Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Oct. 4 - Sun, Oct. 6

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Gravity$55,785,112--3,575--$15,604$55,785,1121Warner Bros.
2Cloudy with a Chance of Meatballs 2$20,950,192-38%4,0010$5,236$60,006,9182Sony / Columbia
3Runner Runner$7,706,712--3,026--$2,547$7,706,7121Fox
4Prisoners$5,748,464-47%3,236-54$1,776$47,928,4323Warner Bros.
5Rush (2013)$4,477,525-55%2,30811$1,940$18,163,8443Universal
6Don Jon$4,155,261-52%2,4220$1,716$16,072,5782Relativity Media
7Baggage Claim$4,075,011-55%2,0303$2,007$15,135,0922Fox Searchlight
8Insidious Chapter 2$3,899,566-40%2,607-513$1,496$74,773,1534FilmDistrict
9We're the Millers$1,605,475-43%1,606-799$1,000$144,895,4889Warner Bros. / New Line
10The Family (2013)$1,531,825-59%2,023-871$757$34,637,7284Relativity Media
11Lee Daniels' The Butler$1,227,395-49%1,563-499$785$112,405,1358Weinstein Company

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Pulling Strings$2,467,168--387--$6,375$2,467,1681Lionsgate / Pantelion
2Enough Said$2,192,6424%437210$5,017$5,429,2383Fox Searchlight
3Instructions Not Included$1,842,297-47%858-90$2,147$41,258,3936Lionsgate / Pantelion
4Grace Unplugged$998,145--511--$1,953$998,1451Roadside Attractions
5Metallica Through The Never$697,763-56%589284$1,185$2,738,9782Picturehouse
6Riddick$540,650-66%795-1031$680$41,199,5705Universal
7Battle of the Year$540,397-73%907-1101$596$8,486,8933Sony / Screen Gems
8Despicable Me 2$485,010-39%485-263$1,000$362,435,61014Universal
9Percy Jackson: Sea of Monsters$430,081-46%513-494$838$65,985,4719Fox
10Monsters University$421,057166%25072$1,684$266,530,36616Disney
11Grown Ups 2$384,105-30%335-55$1,147$132,454,09213Sony / Columbia
12Besharam$364,962--217--$1,682$482,1821Reliance Entertainment
13Blue Jasmine$348,197-44%289-239$1,205$31,284,98211Sony Pictures Classics
14Parkland$310,246--257--$1,207$310,2461Exclusive Media
15Planes$258,155-66%376-1050$687$88,135,4709Disney
16Turbo$205,233-18%222-60$924$82,220,20012Fox / DreamWorks Animation
17The Wolverine$181,559-33%241-88$753$131,590,01711Fox
18Elysium$168,663-66%222-340$760$92,212,2979Sony / TriStar
19The Wizard of Oz 3D$159,246-71%246-59$647$5,404,2123Warner Bros.
20Red 2$148,922131%20393$734$53,043,40412Lionsgate / Summit
212 Guns$130,050-55%200-203$650$75,247,56510Universal
22The Heat$121,818-33%182-69$669$159,137,89415Fox
23The Conjuring$118,885-41%202-136$589$137,163,05112Warner Bros. / New Line
24The Smurfs 2$111,402-56%156-197$714$70,061,06310Sony / Columbia
25The Mortal Instruments: City of Bones$67,633-65%146-183$463$31,165,4217Sony / Screen Gems
26The World's End$63,197-67%131-150$482$25,838,5787Focus
27The Way, Way Back$33,540-63%131-27$256$21,387,27014Fox Searchlight

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Face Reader$159,720--19--$8,406$159,7201Pan Media & Entertainment
2Inequality for All$139,351-1%4113$3,399$339,0762RADiUS-TWC
3Generation Iron$133,750-11%70-14$1,911$540,9003The Vladar Company
4Wadjda$120,07863%4428$2,729$460,5444Sony Pictures Classics
5Linsanity$99,462--9--$11,051$99,4621Ketchup Entertainment
6Pacific Rim$63,440-43%92-48$690$101,728,53513Warner Bros.
7In a World...$57,663-49%78-43$739$2,705,0959Roadside Attractions
8Austenland$54,228-43%65-42$834$1,833,6698Sony Pictures Classics
9This Is The End$48,496-60%97-108$500$101,470,20217Sony / Columbia
10The Spectacular Now$43,425-62%58-84$749$6,741,31210A24
11World War Z$43,271-51%75-85$577$202,351,61116Paramount
12On the Job$35,308-37%22-7$1,605$133,9072Well Go USA
13Haute Cuisine$33,5184%6046$559$107,3873Weinstein Company
14One Direction: This Is Us$33,232-76%60-168$554$28,873,3746Sony / TriStar
15Short Term 12$32,436-44%36-19$901$871,7977Cinedigm
16Thanks for Sharing$31,767-80%65-186$489$1,010,8093Roadside Attractions
17The Grandmaster$30,334-71%35-108$867$6,566,8407Weinstein Company
18The Lone Ranger$30,163-50%48-41$628$89,289,91014Disney
19Fruitvale Station$23,466-3%7634$309$16,049,37713Weinstein Company
20The Summit$20,904--8--$2,613$20,9041IFC Films
21A Touch of Sin$19,867--2--$9,934$19,8671Kino Lorber
22A.C.O.D.$19,001--3--$6,334$19,0011The Film Arcade
23You Will Be My Son$17,18542%14-3$1,228$203,6368Cohen Media Group
24Muscle Shoals$16,72320%43$4,181$34,1902Magnolia Pictures
25Hubble 3D$15,595-48%11-4$1,418$40,832,623186Warner Bros. / IMAX
26Populaire$14,98915%5834$258$152,3455Weinstein Company
27Space Station 3D$14,172-24%3-2$4,724$89,078,311599IMAX
28Salinger$14,090-78%21-113$671$557,1745Weinstein Company
29Young Detective Dee: Rise of the Sea Dragon$13,528-59%12-23$1,127$69,4662AMC Entertainment
30Blue Caprice$10,332-48%3611$287$76,9344IFC Films
31Zaytoun$9,00279%94$1,000$22,8413Strand Releasing
32You're Next$8,389-73%45-67$186$18,426,9377Lionsgate
33Concussion$8,313--2--$4,157$8,3131RADiUS-TWC
34We Are What We Are (2013)$8,278-40%86$1,035$25,6672eOne Films US
35Murder 11$8,106--2--$4,053$15,9951Indican Pictures
36Nothing Left to Fear$7,886--5--$1,577$7,8861Anchor Bay Films
37When Comedy Went to School$7,495141%103$750$177,05610International Film Circuit
38The Wicker Man: The Final Cut$6,70922%21$3,355$16,3162Rialto Pictures
39Museum Hours$6,629-55%12-4$552$508,97115Cinema Guild
40Still Mine$6,543-39%160$409$1,142,55013IDP / Samuel Goldwyn
41Born to Be Wild 3D$6,170-36%5-4$1,234$22,994,208131Warner Bros. / IMAX
42To the Arctic 3D$5,798-39%9-1$644$13,563,07277Warner Bros. / IMAX
43I Used to Be Darker$5,69561%21$2,848$9,9852Strand Releasing
44Deep Sea 3D$5,53762%20$2,769$45,891,690397Warner Bros. / IMAX
45Phata Poster Nikla Hero$5,503-93%940$59$408,9943Eros International
46The Patience Stone$5,42053%167$339$122,9058Sony Pictures Classics
47Under the Sea 3D$5,269-43%6-1$878$33,627,423243Warner Bros. / IMAX
48Let the Fire Burn$5,226--1--$5,226$7,7351Zeitgeist Films
49The Citizen$5,007-57%63$835$19,2885Monterey Media
50Good Ol' Freda$4,787-69%14-3$342$94,0315Magnolia Pictures
51All Is Bright$4,556--10--$456$4,5561Anchor Bay Films
52The Trials of Muhammad Ali$4,517-33%90$502$27,9907Kino Lorber
53Bad Milo!$4,503--11--$409$4,5031Magnolia / Magnet
54CBGB$3,909--1--$3,909$3,9091XLrator Media
55Prince Avalanche$3,58836%123$299$191,5459Magnolia Pictures
56The Ultimate Life$3,097-82%9-38$344$1,326,0595High Top Releasing
57Argento's Dracula 3D$3,085--6--$514$3,0851IFC Midnight
58The Institute$3,017--2--$1,509$3,0171Argot Pictures
59Blackfish$2,959-78%11-11$269$2,056,44512Magnolia Pictures
60Much Ado About Nothing (2013)$2,908-35%6-2$485$4,327,76418Roadside Attractions
61Hannah Arendt$2,734-17%30$911$696,09319Zeitgeist Films
62Grand Masti$2,546-86%640$40$413,0754Eros International
63Drinking Buddies$2,358-76%6-16$393$325,5567Magnolia Pictures
64Dislecksia: The Movie$2,213--1--$2,213$2,2131Area23a
65Touchy Feely$2,154-7%41$539$33,5195Magnolia Pictures
66C.O.G.$2,099-61%4-5$525$53,4753Screen Media / Focus World
67Free the Mind$1,787-44%40$447$135,05523International Film Circuit
68The Last Day of August$1,693--1--$1,693$1,6931Striped Entertainment
69Drug War$1,641--3--$547$124,89811Variance Films / Well Go USA
70Ip Man: The Final Fight$1,578-78%1-5$1,578$33,1213Well Go USA
71Europa Report$1,505236%42$376$125,47510Magnolia / Magnet
72Before Midnight$1,356-60%5-1$271$8,108,52720Sony Pictures Classics
73Jewtopia$1,118-83%2-6$559$45,6603Le Petit Canyon Productions
74Terms and Conditions May Apply$1,093--3--$364$48,38813Variance Films
75Stories We Tell$81181%2-2$406$1,599,03822Roadside Attractions
76The Silence$592--2--$296$99,65431Music Box Films
77The Act of Killing$443-80%4-6$111$441,20512Drafthouse Films
78Informant$374-69%30$125$8,3454Music Box Films
79I'm So Excited$360-36%53$72$1,357,97115Sony Pictures Classics
80Computer Chess$237-94%1-2$237$100,59512Kino Lorber
81Men at Lunch$232--1--$232$2,3293First Run Features
82Shepard & Dark$207-83%10$207$4,4172Music Box Films
83Our Nixon$128-65%10$128$19,2496Cinedigm
84I Declare War$113304%21$57$14,9286Drafthouse Films
85Fire in the Blood$112--1--$112$9,5255International Film Circuit
86You Ain't Seen Nothin' Yet$18-94%1-1$18$18,50718Kino Lorber