Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Aug. 23 - Sun, Aug. 25

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Lee Daniels' The Butler$16,503,812-33%3,110177$5,307$51,760,6252Weinstein Company
2We're the Millers$13,047,119-27%3,445120$3,787$91,287,3183Warner Bros. / New Line
3The Mortal Instruments: City of Bones$9,336,957--3,118--$2,995$14,088,3591Sony / Screen Gems
4The World's End$8,811,790--1,551--$5,681$8,811,7901Focus
5Planes$8,575,214-36%3,378-338$2,539$59,599,9093Disney
6You're Next$7,020,196--2,437--$2,881$7,020,1961Lionsgate
7Elysium$6,926,280-49%2,913-371$2,378$68,880,2183Sony / TriStar
8Percy Jackson: Sea of Monsters$5,274,716-40%2,730-350$1,932$48,421,1693Fox
9Kick-Ass 2$4,373,310-67%2,9455$1,485$22,526,4452Universal
10Blue Jasmine$3,972,68773%1,2831054$3,096$14,471,4895Sony Pictures Classics
112 Guns$3,359,825-42%1,841-630$1,825$65,353,9954Universal
12Jobs$2,866,014-57%2,3810$1,204$12,009,3012Open Road
13The Smurfs 2$2,764,252-42%1,852-497$1,493$62,580,3704Sony / Columbia
14Despicable Me 2$2,600,715-33%1,402-416$1,855$350,701,1358Universal
15The Wolverine$2,483,787-45%1,449-609$1,714$125,079,4635Fox
16The Conjuring$2,058,284-47%1,355-646$1,519$131,668,9926Warner Bros. / New Line
17Paranoia$1,313,251-63%2,4590$534$6,250,2932Relativity Media

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Grown Ups 2$900,617-47%620-621$1,453$128,945,2487Sony / Columbia
2Turbo$643,442-40%470-289$1,369$78,785,4456Fox / DreamWorks Animation
3The Spectacular Now$619,23450%15499$4,021$1,904,4124A24
4The Heat$544,888-38%409-282$1,332$156,392,7669Fox
5The Way, Way Back$407,154-45%302-155$1,348$18,628,0978Fox Searchlight
6Pacific Rim$402,621-44%260-184$1,549$99,174,9807Warner Bros.
7Monsters University$391,041-15%243-38$1,609$261,811,23210Disney
8Chennai Express$387,902-57%144-46$2,694$4,687,7523UTV Motion Pictures
9Man of Steel$353,846-31%303-62$1,168$290,229,82211Warner Bros.
10Red 2$346,236-50%389-326$890$51,605,1256Lionsgate / Summit
11Now You See Me$336,923121%246112$1,370$116,433,75013Lionsgate / Summit
12World War Z$314,920-28%239-68$1,318$198,854,94110Paramount
13Fruitvale Station$276,172-47%392-85$705$15,185,2497Weinstein Company
14White House Down$265,751169%229122$1,160$72,425,6929Sony / Columbia
15Iron Man 3$217,321-31%173-17$1,256$408,569,26317Disney
16R.I.P.D.$206,745-6%179-24$1,155$32,731,4956Universal
17The Lone Ranger$187,784-16%141-43$1,332$87,989,6928Disney
18Star Trek Into Darkness$106,356-45%144-66$739$227,377,84415Paramount
19Epic$77,264-36%115-53$672$107,356,60514Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1In a World...$283,99424%7538$3,787$732,7793Roadside Attractions
2Blackfish$134,209-30%992$1,356$1,638,4116Magnolia Pictures
3The Grandmaster$132,617--7--$18,945$132,6171Weinstein Company
4Austenland$111,322174%2218$5,060$170,8152Sony Pictures Classics
520 Feet from Stardom$85,998-29%70-25$1,229$4,245,28611RADiUS-TWC
6Ain't Them Bodies Saints$65,175147%2825$2,328$106,0962IFC Films
7Hubble 3D$59,167-18%131$4,551$40,428,995180Warner Bros. / IMAX
8Short Term 12$56,206--4--$14,052$56,2061Cinedigm
9Fast & Furious 6$52,435-45%98-43$535$238,550,31014Universal
10This Is The End$45,696-49%38-20$1,203$96,771,09311Sony / Columbia
11The Croods$40,130-46%69-45$582$187,073,69723Fox / DreamWorks Animation
12The Attack$29,509-34%17-13$1,736$1,504,48710Cohen Media Group
13Cutie and the Boxer$28,65836%129$2,388$61,0562RADiUS-TWC
14The Internship$25,887-62%47-53$551$44,615,73212Fox
15The Hunt$22,334-20%30-1$744$540,9307Magnolia Pictures
16Space Station 3D$22,139-28%10$22,139$88,916,587593IMAX
17Museum Hours$21,646-34%11-5$1,968$325,7919Cinema Guild
18Therese (2013)$20,050--6--$3,342$20,0501MPI Pictures
19Drinking Buddies$19,505--2--$9,753$19,5051Magnolia Pictures
20Hannah Arendt$19,237-28%14-3$1,374$613,31013Zeitgeist Films
21You Will Be My Son$18,97324%65$3,162$44,6572Cohen Media Group
22Before Midnight$18,453-4%4926$377$8,016,06414Sony Pictures Classics
23Unfinished Song$17,461-44%27-16$647$1,611,25010Weinstein Company
24Una Noche$17,194--3--$5,731$17,1941IFC Films
25Prince Avalanche$16,558-38%181$920$118,2783Magnolia Pictures
26Under the Sea 3D$15,939-39%6-2$2,657$33,532,113237Warner Bros. / IMAX
27Savannah$15,599--14--$1,114$15,5991Ketchup Entertainment
28When Comedy Went to School$14,524-48%130$1,117$108,4244International Film Circuit
29I'm So Excited$13,060-48%22-9$594$1,306,3929Sony Pictures Classics
30The Act of Killing$12,787-71%15-14$852$354,2426Drafthouse Films
31Much Ado About Nothing (2013)$12,724-46%27-9$471$4,252,25812Roadside Attractions
32To the Arctic 3D$11,393-31%11-2$1,036$13,447,95671Warner Bros. / IMAX
33Born to Be Wild 3D$10,144-18%110$922$22,911,465125Warner Bros. / IMAX
34Drug War$10,094-54%11-2$918$93,2465Variance Films / Well Go USA
35Still Mine$8,774-70%14-12$627$988,8267IDP / Samuel Goldwyn
36Europa Report$8,587-42%10-2$859$108,9814Magnolia / Magnet
37Mud$7,896-43%16-12$494$21,581,88618Roadside Attractions
38Deep Sea 3D$7,151-39%9-4$795$45,830,718391Warner Bros. / IMAX
39Frances Ha$6,377-30%8-4$797$4,037,62715IFC Films
40The Patience Stone$6,232-11%42$1,558$19,8622Sony Pictures Classics
41Underdogs (2013)$5,371-71%2-2$2,686$28,5292Freestyle Releasing
42Tiny Times 2$5,259-75%5-1$1,052$36,7592China Lion Film
43Lovelace$4,234-89%6-42$706$344,7033RADiUS-TWC
44Free the Mind$4,214143%41$1,054$107,26317International Film Circuit
45A Hijacking$4,133-63%6-7$689$395,57210Magnolia Pictures
46Rising From Ashes$4,084290%32$1,361$18,3014First Run Features
47Stories We Tell$3,482101%6-2$580$1,583,03316Roadside Attractions
48Girl Rising$3,460196%1-6$3,460$1,526,48825Gathr Films
49The Servant (2013 re-issue)$3,426--1--$3,426$21,3665Rialto Pictures
50I Give It a Year$3,129-39%4-2$782$19,8103Magnolia Pictures
51The Trials of Muhammad Ali$2,980--1--$2,980$2,9801Kino Lorber
52Crystal Fairy$2,807-48%13-4$216$179,9647IFC Films
53The Artist and the Model$2,764-73%3-2$921$78,1744Cohen Media Group
54Only God Forgives$2,647-72%3-13$882$775,3286RADiUS-TWC
55The Bling Ring$2,519-56%7-11$360$5,831,56511A24
56Fill the Void$2,392-78%10-10$239$1,752,83814Sony Pictures Classics
57Pain and Gain$2,202-94%22-64$100$49,874,93318Paramount
58Paradise: Faith$2,179--3--$726$2,1791Strand Releasing
59Smash & Grab: The Story of the Pink Panthers$2,067--3--$689$16,9564Doppelgänger Releasing
60Computer Chess$2,065-31%2-1$1,033$90,6196Kino Lorber
61Storm Surfers 3D$1,84243%20$921$117,09018XLrator Media
62Love Is All You Need$1,664-78%3-5$555$1,608,56217Sony Pictures Classics
63Inch'Allah$1,632-52%21$816$457,8852eOne Films US
64The Canyons$1,581-70%3-6$527$49,4944IFC Films
65Stuck in Love$1,473-47%3-2$491$78,9508Millennium Entertainment
66The Wall$1,245-45%2-1$623$33,45413Music Box Films
67Downloaded$1,144--1--$1,144$8,27810Abramorama
68Girl Most Likely$93435%1-1$934$1,376,1266Roadside Attractions
69A Band Called Death$899-73%1-1$899$122,4109Drafthouse Films
70Big Star: Nothing Can Hurt Me$86448%30$288$101,1818Magnolia Pictures
71The Happy Sad$779-83%20$390$7,7422Miasma Films
72√Čvocateur: The Morton Downey Jr. Movie$625618%53$125$17,46312Magnolia Pictures
73Augustine$615-72%20$308$105,68915Music Box Films
74Deceptive Practices: The Mysteries and Mentors of Ricky Jay$567129%21$284$147,98619Kino Lorber
75More Than Honey$296-70%1-3$296$66,72811Kino Lorber
76Drew: The Man Behind the Poster$201-89%10$201$3,0782Kino Lorber