Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jun. 14 - Sun, Jun. 16

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Man of Steel$116,619,362--4,207--$27,720$128,681,4861Warner Bros.
2This Is The End$20,719,162--3,055--$6,782$33,027,2971Sony / Columbia
3Now You See Me$11,016,473-42%3,08262$3,574$80,705,9163Lionsgate / Summit
4Fast & Furious 6$9,583,330-51%3,375-396$2,840$219,723,9554Universal
5The Purge$8,317,995-76%2,59155$3,210$51,962,8452Universal
6The Internship$7,148,551-59%3,39933$2,103$31,099,9122Fox
7Epic$6,284,905-47%3,151-443$1,995$95,713,5284Fox
8Star Trek Into Darkness$6,256,254-45%2,331-821$2,684$211,086,9485Paramount
9After Earth$4,052,042-62%2,432-969$1,666$54,516,0573Sony / Columbia
10Iron Man 3$2,956,855-49%1,649-702$1,793$399,659,0947Disney
11The Hangover Part III$2,782,149-62%1,901-1341$1,464$108,032,7014Warner Bros.
12The Great Gatsby (2013)$1,674,333-60%1,175-985$1,425$139,977,8746Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Before Midnight$1,382,719163%897845$1,541$3,054,9684Sony Pictures Classics
242 (2013)$606,12166%44474$1,365$93,701,48910Warner Bros.
3The Croods$570,353-21%368-46$1,550$182,651,45013Fox / DreamWorks Animation
4Mud$542,785-53%405-175$1,340$19,618,4478Roadside Attractions
5Yeh Jawaani Hai Deewani$310,774-61%1610$1,930$3,394,0103Eros International
6Frances Ha$293,566-46%212-21$1,385$2,876,7325IFC Films
7The East$287,95526%11574$2,504$709,2603Fox Searchlight
8Oz: The Great and Powerful$244,191-35%259-63$943$234,176,72815Disney
9Oblivion (2013)$183,180-26%258-40$710$88,777,8909Universal
10Olympus Has Fallen$170,121-14%201-35$846$98,388,50613FilmDistrict
11G.I. Joe: Retaliation$110,984-39%170-66$653$122,108,91112Paramount
12Scary Movie 5$86,268506%14190$612$31,529,52510Weinstein / Dimension
13The Big Wedding$80,37759%16573$487$21,477,2818Lionsgate
14Escape From Planet Earth$61,320-43%151-31$406$56,690,66718Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Bling Ring$214,395--5--$42,879$214,3951A24
2Much Ado About Nothing (2013)$161,727-6%2318$7,032$388,7612Roadside Attractions
3The Kings of Summer$154,850-27%6319$2,458$546,7943CBS Films
4Love Is All You Need$100,521-52%72-29$1,396$1,169,3307Sony Pictures Classics
5Fill the Void$90,27115%185$5,015$396,6694Sony Pictures Classics
6Stories We Tell$83,354-41%63-7$1,323$1,244,1576Roadside Attractions
7Kon-Tiki$76,749-32%70-5$1,096$1,212,2368Weinstein Company
8Fukrey$74,110--57--$1,300$74,1101Eros International
9Hubble 3D$61,78112%18-3$3,432$38,783,519170Warner Bros. / IMAX
1020 Feet from Stardom$54,596--3--$18,199$54,5961RADiUS-TWC
11What Maisie Knew$53,035-65%51-71$1,040$900,0467Millenium Entertainment
12Dirty Wars$48,469-24%1410$3,462$137,2472IFC Films
13Pain and Gain$37,279-63%70-105$533$49,290,5708Paramount
14The Place Beyond the Pines$33,275-54%76-58$438$21,330,18412Focus
15Renoir$31,156-51%33-24$944$2,073,52012IDP / Samuel Goldwyn
16The Company You Keep$30,915-29%6615$468$4,991,78511Sony Pictures Classics
17To the Arctic 3D$29,779-16%520$573$12,806,24761Warner Bros. / IMAX
18Hannah Arendt$26,828-26%61$4,471$153,3333Zeitgeist Films
19Shadow Dancer$25,788107%148$1,842$57,8363Magnolia Pictures
20Pandora's Promise$22,495--16--$1,406$23,4191Abramorama
21The Sapphires$22,409-44%39-16$575$2,325,74513Weinstein Company
22Space Station 3D$17,99225%40$4,498$88,066,763583IMAX
23The Iceman$17,155-74%30-37$572$1,902,0817Millennium Entertainment
24Born to Be Wild 3D$16,69929%300$557$22,800,080115Warner Bros. / IMAX
25Life of Pi$12,56812%250$503$124,953,84630Fox
26Scatter My Ashes at Bergdorf's$11,955-52%14-15$854$473,6157eOne Films US
27Under the Sea 3D$11,632-30%10-1$1,163$33,062,229227Warner Bros. / IMAX
28We Steal Secrets: The Story of WikiLeaks$10,516-71%11-14$956$158,9324Focus World
29Quartet$10,142-70%25-89$406$18,336,15623Weinstein Company
30Lost and Found in Armenia$8,275-83%2-7$4,138$82,7102High Top Releasing
31Deep Sea 3D$8,0090%3-3$2,670$45,605,690381Warner Bros. / IMAX
32Storm Surfers 3D$7,915--2--$3,958$30,8928XLrator Media
33Not Today$7,454-67%7-12$1,065$291,82710Freestyle Releasing
34Berberian Sound Studio$6,602--5--$1,320$6,6021IFC Midnight
35So Young$5,281--3--$1,760$5,2811China Lion Film
36More Than Honey$5,225--1--$5,225$7,5311Kino Lorber
37Wish You Were Here (2013)$5,207-80%6-5$868$40,9522eOne Films US
38Lore$4,948-32%2-1$2,474$961,05819Music Box Films
39To the Wonder$4,7833%5-7$957$573,10610Magnolia Pictures
40Tiger Eyes$4,676-57%6-11$779$21,7172Freestyle Releasing
41From Up on Poppy Hill$4,516-8%9-1$502$1,000,87814GKIDS
42One Track Heart: The Story of Krishna Das$4,392--3--$1,464$50,9636Zeitgeist Films
43Hava Nagila (The Movie)$4,2880%82$536$341,79216International Film Circuit
44Camp (2013)$4,27893%21$2,139$323,62817Freestyle Releasing
45The English Teacher$3,919-36%2-1$1,960$48,8195Cinedigm
46The Wall$3,875146%43$969$11,0893Music Box Films
47Ain't In It for My Health: A Film About Levon Helm$3,837-20%84$480$71,7509Kino Lorber
48Far Out Isn't Far Enough: The Tomi Ungerer Story$3,700--1--$3,700$3,7001First Run Features
49Call Me Kuchu$3,476--1--$3,476$3,4761Cinedigm
50The Guillotines$3,296--10--$330$3,2961Well Go USA
51An Oversimplification of Her Beauty$3,205-18%2-1$1,603$46,4198Variance Films
52No Place on Earth$2,824-42%3-1$941$182,30611Magnolia Pictures
53In the Fog$2,327--1--$2,327$2,3271Strand Releasing
54At Any Price$2,108-72%5-13$422$352,1228Sony Pictures Classics
55The Stroller Strategy$1,799--1--$1,799$1,7991Rialto Premieres
56Venus and Serena$1,623103%31$541$48,2806Magnolia Pictures
57The History of Future Folk$1,535-29%21$768$11,2753Variance / FilmBuff
58You Ain't Seen Nothin' Yet$1,518-72%20$759$10,6802Kino Lorber
59Searching For Sugar Man$1,420-40%40$355$3,684,59847Sony Pictures Classics
60Augustine$1,192-11%20$596$47,6185Music Box Films
61Deceptive Practices: The Mysteries and Mentors of Ricky Jay$965-85%4-3$241$111,5499Kino Lorber
62Sound City$916-30%21$458$417,54020Variance Films
63Paradise: Love$908241%10$908$23,1658Strand Releasing
64The Silence$761--2--$381$91,68715Music Box Films
65√Čvocateur: The Morton Downey Jr. Movie$725-82%3-2$242$6,6092Magnolia Pictures
66No (2013)$684-87%3-11$228$2,341,22618Sony Pictures Classics
67Post Tenebras Lux$665-86%2-4$333$35,5867Strand Releasing
68Free the Mind$661-91%3-1$220$69,5867International Film Circuit
6956 Up$485--2--$243$696,39624First Run Features
70The Gatekeepers$416-72%2-2$208$2,408,55320Sony Pictures Classics
71Syrup$278-8%10$278$6562Magnolia Pictures
72Pieta$220-76%1-1$220$21,0885Drafthouse Films
73Dead Man's Burden$172-68%10$172$29,6347Cinedigm