Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jun. 28 - Sun, Jun. 30

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Monsters University$45,607,745-45%4,0040$11,391$170,433,1932Disney
2The Heat$39,115,043--3,181--$12,296$39,115,0431Fox
3World War Z$29,774,625-55%3,6070$8,255$123,696,9192Paramount
4White House Down$24,852,258--3,222--$7,713$24,852,2581Sony / Columbia
5Man of Steel$20,737,490-50%4,131-76$5,020$248,577,5963Warner Bros.
6This Is The End$8,700,827-35%2,710-345$3,211$74,681,8363Sony / Columbia
7Now You See Me$5,612,267-29%2,564-259$2,189$104,792,8585Lionsgate / Summit
8Fast & Furious 6$2,448,995-50%1,550-867$1,580$233,351,7656Universal
9Star Trek Into Darkness$2,130,203-33%1,035-530$2,058$220,591,0707Paramount
10The Internship$1,431,710-58%1,008-908$1,420$41,711,7964Fox
11The Purge$1,228,595-66%1,122-1079$1,095$62,791,3154Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Iron Man 3$1,361,149-38%540-384$2,521$405,393,2059Disney
2The Bling Ring$837,045-58%630-20$1,329$4,350,3503A24
3Epic$820,608-54%774-1220$1,060$103,010,1336Fox
4Before Midnight$635,468-29%290-151$2,191$5,712,7596Sony Pictures Classics
5Much Ado About Nothing (2013)$575,818-24%22216$2,594$2,607,6594Roadside Attractions
6The Croods$467,171-7%307-17$1,522$184,419,44115Fox / DreamWorks Animation
7The Great Gatsby (2013)$387,391-36%255-107$1,519$142,376,0678Warner Bros.
8The Hangover Part III$346,906-52%277-253$1,252$110,707,3356Warner Bros.
9After Earth$323,297-66%331-835$977$58,247,3675Sony / Columbia
10The East$255,504-30%185-10$1,381$1,640,5685Fox Searchlight
11Mud$205,229-34%168-45$1,222$20,570,15410Roadside Attractions
12Raanjhanaa$193,572-53%1020$1,898$756,2332Eros International
1342 (2013)$185,330-28%252-73$735$94,565,75812Warner Bros.
14The Big Wedding$129,68178%101-40$1,284$21,805,33410Lionsgate
15Olympus Has Fallen$102,368-19%165-12$620$98,770,22015FilmDistrict
16Oz: The Great and Powerful$102,214-45%187-46$547$234,770,99617Disney
17Scary Movie 5$88,3366%122-12$724$31,814,07112Weinstein / Dimension
18G.I. Joe: Retaliation$71,983-21%118-21$610$122,400,46614Paramount
19Yeh Jawaani Hai Deewani$54,501-59%1610$339$3,745,2435Eros International
20Escape From Planet Earth$30,425-30%101-37$301$56,852,48420Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
120 Feet from Stardom$232,313260%4438$5,280$415,1923RADiUS-TWC
2Fill the Void$183,237-2%6115$3,004$911,4126Sony Pictures Classics
3Ghanchakkar$143,616--89--$1,614$143,6161UTV Motion Pictures
4The Attack$136,474398%3633$3,791$178,8542Cohen Media Group
5Frances Ha$115,160-34%90-48$1,280$3,437,2687IFC Films
6I'm So Excited$97,328--5--$19,466$97,3281Sony Pictures Classics
7Unfinished Song$92,256259%1917$4,856$131,8232Weinstein Company
8The Kings of Summer$84,548-35%48-17$1,761$925,1785CBS Films
9Hubble 3D$73,68314%150$4,912$39,082,561172Warner Bros. / IMAX
10Copperhead$55,625--59--$943$55,6251Brainstorm Media
11Love Is All You Need$51,129-19%42-2$1,217$1,372,3989Sony Pictures Classics
12A Hijacking$45,36315%158$3,024$105,5432Magnolia Pictures
13Dirty Wars$44,754-1%3111$1,444$275,2244IFC Films
14To the Arctic 3D$39,07458%520$751$12,928,01863Warner Bros. / IMAX
15A Band Called Death$34,839--15--$2,323$34,8391Drafthouse Films
16Renoir$29,15547%20-3$1,458$2,155,96314IDP / Samuel Goldwyn
17Stories We Tell$28,203-33%23-10$1,226$1,385,3448Roadside Attractions
18Kon-Tiki$27,995-40%34-19$823$1,362,63410Weinstein Company
19Hannah Arendt$21,85113%92$2,428$229,3095Zeitgeist Films
20Under the Sea 3D$21,63432%8-2$2,704$33,135,419229Warner Bros. / IMAX
21Born to Be Wild 3D$20,6119%300$687$22,896,869117Warner Bros. / IMAX
22Redemption (2013)$19,977--19--$1,051$19,9771Roadside Attractions
23What Maisie Knew$18,135-43%18-15$1,008$995,8819Millenium Entertainment
24The Company You Keep$17,764-47%41-24$433$5,077,74113Sony Pictures Classics
25SOMM$17,367-38%94$1,930$153,6202IDP / Samuel Goldwyn
26Space Station 3D$16,829-2%3-4$5,610$88,151,618585IMAX
27Byzantium$16,643--6--$2,774$16,6431IFC Films
28The Sapphires$14,998-22%18-11$833$2,393,08215Weinstein Company
29Not Today$11,963270%52$2,393$309,55012Freestyle Releasing
30Ain't In It for My Health: A Film About Levon Helm$11,041676%95$1,227$87,97211Kino Lorber
31Pain and Gain$10,784-56%26-24$415$49,359,97310Paramount
32Lost and Found in Armenia$6,698-12%21$3,349$117,1914High Top Releasing
33Maniac$5,7854%109$579$12,8432IFC Midnight
34Hava Nagila (The Movie)$4,734-5%70$676$352,99318International Film Circuit
35Un Flic (2013 re-issue)$4,690--1--$4,690$32,35811Rialto Pictures
36Deceptive Practices: The Mysteries and Mentors of Ricky Jay$4,539433%20$2,270$117,35811Kino Lorber
37Scatter My Ashes at Bergdorf's$4,412-31%6-2$735$497,8829eOne Films US
38Shadow Dancer$4,239-51%4-6$1,060$87,6745Magnolia Pictures
39Deep Sea 3D$4,161-30%2-4$2,081$45,633,127383Warner Bros. / IMAX
40An Oversimplification of Her Beauty$4,007-6%2-1$2,004$57,92110Variance Films
41At Any Price$3,87676%50$775$361,41810Sony Pictures Classics
42The Iceman$3,863-44%5-7$773$1,930,2829Millennium Entertainment
43Life of Pi$3,4472%10-6$345$124,975,03032Fox
44100 Bloody Acres$3,419--13--$263$3,4191Doppelgänger Releasing
45Free the Mind$3,334595%31$1,111$74,7659International Film Circuit
46The English Teacher$2,698-41%10$2,698$60,1667Cinedigm
47Augustine$2,367-69%4-5$592$62,7617Music Box Films
48Berberian Sound Studio$2,320-61%10-1$232$24,3163IFC Midnight
49Downloaded$1,785-29%20$893$4,7652Abramorama
50The Silence$1,744133%21$872$94,24417Music Box Films
51Pandora's Promise$1,454-60%3-2$485$43,7323Abramorama
52Fukrey$1,438-88%570$25$124,2213Eros International
53Detention of the Dead$1,332--2--$666$1,3321Anchor Bay Films
54Lore$1,146-40%10$1,146$968,87921Music Box Films
55√Čvocateur: The Morton Downey Jr. Movie$1,144-57%3-1$381$11,3894Magnolia Pictures
56Made in Cleveland$1,076-68%3-2$359$9,8742Striped Entertainment
57Bidder 70$1,000--4--$250$4,8097First Run Features
58To the Wonder$940-57%4-1$235$583,98412Magnolia Pictures
59The Wall$843-10%1-1$843$17,0435Music Box Films
60No Place on Earth$780-75%2-1$390$190,39113Magnolia Pictures
61In the Fog$676-63%1-1$676$7,4713Strand Releasing
62Searching For Sugar Man$446-35%1-1$446$3,688,45849Sony Pictures Classics
63The Stroller Strategy$265--1--$265$3,2553Rialto Premieres
64Assaulted: Civil Rights Under Fire$149-97%1-16$149$6,7812High Top Releasing