Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jul. 12 - Sun, Jul. 14

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Despicable Me 2$43,892,895-47%4,0036$10,965$228,376,7752Universal
2Grown Ups 2$41,508,572--3,491--$11,890$41,508,5721Sony / Columbia
3Pacific Rim$37,285,325--3,275--$11,385$37,285,3251Warner Bros.
4The Heat$14,002,080-43%3,128-56$4,476$112,365,5573Fox
5The Lone Ranger$11,506,100-61%3,9040$2,947$71,467,2922Disney
6Monsters University$10,631,576-46%3,142-597$3,384$237,771,0034Disney
7World War Z$9,314,862-49%3,003-313$3,102$176,971,7824Paramount
8White House Down$6,162,633-54%2,566-656$2,402$62,975,5663Sony / Columbia
9Man of Steel$4,719,084-59%2,150-755$2,195$280,888,9625Warner Bros.
10This Is The End$2,850,571-51%1,394-710$2,045$91,639,0115Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Kevin Hart: Let Me Explain$4,754,152-53%89216$5,330$26,132,4612Lionsgate / Summit
2Now You See Me$1,334,164-53%850-756$1,570$113,311,8667Lionsgate / Summit
3Star Trek Into Darkness$686,181-48%403-162$1,703$224,360,9059Paramount
4Bhaag Milkha Bhaag$647,112--139--$4,655$647,1121Reliance Entertainment
5Fast & Furious 6$547,815-49%392-225$1,397$236,533,1708Universal
620 Feet from Stardom$497,2663%13142$3,796$1,770,4055RADiUS-TWC
7Epic$480,879-6%352-76$1,366$104,872,2938Fox
8Before Midnight$293,836-39%154-60$1,908$7,070,5058Sony Pictures Classics
9After Earth$273,432-28%238-32$1,149$59,383,5747Sony / Columbia
10Much Ado About Nothing (2013)$256,699-43%138-32$1,860$3,526,8266Roadside Attractions
11The Croods$255,632-25%243-26$1,052$185,630,10117Fox / DreamWorks Animation
12Iron Man 3$241,289-50%199-95$1,213$406,850,97711Disney
13The Internship$217,751-53%233-146$935$43,220,7056Fox
14The Hangover Part III$199,820-43%265-73$754$111,651,6078Warner Bros.
15The Great Gatsby (2013)$168,297-41%125-60$1,346$143,218,77610Warner Bros.
16The Purge$161,995-50%179-77$905$63,833,9756Universal
17Mud$135,921-16%1132$1,203$21,070,58112Roadside Attractions
18Lootera$78,765-75%1000$788$550,6512Eros International
19Pain and Gain$75,007-36%150-20$500$49,663,15712Paramount
2042 (2013)$60,809-49%105-77$579$94,927,85014Warner Bros.
21Raanjhanaa$12,078-74%1020$118$901,1064Eros International
22Yeh Jawaani Hai Deewani$7,686-61%1610$48$3,820,3777Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Way, Way Back$1,121,851103%7960$14,201$1,866,3362Fox Searchlight
2Fruitvale Station$386,291--7--$55,184$386,2911Weinstein Company
3Unfinished Song$239,700-2%9121$2,634$785,1864Weinstein Company
4The Bling Ring$157,907-51%97-62$1,628$5,458,1525A24
5Fill the Void$132,216-18%645$2,066$1,401,5618Sony Pictures Classics
6I'm So Excited$105,420-26%226$4,792$469,5703Sony Pictures Classics
7The East$93,838-43%71-31$1,322$2,126,0907Fox Searchlight
8Scary Movie 5$79,846350%33-10$2,420$31,957,94414Weinstein / Dimension
9The Kings of Summer$72,006-25%565$1,286$1,206,7117CBS Films
10Frances Ha$67,381-40%57-13$1,182$3,766,6149IFC Films
11Hubble 3D$66,213-25%101$6,621$39,413,552174Warner Bros. / IMAX
12Escape From Planet Earth$62,002572%55-7$1,127$56,958,05122Weinstein Company
13A Hijacking$52,033-15%3212$1,626$276,6314Magnolia Pictures
14The Hunt$43,045--4--$10,761$43,0451Magnolia Pictures
15Love Is All You Need$38,334-14%354$1,095$1,505,91011Sony Pictures Classics
16Hannah Arendt$35,548-13%162$2,222$347,5957Zeitgeist Films
17Killing Season$27,713--15--$1,848$27,7131Millenium Entertainment
18Space Station 3D$25,786-23%20$12,893$88,492,317587IMAX
19Stories We Tell$25,669-26%281$917$1,484,07410Roadside Attractions
20Crystal Fairy$25,052--2--$12,526$25,0521IFC Films
21Museum Hours$22,277-29%30$7,426$123,1253Cinema Guild
22Kon-Tiki$21,777-12%21-3$1,037$1,445,03412Weinstein Company
23To the Arctic 3D$20,302-20%182$1,128$13,185,32765Warner Bros. / IMAX
24Under the Sea 3D$20,300-29%60$3,383$33,236,559231Warner Bros. / IMAX
25Still Mine$19,920--4--$4,980$449,9211IDP / Samuel Goldwyn
26G.I. Joe: Retaliation$17,811-48%41-22$434$122,512,05216Paramount
27Storm Surfers 3D$14,88680%64$2,481$62,04612XLrator Media
28Born to Be Wild 3D$13,183-30%130$1,014$22,705,233119Warner Bros. / IMAX
29Stuck in Love$12,872-63%15-6$858$61,8042Millennium Entertainment
30Oz: The Great and Powerful$12,623-65%43-53$294$234,903,07619Disney
31Big Star: Nothing Can Hurt Me$12,028-20%75$1,718$39,6532Magnolia Pictures
32Byzantium$12,019-5%137$925$63,2453IFC Films
33What Maisie Knew$11,075-27%131$852$1,046,03611Millenium Entertainment
34Deep Sea 3D$9,943-10%3-1$3,314$45,673,253385Warner Bros. / IMAX
35V/H/S/2$9,932--12--$828$9,9321Magnolia / Magnet
36The Sapphires$9,720-30%150$648$2,439,25317Weinstein Company
37Renoir$9,449-9%10-1$945$2,198,71316IDP / Samuel Goldwyn
38Dealin' with Idiots$8,508--1--$8,508$8,5081IFC Films
39Dirty Wars$8,151-32%130$627$332,9476IFC Films
40Augustine$7,9181%8-1$990$87,0099Music Box Films
41One Track Heart: The Story of Krishna Das$7,769--4--$1,942$71,23610Zeitgeist Films
42More Than Honey$7,541175%42$1,885$34,1225Kino Lorber
43A Band Called Death$7,468-62%10-4$747$91,7163Drafthouse Films
44Pandora's Promise$6,969--4--$1,742$51,9915Abramorama
45Viola$6,109--1--$6,109$6,1091Cinema Guild
46Far Out Isn't Far Enough: The Tomi Ungerer Story$5,5296561%43$1,382$20,1165First Run Features
47Pawn Shop Chronicles$4,924--15--$328$4,9241Anchor Bay Films
48The Iceman$4,691-19%5-1$938$1,947,93011Millennium Entertainment
49The Company You Keep$4,620-48%9-4$513$5,106,48615Sony Pictures Classics
50Terms and Conditions May Apply$4,446--1--$4,446$4,4461Variance Films
51Scatter My Ashes at Bergdorf's$4,236101%31$1,412$508,43011eOne Films US
52Copperhead$4,071-72%5-10$814$119,1433Brainstorm Media
53Not Today$4,018741%1-1$4,018$317,16514Freestyle Releasing
54At Any Price$3,792-9%6-1$632$372,18412Sony Pictures Classics
55Revelation Road 2$3,722--5--$744$3,7221Freestyle Releasing
56Shadow Dancer$2,928174%42$732$94,1597Magnolia Pictures
57The Look of Love$2,429-52%2-1$1,215$10,3792IFC Films
5856 Up$2,215-6%10$2,215$701,27828First Run Features
59Deceptive Practices: The Mysteries and Mentors of Ricky Jay$2,176-47%10$2,176$129,92813Kino Lorber
60The History of Future Folk$1,951--2--$976$15,3667Variance / FilmBuff
61Hava Nagila (The Movie)$1,560-2%41$390$358,84920International Film Circuit
62In the Fog$1,485--3--$495$8,2805Strand Releasing
63Night Across the Street$1,108--1--$1,108$15,71223Cinema Guild
64No Place on Earth$1,016236%20$508$192,34415Magnolia Pictures
65Free the Mind$58814%31$196$80,12911International Film Circuit
66Call Me Kuchu$571--1--$571$8,9415Cinedigm
67Searching For Sugar Man$456-46%10$456$3,690,57551Sony Pictures Classics
68You Ain't Seen Nothin' Yet$454-73%20$227$14,4036Kino Lorber
69Hammer of the Gods$24751%20$124$4382Magnolia / Magnet
70100 Bloody Acres$236-53%2-1$118$5,9723Doppelgänger Releasing
71√Čvocateur: The Morton Downey Jr. Movie$190-61%21$95$13,5036Magnolia Pictures
72Ain't In It for My Health: A Film About Levon Helm$116-94%1-4$116$99,11813Kino Lorber
73A Girl and a Gun$84-95%1-8$84$3,0062First Run Features