Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Sep. 27 - Sun, Sep. 29

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Cloudy with a Chance of Meatballs 2$34,017,930--4,001--$8,502$34,017,9301Sony / Columbia
2Prisoners$10,865,262-48%3,29030$3,303$38,549,1942Warner Bros.
3Rush (2013)$10,014,9205247%2,2972292$4,360$10,275,8292Universal
4Baggage Claim$9,031,102--2,027--$4,455$9,031,1021Fox Searchlight
5Don Jon$8,677,009--2,422--$3,583$8,677,0091Relativity Media
6Insidious Chapter 2$6,552,114-53%3,120-35$2,100$69,349,5093FilmDistrict
7The Family (2013)$3,732,432-47%2,894-197$1,290$31,754,6023Relativity Media
8We're the Millers$2,807,479-38%2,405-598$1,167$142,360,9318Warner Bros. / New Line
9Lee Daniels' The Butler$2,401,793-43%2,062-869$1,165$110,265,8627Weinstein Company
10Battle of the Year$2,023,792-56%2,0080$1,008$7,492,0842Sony / Screen Gems
11Riddick$1,607,145-56%1,826-1196$880$40,056,7104Universal
12Percy Jackson: Sea of Monsters$801,522-55%1,007-466$796$65,380,2738Fox
13Planes$759,290-72%1,426-1020$532$87,681,4498Disney

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Instructions Not Included$3,465,408-36%948-30$3,655$38,652,8965Lionsgate / Pantelion
2Enough Said$2,098,902802%227223$9,246$2,466,3812Fox Searchlight
3Metallica Through The Never$1,576,561--305--$5,169$1,576,5611Picturehouse
4Despicable Me 2$792,895-42%748-256$1,060$361,774,71513Universal
5Blue Jasmine$624,245-49%528-319$1,182$30,662,23210Sony Pictures Classics
6The Wizard of Oz 3D$557,233-82%305-13$1,827$5,081,0492Warner Bros.
7Grown Ups 2$551,295120%390132$1,414$131,964,54012Sony / Columbia
8Elysium$501,998-66%562-830$893$91,851,0608Sony / TriStar
92 Guns$286,145-56%403-349$710$75,002,5559Universal
10The Wolverine$269,477-41%329-133$819$131,304,65010Fox
11The Smurfs 2$250,441-53%353-243$709$69,915,4189Sony / Columbia
12Turbo$250,026-39%282-51$887$81,963,43811Fox / DreamWorks Animation
13The Conjuring$201,292-52%338-223$596$136,972,05511Warner Bros. / New Line
14The World's End$191,973-73%281-552$683$25,694,5456Focus
15The Mortal Instruments: City of Bones$190,982-71%329-718$580$31,046,2016Sony / Screen Gems
16The Heat$183,109-33%251-59$730$158,948,63614Fox
17Thanks for Sharing$159,812-70%251-18$637$898,4032Roadside Attractions
18Monsters University$158,367-48%178-136$890$266,068,49215Disney
19One Direction: This Is Us$141,289-88%228-1478$620$28,818,9675Sony / TriStar
20This Is The End$122,431-62%205-322$597$101,362,89416Sony / Columbia
21The Spectacular Now$115,175-70%142-429$811$6,656,9549A24
22In a World...$112,729-52%121-23$932$2,597,3868Roadside Attractions
23Pacific Rim$112,099-36%140-62$801$101,624,60212Warner Bros.
24The Grandmaster$105,090-56%143-330$735$6,505,6166Weinstein Company
25Austenland$95,890-59%107-127$896$1,732,5247Sony Pictures Classics
26The Way, Way Back$90,652-58%158-166$574$21,324,65613Fox Searchlight
27World War Z$88,130-53%160-43$551$202,278,85815Paramount
28Salinger$64,581-65%134-4$482$504,5734Weinstein Company
29Red 2$64,410-34%110-68$586$52,869,28711Lionsgate / Summit
30You're Next$30,750-84%112-420$275$18,409,9646Lionsgate

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Generation Iron$150,000-39%8429$1,786$407,0002The Vladar Company
2Inequality for All$140,888--28--$5,032$140,8881RADiUS-TWC
3Alone Yet Not Alone$125,775--11--$11,434$125,7751Enthuse Entertainment
4Wadjda$73,70311%167$4,606$308,3393Sony Pictures Classics
5Phata Poster Nikla Hero$73,688-72%940$784$390,2072Eros International
6The Lone Ranger$60,725-36%89-49$682$89,237,14813Disney
7Short Term 12$58,391-55%55-20$1,062$811,5966Cinedigm
8On the Job$56,098--29--$1,934$56,0981Well Go USA
9Young Detective Dee: Rise of the Sea Dragon$32,795--35--$937$32,7951AMC Entertainment
10Haute Cuisine$32,202109%1411$2,300$55,3052Weinstein Company
11Hubble 3D$29,980-25%151$1,999$40,803,709185Warner Bros. / IMAX
12Jobs$27,384-70%84-68$326$16,117,4437Open Road
13Getaway$25,111-87%74-441$339$10,494,4945Warner Bros.
14Fruitvale Station$24,272-44%42-61$578$16,011,61012Weinstein Company
1520 Feet from Stardom$21,745--30--$725$4,651,65916RADiUS-TWC
16Wedding Palace$19,908--6--$3,318$19,9081GoGoGo Entertainment
17Blue Caprice$19,85959%2516$794$56,6743IFC Films
18Paranoia$19,152-69%66-22$290$7,376,0277Relativity Media
19Grand Masti$18,706-74%640$292$404,7893Eros International
20Space Station 3D$18,54634%52$3,709$89,054,813598IMAX
21The Ultimate Life$17,020-82%47-137$362$1,311,2354High Top Releasing
22Good Ol' Freda$15,245-18%176$897$80,6414Magnolia Pictures
23Museum Hours$14,642-54%16-3$915$491,31114Cinema Guild
24Muscle Shoals$13,901--1--$13,901$13,9011Magnolia Pictures
25We Are What We Are (2013)$13,727--2--$6,864$13,7271eOne Films US
26Blackfish$13,4003%22-6$609$2,043,69111Magnolia Pictures
27Populaire$12,985-53%244$541$130,0884Weinstein Company
28You Will Be My Son$12,066-59%17-4$710$187,1317Cohen Media Group
29GMO OMG$12,031--9--$1,337$41,9023Submarine Deluxe
30The Citizen$11,654--3--$3,885$12,6014Monterey Media
31Still Mine$10,694-32%16-3$668$1,127,45812IDP / Samuel Goldwyn
32Drinking Buddies$9,880-73%22-11$449$320,0516Magnolia Pictures
33Born to Be Wild 3D$9,66712%90$1,074$22,983,103130Warner Bros. / IMAX
34To the Arctic 3D$9,574-4%10-1$957$13,554,04576Warner Bros. / IMAX
35Unfinished Song$9,565-24%19-4$503$1,697,29415Weinstein Company
36Under the Sea 3D$9,29348%7-1$1,328$33,619,887242Warner Bros. / IMAX
37Chennai Express$8,388-62%9-11$932$5,306,7298UTV Motion Pictures
38Ip Man: The Final Fight$7,165-54%6-8$1,194$29,4692Well Go USA
39The Trials of Muhammad Ali$6,734838%98$748$19,0416Kino Lorber
40Jewtopia$6,628-75%8-8$829$42,2932Le Petit Canyon Productions
41Ain't Them Bodies Saints$6,581-61%21-22$313$387,6067IFC Films
42The Hunt$6,475112%113$589$610,96812Magnolia Pictures
43The Attack$6,375-61%9-6$708$1,714,71015Cohen Media Group
44My Lucky Star$5,988-87%7-16$855$61,2562China Lion Film
45The Wicker Man: The Final Cut$5,493--1--$5,493$5,4931Rialto Pictures
46C.O.G.$5,438-83%9-11$604$49,6912Screen Media / Focus World
47The Short Game$5,326-81%8-12$666$38,8562Phase 4 Films / Samuel Goldwyn
48Zaytoun$5,01822%53$1,004$11,6352Strand Releasing
49Much Ado About Nothing (2013)$4,460-59%8-10$558$4,319,24317Roadside Attractions
50Mademoiselle C$4,423-57%3-4$1,474$44,7963Cohen Media Group
51Antoine and Antoinette (2013 re-issue)$4,147--1--$4,147$5,6741Rialto Pictures
52Computer Chess$4,0901014%31$1,363$99,14911Kino Lorber
53Adore$3,641-81%9-23$405$317,1254Exclusive Media
54The Patience Stone$3,544-71%9-6$394$115,6327Sony Pictures Classics
55I Used to Be Darker$3,533--1--$3,533$3,5331Strand Releasing
56Deep Sea 3D$3,412-27%20$1,706$45,884,461396Warner Bros. / IMAX
57Before Midnight$3,350-41%6-4$558$8,102,19619Sony Pictures Classics
58Hannah Arendt$3,304-71%3-3$1,101$688,07518Zeitgeist Films
59Free the Mind$3,166557%43$792$131,01822International Film Circuit
60When Comedy Went to School$3,106-48%7-1$444$166,8569International Film Circuit
61Morning$2,876--4--$719$2,8761Anchor Bay Films
62Prince Avalanche$2,64410%92$294$186,5018Magnolia Pictures
63Hotel Normandy$2,552--1--$2,552$2,5521Rialto Premieres
64Fill the Void$2,4281%4-5$607$1,774,63919Sony Pictures Classics
65Touchy Feely$2,306-47%3-2$769$30,5684Magnolia Pictures
66The Act of Killing$2,2161%10-1$222$438,05511Drafthouse Films
67A Hijacking$1,9051069%53$381$413,27615Magnolia Pictures
68Shepard & Dark$1,226--1--$1,226$2,8951Music Box Films
69Informant$1,21673%31$405$7,6373Music Box Films
70Love Is All You Need$1,05022%2-1$525$1,631,30622Sony Pictures Classics
71Rising From Ashes$658-68%1-2$658$33,4019First Run Features
72Satyagraha$649-88%2-7$325$738,5255UTV Motion Pictures
73I'm So Excited$560-74%2-7$280$1,357,09114Sony Pictures Classics
74Il Futuro$52061%10$520$9,3354Strand Releasing
75Europa Report$44893%21$224$123,2639Magnolia / Magnet
76Stories We Tell$447-55%4-1$112$1,598,11421Roadside Attractions
77Leviathan (2013)$42161%10$421$75,21531Cinema Guild
78Our Nixon$370-24%1-1$370$18,5735Cinedigm
79You Ain't Seen Nothin' Yet$325--2--$163$18,45517Kino Lorber
80Deceptive Practices: The Mysteries and Mentors of Ricky Jay$166-55%10$166$151,38924Kino Lorber
81Hava Nagila (The Movie)$95--1--$95$368,72431International Film Circuit
82Night Across the Street$50--1--$50$16,77834Cinema Guild
83I Declare War$28-84%1-2$28$14,7725Drafthouse Films