Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jan. 3 - Sun, Jan. 5

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Frozen (2013)$19,575,525-32%3,318-17$5,900$296,691,7297Disney
2Paranormal Activity: The Marked Ones$18,343,611--2,867--$6,398$18,343,6111Paramount
3The Hobbit: The Desolation of Smaug$15,675,220-46%3,730-198$4,202$229,059,6424Warner Bros. / New Line
4The Wolf of Wall Street$13,230,353-28%2,55720$5,174$63,125,4672Paramount
5American Hustle$12,404,207-34%2,51811$4,926$87,923,1234Sony / Columbia
6Anchorman 2: The Legend Continues$10,633,959-46%3,407-100$3,121$108,713,4723Paramount
7Saving Mr. Banks$8,694,891-35%2,1100$4,121$58,958,2804Disney
8The Secret Life of Walter Mitty$8,001,717-37%2,92213$2,738$45,470,9542Fox
9The Hunger Games: Catching Fire$7,051,309-30%2,143-172$3,290$407,139,6997Lionsgate
10Grudge Match$5,325,423-24%2,85618$1,865$24,835,4802Warner Bros.
1147 Ronin$5,057,215-49%2,6901$1,880$32,687,6802Universal
12Walking With Dinosaurs$3,740,592-49%2,560-683$1,461$31,344,1853Fox
13Tyler Perry's A Madea Christmas$2,912,311-58%1,474-314$1,976$50,227,2774Lionsgate
14Mandela: Long Walk to Freedom$1,055,769-53%1,01035$1,045$7,061,5876Weinstein Company
15Justin Bieber's Believe$573,566-71%1,0370$553$5,962,9822Open Road

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Philomena$1,442,960-18%607-120$2,377$19,586,3117Weinstein Company
2Inside Llewyn Davis$1,078,455-14%156-5$6,913$6,890,8055CBS Films
3Nebraska$618,248-16%240-10$2,576$7,003,2968Paramount Vantage
4The Book Thief$529,211-14%329-152$1,609$19,091,8199Fox
5Gravity$477,241-6%165-10$2,892$255,621,66714Warner Bros.
6Thor: The Dark World$476,507-25%291-28$1,637$203,449,2049Disney
7Cloudy with a Chance of Meatballs 2$440,528-14%278-25$1,585$117,614,23715Sony / Columbia
812 Years a Slave$328,744-12%151-3$2,177$38,472,08612Fox Searchlight
9Dhoom 3$310,734-71%138-82$2,252$7,846,8723Yash Raj Films
10Dallas Buyers Club$303,6559%1284$2,372$16,300,84310Focus
11Ender's Game$220,537-18%242-7$911$61,656,84910Lionsgate / Summit
12Free Birds$210,161-7%25310$831$54,894,52510Relativity Media
13Last Vegas$198,965-21%25736$774$63,112,31810CBS Films
14Jackass Presents: Bad Grandpa$174,804-25%220-37$795$101,625,44411Paramount
15Captain Phillips$121,032-14%105-6$1,153$104,834,73413Sony / Columbia
16The Best Man Holiday$105,935-51%13010$815$70,492,6858Universal
17Lee Daniels' The Butler$101,351334%13399$762$116,293,66221Weinstein Company
18Delivery Man$97,687-18%1459$674$29,866,4387Disney / DreamWorks
19Despicable Me 2$96,640-25%151-14$640$367,956,73527Universal

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Her (2013)$722,76511%470$15,378$2,987,7413Warner Bros.
2August: Osage County$139,915-22%50$27,983$481,6842Weinstein Company
3The Great Beauty$89,53928%431$2,082$948,9068Janus Films
4Lone Survivor$84,857-7%20$42,429$326,6852Universal
5Hubble 3D$58,764-66%9-1$6,529$42,031,656199Warner Bros. / IMAX
6Escape Plan$50,093-27%84-23$596$25,063,55512Lionsgate / Summit
7All Is Lost$46,629-28%714$657$6,047,20712Roadside Attractions
8Space Station 3D$42,951167%2-1$21,476$89,779,230612IMAX
9The Past$34,8642%50$6,973$154,9193Sony Pictures Classics
10Personal Tailor$28,913-47%90$3,213$343,1293China Lion Film
11Blue Is the Warmest Color$27,6097%240$1,150$2,066,03411IFC Films
12The Invisible Woman$27,136-15%41$6,784$113,8252Sony Pictures Classics
13Out of the Furnace$23,087-44%59-43$391$11,187,5365Relativity Media
14Enough Said$21,264-12%23-4$925$17,497,66916Fox Searchlight
15Percy Jackson: Sea of Monsters$20,681-21%39-14$530$68,518,21022Fox
16The Saratov Approach$20,44418%162$1,278$1,573,12413Purdie Distribution
17Blue Jasmine$19,517-8%20-3$976$33,053,13324Sony Pictures Classics
18Kill Your Darlings$18,136-17%25-3$725$989,07412Sony Pictures Classics
19Journey to the South Pacific$7,703-61%41$1,926$78,7416IMAX / MacGillivray Freeman
20To the Arctic 3D$7,027-28%6-2$1,171$13,745,67590Warner Bros. / IMAX
21Bettie Page Reveals All$6,71619%72$959$81,7767Music Box Films
22The Armstrong Lie$6,171-23%151$411$345,8919Sony Pictures Classics
23Interior. Leather Bar.$5,218--1--$5,218$5,2181Strand Releasing
24Wadjda$5,187-27%10-6$519$1,411,02817Sony Pictures Classics
25Under the Sea 3D$5,077-29%41$1,269$33,713,828256Warner Bros. / IMAX
26The Punk Singer$4,52826%133$348$115,8146IFC Films
27The Counselor$4,088-33%21-3$195$16,960,22411Fox
28Black Nativity$3,730-69%15-9$249$7,012,3166Fox Searchlight
2920 Feet from Stardom$3,660-25%4-4$915$4,821,58130RADiUS-TWC
30Is the Man Who Is Tall Happy?$3,544-51%130$273$132,4097IFC Films
31Born to Be Wild 3D$3,448-9%3-1$1,149$23,125,926144Warner Bros. / IMAX
32Don Jon$3,204-21%21-10$153$24,475,19315Relativity Media
33The Family (2013)$2,973-33%19-10$156$36,917,73017Relativity Media
34The Selfish Giant$2,912126%63$485$10,5313IFC Films
35The Best Offer$2,595--1--$2,595$2,5951IFC Films
36Muscle Shoals$2,188-11%5-2$438$671,81015Magnolia Pictures
37The Act of Killing$1,94575%42$486$461,77725Drafthouse Films
38Beyond Outrage$1,938--1--$1,938$1,9381Magnolia / Magnet
39Museum Hours$1,672--2--$836$553,73628Cinema Guild
40I Am Divine$1,064-62%2-2$532$63,66113The Film Collaborative
41Paradise: Hope$841--3--$280$5,9425Strand Releasing
42The Last Days on Mars$5051%21$253$23,3765Magnolia / Magnet
43Short Term 12$477--1--$477$1,008,98420Cinedigm
44Inequality for All$475-65%43$119$1,192,89115RADiUS-TWC
45Here Comes the Devil$322-47%20$161$3,2714Magnolia / Magnet
46The Wait$161--1--$161$1611Monterey Media
47Sweet Dreams (2013)$101--1--$101$25,59110International Film Circuit