Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Aug. 16 - Sun, Aug. 18

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$24,637,312--2,933--$8,400$24,637,3121Weinstein Company
2We're the Millers$17,964,164-32%3,32565$5,403$69,697,6492Warner Bros. / New Line
3Elysium$13,686,832-54%3,2840$4,168$56,001,1382Sony / TriStar
4Planes$13,388,534-40%3,71614$3,603$45,338,4022Disney
5Kick-Ass 2$13,332,955--2,940--$4,535$13,332,9551Universal
6Percy Jackson: Sea of Monsters$8,753,723-39%3,08049$2,842$39,282,3812Fox
7Jobs$6,713,900--2,381--$2,820$6,713,9001Open Road
82 Guns$5,806,850-48%2,471-557$2,350$59,456,1953Universal
9The Smurfs 2$4,769,626-49%2,349-1518$2,030$57,081,8153Sony / Columbia
10The Wolverine$4,518,631-44%2,058-809$2,196$120,551,7874Fox
11Despicable Me 2$3,908,735-34%1,818-577$2,150$346,114,8557Universal
12The Conjuring$3,885,296-41%2,001-649$1,942$127,838,1665Warner Bros. / New Line
13Paranoia$3,528,376--2,459--$1,435$3,528,3761Relativity Media
14Grown Ups 2$1,708,266-53%1,241-861$1,377$127,393,6966Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Blue Jasmine$2,291,183-2%229110$10,005$9,421,7644Sony Pictures Classics
2Turbo$1,078,888-54%759-1012$1,421$77,658,1685Fox / DreamWorks Animation
3Chennai Express$893,457-60%190-6$4,702$4,014,6572UTV Motion Pictures
4The Heat$881,561-55%691-660$1,276$155,473,1938Fox
5The Way, Way Back$737,363-51%457-323$1,613$17,850,6037Fox Searchlight
6Pacific Rim$713,141-54%444-536$1,606$98,389,6086Warner Bros.
7Red 2$686,414-65%715-859$960$50,961,3055Lionsgate / Summit
8Fruitvale Station$520,106-63%477-351$1,090$14,639,6836Weinstein Company
9Man of Steel$512,308-32%365-61$1,404$289,633,84910Warner Bros.
10Monsters University$461,394-33%281-124$1,642$261,134,9989Disney
11World War Z$437,376-33%307-198$1,425$198,303,5099Paramount
12Iron Man 3$314,484441%190119$1,655$408,195,47416Disney
13The Lone Ranger$222,905-23%184-77$1,211$87,707,8767Disney
14R.I.P.D.$219,240-52%203-275$1,080$32,423,5655Universal
15Star Trek Into Darkness$194,283-33%210-46$925$227,161,81514Paramount
16Now You See Me$152,4736%134-9$1,138$115,998,50012Lionsgate / Summit
17Epic$120,853-25%168-54$719$107,213,62113Fox
18White House Down$98,735-39%107-52$923$72,117,1698Sony / Columbia
19Fast & Furious 6$95,880-35%141-50$680$238,454,14513Universal
20The Croods$74,979-21%114-28$658$186,992,79222Fox / DreamWorks Animation
21The Internship$67,323-33%100-36$673$44,553,01211Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Spectacular Now$413,35855%5536$7,516$1,075,2853A24
2In a World...$228,110223%3734$6,165$331,6672Roadside Attractions
3Blackfish$190,970-18%9716$1,969$1,383,2265Magnolia Pictures
420 Feet from Stardom$121,064-38%95-17$1,274$4,083,80910RADiUS-TWC
5This Is The End$89,298-24%58-44$1,540$96,677,93210Sony / Columbia
6Hubble 3D$71,878-19%12-1$5,990$40,303,083179Warner Bros. / IMAX
7After Earth$56,208-27%77-32$730$60,522,09712Sony / Columbia
8The Great Gatsby (2013)$46,817-45%88-47$532$144,812,79615Warner Bros.
9The Attack$44,924-49%30-15$1,497$1,451,5579Cohen Media Group
10The Act of Killing$44,25015%293$1,526$312,2405Drafthouse Films
11Austenland$40,662--4--$10,166$40,6621Sony Pictures Classics
12Lovelace$38,285-79%48-70$798$317,4422RADiUS-TWC
13Pain and Gain$38,186210%8667$444$49,847,90317Paramount
14Kevin Hart: Let Me Explain$33,232-46%32-45$1,039$32,230,9077Lionsgate / Summit
15Museum Hours$32,93268%162$2,058$280,4588Cinema Guild
16Unfinished Song$31,416-42%43-10$731$1,572,4729Weinstein Company
17Space Station 3D$30,602-12%10$30,602$88,860,667592IMAX
18Still Mine$29,186-50%26-5$1,123$966,1646IDP / Samuel Goldwyn
19The Hunt$27,88821%315$900$500,9846Magnolia Pictures
20When Comedy Went to School$27,832152%137$2,141$81,1483International Film Circuit
21Prince Avalanche$26,888-27%173$1,582$85,1252Magnolia Pictures
22Hannah Arendt$26,64610%172$1,567$576,17112Zeitgeist Films
23Ain't Them Bodies Saints$26,419--3--$8,806$26,4191IFC Films
24Under the Sea 3D$26,31431%80$3,289$33,493,296236Warner Bros. / IMAX
25I'm So Excited$25,168-51%31-21$812$1,275,6068Sony Pictures Classics
26Much Ado About Nothing (2013)$23,465-42%36-17$652$4,220,36211Roadside Attractions
27Drug War$21,73162%135$1,672$69,3384Variance Films / Well Go USA
28Cutie and the Boxer$21,098--3--$7,033$21,0981RADiUS-TWC
29Tiny Times 2$20,652--6--$3,442$20,6521China Lion Film
30Before Midnight$19,200-58%23-33$835$7,983,14713Sony Pictures Classics
31Underdogs (2013)$18,722--4--$4,681$18,7221Freestyle Releasing
32To the Arctic 3D$16,470-18%131$1,267$13,420,30070Warner Bros. / IMAX
33You Will Be My Son$15,301--1--$15,301$15,3011Cohen Media Group
34Europa Report$14,814-46%122$1,235$88,9633Magnolia / Magnet
35Mud$13,887-57%28-16$496$21,566,68217Roadside Attractions
36Born to Be Wild 3D$12,34210%11-3$1,122$22,888,978124Warner Bros. / IMAX
37Snake and Mongoose$12,089-40%21$6,045$41,0112Rocky Mountain Pictures
38Deep Sea 3D$11,8002%132$908$45,815,688390Warner Bros. / IMAX
39A Hijacking$11,217431%139$863$386,1689Magnolia Pictures
40Fill the Void$11,022-15%201$551$1,742,13713Sony Pictures Classics
41The Artist and the Model$10,052-45%50$2,010$67,7343Cohen Media Group
42Only God Forgives$9,459-36%16-1$591$766,1295RADiUS-TWC
43Spark: A Burning Man Story$9,366--2--$4,683$78,1991Paladin / Film Buff
44Frances Ha$9,103-31%12-3$759$4,018,12314IFC Films
45Love Is All You Need$7,657-18%8-4$957$1,601,39116Sony Pictures Classics
46The Patience Stone$6,987--2--$3,494$9,3611Sony Pictures Classics
47The Bling Ring$5,784-66%18-22$321$5,824,52410A24
48Crystal Fairy$5,44329%177$320$172,5246IFC Films
49The Canyons$5,309-52%95$590$43,4833IFC Films
50I Give It a Year$5,103-6%64$851$13,3752Magnolia Pictures
51The Happy Sad$4,560--2--$2,280$4,5601Miasma Films
52Terms and Conditions May Apply$3,83819%31$1,279$40,1046Variance Films
53Inch'Allah$3,391--1--$3,391$455,1811eOne Films US
54A Band Called Death$3,2881311%2-1$1,644$118,5278Drafthouse Films
55Computer Chess$3,000-47%3-2$1,000$86,2075Kino Lorber
56Stuck in Love$2,779--5--$556$76,1187Millennium Entertainment
57The Wall$2,26078%30$753$29,04312Music Box Films
58Augustine$2,2278%2-1$1,114$104,89014Music Box Films
59Bhaag Milkha Bhaag$2,040-91%2-14$1,020$1,635,5666Reliance Entertainment
60Drew: The Man Behind the Poster$1,764--1--$1,764$2,3331Kino Lorber
61Free the Mind$1,732-65%3-1$577$100,70216International Film Circuit
62Stories We Tell$1,730-72%8-2$216$1,576,71515Roadside Attractions
63Andre Gregory: Before and After Dinner$1,453--1--$1,453$34,50520Cinema Guild
64Storm Surfers 3D$1,286-20%20$643$115,09217XLrator Media
65Girl Rising$1,170--7--$167$1,513,49824Gathr Films
66Ain't In It for My Health: A Film About Levon Helm$1,14018%10$1,140$109,50118Kino Lorber
67Hava Nagila (The Movie)$1,140-52%2-1$570$368,07825International Film Circuit
68Guitar Innovators: John Fahey & Nels Cline$1,119--1--$1,119$1,1191First Run Features
69Rising From Ashes$1,04820%1-1$1,048$13,4403First Run Features
70More Than Honey$973-66%41$243$66,24210Kino Lorber
71Girl Most Likely$691-91%2-10$346$1,374,6655Roadside Attractions
72Un Flic (2013 re-issue)$591--1--$591$48,04018Rialto Pictures
73Big Star: Nothing Can Hurt Me$584-86%3-2$195$98,1267Magnolia Pictures
74Le Petit Soldat (2013 re-issue)$561--1--$561$25,14924Rialto Pictures
75Searching For Sugar Man$282-82%10$282$3,695,90456Sony Pictures Classics
76Deceptive Practices: The Mysteries and Mentors of Ricky Jay$248-7%10$248$147,31918Kino Lorber
77√Čvocateur: The Morton Downey Jr. Movie$8774%21$44$16,75811Magnolia Pictures