Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Nov. 29 - Sun, Dec. 1

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hunger Games: Catching Fire$74,179,601-53%4,1630$17,819$296,295,6572Lionsgate
2Frozen (2013)$67,391,32627589%3,7423741$18,009$93,933,2262Disney
3Thor: The Dark World$11,085,296-22%3,286-427$3,373$186,705,0864Disney
4The Best Man Holiday$8,172,920-35%1,717-324$4,760$63,088,4753Universal
5Homefront$6,915,241--2,570--$2,691$9,740,4191Open Road
6Delivery Man$6,835,841-14%3,0360$2,252$19,356,3832Disney / DreamWorks
7The Book Thief$4,864,861698%1,2341164$3,942$7,864,9204Fox
8Black Nativity$3,669,530--1,516--$2,421$4,779,7231Fox Searchlight
9Last Vegas$2,692,525-38%1,854-1072$1,452$58,598,6725CBS Films
10Gravity$2,556,188-20%1,016-829$2,516$249,699,0499Warner Bros.
1112 Years a Slave$2,305,038-19%1,165-309$1,979$33,155,2427Fox Searchlight
12Free Birds$1,835,178-66%2,287-784$802$53,266,9095Relativity Media
13Jackass Presents: Bad Grandpa$1,766,420-49%1,503-1122$1,175$98,779,6296Paramount

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Philomena$3,676,0012762%835831$4,402$4,637,4192Weinstein Company
2Dallas Buyers Club$2,517,176-6%69630$3,617$10,215,7045Focus
3Ender's Game$1,214,778-39%843-1192$1,441$59,381,2305Lionsgate / Summit
4Captain Phillips$1,148,004-37%807-849$1,423$102,723,9558Sony / Columbia
5Oldboy (2013)$885,382--583--$1,519$1,282,6651FilmDistrict
6Nebraska$730,965124%10274$7,166$1,479,3313Paramount Vantage
7The Christmas Candle$387,457-53%352-40$1,101$1,613,3223EchoLight Studios
8Cloudy with a Chance of Meatballs 2$386,941-55%707-414$547$115,033,80910Sony / Columbia
9About Time$374,035-70%331-719$1,130$14,663,6585Universal
10Despicable Me 2$340,160-1%271-24$1,255$366,932,48022Universal
11All Is Lost$193,252-47%154-193$1,255$5,306,1457Roadside Attractions
12Ram-Leela$170,771-63%2040$837$2,633,8853Eros International
13Enough Said$121,341-50%121-112$1,003$17,194,87611Fox Searchlight
14Percy Jackson: Sea of Monsters$106,7410%163-22$655$68,239,40117Fox
15We're the Millers$97,036-15%164-31$592$150,368,97117Warner Bros. / New Line
16Prisoners$92,698-28%203-52$457$60,962,87811Warner Bros.
17Insidious Chapter 2$89,377-15%140-45$638$83,458,69212FilmDistrict
18Planes$83,604-35%185-31$452$90,211,06617Disney
19The Family (2013)$54,009-14%1304$415$36,809,72612Relativity Media
20Escape Plan$47,761-64%141-126$339$24,555,7597Lionsgate / Summit
21Krrish3$2,856-89%2080$14$2,191,3435Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Great Beauty$133,051154%2320$5,785$255,1643Janus Films
2Blue Is the Warmest Color$114,506-37%94-48$1,218$1,650,5946IFC Films
3Mandela: Long Walk to Freedom$84,283--4--$21,071$84,2831Weinstein Company
4Kill Your Darlings$68,043-32%74-4$920$760,5067Sony Pictures Classics
5Instructions Not Included$65,92012%68-12$969$44,407,42114Lionsgate / Pantelion
6Gori Tere Pyaar Mein$48,992-75%56-56$875$325,8842Reliance Entertainment
7Hubble 3D$48,51833%110$4,411$41,430,031194Warner Bros. / IMAX
8The Saratov Approach$42,4889%27-7$1,574$1,411,4328Purdie Distribution
9Lee Daniels' The Butler$42,114-25%71-53$593$115,641,17716Weinstein Company
10Monsters University$38,130-24%97-20$393$268,449,86124Disney
11Blue Jasmine$37,602-22%33-10$1,139$32,744,63419Sony Pictures Classics
12The Armstrong Lie$32,092-25%31-6$1,035$194,8574Sony Pictures Classics
13The Counselor$30,260-52%78-51$388$16,856,8986Fox
14Singh Saab the Great$30,134-78%540$558$210,9402Eros International
15Space Station 3D$27,18378%41$6,796$89,506,007607IMAX
16The Punk Singer$24,729--3--$8,243$24,7291IFC Films
17Turbo$23,407-23%39-7$600$83,009,20220Fox / DreamWorks Animation
18Don Jon$22,141-29%26-10$852$24,297,89310Relativity Media
19The Wolverine$20,757-13%35-8$593$132,550,96019Fox
20Baggage Claim$20,079-10%42-4$478$21,532,50010Fox Searchlight
21Is the Man Who Is Tall Happy?$17,286-40%63$2,881$57,4542IFC Films
22Wadjda$14,374-27%21-3$684$1,342,45512Sony Pictures Classics
23Muscle Shoals$12,847-7%20-5$642$634,87610Magnolia Pictures
24Bettie Page Reveals All$8,34472%21$4,172$14,8662Music Box Films
25Journey to the South Pacific$8,137--1--$8,137$9,3901IMAX / MacGillivray Freeman
26Austenland$8,121-4%16-3$508$2,137,57316Sony Pictures Classics
27Go for Sisters$6,41821%63$1,070$31,3294Variance Films
28The Heat$5,662-35%250$226$159,568,80123Fox
29Deep Sea 3D$5,400-29%40$1,350$45,991,509405Warner Bros. / IMAX
30To the Arctic 3D$5,394-24%90$599$13,681,36785Warner Bros. / IMAX
31Cousin Jules (2013 re-issue)$5,135--1--$5,135$5,1351Cinema Guild
32In a World...$5,042-20%5-4$1,008$2,962,54217Roadside Attractions
33Short Term 12$4,848-32%6-7$808$1,000,70715Cinedigm
34Reaching for the Moon$4,748164%43$1,187$43,8384Wolfe Releasing
35Runner Runner$4,708-26%23-15$205$19,312,4809Fox
36The World's End$4,054-8%60$676$26,003,14915Focus
37I Am Divine$3,16258%50$632$46,6498The Film Collaborative
38Under the Sea 3D$2,98977%4-1$747$33,678,353251Warner Bros. / IMAX
39Faust$2,762-65%1-3$2,762$30,8623Leisure Time Features
4020 Feet from Stardom$2,608-51%6-1$435$4,774,37125RADiUS-TWC
41Inequality for All$2,286-55%9-4$254$1,162,78310RADiUS-TWC
42Narco Cultura$2,257-63%10$2,257$10,6102Cinedigm
43Born to Be Wild 3D$2,10120%5-3$420$23,101,355139Warner Bros. / IMAX
44The Pervert's Guide to Ideology$1,882-67%2-1$941$48,0985Zeitgeist Films
45A Touch of Sin$1,786-51%10$1,786$96,3719Kino Lorber
46Good Ol' Freda$1,667141%3-1$556$136,74213Magnolia Pictures
47The Wicker Man: The Final Cut$1,666-4%10$1,666$60,89110Rialto Pictures
48The End of Time$1,468--1--$1,468$1,4681First Run Features
49When Comedy Went to School$1,339259%43$335$227,73918International Film Circuit
50Fire in the Blood$1,286--4--$322$17,62813International Film Circuit
51Sweet Dreams (2013)$1,27328%20$637$9,1745International Film Circuit
52Contempt (2013 re-issue)$928--1--$928$33,23313Rialto Pictures
53Linsanity$757-22%32$252$285,2479Ketchup Entertainment
54Museum Hours$738--2--$369$547,04623Cinema Guild
55The Fifth Estate$698-78%6-10$116$3,254,1727Disney / DreamWorks
56Grace Unplugged$638-87%4-6$160$2,507,1069Roadside Attractions
57How I Live Now$630-62%3-4$210$60,2134Magnolia Pictures
58People of a Feather$517--1--$517$4,1714First Run Features
59Romeo and Juliet (2013)$428-87%120$36$1,161,0898Relativity Media
60Caught in the Web$361--1--$361$5791levelFILM / Vitagraph
61The Act of Killing$324-49%1-1$324$451,15720Drafthouse Films
62Camille Claudel 1915$311-54%1-1$311$22,5407Kino Lorber
63Big Sur$181-40%21$91$34,7905Ketchup Entertainment
64Let the Fire Burn$180-73%1-2$180$48,8519Zeitgeist Films
65Mr. Nobody$151-52%10$151$3,6005Magnolia Pictures
66Computer Chess$147--1--$147$101,66620Kino Lorber
67The Trials of Muhammad Ali$28-93%10$28$57,60715Kino Lorber