Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jun. 7 - Sun, Jun. 9

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Purge$34,058,360--2,536--$13,430$34,058,3601Universal
2Fast & Furious 6$19,626,885-44%3,77185$5,205$202,812,5803Universal
3Now You See Me$19,040,890-35%3,02095$6,305$60,914,9142Lionsgate / Summit
4The Internship$17,325,307--3,366--$5,147$17,325,3071Fox
5Epic$11,876,003-29%3,594-300$3,304$83,930,5593Fox
6Star Trek Into Darkness$11,425,755-32%3,152-433$3,625$199,866,1944Paramount
7After Earth$10,712,240-61%3,4010$3,150$46,103,8092Sony / Columbia
8The Hangover Part III$7,343,414-55%3,242-323$2,265$102,337,3703Warner Bros.
9Iron Man 3$5,753,661-32%2,351-544$2,447$394,283,3266Disney
10The Great Gatsby (2013)$4,222,409-35%2,160-475$1,955$136,167,5275Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Mud$1,162,258-5%5801$2,004$18,589,7537Roadside Attractions
2Yeh Jawaani Hai Deewani$803,206-49%1610$4,989$2,855,6312Eros International
3The Croods$724,9699%414-92$1,751$181,649,00712Fox / DreamWorks Animation
4Frances Ha$545,7153%233101$2,342$2,333,2814IFC Films
5Oz: The Great and Powerful$374,964-11%322-8$1,164$233,671,83214Disney
642 (2013)$364,175-29%370-131$984$92,924,9549Warner Bros.
7Oblivion (2013)$247,475-37%298-59$830$88,473,9258Universal
8Love Is All You Need$208,63424%10130$2,066$984,8376Sony Pictures Classics
9Olympus Has Fallen$196,851118%23687$834$98,110,71212FilmDistrict
10G.I. Joe: Retaliation$181,092-35%236-50$767$121,900,11911Paramount
11What Maisie Knew$152,217-20%12221$1,248$774,3036Millenium Entertainment
12Escape From Planet Earth$107,144-45%182-86$589$56,548,35517Weinstein Company
13Pain and Gain$100,101-38%175-32$572$49,215,8397Paramount
14Evil Dead$94,073658%171131$550$54,239,85610Sony / TriStar
15The Place Beyond the Pines$72,647-14%13431$542$21,255,48111Focus
16Tyler Perry Presents Peeples$60,026-11%1309$462$9,123,8345Lionsgate
17Quartet$34,373241%11497$302$18,302,12922Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Before Midnight$526,41930%5221$10,123$1,460,1033Sony Pictures Classics
2The East$228,561197%4137$5,575$336,0022Fox Searchlight
3The Kings of Summer$212,873261%4440$4,838$294,4812CBS Films
4Much Ado About Nothing (2013)$171,942--5--$34,388$171,9431Roadside Attractions
5Stories We Tell$142,25724%7031$2,032$1,091,6605Roadside Attractions
6Kon-Tiki$113,057-20%751$1,507$1,076,5407Weinstein Company
7Fill the Void$78,30358%137$6,023$260,0143Sony Pictures Classics
8The Call$68,402-40%91-47$752$51,872,37813Sony / TriStar
9The Iceman$67,013-46%67-56$1,000$1,852,0746Millennium Entertainment
10Renoir$64,061-34%57-8$1,124$2,003,71111IDP / Samuel Goldwyn
11Dirty Wars$63,504--4--$15,876$63,5041IFC Films
12Hubble 3D$55,37912%212$2,637$38,640,762169Warner Bros. / IMAX
13The Big Wedding$50,538-32%92-34$549$21,373,9537Lionsgate
14Lost and Found in Armenia$49,829--9--$5,537$49,8291High Top Releasing
15The Company You Keep$43,743-33%51-22$858$4,953,24910Sony Pictures Classics
16The Sapphires$40,027-29%55-3$728$2,276,23712Weinstein Company
17Hannah Arendt$36,45617%54$7,291$104,0822Zeitgeist Films
18We Steal Secrets: The Story of WikiLeaks$36,24118%2514$1,450$128,6913Focus World
19To the Arctic 3D$35,5055%520$683$12,754,47360Warner Bros. / IMAX
20Jack the Giant Slayer$27,016-62%58-85$466$65,171,86015Warner Bros. / New Line
21Wish You Were Here (2013)$25,937--11--$2,358$25,9371eOne Films US
22Scatter My Ashes at Bergdorf's$25,148-43%29-9$867$441,7766eOne Films US
23Not Today$22,707-48%191$1,195$278,5049Freestyle Releasing
24Under the Sea 3D$16,66525%11-2$1,515$33,035,146226Warner Bros. / IMAX
25Space Station 3D$14,447-12%4-1$3,612$88,020,512582IMAX
26Scary Movie 5$14,245-19%510$279$31,433,8519Weinstein / Dimension
27Born to Be Wild 3D$12,958-10%300$432$22,760,241114Warner Bros. / IMAX
28Shadow Dancer$12,46717%64$2,078$27,2732Magnolia Pictures
29Life of Pi$11,252-49%258$450$124,929,34629Fox
30The Reluctant Fundamentalist$11,230-50%21-8$535$519,5357IFC Films
31Tiger Eyes$10,874--17--$640$10,8741Freestyle Releasing
32Violet & Daisy$9,982--17--$587$9,9821Cinedigm
33Deep Sea 3D$8,03155%62$1,339$45,590,232380Warner Bros. / IMAX
34At Any Price$7,614-67%18-27$423$345,3177Sony Pictures Classics
35Lore$7,303-46%3-1$2,434$952,65618Music Box Films
36Free the Mind$7,217112%4-1$1,804$64,1066International Film Circuit
37Deceptive Practices: The Mysteries and Mentors of Ricky Jay$6,252-33%72$893$106,7698Kino Lorber
38The English Teacher$6,0797%3-2$2,026$41,8354Cinedigm
39Hello Herman$5,985--15--$399$5,9851Freestyle Releasing
40The Prey$5,889--5--$1,178$5,8891Cohen Media Group
41You Ain't Seen Nothin' Yet$5,343--2--$2,672$5,3431Kino Lorber
42No (2013)$5,098-56%14-3$364$2,338,43017Sony Pictures Classics
43From Up on Poppy Hill$4,931-53%10-2$493$993,51013GKIDS
44No Place on Earth$4,876-52%4-1$1,219$172,62810Magnolia Pictures
45Ain't In It for My Health: A Film About Levon Helm$4,793-14%4-4$1,198$58,8708Kino Lorber
46Post Tenebras Lux$4,643818%64$774$27,3826Strand Releasing
47To the Wonder$4,622-20%12-1$385$566,0479Magnolia Pictures
48Hava Nagila (The Movie)$4,270-37%63$712$337,29615International Film Circuit
49√Čvocateur: The Morton Downey Jr. Movie$3,936--5--$787$3,9361Magnolia Pictures
50An Oversimplification of Her Beauty$3,920260%31$1,307$41,6527Variance Films
51In the House$3,304-70%8-5$413$388,0448Cohen Media Group
52Home Run$3,241-11%5-1$648$2,859,9558IDP/Samuel Goldwyn
53Nostalghia (2013 re-issue)$2,690-49%10$2,690$12,4472Kino Lorber
54Searching For Sugar Man$2,384-34%4-2$596$3,682,13746Sony Pictures Classics
55Camp (2013)$2,219--1--$2,219$319,35016Freestyle Releasing
56The History of Future Folk$2,148-63%10$2,148$8,7212Variance / FilmBuff
57The Wall$1,578-28%10$1,578$5,5042Music Box Films
58The Gatekeepers$1,498-52%4-2$375$2,407,46919Sony Pictures Classics
59Emperor$1,334-67%5-1$267$3,345,31914Roadside Attractions
60Augustine$1,332-69%2-2$666$45,6654Music Box Films
61Sound City$1,312--1--$1,312$416,62419Variance Films
62Axe Giant: The Wrath of Paul Bunyan$1,14247%31$381$2,5122Cinema Purgatorio
63Spring Breakers$1,023-91%5-35$205$14,123,77313A24
64Pieta$929-72%2-2$465$20,1994Drafthouse Films
65Venus and Serena$798-78%2-4$399$46,3375Magnolia Pictures
66Bert Stern: Original Mad Man$647--3--$216$32,86410First Run Features
67Dead Man's Burden$541-81%1-2$541$29,2156Cinedigm
68Syrup$301--1--$301$3011Magnolia Pictures
69Paradise: Love$266-52%10$266$22,2577Strand Releasing
70White Elephant$42-40%10$42$8,86311Strand Releasing
71Herman's House$14--1--$14$4,6698First Run Features