Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Nov. 15 - Sun, Nov. 17

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Thor: The Dark World$36,586,016-57%3,8410$9,525$145,097,1302Disney
2The Best Man Holiday$30,107,555--2,024--$14,875$30,107,5551Universal
3Last Vegas$8,439,544-24%3,237155$2,607$46,532,5273CBS Films
4Free Birds$8,106,151-27%3,510-226$2,309$42,024,3563Relativity Media
5Jackass Presents: Bad Grandpa$7,421,536-34%3,1903$2,327$89,953,1744Paramount
6Gravity$6,104,096-28%2,560-160$2,384$240,379,7107Warner Bros.
7Ender's Game$6,017,337-41%3,236-171$1,859$53,593,9213Lionsgate / Summit
812 Years a Slave$4,604,706-31%1,411267$3,263$24,853,4915Fox Searchlight
9Captain Phillips$4,385,218-23%2,626-20$1,670$97,502,6766Sony / Columbia
10About Time$3,340,625-30%1,28080$2,610$11,446,2733Universal
11Cloudy with a Chance of Meatballs 2$1,975,559-29%1,645-191$1,201$113,042,0578Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Dallas Buyers Club$1,751,359174%184149$9,518$3,012,2953Focus
2Ram-Leela$1,449,174--204--$7,104$1,449,1741Eros International
3All Is Lost$916,761-19%48384$1,898$4,219,3655Roadside Attractions
4Carrie (2013)$560,206-56%933-579$600$35,031,1175Sony / Screen Gems
5Escape Plan$549,752-35%687-362$800$24,123,3055Lionsgate / Summit
6Enough Said$502,536-21%393-36$1,279$16,585,2509Fox Searchlight
7Despicable Me 2$417,850-12%305-5$1,370$365,943,52020Universal
8The Counselor$352,433-57%481-541$733$16,584,6844Fox
9Blue Is the Warmest Color$264,4816%10837$2,449$1,141,4664IFC Films
10Prisoners$241,65935%355130$681$60,583,7289Warner Bros.
11We're the Millers$219,343-19%303-55$724$150,024,26215Warner Bros. / New Line
12Planes$184,509-16%246-15$750$89,883,32815Disney
13Percy Jackson: Sea of Monsters$153,469-8%215-1$714$67,924,68315Fox
14Krrish3$139,696-73%2080$672$2,123,3333Eros International
15Elysium$117,457-29%181-11$649$92,947,67515Sony / TriStar
16Lee Daniels' The Butler$99,534-29%176-38$566$115,472,48214Weinstein Company
17Rush (2013)$94,975-23%131-33$725$26,903,7099Universal
18Insidious Chapter 2$94,686-33%167-62$567$83,184,98210FilmDistrict
19Monsters University$90,011-30%145-13$621$268,317,68122Disney
20Baggage Claim$58,139-41%108-27$538$21,468,9668Fox Searchlight

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Book Thief$420,532300%2925$14,501$564,0502Fox
2Nebraska$140,401--4--$35,100$140,4011Paramount Vantage
3Kill Your Darlings$119,12143%7139$1,678$489,2145Sony Pictures Classics
4I'm in Love with a Church Girl$118,370112%55-19$2,152$2,304,2225High Top Releasing
5The Saratov Approach$90,589-4%410$2,209$1,247,0786Purdie Distribution
6Great Expectations (2013)$76,537-14%85-1$900$203,9052Main Street Films
7The Christmas Candle$68,655--5--$13,731$68,6551EchoLight Studios
8Blue Jasmine$63,433-23%52-8$1,220$32,616,61317Sony Pictures Classics
9Don Jon$61,019-41%48-44$1,271$24,194,5418Relativity Media
10Diana$54,991-39%83-17$663$298,1333eOne Films US
11Grown Ups 2$54,665-36%91-20$601$133,668,52519Sony / Columbia
12The Smurfs 2$47,853-10%88-6$544$71,017,78416Sony / Columbia
13Muscle Shoals$44,32429%449$1,007$568,6128Magnolia Pictures
14Hubble 3D$43,684-2%12-2$3,640$41,268,854192Warner Bros. / IMAX
15The Armstrong Lie$41,15642%1813$2,286$81,2862Sony Pictures Classics
16Turbo$38,508-27%53-9$727$82,930,07718Fox / DreamWorks Animation
17The Wolverine$37,357-18%65-12$575$132,481,84317Fox
18Wadjda$32,888-43%40-19$822$1,287,21010Sony Pictures Classics
19Instructions Not Included$31,102-15%47-5$662$44,239,36212Lionsgate / Pantelion
20Pulling Strings$30,550-39%760$402$5,831,9287Lionsgate / Pantelion
21The Great Beauty$23,442--1--$23,442$23,4421Janus Films
22Runner Runner$23,278-42%76-43$306$19,285,2217Fox
23The Fifth Estate$16,26538%8057$203$3,240,5475Disney / DreamWorks
24Austenland$14,365-43%26-37$553$2,109,78114Sony Pictures Classics
25The Family (2013)$13,456-40%30-27$449$36,648,64510Relativity Media
26In a World...$12,7331%9-9$1,415$2,944,46115Roadside Attractions
27Space Station 3D$12,109-47%4-1$3,027$89,385,109605IMAX
28Spinning Plates$11,606-10%60$1,934$76,4264The Film Arcade
29Inequality for All$11,438-52%20-17$572$1,147,1178RADiUS-TWC
30Grace Unplugged$11,364-41%29-8$392$2,498,1657Roadside Attractions
31Romeo and Juliet (2013)$10,32261%298$356$1,142,6106Relativity Media
32Faust$10,030--2--$5,015$13,1391Leisure Time Features
33The Heat$9,204-14%27-1$341$159,545,15721Fox
34Reaching for the Moon$9,161-37%20$4,581$31,6642Wolfe Releasing
35Short Term 12$8,930185%1510$595$981,96413Cinedigm
36To the Arctic 3D$8,905-3%9-3$989$13,647,39983Warner Bros. / IMAX
37The Pervert's Guide to Ideology$8,77521%42$2,194$31,9273Zeitgeist Films
38Charlie Countryman$7,973--15--$532$7,9731Millennium Entertainment
39Deep Sea 3D$7,921-17%2-1$3,961$45,966,654403Warner Bros. / IMAX
40How I Live Now$7,371-74%21-47$351$52,4712Magnolia Pictures
41Go for Sisters$7,35523%20$3,678$16,0302Variance Films
4220 Feet from Stardom$6,57427%73$939$4,763,86723RADiUS-TWC
43God Loves Uganda$5,594132%30$1,865$34,1506Variance Films
44Born to Be Wild 3D$5,5114%113$501$23,087,050137Warner Bros. / IMAX
45The Ghosts in Our Machine$5,228-40%21$2,614$16,0452Ghosts Media Inc.
46Museum Hours$4,30229%1-1$4,302$543,83621Cinema Guild
47Running From Crazy$4,024-68%3-2$1,341$31,7613Vitagraph Films
48Under the Sea 3D$3,9281%94$436$33,668,016249Warner Bros. / IMAX
49The World's End$3,795-41%8-1$474$25,989,73313Focus
50Escape From Tomorrow$3,413238%2-1$1,707$169,7196Producers Distribution Agency
51The Wicker Man: The Final Cut$3,11044%30$1,037$56,6088Rialto Pictures
52The Way, Way Back$3,069-18%6-1$512$21,501,09820Fox Searchlight
53Long Shot: The Kevin Laue Story (2013 re-issue)$2,802-14%2-1$1,401$28,4494Cinepix
54Le Joli Mai (2013 re-issue)$2,708-2%20$1,354$36,43910Icarus Films
55The Act of Killing$2,31376%20$1,157$449,91818Drafthouse Films
56A Touch of Sin$2,06937%51$414$86,0877Kino Lorber
57When Comedy Went to School$2,032-57%2-1$1,016$223,59116International Film Circuit
58I Am Divine$1,870-79%2-5$935$37,0996The Film Collaborative
59Let the Fire Burn$1,733-52%3-2$578$46,9987Zeitgeist Films
60Fire in the Blood$1,512--2--$756$15,04811International Film Circuit
61The Patience Stone$1,5070%30$502$147,29314Sony Pictures Classics
62Good Ol' Freda$1,377-36%93$153$134,11511Magnolia Pictures
63The Spectacular Now$1,316-76%8-4$165$6,850,01316A24
64The Trials of Muhammad Ali$1,293-80%41$323$56,29913Kino Lorber
65Sweet Dreams (2013)$1,217--1--$1,217$5,9703International Film Circuit
66Terms and Conditions May Apply$8929%1-1$892$53,02619Variance Films
67Rising From Ashes$862235%21$431$36,75416First Run Features
68Big Sur$826-78%1-4$826$33,6213Ketchup Entertainment
69Drinking Buddies$759-25%3-1$253$342,93613Magnolia Pictures
70Prince Avalanche$566-13%30$189$204,95115Magnolia Pictures
71Design is One: Lella & Massimo Vignelli$552-30%10$552$13,7106First Run Features
72Camille Claudel 1915$466-40%20$233$20,8255Kino Lorber
73Zaytoun$378--1--$378$42,2869Strand Releasing
74Il Futuro$280-78%1-2$280$13,98311Strand Releasing
75Mr. Nobody$88-81%1-1$88$2,9813Magnolia Pictures
76Best Man Down$60-95%1-1$60$1,8422Magnolia Pictures