Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Dec. 13 - Sun, Dec. 15

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hobbit: The Desolation of Smaug$73,645,197--3,903--$18,869$73,645,1971Warner Bros. / New Line
2Frozen (2013)$22,568,138-29%3,716-26$6,073$164,772,2114Disney
3Tyler Perry's A Madea Christmas$16,007,634--2,194--$7,296$16,007,6341Lionsgate
4The Hunger Games: Catching Fire$13,671,666-48%3,563-600$3,837$357,503,6634Lionsgate
5Thor: The Dark World$2,820,055-41%2,264-810$1,246$198,245,7446Disney
6Out of the Furnace$2,425,978-54%2,1010$1,155$9,574,4402Relativity Media
7Delivery Man$1,968,891-47%2,041-864$965$28,091,5754Disney / DreamWorks
8The Book Thief$1,734,679-34%1,158-158$1,498$14,936,4476Fox
9Homefront$1,706,286-50%2,102-468$812$18,507,1553Open Road

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Philomena$1,820,479-17%8350$2,180$11,083,4574Weinstein Company
2Dallas Buyers Club$1,174,269-22%574-160$2,046$14,301,1347Focus
3The Best Man Holiday$1,055,690-60%922-655$1,145$69,019,6955Universal
4Nebraska$912,45275%250137$3,650$3,378,4515Paramount Vantage
5Gravity$745,457-38%503-397$1,482$252,779,06511Warner Bros.
612 Years a Slave$732,825-36%497-585$1,474$36,364,5139Fox Searchlight
7Last Vegas$606,753-52%726-813$836$61,757,9757CBS Films
8Captain Phillips$290,176-43%323-317$898$104,017,03410Sony / Columbia
9Jackass Presents: Bad Grandpa$267,858-67%456-701$587$100,563,4508Paramount
10Ender's Game$214,239-56%331-277$647$60,520,8317Lionsgate / Summit
11All Is Lost$159,36250%263116$606$5,706,4319Roadside Attractions
12Despicable Me 2$143,835-16%223-29$645$367,355,88524Universal
13Black Nativity$143,611-86%260-1265$552$6,878,0973Fox Searchlight
14Blue Jasmine$102,465275%302267$339$32,900,32721Sony Pictures Classics
15Cloudy with a Chance of Meatballs 2$102,022-37%175-137$583$115,412,36812Sony / Columbia
16Free Birds$101,559-70%283-919$359$53,982,5927Relativity Media
17About Time$95,765-57%143-123$670$15,196,8787Universal
18Escape Plan$94,487154%16786$566$24,721,5829Lionsgate / Summit
19The Christmas Candle$90,859-47%190-116$478$2,115,8705EchoLight Studios
20Percy Jackson: Sea of Monsters$44,815-18%123-17$364$68,378,13319Fox
21Oldboy (2013)$33,580-89%151-432$222$2,162,5933FilmDistrict

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1American Hustle$740,455--6--$123,409$740,4551Sony / Columbia
2Saving Mr. Banks$413,373--15--$27,558$413,3731Disney
3Inside Llewyn Davis$356,785-12%1511$23,786$910,3172CBS Films
4The Great Beauty$86,525-4%388$2,277$530,9325Janus Films
5Blue Is the Warmest Color$61,429-18%58-20$1,059$1,891,8438IFC Films
6Enough Said$44,016-32%72-22$611$17,363,90713Fox Searchlight
7Mandela: Long Walk to Freedom$35,084-53%40$8,771$241,0793Weinstein Company
8Don Jon$31,457-39%92-33$342$24,423,14112Relativity Media
9The Armstrong Lie$30,136-17%46-31$655$292,2736Sony Pictures Classics
10Insidious Chapter 2$28,812-41%99-23$291$83,574,83114FilmDistrict
11Kill Your Darlings$28,479-22%40-32$712$879,3429Sony Pictures Classics
12Lee Daniels' The Butler$26,282-90%61-946$431$116,098,90718Weinstein Company
13Narco Cultura$22,462-66%29-17$775$131,9954Cinedigm
14Hubble 3D$21,873-12%142$1,562$41,530,975196Warner Bros. / IMAX
15The Counselor$16,382-30%60-11$273$16,923,0428Fox
16Space Station 3D$16,125-2%50$3,225$89,571,785609IMAX
17Planes$15,647-49%70-61$224$90,282,58019Disney
18The Family (2013)$14,233-50%56-40$254$36,887,95014Relativity Media
1920 Feet from Stardom$12,327376%3222$385$4,794,40727RADiUS-TWC
20The Saratov Approach$12,054-25%21-6$574$1,466,58710Purdie Distribution
21Wadjda$11,46816%193$604$1,371,16414Sony Pictures Classics
22Is the Man Who Is Tall Happy?$11,084-3%157$739$99,7434IFC Films
23The Punk Singer$10,924-56%204$546$87,8223IFC Films
24Monsters University$10,232-38%48-27$213$268,488,32926Disney
25Baggage Claim$9,938-21%30-12$331$21,564,61612Fox Searchlight
26Bettie Page Reveals All$9,128-61%17-4$537$62,2384Music Box Films
27The Last Days on Mars$8,47884%1310$652$15,9282Magnolia / Magnet
28To the Arctic 3D$6,3587%8-2$795$13,702,55687Warner Bros. / IMAX
29Liv & Ingmar$5,451--2--$2,726$5,4511Janus Films
30The Act of Killing$5,415--5--$1,083$456,89022Drafthouse Films
31Spinning Plates$4,715-45%60$786$109,7568The Film Arcade
32Muscle Shoals$4,120-37%11-2$375$656,57512Magnolia Pictures
33Camille Claudel 1915$3,459--4--$865$26,2049Kino Lorber
34Let the Fire Burn$3,198-25%2-1$1,599$59,03311Zeitgeist Films
35Sweet Dreams (2013)$3,065-62%5-2$613$22,8537International Film Circuit
36Austenland$2,868-10%121$239$2,148,72918Sony Pictures Classics
37Inequality for All$2,615-79%11-3$238$1,187,35412RADiUS-TWC
38Journey to the South Pacific$2,481-22%10$2,481$18,6923IMAX / MacGillivray Freeman
39Museum Hours$2,326170%20$1,163$551,02525Cinema Guild
40Nuclear Nation$2,268--1--$2,268$3,6001First Run Features
41Deep Sea 3D$1,99823%21$999$45,997,737407Warner Bros. / IMAX
42Tricked$1,930--1--$1,930$1,9301Kino Lorber
43The Pervert's Guide to Ideology$1,77087%21$885$53,2417Zeitgeist Films
44I Am Divine$1,4454%2-1$723$55,70310The Film Collaborative
45Under the Sea 3D$1,291-31%60$215$33,685,939253Warner Bros. / IMAX
46Faust$1,17713%52$235$36,6645Leisure Time Features
47Short Term 12$9258%2-2$463$1,008,50717Cinedigm
48Big Sur$855--2--$428$35,9277Ketchup Entertainment
49Here Comes the Devil$783--2--$392$7831Magnolia / Magnet
50A Touch of Sin$742-71%2-1$371$103,05211Kino Lorber
51Paradise: Hope$679-75%32$226$4,1472Strand Releasing
52The Last Time I Saw Macao$481--1--$481$5,64114Cinema Guild
53The Trials of Muhammad Ali$432--1--$432$58,07317Kino Lorber
54Free the Mind$320--1--$320$147,32233International Film Circuit
55Born to Be Wild 3D$221-90%4-2$55$23,110,134141Warner Bros. / IMAX
56Fire in the Blood$182--2--$91$18,46015International Film Circuit
57When Comedy Went to School$171-84%2-1$86$231,08820International Film Circuit
58M (2013 re-issue)$76--1--$76$35,49140Kino Lorber
59Linsanity$72--2--$36$298,25011Ketchup Entertainment