Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jan. 10 - Sun, Jan. 12

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Lone Survivor$37,849,91044504%2,8752873$13,165$38,231,4713Universal
2Frozen (2013)$14,728,118-25%3,239-79$4,547$317,319,1068Disney
3The Legend Of Hercules$8,868,318--2,104--$4,215$8,868,3181Lionsgate / Summit
4The Wolf of Wall Street$8,839,220-33%2,521-36$3,506$78,425,7713Paramount
5American Hustle$8,302,205-33%2,629111$3,158$101,265,1335Sony / Columbia
6The Hobbit: The Desolation of Smaug$8,022,353-49%3,075-655$2,609$242,226,7885Warner Bros. / New Line
7Saving Mr. Banks$6,556,216-25%2,671561$2,455$68,927,4425Disney
8Paranormal Activity: The Marked Ones$6,284,630-66%2,88316$2,180$28,456,0192Paramount
9Anchorman 2: The Legend Continues$5,838,849-45%3,012-395$1,939$118,256,7934Paramount
10Her (2013)$5,383,775645%1,7291682$3,114$8,783,0754Warner Bros.
11The Hunger Games: Catching Fire$4,383,208-38%1,762-381$2,488$413,775,8598Lionsgate
12The Secret Life of Walter Mitty$4,302,846-46%2,584-338$1,665$52,593,6083Fox
13Grudge Match$1,907,216-64%2,005-851$951$28,410,6463Warner Bros.
1447 Ronin$1,644,310-67%1,359-1331$1,210$36,444,1953Universal
15Walking With Dinosaurs$1,405,976-62%1,339-1221$1,050$33,715,0034Fox
16Tyler Perry's A Madea Christmas$1,090,856-63%1,040-434$1,049$51,854,7535Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1August: Osage County$7,158,2655016%905900$7,910$7,703,6503Weinstein Company
2Inside Llewyn Davis$1,882,54875%729573$2,582$9,315,6746CBS Films
3Philomena$1,385,067-4%6070$2,282$21,941,0958Weinstein Company
4Nebraska$885,46343%521281$1,700$8,215,1179Paramount Vantage
5Gravity$419,092-12%155-10$2,704$256,224,79615Warner Bros.
6The Book Thief$393,076-26%303-26$1,297$19,742,81010Fox
7Cloudy with a Chance of Meatballs 2$330,155-25%264-14$1,251$118,068,91216Sony / Columbia
8Thor: The Dark World$314,894-34%257-34$1,225$203,934,48010Disney
9Mandela: Long Walk to Freedom$275,067-74%363-647$758$7,760,2707Weinstein Company
1012 Years a Slave$270,760-18%114-37$2,375$38,904,53513Fox Searchlight
11Dallas Buyers Club$239,889-21%125-3$1,919$16,681,97211Focus
12Last Vegas$177,580-11%240-17$740$63,392,48911CBS Films
13Free Birds$157,622-25%232-21$679$55,122,44811Relativity Media
14Jackass Presents: Bad Grandpa$135,415-23%192-28$705$101,830,23212Paramount
15Captain Phillips$95,475-21%1149$838$104,987,52614Sony / Columbia
16Lee Daniels' The Butler$90,452-11%1363$665$116,427,14922Weinstein Company
17Delivery Man$79,589-19%133-12$598$29,984,2698Disney / DreamWorks
18Despicable Me 2$66,445-31%137-14$485$368,049,63528Universal

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Dhoom 3$99,244-68%43-95$2,308$8,031,9554Yash Raj Films
2The Suspect$86,137--20--$4,307$86,1371Well Go USA
3The Past$78,305125%1712$4,606$248,7574Sony Pictures Classics
4The Great Beauty$71,793-20%38-5$1,889$1,080,9999Janus Films
5The Invisible Woman$44,11263%95$4,901$170,2363Sony Pictures Classics
6Escape Plan$38,807-23%77-7$504$25,121,29113Lionsgate / Summit
7All Is Lost$36,516-22%69-2$529$6,108,04113Roadside Attractions
8The Saratov Approach$32,43759%259$1,297$1,613,59914Purdie Distribution
9Justin Bieber's Believe$29,441-95%75-962$393$6,187,0553Open Road
10Hubble 3D$26,860-54%101$2,686$42,104,491200Warner Bros. / IMAX
11Blue Is the Warmest Color$23,668-14%16-8$1,479$2,112,28012IFC Films
12Enough Said$19,678-7%20-3$984$17,536,78817Fox Searchlight
13Space Station 3D$19,386-55%20$9,693$89,829,013613IMAX
14Blue Jasmine$17,715-9%16-4$1,107$33,082,94925Sony Pictures Classics
15Percy Jackson: Sea of Monsters$14,079-32%33-6$427$68,537,59423Fox
16Out of the Furnace$13,739-40%37-22$371$11,214,8466Relativity Media
17Cold Comes the Night$11,603--21--$553$11,6031Stage 6 Films / Samuel Goldwyn
18The Armstrong Lie$10,27867%12-3$857$359,50410Sony Pictures Classics
19In Bloom$9,280--2--$4,640$9,2801Big World Pictures
20Personal Tailor$9,114-68%4-5$2,279$368,8394China Lion Film
21Kill Your Darlings$8,323-54%10-15$832$1,006,49113Sony Pictures Classics
22Journey to the South Pacific$8,1426%40$2,036$90,1637IMAX / MacGillivray Freeman
23To the Arctic 3D$7,3645%71$1,052$13,756,93591Warner Bros. / IMAX
24The Counselor$5,07324%17-4$298$16,969,39012Fox
25If You Build It$4,949--1--$4,949$4,9491Long Shot Factory
26The Adventurer: The Curse of the Midas Box$4,756--82--$58$4,7561RLJ / Image Entertainment
27The Rocket (2013)$4,621--2--$2,311$4,6211Kino Lorber
28Born to Be Wild 3D$4,26324%63$711$23,131,628145Warner Bros. / IMAX
29A Touch of Sin$3,887--6--$648$135,18915Kino Lorber
30Muscle Shoals$3,56763%50$713$677,41216Magnolia Pictures
31Black Nativity$3,499-6%150$233$7,017,1787Fox Searchlight
3220 Feet from Stardom$3,472-5%84$434$4,831,81431RADiUS-TWC
33Raze$3,453--2--$1,727$3,4531IFC Midnight
34Bettie Page Reveals All$3,373-50%6-1$562$88,5158Music Box Films
35Wadjda$3,231-38%9-1$359$1,416,94118Sony Pictures Classics
36Return to Nuke 'Em High: Volume 1$3,226--1--$3,226$3,2261Anchor Bay Films
37Under the Sea 3D$3,126-38%40$782$33,718,427257Warner Bros. / IMAX
38The Best Offer$2,323-10%10$2,323$6,0312IFC Films
39Interior. Leather Bar.$2,199-58%21$1,100$9,2692Strand Releasing
40The Punk Singer$2,014-56%7-6$288$121,4187IFC Films
41The Act of Killing$893-54%40$223$464,51826Drafthouse Films
42Camille Claudel 1915$864--1--$864$31,44013Kino Lorber
43Inequality for All$68544%1-3$685$1,194,63916RADiUS-TWC
44Sweet Dreams (2013)$574468%10$574$26,98511International Film Circuit
45Here Comes the Devil$54970%20$275$3,8995Magnolia / Magnet
46The End of Time$370--1--$370$3,1347First Run Features
47Beyond Outrage$365-81%10$365$3,6412Magnolia / Magnet
48Deep Sea 3D$316--1--$316$46,018,207411Warner Bros. / IMAX
49The Last Days on Mars$245-51%20$123$23,8386Magnolia / Magnet