Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jul. 19 - Sun, Jul. 21

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Conjuring$41,855,326--2,903--$14,418$41,855,3261Warner Bros. / New Line
2Despicable Me 2$24,906,360-43%3,820-183$6,520$276,006,3953Universal
3Turbo$21,312,625--3,806--$5,600$31,015,3841Fox / DreamWorks Animation
4Grown Ups 2$19,872,150-52%3,4910$5,692$79,388,0262Sony / Columbia
5Red 2$18,048,422--3,016--$5,984$18,048,4221Lionsgate / Summit
6Pacific Rim$16,002,231-57%3,28510$4,871$68,282,5232Warner Bros.
7R.I.P.D.$12,691,415--2,852--$4,450$12,691,4151Universal
8The Heat$9,303,788-34%2,689-439$3,460$129,271,2244Fox
9World War Z$5,191,541-44%2,066-937$2,513$186,932,6085Paramount
10Monsters University$5,121,878-52%2,186-956$2,343$249,114,1325Disney
11The Lone Ranger$4,380,047-62%2,273-1631$1,927$81,291,2903Disney
12White House Down$2,400,246-61%1,454-1112$1,651$68,452,8754Sony / Columbia
13Man of Steel$1,819,387-61%1,050-1100$1,733$285,000,4746Warner Bros.

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Way, Way Back$2,200,62296%304225$7,239$4,592,8923Fox Searchlight
2Kevin Hart: Let Me Explain$2,034,217-57%748-144$2,720$29,947,0173Lionsgate / Summit
3This Is The End$1,179,821-59%622-772$1,897$94,429,9136Sony / Columbia
4Girl Most Likely$694,477--351--$1,979$694,4771Roadside Attractions
5Now You See Me$436,092-67%333-517$1,310$114,410,7088Lionsgate / Summit
620 Feet from Stardom$397,335-20%1354$2,943$2,425,3216RADiUS-TWC
7Star Trek Into Darkness$387,263-44%250-153$1,549$225,120,96610Paramount
8Epic$380,629-21%319-33$1,193$105,595,2019Fox
9The Great Gatsby (2013)$334,07499%302177$1,106$143,664,02811Warner Bros.
10Fast & Furious 6$322,250-41%279-113$1,155$237,121,2259Universal
11The Internship$225,3223%202-31$1,115$43,582,1227Fox
12The Croods$209,673-18%212-31$989$186,039,19618Fox / DreamWorks Animation
13After Earth$196,383-28%189-49$1,039$59,755,0508Sony / Columbia
14Before Midnight$169,531-42%107-47$1,584$7,392,4909Sony Pictures Classics
15Iron Man 3$154,608-36%145-54$1,066$407,144,47212Disney
16The Purge$129,475-20%156-23$830$64,064,4107Universal
17The Hangover Part III$113,212-43%202-63$560$111,883,4479Warner Bros.
18Lootera$6,070-92%1000$61$581,8133Eros International
19Yeh Jawaani Hai Deewani$3,302-57%1610$21$3,827,4668Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Fruitvale Station$739,48491%3427$21,750$1,331,6972Weinstein Company
2Bhaag Milkha Bhaag$328,174-49%96-43$3,418$1,189,9612Reliance Entertainment
3Only God Forgives$313,958--78--$4,025$313,9581RADiUS-TWC
4Unfinished Song$156,307-35%88-3$1,776$1,070,5465Weinstein Company
5I'm So Excited$152,84745%5028$3,057$674,0894Sony Pictures Classics
6Much Ado About Nothing (2013)$145,305-43%95-43$1,530$3,832,5097Roadside Attractions
7The Attack$127,379--46--$2,769$910,9405Cohen Media Group
8Mud$94,980-30%77-36$1,234$21,240,34213Roadside Attractions
9Hubble 3D$91,88939%155$6,126$39,598,638175Warner Bros. / IMAX
10Fill the Void$83,990-36%61-3$1,377$1,552,5779Sony Pictures Classics
11Still Mine$76,807286%1915$4,042$536,0472IDP / Samuel Goldwyn
12Blackfish$75,962--5--$15,192$75,9621Magnolia Pictures
13The Bling Ring$70,020-56%38-59$1,843$5,628,6116A24
14The Hunt$56,60832%95$6,290$123,9372Magnolia Pictures
15Ramaiya Vastavaiya$52,514--67--$784$52,5141Reliance Entertainment
16Frances Ha$50,321-25%32-25$1,573$3,869,79710IFC Films
17The Rooftop$47,259--17--$2,780$47,2591Well Go USA
18The Kings of Summer$39,204-46%35-21$1,120$1,290,2228CBS Films
19The East$35,655-62%31-40$1,150$2,209,5238Fox Searchlight
2042 (2013)$33,316-45%85-20$392$95,001,34315Warner Bros.
21Pain and Gain$29,282-61%70-80$418$49,735,74013Paramount
22Space Station 3D$28,2009%20$14,100$88,557,282588IMAX
23The Act of Killing$27,450--1--$27,450$27,4501Drafthouse Films
24Hannah Arendt$27,438-23%215$1,307$399,6928Zeitgeist Films
25To the Arctic 3D$25,88327%17-1$1,523$13,233,28266Warner Bros. / IMAX
26Crystal Fairy$25,6472%97$2,850$66,9802IFC Films
27Under the Sea 3D$24,78222%93$2,754$33,288,108232Warner Bros. / IMAX
28Copperhead$23,847486%3631$662$145,2794Brainstorm Media
29A Hijacking$23,459-55%21-11$1,117$327,7755Magnolia Pictures
30Museum Hours$22,4501%30$7,483$157,0464Cinema Guild
31Stories We Tell$21,198-17%22-6$964$1,516,40511Roadside Attractions
32Born to Be Wild 3D$19,49748%152$1,300$22,745,662120Warner Bros. / IMAX
33Big Star: Nothing Can Hurt Me$18,81356%92$2,090$68,5613Magnolia Pictures
34Storm Surfers 3D$16,2749%71$2,325$90,20913XLrator Media
35Love Is All You Need$11,766-69%18-17$654$1,537,96212Sony Pictures Classics
36Deep Sea 3D$10,8109%30$3,603$45,693,868386Warner Bros. / IMAX
37Kon-Tiki$10,058-54%9-12$1,118$1,467,13813Weinstein Company
38Computer Chess$9,683--2--$4,842$17,0041Kino Lorber
39The Company You Keep$9,433104%90$1,048$5,120,03016Sony Pictures Classics
40Life of Pi$8,367--18--$465$124,985,00235Fox
41The Iceman$7,59662%149$543$1,959,17512Millennium Entertainment
42Dirty Wars$6,246-23%174$367$344,4177IFC Films
43More Than Honey$5,568-26%3-1$1,856$47,5666Kino Lorber
44One Track Heart: The Story of Krishna Das$5,476-30%51$1,095$83,28611Zeitgeist Films
45V/H/S/2$4,868-51%11-1$443$17,6682Magnolia / Magnet
46What Maisie Knew$4,731-57%8-5$591$1,058,02112Millenium Entertainment
47Byzantium$4,334-64%11-2$394$75,5664IFC Films
48Augustine$4,088-48%4-4$1,022$95,10210Music Box Films
49Terms and Conditions May Apply$3,804-14%21$1,902$9,9102Variance Films
50Pandora's Promise$3,598-48%1-3$3,598$62,5586Abramorama
51Dealin' with Idiots$3,592-58%21$1,796$15,3082IFC Films
52Scatter My Ashes at Bergdorf's$3,365-21%41$841$516,71912eOne Films US
53Deceptive Practices: The Mysteries and Mentors of Ricky Jay$3,24349%21$1,622$134,59314Kino Lorber
54An Oversimplification of Her Beauty$3,238--2--$1,619$63,31413Variance Films
55Scary Movie 5$2,565-97%8-25$321$32,014,28915Weinstein / Dimension
56No Place on Earth$2,448141%31$816$195,28816Magnolia Pictures
57The Sapphires$2,298-76%10-5$230$2,448,45518Weinstein Company
58Leviathan (2013)$2,231--3--$744$71,31621Cinema Guild
59A Band Called Death$2,045-73%4-6$511$103,9134Drafthouse Films
60Stuck in Love$1,956-85%3-12$652$69,4753Millennium Entertainment
61Le Petit Soldat (2013 re-issue)$1,867--1--$1,867$21,97320Rialto Pictures
62Un Flic (2013 re-issue)$1,867--1--$1,867$39,00214Rialto Pictures
63Far Out Isn't Far Enough: The Tomi Ungerer Story$1,751-68%2-2$876$25,5676First Run Features
64Ain't In It for My Health: A Film About Levon Helm$1,4371139%21$719$102,05714Kino Lorber
65Three Worlds$1,384--1--$1,384$3,9525Film Movement
66Viola$1,364-78%10$1,364$13,1082Cinema Guild
67Andre Gregory: Before and After Dinner$1,322--2--$661$32,34316Cinema Guild
68The Wall$1,252--1--$1,252$21,1008Music Box Films
69Shadow Dancer$1,068-64%3-1$356$96,5418Magnolia Pictures
70Escape From Planet Earth$1,005-98%7-48$144$57,011,84723Weinstein Company
71At Any Price$984-74%4-2$246$374,71813Sony Pictures Classics
72Night Across the Street$653-41%10$653$16,36524Cinema Guild
73Searching For Sugar Man$64842%10$648$3,691,66852Sony Pictures Classics
74√Čvocateur: The Morton Downey Jr. Movie$27444%1-1$274$13,8537Magnolia Pictures
75In the Fog$235-84%30$78$10,7196Strand Releasing
76Not Today$206-95%10$206$317,90315Freestyle Releasing