Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jan. 17 - Sun, Jan. 19

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Ride Along$41,516,170--2,663--$15,590$41,516,1701Universal
2Lone Survivor$22,058,815-42%2,989114$7,380$72,868,9364Universal
3The Nut Job$19,423,000--3,427--$5,668$19,423,0001Open Road
4Jack Ryan: Shadow Recruit$15,451,981--3,387--$4,562$15,451,9811Paramount
5Frozen (2013)$11,771,854-20%2,979-260$3,952$332,403,2159Disney
6American Hustle$9,866,36319%2,204-425$4,477$115,697,5546Sony / Columbia
7Devil's Due$8,308,220--2,544--$3,266$8,308,2201Fox
8August: Osage County$7,364,7213%2,0511146$3,591$17,953,9914Weinstein Company
9The Wolf of Wall Street$7,069,383-20%1,930-591$3,663$89,845,9814Paramount
10Her (2013)$4,034,417-25%1,7290$2,333$15,033,8445Warner Bros.
11Saving Mr. Banks$3,915,229-40%2,449-222$1,599$75,159,5266Disney
12The Hobbit: The Desolation of Smaug$3,704,957-54%1,815-1260$2,041$248,524,8026Warner Bros. / New Line
13The Legend Of Hercules$3,397,143-62%2,1040$1,615$14,372,7942Lionsgate / Summit
14The Hunger Games: Catching Fire$2,451,181-44%1,328-434$1,846$417,450,9739Lionsgate
15Anchorman 2: The Legend Continues$2,167,773-63%1,731-1281$1,252$122,099,1225Paramount
16Paranormal Activity: The Marked Ones$1,400,117-78%1,569-1314$892$31,333,2253Paramount
17The Secret Life of Walter Mitty$1,300,023-70%1,037-1547$1,254$55,095,8414Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Gravity$1,867,037345%944789$1,978$258,277,70616Warner Bros.
212 Years a Slave$1,539,838469%761647$2,023$40,644,13614Fox Searchlight
3Philomena$1,261,381-9%505-102$2,498$24,023,8659Weinstein Company
4Inside Llewyn Davis$1,006,164-47%585-144$1,720$11,044,4257CBS Films
5Dallas Buyers Club$941,207292%419294$2,246$17,813,22012Focus
6Nebraska$883,2080%408-113$2,165$9,657,92510Paramount Vantage
7Captain Phillips$523,771449%903789$580$105,641,43315Sony / Columbia
847 Ronin$449,345-73%343-1016$1,310$37,598,2204Universal
9Walking With Dinosaurs$319,608-77%454-885$704$34,296,2545Fox
10Cloudy with a Chance of Meatballs 2$292,644-11%256-8$1,143$118,427,18617Sony / Columbia
11The Book Thief$226,893-42%190-113$1,194$20,157,29311Fox
12Thor: The Dark World$191,424-39%185-72$1,035$204,233,18611Disney
13Tyler Perry's A Madea Christmas$170,371-84%391-649$436$52,222,0896Lionsgate
14Grudge Match$155,183-92%408-1597$380$29,059,2874Warner Bros.
15Last Vegas$124,946-30%194-46$644$63,603,32112CBS Films
16Free Birds$118,975-25%199-33$598$55,274,79512Relativity Media
17Jackass Presents: Bad Grandpa$86,265-36%154-38$560$101,963,47413Paramount
18Mandela: Long Walk to Freedom$80,491-71%122-241$660$7,976,8778Weinstein Company
19Lee Daniels' The Butler$64,566-29%119-17$543$116,529,31723Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Great Beauty$136,98491%5416$2,537$1,271,22210Janus Films
2The Past$97,24024%3013$3,241$376,6235Sony Pictures Classics
3The Invisible Woman$87,09297%2617$3,350$279,4964Sony Pictures Classics
4Delivery Man$52,265-34%79-54$662$30,069,1309Disney / DreamWorks
5Hubble 3D$47,68278%155$3,179$42,185,784201Warner Bros. / IMAX
6Blue Jasmine$45,056154%2812$1,609$33,145,52026Sony Pictures Classics
7Out of the Furnace$42,031206%9760$433$11,264,4877Relativity Media
8All Is Lost$40,34410%62-7$651$6,177,18914Roadside Attractions
9The Saratov Approach$20,373-37%22-3$926$1,663,26715Purdie Distribution
10Space Station 3D$17,437-10%31$5,812$89,867,124614IMAX
11Like Father, Like Son (2014)$16,044--2--$8,022$16,0441IFC Films
12Blue Is the Warmest Color$15,020-37%12-4$1,252$2,143,42513IFC Films
13The Best Offer$12,874454%65$2,146$19,5603IFC Films
14Journey to the South Pacific$10,79933%40$2,700$104,3358IMAX / MacGillivray Freeman
15Maidentrip$9,068--1--$9,068$16,3265First Run Features
16Percy Jackson: Sea of Monsters$8,607-39%24-9$359$68,549,22624Fox
17American Mustang$7,906--1--$7,906$7,9061Vitagraph / Just Media
18Generation War$7,386--1--$7,386$10,0701Music Box Films
19Big Bad Wolves$6,342--6--$1,057$6,3421Magnolia / Magnet
20To the Arctic 3D$6,235-15%81$779$13,765,58592Warner Bros. / IMAX
21In Bloom$5,208-44%20$2,604$19,1882Big World Pictures
22Under the Sea 3D$5,16465%40$1,291$33,724,531258Warner Bros. / IMAX
23Contempt (2013 re-issue)$5,013--2--$2,507$39,19920Rialto Pictures
24Kill Your Darlings$4,794-42%122$400$1,014,11314Sony Pictures Classics
25Life of a King$4,231--16--$264$4,2311Millennium Entertainment
26The Rocket (2013)$3,775-18%53$755$11,1802Kino Lorber
27Fire in the Blood$3,494--3--$1,165$22,39020International Film Circuit
28The Armstrong Lie$3,474-66%9-3$386$367,50711Sony Pictures Classics
29Bettie Page Reveals All$3,160-6%5-1$632$95,8239Music Box Films
30A Touch of Sin$3,023-22%71$432$139,72816Kino Lorber
31Will You Still Love Me Tomorrow?$2,969--3--$990$2,9691Film Movement
32Born to Be Wild 3D$2,820-34%71$403$23,136,467146Warner Bros. / IMAX
33Wadjda$2,433-25%8-1$304$1,422,17619Sony Pictures Classics
34Muscle Shoals$2,336-35%116$212$681,61317Magnolia Pictures
35Indigo Children$1,829--1--$1,829$1,8291Striped Entertainment
36More Than Honey$1,368--1--$1,368$77,37332Kino Lorber
37Personal Tailor$1,088-88%1-3$1,088$374,2855China Lion Film
38The Act of Killing$9456%2-2$473$465,68227Drafthouse Films
39Return to Nuke 'Em High: Volume 1$678-79%10$678$4,7352Anchor Bay Films
40Here Comes the Devil$5673%1-1$567$4,5346Magnolia / Magnet
41Sweet Dreams (2013)$482-16%32$161$27,78612International Film Circuit
42Computer Chess$98--1--$98$101,61727Kino Lorber