Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Nov. 22 - Sun, Nov. 24

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hunger Games: Catching Fire$158,074,286--4,163--$37,971$158,074,2861Lionsgate
2Thor: The Dark World$14,196,302-61%3,713-128$3,823$167,917,1233Disney
3The Best Man Holiday$12,490,920-59%2,04117$6,120$50,360,5102Universal
4Delivery Man$7,944,977--3,036--$2,617$7,944,9771Disney / DreamWorks
5Free Birds$5,363,208-34%3,071-439$1,746$48,657,0734Relativity Media
6Last Vegas$4,359,075-48%2,926-311$1,490$53,884,8244CBS Films
7Jackass Presents: Bad Grandpa$3,433,864-54%2,625-565$1,308$95,434,6295Paramount
8Gravity$3,210,155-47%1,845-715$1,740$245,407,7598Warner Bros.
912 Years a Slave$2,833,635-38%1,47463$1,922$29,426,9476Fox Searchlight
10Ender's Game$1,977,106-67%2,035-1201$972$57,195,5794Lionsgate / Summit
11Captain Phillips$1,821,366-58%1,656-970$1,100$100,705,8347Sony / Columbia
12About Time$1,249,500-63%1,050-230$1,190$13,822,5584Universal
13Cloudy with a Chance of Meatballs 2$862,893-56%1,121-524$770$114,228,3189Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Dallas Buyers Club$2,687,15753%666482$4,035$6,374,0584Focus
2The Christmas Candle$832,9271113%392387$2,125$912,9082EchoLight Studios
3Ram-Leela$467,546-68%2040$2,292$2,269,3582Eros International
4All Is Lost$363,864-60%347-136$1,049$4,944,7026Roadside Attractions
5Despicable Me 2$343,695-18%295-10$1,165$366,375,65021Universal
6Enough Said$244,746-51%233-160$1,050$16,989,90710Fox Searchlight
7Gori Tere Pyaar Mein$199,463--112--$1,781$199,4631Reliance Entertainment
8Blue Is the Warmest Color$183,007-31%14234$1,289$1,447,5055IFC Films
9Escape Plan$134,431-76%267-420$503$24,460,0136Lionsgate / Summit
10Prisoners$129,419-46%255-100$508$60,805,08610Warner Bros.
11Planes$128,165-31%216-30$593$90,056,79916Disney
12We're the Millers$114,156-48%195-108$585$150,208,28516Warner Bros. / New Line
13Percy Jackson: Sea of Monsters$106,884-30%185-30$578$68,062,80716Fox
14Insidious Chapter 2$105,66512%18518$571$83,312,58711FilmDistrict
15Carrie (2013)$71,253-87%210-723$339$35,266,6196Sony / Screen Gems
16The Counselor$63,084-82%129-352$489$16,797,9195Fox
17The Family (2013)$62,656366%12696$497$36,719,25311Relativity Media
18Lee Daniels' The Butler$56,297-43%124-52$454$115,570,23415Weinstein Company
19Elysium$53,059-55%114-67$465$93,050,11716Sony / TriStar
20Monsters University$50,354-44%117-28$430$268,384,64223Disney
21Krrish3$25,469-82%2080$122$2,179,9484Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Book Thief$609,65245%7041$8,709$1,307,5123Fox
2Nebraska$325,755132%2824$11,634$515,3682Paramount Vantage
3Frozen (2013)$243,390--1--$243,390$243,3901Disney
4Singh Saab the Great$138,127--54--$2,558$138,1271Eros International
5Philomena$128,435--4--$32,109$128,4351Weinstein Company
6Kill Your Darlings$100,037-16%787$1,283$643,1706Sony Pictures Classics
7Instructions Not Included$58,72689%8033$734$44,305,90313Lionsgate / Pantelion
8The Great Beauty$52,355123%32$17,452$91,0542Janus Films
9I'm in Love with a Church Girl$51,189-57%17-38$3,011$2,380,4056High Top Releasing
10Blue Jasmine$48,385-24%43-9$1,125$32,692,39718Sony Pictures Classics
11The Armstrong Lie$43,0755%3719$1,164$145,6073Sony Pictures Classics
12The Saratov Approach$38,957-57%34-7$1,146$1,325,2197Purdie Distribution
13Hubble 3D$36,511-16%11-1$3,319$41,328,313193Warner Bros. / IMAX
14Don Jon$30,980-49%36-12$861$24,257,0909Relativity Media
15Turbo$30,351-21%46-7$660$82,967,51219Fox / DreamWorks Animation
16Is the Man Who Is Tall Happy?$28,934--3--$9,645$28,9341IFC Films
17The Wolverine$23,982-36%43-22$558$132,517,78118Fox
18Baggage Claim$22,380-62%46-62$487$21,503,6839Fox Searchlight
19Wadjda$19,820-40%24-16$826$1,319,80611Sony Pictures Classics
20Great Expectations (2013)$19,036-75%35-50$544$258,6563Main Street Films
21Space Station 3D$15,28726%3-1$5,096$89,414,509606IMAX
22Muscle Shoals$13,780-69%25-19$551$607,3239Magnolia Pictures
23The Heat$8,761-5%25-2$350$159,557,07022Fox
24Austenland$8,420-41%19-7$443$2,122,03715Sony Pictures Classics
25Diana$8,054-85%26-57$310$331,6354eOne Films US
26Faust$7,826-22%42$1,957$23,9902Leisure Time Features
27Deep Sea 3D$7,603-4%42$1,901$45,979,996404Warner Bros. / IMAX
28Short Term 12$7,166-20%13-2$551$993,93814Cinedigm
29To the Arctic 3D$7,114-20%90$790$13,671,41884Warner Bros. / IMAX
30Runner Runner$6,326-73%38-38$166$19,303,8398Fox
31In a World...$6,272-51%90$697$2,954,64816Roadside Attractions
32Narco Cultura$6,093--1--$6,093$6,0931Cinedigm
33Spinning Plates$5,827-50%5-1$1,165$86,8935The Film Arcade
34The Pervert's Guide to Ideology$5,679-35%3-1$1,893$44,0074Zeitgeist Films
3520 Feet from Stardom$5,308-19%70$758$4,770,41724RADiUS-TWC
36Go for Sisters$5,303-28%31$1,768$23,2273Variance Films
37Inequality for All$5,079-56%13-7$391$1,158,3529RADiUS-TWC
38Bettie Page Reveals All$4,846--1--$4,846$4,8461Music Box Films
39Grace Unplugged$4,792-58%10-19$479$2,505,4408Roadside Attractions
40The World's End$4,40216%6-2$734$25,996,22514Focus
41A Touch of Sin$3,63976%1-4$3,639$91,7148Kino Lorber
42God Loves Uganda$3,599-36%2-1$1,800$41,5987Variance Films
43Romeo and Juliet (2013)$3,413-67%12-17$284$1,153,9387Relativity Media
44Contracted$3,328--3--$1,109$3,3281IFC Midnight
45The Fifth Estate$3,170-81%16-64$198$3,251,9146Disney / DreamWorks
46I Am Divine$2,0077%53$401$42,5507The Film Collaborative
47Reaching for the Moon$1,799-80%1-1$1,799$38,6153Wolfe Releasing
48Born to Be Wild 3D$1,755-68%8-3$219$23,096,076138Warner Bros. / IMAX
49The Wicker Man: The Final Cut$1,733-44%1-2$1,733$58,3419Rialto Pictures
50Under the Sea 3D$1,688-57%5-4$338$33,671,660250Warner Bros. / IMAX
51How I Live Now$1,671-77%7-14$239$58,8833Magnolia Pictures
52The Spectacular Now$1,3261%7-1$189$6,851,96917A24
53Sweet Dreams (2013)$995-18%21$498$6,9654International Film Circuit
54Linsanity$966--1--$966$284,3328Ketchup Entertainment
55Russian Ark (2013 re-issue)$872--1--$872$37,43912Kino Lorber
56Good Ol' Freda$693-50%4-5$173$135,03912Magnolia Pictures
57Let the Fire Burn$678-61%30$226$48,6338Zeitgeist Films
58Camille Claudel 1915$67745%20$339$21,9606Kino Lorber
59The Act of Killing$637-72%20$319$450,82719Drafthouse Films
60The Patience Stone$615-59%30$205$148,40815Sony Pictures Classics
61Running From Crazy$590-85%1-2$590$33,1944Vitagraph Films
62The Ghosts in Our Machine$471-91%1-1$471$18,0793Ghosts Media Inc.
63The Trials of Muhammad Ali$392-70%1-3$392$57,57914Kino Lorber
64When Comedy Went to School$373-82%1-1$373$226,28117International Film Circuit
65Mr. Nobody$312255%10$312$3,3844Magnolia Pictures
66Big Sur$304-63%10$304$34,4614Ketchup Entertainment
67Design is One: Lella & Massimo Vignelli$214-61%10$214$13,9247First Run Features