Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Nov. 1 - Sun, Nov. 3

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Ender's Game$27,017,351--3,407--$7,930$27,017,3511Lionsgate / Summit
2Jackass Presents: Bad Grandpa$20,010,303-38%3,3459$5,982$61,568,6392Paramount
3Last Vegas$16,334,566--3,065--$5,329$16,334,5661CBS Films
4Free Birds$15,805,237--3,736--$4,231$15,805,2371Relativity Media
5Gravity$12,825,346-36%3,024-683$4,241$218,891,3595Warner Bros.
6Captain Phillips$8,407,725-28%3,021-122$2,783$82,458,2324Sony / Columbia
7Cloudy with a Chance of Meatballs 2$4,150,983-34%2,430-681$1,708$106,146,1606Sony / Columbia
8The Counselor$3,379,850-57%3,0440$1,110$13,767,3592Fox
9Carrie (2013)$3,263,524-46%2,252-905$1,449$31,836,4123Sony / Screen Gems
10Escape Plan$2,271,200-50%1,966-917$1,155$21,590,9463Lionsgate / Summit

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
112 Years a Slave$4,792,214125%410287$11,688$8,952,5383Fox Searchlight
2Enough Said$1,086,284-32%662-173$1,641$14,809,9647Fox Searchlight
3About Time$1,076,250--175--$6,150$1,076,2501Universal
4Krrish3$1,049,560--208--$5,046$1,049,5601Eros International
5All Is Lost$569,83811%13048$4,383$1,433,5303Roadside Attractions
6Despicable Me 2$423,3408%309-70$1,370$364,774,32518Universal
7We're the Millers$413,159-29%555-231$744$149,221,40513Warner Bros. / New Line
8Insidious Chapter 2$408,149-54%553-676$738$82,820,5808FilmDistrict
9Prisoners$401,278-62%465-882$863$59,949,8857Warner Bros.
10Rush (2013)$340,910-51%303-374$1,125$26,491,9197Universal
11Planes$264,0559%289-32$914$89,330,81013Disney
12Baggage Claim$240,627-57%294-300$818$21,224,3906Fox Searchlight
13Percy Jackson: Sea of Monsters$209,210-8%251-52$834$67,489,95013Fox
14Lee Daniels' The Butler$193,107-28%312-132$619$115,071,73112Weinstein Company
15I'm in Love with a Church Girl$190,199-62%243-215$783$2,057,2863High Top Releasing
16Monsters University$177,890-15%176-31$1,011$268,019,45820Disney
17Don Jon$170,899-66%181-359$944$23,889,4816Relativity Media
18Machete Kills$163,171-47%263-990$620$7,632,8794Open Road
19Grown Ups 2$118,747-15%148-40$802$133,471,45317Sony / Columbia
20Instructions Not Included$109,885-61%136-165$808$44,132,64010Lionsgate / Pantelion
21Runner Runner$102,109-82%237-732$431$19,156,6325Fox
22The Smurfs 2$79,604-24%135-70$590$70,879,07814Sony / Columbia
23The Wolverine$73,449-29%119-45$617$132,357,10915Fox
24Pulling Strings$69,315-74%109-206$636$5,713,5665Lionsgate / Pantelion
25Man of Tai Chi$61,054--110--$555$61,0541RADiUS-TWC
26The Fifth Estate$33,065-94%111-1658$298$3,187,9963Disney / DreamWorks

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Dallas Buyers Club$260,865--9--$28,985$260,8651Focus
2Blue Is the Warmest Color$224,413124%3733$6,065$381,7692IFC Films
3The Saratov Approach$145,476-7%430$3,383$916,8064Purdie Distribution
4Blue Jasmine$111,675-25%94-25$1,188$32,387,32615Sony Pictures Classics
5Wadjda$94,828-23%84-3$1,129$1,140,3088Sony Pictures Classics
6Diana$67,754--38--$1,783$67,7541eOne Films US
7Kill Your Darlings$67,18560%1911$3,536$219,0803Sony Pictures Classics
8Turbo$60,360-19%69-39$875$82,807,21516Fox / DreamWorks Animation
9Muscle Shoals$57,828-30%46-10$1,257$440,5966Magnolia Pictures
10Inequality for All$51,987-37%67-30$776$1,052,2166RADiUS-TWC
11The Family (2013)$47,532-46%87-131$546$36,578,9858Relativity Media
12Grace Unplugged$44,751-63%81-127$552$2,451,2525Roadside Attractions
13Hubble 3D$36,0183%13-1$2,771$41,116,600190Warner Bros. / IMAX
14The Heat$28,620-27%42-38$681$159,511,44019Fox
15Austenland$25,944-16%35-8$741$2,047,04212Sony Pictures Classics
16Elysium$23,878-33%38-23$628$92,572,08513Sony / TriStar
17Space Station 3D$23,0301%4-1$5,758$89,302,892603IMAX
18In a World...$18,786-18%22-10$854$2,906,17313Roadside Attractions
19Big Sur$16,835--13--$1,295$16,8351Ketchup Entertainment
20Spinning Plates$11,513-44%63$1,919$39,1372The Film Arcade
2120 Feet from Stardom$10,58213%9-3$1,176$4,730,87021RADiUS-TWC
22Romeo and Juliet (2013)$9,991-72%22-69$454$1,107,9074Relativity Media
23The Summit$9,839-60%22-31$447$218,4545IFC Films
24The Way, Way Back$9,636-6%15-8$642$21,490,10718Fox Searchlight
25The Pervert's Guide to Ideology$9,165--1--$9,165$9,1651Zeitgeist Films
26Let the Fire Burn$9,128680%97$1,014$32,7125Zeitgeist Films
27The World's End$8,589-28%16-10$537$25,971,35911Focus
28Born to Be Wild 3D$8,315-1%100$832$23,066,614135Warner Bros. / IMAX
29Seasons of Gray$7,569-35%8-6$946$64,8193EchoLight Studios
30A.C.O.D.$7,424-56%15-4$495$172,3445The Film Arcade
31Running From Crazy$6,822--1--$6,822$6,8221Vitagraph Films
32To the Arctic 3D$6,603-21%9-1$734$13,615,64881Warner Bros. / IMAX
33Deep Sea 3D$5,980-13%41$1,495$45,938,522401Warner Bros. / IMAX
34The Wicker Man: The Final Cut$5,872-29%5-9$1,174$45,9026Rialto Pictures
35Escape From Tomorrow$5,491-64%7-4$784$164,6924Producers Distribution Agency
36These Birds Walk$5,454--1--$5,454$5,4541Oscilloscope
37Long Shot: The Kevin Laue Story (2013 re-issue)$5,273-25%10$5,273$17,9162Cinepix
38I Am Divine$5,196--4--$1,299$16,6934The Film Collaborative
39When Comedy Went to School$5,100127%51$1,020$213,34214International Film Circuit
40Parkland$4,886-63%5-15$977$652,3555Exclusive Media
41Short Term 12$4,541-67%8-10$568$962,70211Cinedigm
42Under the Sea 3D$3,90626%4-3$977$33,654,202247Warner Bros. / IMAX
43Prince Avalanche$3,751256%52$750$201,38413Magnolia Pictures
44Good Ol' Freda$3,537-55%7-6$505$128,0999Magnolia Pictures
45God Loves Uganda$3,274--5--$655$22,7204Variance Films
46Bastards$3,163-29%21$1,582$12,2472IFC Films
47Hannah Arendt$3,125325%21$1,563$714,44223Zeitgeist Films
48The Spectacular Now$2,653-63%18-6$147$6,836,90814A24
49In the Name Of$2,635--1--$2,635$3,5701Film Movement
50After Tiller$2,534--4--$634$59,4007Oscilloscope
51Museum Hours$2,02357%3-1$674$534,46519Cinema Guild
52A Touch of Sin$2,00850%42$502$79,3885Kino Lorber
53Linsanity$1,804-86%4-4$451$259,9325Ketchup Entertainment
54The Trials of Muhammad Ali$1,772-41%3-1$591$45,54411Kino Lorber
55Bad Milo!$1,717207%20$859$19,6135Magnolia / Magnet
56Zaytoun$1,697-61%4-2$424$41,2307Strand Releasing
57Mr. Nobody$1,612--4--$403$1,6121Magnolia Pictures
58Mother of George$1,218--4--$305$142,5188Oscilloscope
59Hotel Normandy$1,161--1--$1,161$4,6406Rialto Premieres
60Drinking Buddies$910-44%2-3$455$340,43011Magnolia Pictures
61Hava Nagila (The Movie)$866--1--$866$369,75336International Film Circuit
62Torn$849-90%2-3$425$17,4453The Film Collective
63Broadway Idiot$787295%10$787$26,3114FilmBuff
64The Patience Stone$748-76%4-1$187$143,39812Sony Pictures Classics
65Camille Claudel 1915$696-85%1-1$696$18,2543Kino Lorber
66Guitar Innovators: John Fahey & Nels Cline$417-71%1-1$417$4,87112First Run Features
67A Perfect Man$388--2--$194$3881IFC Films
68Before Midnight$350-62%1-2$350$8,114,50724Sony Pictures Classics
69Birth of the Living Dead$346-79%2-8$173$4,8683First Run Features
70I'm So Excited$260-92%1-4$260$1,367,84619Sony Pictures Classics
71The Citizen$160-10%21$80$24,2969Monterey Media
72I Used to Be Darker$72-97%1-4$72$21,5406Strand Releasing