Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jul. 5 - Sun, Jul. 7

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Despicable Me 2$83,517,315--3,997--$20,895$143,074,9601Universal
2The Lone Ranger$29,210,849--3,904--$7,482$48,715,0101Disney
3The Heat$24,763,907-37%3,1843$7,778$86,259,1952Fox
4Monsters University$19,716,347-57%3,739-265$5,273$216,253,9793Disney
5World War Z$18,408,963-38%3,316-291$5,552$158,989,6383Paramount
6White House Down$13,478,486-46%3,2220$4,183$50,485,2492Sony / Columbia
7Man of Steel$11,414,297-45%2,905-1226$3,929$271,188,4504Warner Bros.
8This Is The End$5,870,167-33%2,104-606$2,790$85,674,3204Sony / Columbia
9Now You See Me$2,853,191-49%1,606-958$1,777$110,498,6036Lionsgate / Summit

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Kevin Hart: Let Me Explain$10,030,463--876--$11,450$17,391,1671Lionsgate / Summit
2Star Trek Into Darkness$1,310,448-38%565-470$2,319$223,065,0118Paramount
3Fast & Furious 6$1,073,565-56%617-933$1,740$235,488,6757Universal
4Epic$511,334-38%428-346$1,195$104,042,6677Fox
5Iron Man 3$481,668-65%294-246$1,638$406,410,98710Disney
6Before Midnight$478,870-25%214-76$2,238$6,576,8947Sony Pictures Classics
7The Internship$459,735-68%379-629$1,213$42,762,5385Fox
8Much Ado About Nothing (2013)$446,487-22%170-52$2,626$3,054,1465Roadside Attractions
9After Earth$382,27818%270-61$1,416$58,886,9826Sony / Columbia
10The Hangover Part III$350,6981%33861$1,038$111,254,2437Warner Bros.
11The Croods$342,343-27%269-38$1,273$185,125,18916Fox / DreamWorks Animation
12The Purge$322,555-74%256-866$1,260$63,552,9655Universal
13The Bling Ring$322,406-61%159-471$2,028$5,119,5834A24
14Lootera$314,958--100--$3,150$375,4421Eros International
15The Great Gatsby (2013)$284,286-27%185-70$1,537$142,907,9049Warner Bros.
16The East$164,483-36%102-83$1,613$1,965,3056Fox Searchlight
17Mud$162,653-21%111-57$1,465$20,861,65311Roadside Attractions
1842 (2013)$119,474-36%182-70$656$94,811,13313Warner Bros.
19Pain and Gain$117,078986%170144$689$49,519,36711Paramount
20Olympus Has Fallen$61,105-40%110-55$556$98,895,41716FilmDistrict
21Raanjhanaa$46,327-76%1020$454$875,0513Eros International
22Yeh Jawaani Hai Deewani$19,674-64%1610$122$3,807,4886Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Way, Way Back$552,788--19--$29,094$552,7881Fox Searchlight
220 Feet from Stardom$483,959108%8945$5,438$1,075,5294RADiUS-TWC
3Unfinished Song$243,728164%7051$3,482$438,9483Weinstein Company
4The Attack$195,37243%5317$3,686$473,1273Cohen Media Group
5Fill the Void$161,556-12%59-2$2,738$1,205,0427Sony Pictures Classics
6I'm So Excited$141,65246%1611$8,853$304,1272Sony Pictures Classics
7Frances Ha$111,673-3%70-20$1,595$3,644,9338IFC Films
8The Kings of Summer$96,24314%513$1,887$1,084,1796CBS Films
9Hubble 3D$88,52020%9-6$9,836$39,265,749173Warner Bros. / IMAX
10A Hijacking$61,50336%205$3,075$200,8363Magnolia Pictures
11Love Is All You Need$44,467-13%31-11$1,434$1,451,19110Sony Pictures Classics
12Hannah Arendt$40,91287%145$2,922$290,3046Zeitgeist Films
13Oz: The Great and Powerful$35,769-65%96-91$373$234,868,54818Disney
14Stuck in Love$34,967--21--$1,665$34,9671Millennium Entertainment
15Stories We Tell$34,83224%274$1,290$1,440,3039Roadside Attractions
16G.I. Joe: Retaliation$34,192-52%63-55$543$122,476,27815Paramount
17Space Station 3D$33,38498%2-1$16,692$88,237,419586IMAX
18Museum Hours$31,282--3--$10,427$83,7252Cinema Guild
19Under the Sea 3D$28,69333%6-2$4,782$33,190,799230Warner Bros. / IMAX
20To the Arctic 3D$25,353-35%16-36$1,585$13,143,07264Warner Bros. / IMAX
21Kon-Tiki$24,636-12%24-10$1,027$1,406,29211Weinstein Company
22A Band Called Death$19,453-44%14-1$1,390$71,8962Drafthouse Films
23Born to Be Wild 3D$18,868-8%13-17$1,451$22,673,573118Warner Bros. / IMAX
24Scary Movie 5$17,732-80%43-79$412$31,868,31413Weinstein / Dimension
25What Maisie Knew$15,166-16%12-6$1,264$1,023,57310Millenium Entertainment
26Big Star: Nothing Can Hurt Me$15,096--2--$7,548$20,8511Magnolia Pictures
27Copperhead$14,640-74%15-44$976$109,4742Brainstorm Media
28Ghanchakkar$14,627-90%30-59$488$203,0442UTV Motion Pictures
29The Sapphires$13,943-7%15-3$930$2,422,57516Weinstein Company
30Byzantium$12,601-24%60$2,100$43,5102IFC Films
31Dirty Wars$12,004-73%13-18$923$313,1265IFC Films
32Deep Sea 3D$11,105167%42$2,776$45,657,055384Warner Bros. / IMAX
33Renoir$10,355-64%11-9$941$2,176,90715IDP / Samuel Goldwyn
34Escape From Planet Earth$9,221-70%62-39$149$56,885,48521Weinstein Company
35The Company You Keep$8,968-50%13-28$690$5,097,38914Sony Pictures Classics
36Storm Surfers 3D$8,262--2--$4,131$46,73411XLrator Media
37Augustine$7,836231%95$871$73,0188Music Box Films
38SOMM$6,982-60%6-3$1,164$170,5613IDP / Samuel Goldwyn
39Maniac$5,8191%100$582$20,5513IFC Midnight
40The Iceman$5,80550%61$968$1,939,44110Millennium Entertainment
41The Look of Love$5,105--3--$1,702$5,1051IFC Films
42At Any Price$4,1908%72$599$366,24511Sony Pictures Classics
43Deceptive Practices: The Mysteries and Mentors of Ricky Jay$4,136-9%1-1$4,136$124,51912Kino Lorber
44Redemption (2013)$3,809-81%4-15$952$34,9562Roadside Attractions
45More Than Honey$2,745--2--$1,373$20,8644Kino Lorber
4656 Up$2,363--1--$2,363$699,06327First Run Features
47Scatter My Ashes at Bergdorf's$2,108-52%2-4$1,054$501,62510eOne Films US
48Berberian Sound Studio$2,053-12%5-5$411$28,6024IFC Midnight
49Ain't In It for My Health: A Film About Levon Helm$1,982-82%5-4$396$94,75212Kino Lorber
50A Girl and a Gun$1,731--9--$192$2,2621First Run Features
51You Ain't Seen Nothin' Yet$1,669--2--$835$13,2805Kino Lorber
52Hava Nagila (The Movie)$1,594-66%3-4$531$356,21319International Film Circuit
53The Wall$1,43270%10$1,432$19,1436Music Box Films
54Shadow Dancer$1,069-75%2-2$535$91,0436Magnolia Pictures
55Searching For Sugar Man$84189%10$841$3,689,69550Sony Pictures Classics
56To the Wonder$579-38%1-3$579$586,29313Magnolia Pictures
57Free the Mind$518-84%2-1$259$77,08810International Film Circuit
58100 Bloody Acres$499-85%3-10$166$5,5032Doppelgänger Releasing
59Lost and Found in Armenia$492-93%20$246$120,4805High Top Releasing
60√Čvocateur: The Morton Downey Jr. Movie$490-57%1-2$490$12,7935Magnolia Pictures
61Not Today$478-96%2-3$239$312,94113Freestyle Releasing
62Made in Cleveland$405-62%1-2$405$10,6813Striped Entertainment
63No Place on Earth$302-61%20$151$191,06314Magnolia Pictures
64Hammer of the Gods$164--2--$82$1641Magnolia / Magnet
65Far Out Isn't Far Enough: The Tomi Ungerer Story$83--1--$83$14,4904First Run Features