company
38Hava Nagila (The Movie)$6,740291%30$2,247$328,91114International Film Circuit
39Trance$6,44021%110$585$2,319,1879Fox Searchlight
40To the Wonder$5,812-18%13-3$447$558,4778Magnolia Pictures
41The History of Future Folk$5,775--1--$5,775$5,7751Variance / FilmBuff
42The English Teacher$5,671-60%5-2$1,134$32,9333Cinedigm
43Admission$5,617-53%12-14$468$18,004,22511Focus
44Ain't In It for My Health: A Film About Levon Helm$5,57324%80$697$49,6457Kino Lorber
45One Track Heart: The Story of Krishna Das$5,40725%2-1$2,704$35,4574Zeitgeist Films
46A Wedding Invitation$5,34568%31$1,782$11,0412CJ Entertainment
47Nostalghia (2013 re-issue)$5,233--1--$5,233$5,2331Kino Lorber
48Deep Sea 3D$5,171-34%4-1$1,293$45,574,230379Warner Bros. / IMAX
49Augustine$4,311-59%40$1,078$41,5793Music Box Films
50Girl Rising$4,12093%30-33$137$1,344,34713Gathr Films
51Emperor$4,025-39%6-2$671$3,342,07013Roadside Attractions
52Home Run$3,641-33%6-4$607$2,851,0587IDP/Samuel Goldwyn
53Venus and Serena$3,622-54%6-2$604$43,3534Magnolia Pictures
54Searching For Sugar Man$3,593-1%60$599$3,678,00445Sony Pictures Classics
55Free the Mind$3,410-47%5-1$682$55,1535International Film Circuit
56Pieta$3,28440%4-1$821$17,3143Drafthouse Films
57Something in the Air$3,105-48%9-1$345$71,9215IFC Films
58The Gatekeepers$3,091-17%6-4$515$2,405,74218Sony Pictures Classics
59Dead Man's Burden$2,814-75%30$938$27,4365Cinedigm
60The Wall$2,188--1--$2,188$2,1881Music Box Films
61A Green Story$1,216-78%1-3$1,216$12,5192Indican Pictures
62An Oversimplification of Her Beauty$1,088-79%2-2$544$36,8326Variance Films
63Kiss of the Damned$1,011121%31$337$14,3255Magnolia / Magnet
64A Pig Across Paris (2013 re-issue)$878-91%10$878$17,8242Rialto Pictures
65Axe Giant: The Wrath of Paul Bunyan$775--2--$388$7751Cinema Purgatorio
66The Man Who Shook the Hand of Vicente Fernandez$648-54%10$648$9,89026Indican Pictures
67M (2013 re-issue)$618--1--$618$28,87712Kino Lorber
68Paradise: Love$5551%1-2$555$21,3946Strand Releasing
69Post Tenebras Lux$506-50%21$253$22,3245Strand Releasing
70The Silence$479-81%2-2$240$90,70613Music Box Films
71Greenwich Village: Music That Defined a Generation$477--2--$239$23,12620Kino Lorber
72King's Faith$432-70%1-1$432$75,1966Waking Giants Entertainment
73Triumph of the Wall$430--1--$430$4301First Run Features
74Happy People: A Year in the Taiga$356--1--$356$337,49719Music Box Films
7556 Up$23417%10$234$695,91122First Run Features
76Arthur Newman$169-88%2-1$85$207,7086Cinedigm
77The Painting (2013)$149-98%1-5$149$20,8354GKIDS
78The Condemned (2013)$90--1--$90$3,71814Strand Releasing
79White Elephant$70--1--$70$8,80010Strand Releasing