Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Aug. 30 - Sun, Sep. 1

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1One Direction: This Is Us$15,815,497--2,735--$5,783$15,815,4971Sony / TriStar
2Lee Daniels' The Butler$14,878,286-10%3,330220$4,468$74,143,3923Weinstein Company
3We're the Millers$12,715,243-3%3,4450$3,691$109,667,1614Warner Bros. / New Line
4Planes$7,751,705-10%3,259-119$2,379$70,839,3754Disney
5Elysium$6,438,868-7%2,539-374$2,536$78,542,5974Sony / TriStar
6The Mortal Instruments: City of Bones$5,475,416-41%3,1180$1,756$22,929,6002Sony / Screen Gems
7The World's End$5,036,312-43%1,5532$3,243$16,845,5462Focus
8Getaway$4,503,892--2,130--$2,115$4,503,8921Warner Bros.
9Percy Jackson: Sea of Monsters$4,481,327-15%2,393-337$1,873$55,021,3464Fox
10You're Next$4,091,822-42%2,4370$1,679$13,431,5302Lionsgate
11Blue Jasmine$3,986,5680%1,179-104$3,381$20,453,0366Sony Pictures Classics
12Despicable Me 2$2,760,4606%1,284-118$2,150$354,699,2509Universal
132 Guns$2,638,570-21%1,411-430$1,870$69,348,4755Universal
14Kick-Ass 2$1,950,525-55%1,646-1299$1,185$26,479,5703Universal
15The Smurfs 2$1,948,376-30%1,366-486$1,426$66,102,6125Sony / Columbia
16Monsters University$1,566,639301%1,8891646$829$263,568,95311Disney
17World War Z$1,262,720301%1,2471008$1,013$200,286,55111Paramount
18Jobs$1,203,026-58%1,302-1079$924$14,467,3463Open Road

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Instructions Not Included$7,846,426--348--$22,547$7,846,4261Lionsgate / Pantelion
2The Grandmaster$2,477,7921768%749742$3,308$2,673,8362Weinstein Company
3Closed Circuit$2,464,931--870--$2,833$2,976,7771Focus
4The Wolverine$1,713,346-31%988-461$1,734$127,822,2286Fox
5The Conjuring$1,423,322-31%903-452$1,576$133,896,2327Warner Bros. / New Line
6The Spectacular Now$1,127,17182%385231$2,928$3,469,4505A24
7Grown Ups 2$795,748-12%471-149$1,689$130,188,4478Sony / Columbia
8Pacific Rim$789,39696%401141$1,969$100,166,4478Warner Bros.
9Star Trek Into Darkness$784,350637%958814$819$228,225,16016Paramount
10Turbo$755,40117%438-32$1,725$79,802,8847Fox / DreamWorks Animation
11The Way, Way Back$744,07483%654352$1,138$19,564,6479Fox Searchlight
12The Heat$679,84925%393-16$1,730$157,305,50610Fox
13The Lone Ranger$403,991115%254113$1,591$88,470,8949Disney
14Now You See Me$383,47014%239-7$1,604$116,981,31514Lionsgate / Summit
15Red 2$367,0146%261-128$1,406$52,113,1107Lionsgate / Summit
16Man of Steel$290,194-18%284-19$1,022$290,650,27612Warner Bros.
17White House Down$243,087-9%206-23$1,180$72,772,84910Sony / Columbia
18R.I.P.D.$228,96011%1812$1,265$33,032,0557Universal
19Fruitvale Station$192,492-30%294-98$655$15,525,6648Weinstein Company
20Iron Man 3$190,470-12%160-13$1,190$408,834,39318Disney
21Paranoia$174,338-87%392-2067$445$7,035,8023Relativity Media

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Satyagraha$412,148--83--$4,966$412,1481UTV Motion Pictures
2In a World...$332,59217%9116$3,655$1,196,0624Roadside Attractions
3Chennai Express$231,990-40%93-51$2,495$5,066,7854UTV Motion Pictures
4Austenland$190,77671%5230$3,669$420,1433Sony Pictures Classics
5This Is The End$102,642125%34-4$3,019$96,907,99612Sony / Columbia
6Fast & Furious 6$92,33576%59-39$1,565$238,664,22515Universal
7Short Term 12$91,96964%1612$5,748$168,4322Cinedigm
8Blackfish$91,556-32%82-17$1,117$1,811,0647Magnolia Pictures
920 Feet from Stardom$83,009-3%58-12$1,431$4,376,72012RADiUS-TWC
10Hubble 3D$68,43716%11-2$6,222$40,550,566181Warner Bros. / IMAX
11Ain't Them Bodies Saints$66,0821%4113$1,612$207,0363IFC Films
12The Attack$57,56295%170$3,386$1,580,78711Cohen Media Group
13Epic$47,656-38%80-35$596$107,431,68315Fox
14The Croods$47,65619%45-24$1,059$187,116,89824Fox / DreamWorks Animation
15Drinking Buddies$45,439133%1210$3,787$74,4862Magnolia Pictures
16Passion$33,545--14--$2,396$33,5451eOne Films US
17You Will Be My Son$28,35049%60$4,725$83,1893Cohen Media Group
18Afternoon Delight$27,352--2--$13,676$27,3521The Film Arcade
19Cutie and the Boxer$23,518-18%120$1,960$101,3343RADiUS-TWC
20Museum Hours$21,7340%143$1,552$357,80710Cinema Guild
21Therese (2013)$20,7984%82$2,600$52,1522MPI Pictures
22Space Station 3D$18,265-17%32$6,088$88,927,248594IMAX
23Born to Be Wild 3D$17,73275%9-2$1,970$22,939,445126Warner Bros. / IMAX
24Under the Sea 3D$17,67311%71$2,525$33,570,396238Warner Bros. / IMAX
25To the Arctic 3D$16,52145%132$1,271$13,494,91972Warner Bros. / IMAX
26When Comedy Went to School$16,12111%12-1$1,343$131,1645International Film Circuit
27Before Midnight$16,036-13%18-31$891$8,046,45015Sony Pictures Classics
28Una Noche$15,671-9%52$3,134$42,9402IFC Films
29Prince Avalanche$15,306-8%235$665$143,3264Magnolia Pictures
30Still Mine$15,00171%151$1,000$1,011,9718IDP / Samuel Goldwyn
31The Internship$14,129-45%20-27$706$44,641,14313Fox
32The Artist and the Model$13,454387%96$1,495$93,0605Cohen Media Group
33Deep Sea 3D$11,97067%90$1,330$45,849,344392Warner Bros. / IMAX
34The Hunt$11,005-51%11-19$1,000$565,0458Magnolia Pictures
35The Act of Killing$9,732-24%150$649$375,8767Drafthouse Films
36Hannah Arendt$9,441-51%8-6$1,180$633,14214Zeitgeist Films
37I Declare War$8,634--14--$617$8,6341Drafthouse Films
38Frances Ha$8,05426%4-4$2,014$4,051,55616IFC Films
39Drug War$8,015-21%7-4$1,145$108,5346Variance Films / Well Go USA
40I'm So Excited$7,939-39%11-11$722$1,325,27710Sony Pictures Classics
41The Servant (2013 re-issue)$7,270112%21$3,635$31,2896Rialto Pictures
42Unfinished Song$6,323-64%17-10$372$1,628,20911Weinstein Company
43Our Nixon$6,090--3--$2,030$6,0901Cinedigm
44The Patience Stone$5,233-16%51$1,047$64,8953Sony Pictures Classics
45Free the Mind$4,5869%40$1,147$114,97218International Film Circuit
46Love Is All You Need$4,422166%30$1,474$1,613,40418Sony Pictures Classics
47Lovelace$4,2741%5-1$855$352,7554RADiUS-TWC
48A Hijacking$3,448-17%5-1$690$400,88911Magnolia Pictures
49Much Ado About Nothing (2013)$3,216-75%13-14$247$4,265,42213Roadside Attractions
50Fill the Void$3,07929%7-3$440$1,760,27415Sony Pictures Classics
51Savannah$2,883-82%5-9$577$24,5332Ketchup Entertainment
52Crystal Fairy$2,718-3%9-4$302$186,9588IFC Films
53Only God Forgives$2,6841%30$895$775,8497RADiUS-TWC
54Far Out Isn't Far Enough: The Tomi Ungerer Story$2,321--2--$1,161$29,47712First Run Features
55Underdogs (2013)$2,304-57%1-1$2,304$32,9123Freestyle Releasing
56Mud$2,142-73%6-10$357$21,587,40419Roadside Attractions
57The Trials of Muhammad Ali$1,984-33%10$1,984$7,1042Kino Lorber
58I Give It a Year$1,890-40%40$473$23,6344Magnolia Pictures
59The Bling Ring$1,871-26%6-1$312$5,836,64812A24
60Inch'Allah$1,6612%20$831$460,3843eOne Films US
61American Made Movie$1,613--2--$807$35,8211Variance Films
62The Silence$1,611--1--$1,611$96,86226Music Box Films
63The Last Flight of the Champion$1,493--15--$100$1,4931High Top Releasing
64Europa Report$1,429-83%3-7$476$114,3595Magnolia / Magnet
65Approaching Midnight$1,119--6--$187$1,1191Monterey Media
66Stories We Tell$946-73%4-2$237$1,585,83617Roadside Attractions
67Paradise: Faith$896-59%2-1$448$4,4162Strand Releasing
68An Oversimplification of Her Beauty$714--1--$714$67,85819Variance Films
69Computer Chess$552-73%1-1$552$92,6137Kino Lorber
70Smash & Grab: The Story of the Pink Panthers$527-75%2-1$264$18,6585Doppelgänger Releasing
71Girl Most Likely$524-44%10$524$1,377,5397Roadside Attractions
72A Band Called Death$499-44%21$250$123,74410Drafthouse Films
73100 Bloody Acres$262--1--$262$6,23410Doppelgänger Releasing
74More Than Honey$228-23%10$228$68,08112Kino Lorber
75Évocateur: The Morton Downey Jr. Movie$170-73%1-4$170$19,23213Magnolia Pictures
76Big Star: Nothing Can Hurt Me$31-96%1-2$31$101,5579Magnolia Pictures