Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Aug. 2 - Sun, Aug. 4

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
12 Guns$27,059,130--3,025--$8,945$27,059,1301Universal
2The Wolverine$21,324,890-60%3,9240$5,434$94,638,7402Fox
3The Smurfs 2$17,548,389--3,866--$4,539$27,109,2601Sony / Columbia
4The Conjuring$13,027,154-41%3,11593$4,182$107,956,9073Warner Bros. / New Line
5Despicable Me 2$10,134,120-38%3,207-269$3,160$326,411,5855Universal
6Grown Ups 2$7,945,069-32%3,075-183$2,584$116,195,2754Sony / Columbia
7Turbo$6,228,816-55%2,985-824$2,087$69,307,4593Fox / DreamWorks Animation
8Red 2$5,556,294-40%2,755-261$2,017$45,059,4333Lionsgate / Summit
9The Heat$4,623,895-33%2,074-310$2,229$149,464,9576Fox
10Pacific Rim$4,490,326-42%1,803-799$2,490$92,881,0444Warner Bros.
11The Way, Way Back$2,730,326-21%1,001115$2,728$13,552,6535Fox Searchlight
12Fruitvale Station$2,600,552-43%1,08622$2,395$10,852,4564Weinstein Company
13R.I.P.D.$2,409,855-60%1,703-1147$1,415$30,482,0953Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1World War Z$1,808,231-35%912-528$1,983$195,882,1937Paramount
2Monsters University$1,403,547-51%879-591$1,597$258,565,2387Disney
3The Lone Ranger$660,645-61%553-714$1,195$86,765,3525Disney
4The To Do List$632,101-60%585-6$1,081$3,094,9652CBS Films
5White House Down$511,217-44%353-323$1,448$71,589,1706Sony / Columbia
6Star Trek Into Darkness$478,35391%300120$1,595$226,222,38012Paramount
7Man of Steel$466,574-38%304-197$1,535$287,681,3978Warner Bros.
8This Is The End$319,393-37%168-102$1,901$96,219,8158Sony / Columbia
9Now You See Me$307,8697%206-9$1,495$115,476,00510Lionsgate / Summit
1020 Feet from Stardom$297,406-20%135-12$2,203$3,493,7358RADiUS-TWC
11Kevin Hart: Let Me Explain$248,103-66%214-284$1,159$32,009,5465Lionsgate / Summit
12Iron Man 3$239,573105%376252$637$407,676,35914Disney
13Fast & Furious 6$228,860-26%230-37$995$238,019,99011Universal
14Epic$226,256-28%255-34$887$106,648,83311Fox
15The Great Gatsby (2013)$178,714-33%228-43$784$144,512,21513Warner Bros.
16The Internship$174,154-14%172-25$1,013$44,221,6669Fox
17Before Midnight$160,24242%226148$709$7,814,79211Sony Pictures Classics
18The Croods$140,922-21%162-32$870$186,651,13320Fox / DreamWorks Animation
19After Earth$124,930-25%146-21$856$60,273,47010Sony / Columbia
20The Purge$89,745-24%132-25$680$64,423,6509Universal
21The Hangover Part III$81,47622%103-44$791$112,142,86011Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Blue Jasmine$1,858,696204%5044$37,174$2,845,1152Sony Pictures Classics
2Blackfish$268,09555%5534$4,874$666,0523Magnolia Pictures
3The Spectacular Now$197,415--4--$49,354$197,4151A24
4I'm So Excited$124,487-13%9923$1,257$1,101,7456Sony Pictures Classics
5Still Mine$95,3671%417$2,326$808,9114IDP / Samuel Goldwyn
6The Attack$93,577-12%440$2,127$1,204,5107Cohen Media Group
7Unfinished Song$85,395-25%68-14$1,256$1,406,7027Weinstein Company
8Hubble 3D$84,4223%13-3$6,494$39,949,935177Warner Bros. / IMAX
9Bhaag Milkha Bhaag$79,952-46%42-18$1,904$1,572,6904Reliance Entertainment
10The Hunt$75,444-29%477$1,605$383,8114Magnolia Pictures
11Mud$60,814-22%62-11$981$21,472,04715Roadside Attractions
12Much Ado About Nothing (2013)$54,224-27%58-19$935$4,099,0659Roadside Attractions
13The Act of Killing$50,24021%1714$2,955$159,6213Drafthouse Films
14Only God Forgives$48,891-58%45-36$1,086$697,2423RADiUS-TWC
15Girl Most Likely$38,442-80%36-191$1,068$1,346,6033Roadside Attractions
16Hannah Arendt$36,48747%150$2,432$487,87110Zeitgeist Films
17Space Station 3D$32,986-5%20$16,493$88,707,092590IMAX
18Fill the Void$27,472-33%33-9$832$1,696,24511Sony Pictures Classics
19To the Arctic 3D$24,0579%12-2$2,005$13,331,66068Warner Bros. / IMAX
20Frances Ha$23,358-27%22-1$1,062$3,974,39212IFC Films
21The Bling Ring$22,993-54%395$590$5,773,3538A24
22Europa Report$22,243--3--$7,414$22,2431Magnolia / Magnet
23Crystal Fairy$19,394-29%201$970$147,3704IFC Films
24Under the Sea 3D$17,398-23%6-3$2,900$33,386,942234Warner Bros. / IMAX
25When Comedy Went to School$17,001--5--$3,400$26,4991International Film Circuit
26Born to Be Wild 3D$15,146-14%13-5$1,165$22,816,604122Warner Bros. / IMAX
27The East$13,395-35%13-7$1,030$2,268,29610Fox Searchlight
28The Canyons$13,351--1--$13,351$13,3511IFC Films
29Stories We Tell$13,029176%173$766$1,555,44913Roadside Attractions
30Deep Sea 3D$12,877-48%101$1,288$45,772,334388Warner Bros. / IMAX
31Love Is All You Need$12,24261%134$942$1,572,80214Sony Pictures Classics
32Computer Chess$11,901-36%6-2$1,984$66,4023Kino Lorber
33Drug War$10,01969%43$2,505$19,6472Variance Films / Well Go USA
34Terms and Conditions May Apply$9,457475%64$1,576$26,3954Variance Films
35Kon-Tiki$8,783-36%9-5$976$1,511,79815Weinstein Company
36Pain and Gain$8,756-41%20-15$438$49,786,46215Paramount
37Museum Hours$8,347-46%6-1$1,391$205,5746Cinema Guild
38Rising From Ashes$7,298--3--$2,433$7,2981First Run Features
39A Hijacking$6,488-64%7-12$927$368,5017Magnolia Pictures
40Smash & Grab: The Story of the Pink Panthers$4,794--1--$4,794$7,5001Doppelgänger Releasing
41Copperhead$3,97243%20$1,986$167,2966Brainstorm Media
42Bajatey Raho$3,868-90%440$88$54,2072Eros International
43The Rooftop$3,723-70%5-1$745$85,7553Well Go USA
44Tiny Times$3,575-71%30$1,192$21,4402China Lion Film
45Dirty Wars$3,156-54%8-5$395$365,6049IFC Films
46Big Star: Nothing Can Hurt Me$2,874-58%6-2$479$90,5165Magnolia Pictures
47Pandora's Promise$2,68732%1-1$2,687$66,6438Abramorama
48More Than Honey$2,395-14%20$1,198$59,0718Kino Lorber
49Free the Mind$2,375-22%2-1$1,188$93,27014International Film Circuit
50Deceptive Practices: The Mysteries and Mentors of Ricky Jay$2,188-59%2-2$1,094$146,55016Kino Lorber
51The Wall$1,41978%21$710$24,01910Music Box Films
52Downloaded$1,316--1--$1,316$6,7227Abramorama
53Augustine$1,28819%1-1$1,288$100,14412Music Box Films
54Byzantium$1,138-65%61$190$84,2936IFC Films
55Storm Surfers 3D$728-91%1-3$728$111,28315XLrator Media
56A Band Called Death$710-69%3-3$237$113,7636Drafthouse Films
57No Place on Earth$577-72%2-1$289$199,65918Magnolia Pictures
58Stuck in Love$387-75%10$387$73,2015Millennium Entertainment
59√Čvocateur: The Morton Downey Jr. Movie$280-35%10$280$15,5659Magnolia Pictures
60Searching For Sugar Man$256-28%1-1$256$3,692,86654Sony Pictures Classics
61Far Out Isn't Far Enough: The Tomi Ungerer Story$145--2--$73$27,0168First Run Features