Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jan. 24 - Sun, Jan. 26

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Ride Along$21,299,495-49%2,75996$7,720$75,544,8052Universal
2Lone Survivor$12,900,960-42%3,162173$4,080$93,914,9215Universal
3The Nut Job$12,101,118-38%3,47245$3,485$40,056,3632Open Road
4Frozen (2013)$9,118,806-23%2,757-222$3,308$347,899,01110Disney
5Jack Ryan: Shadow Recruit$9,084,687-41%3,3870$2,682$30,452,8202Paramount
6I, Frankenstein$8,610,441--2,753--$3,128$8,610,4411Lionsgate
7American Hustle$7,061,676-28%2,304100$3,065$127,000,4297Sony / Columbia
8The Wolf of Wall Street$5,478,368-23%1,804-126$3,037$98,508,8225Paramount
9August: Osage County$5,029,030-32%2,411360$2,086$26,514,5315Weinstein Company
10Devil's Due$2,786,341-66%2,5440$1,095$12,922,3042Fox
11Her (2013)$2,289,318-43%1,325-404$1,728$19,179,7266Warner Bros.
12The Hobbit: The Desolation of Smaug$2,147,414-42%1,285-530$1,671$252,326,3387Warner Bros. / New Line
13Saving Mr. Banks$2,080,948-47%1,660-789$1,254$79,158,3107Disney
1412 Years a Slave$2,031,31632%1,231470$1,650$43,560,13315Fox Searchlight
15Dallas Buyers Club$2,028,570116%1,110691$1,828$20,357,27713Focus
16Gravity$2,025,4938%1,260316$1,608$261,208,96217Warner Bros.
17The Hunger Games: Catching Fire$1,539,949-37%1,051-277$1,465$420,021,91710Lionsgate
18The Legend Of Hercules$1,232,828-64%1,371-733$899$17,045,0363Lionsgate / Summit

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Nebraska$1,552,42676%968560$1,604$11,720,40011Paramount Vantage
2Philomena$1,075,904-15%5050$2,131$25,814,48310Weinstein Company
3Jai Ho$840,506--195--$4,310$840,5061Eros International
4Anchorman 2: The Legend Continues$817,473-62%824-907$992$123,803,3396Paramount
5Gimme Shelter (2014)$689,070--385--$1,790$689,0701Roadside Attractions
6The Secret Life of Walter Mitty$607,947-53%540-497$1,126$56,342,6805Fox
7Inside Llewyn Davis$506,643-50%289-296$1,753$11,995,9908CBS Films
8Captain Phillips$312,133-40%302-601$1,034$106,244,15116Sony / Columbia
9Paranormal Activity: The Marked Ones$301,127-78%527-1042$571$32,098,4954Paramount
10Cloudy with a Chance of Meatballs 2$268,275-8%242-14$1,109$118,870,50518Sony / Columbia
11The Invisible Woman$260,446199%153127$1,702$584,8645Sony Pictures Classics
1247 Ronin$253,340-44%239-104$1,060$38,055,8405Universal
13Walking With Dinosaurs$241,759-24%330-124$733$34,691,5636Fox
14The Book Thief$210,652-7%1977$1,069$20,513,76212Fox
15Thor: The Dark World$167,296-13%153-32$1,093$204,509,24312Disney
16Grudge Match$101,645-34%244-164$417$29,236,2935Warner Bros.
17Free Birds$94,456-21%171-28$552$55,435,49013Relativity Media
18Last Vegas$84,235-33%159-35$530$63,749,94213CBS Films
19Tyler Perry's A Madea Christmas$49,856-71%132-259$378$52,327,4367Lionsgate
20Mandela: Long Walk to Freedom$48,419-40%102-20$475$8,079,8719Weinstein Company
21Lee Daniels' The Butler$35,975-44%101-18$356$116,597,28624Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Great Beauty$118,091-14%51-3$2,316$1,466,92211Janus Films
2The Past$103,2976%333$3,130$526,0786Sony Pictures Classics
3The Saratov Approach$59,607193%4119$1,454$1,745,29116Purdie Distribution
4Gloria (2014)$56,454--3--$18,818$56,4541Roadside Attractions
5Journey to the South Pacific$56,433423%128$4,703$218,5699IMAX / MacGillivray Freeman
6Hubble 3D$40,761-15%150$2,717$42,273,447202Warner Bros. / IMAX
7Delivery Man$36,262-31%57-22$636$30,131,21610Disney / DreamWorks
8Blue Jasmine$32,109-29%368$892$33,201,54527Sony Pictures Classics
9Stranger By the Lake$27,599--2--$13,800$27,5991Strand Releasing
10Like Father, Like Son (2014)$21,72035%42$5,430$47,6282IFC Films
11Out of the Furnace$21,288-49%74-23$288$11,308,9018Relativity Media
12Space Station 3D$20,62618%30$6,875$89,929,709615IMAX
13Knights of Badassdom$17,449--13--$1,342$46,7631eOne Films US
14All Is Lost$17,169-57%30-32$572$6,223,97315Roadside Attractions
15The Best Offer$15,07817%159$1,005$40,6584IFC Films
16Visitors$9,094--1--$9,094$9,0941Cinedigm
17Generation War$8,70218%43$2,176$23,4782Music Box Films
18Blue Is the Warmest Color$8,008-47%7-5$1,144$2,162,24314IFC Films
19Maidentrip$7,178-21%43$1,795$26,2386First Run Features
20The Armstrong Lie$5,32353%4-5$1,331$374,56112Sony Pictures Classics
21The Pervert's Guide to Ideology$5,322--4--$1,331$66,23613Zeitgeist Films
22Born to Be Wild 3D$5,28187%114$480$23,144,355147Warner Bros. / IMAX
23To the Arctic 3D$5,174-17%91$575$13,774,85793Warner Bros. / IMAX
24American Mustang$4,649-41%10$4,649$13,3172Vitagraph / Just Media
25If You Build It$4,565--1--$4,565$11,0793Long Shot Factory
26Percy Jackson: Sea of Monsters$4,494-48%16-8$281$68,558,66225Fox
27Run & Jump$3,944--2--$1,972$3,9441IFC Films
28Big Bad Wolves$3,925-38%71$561$16,2062Magnolia / Magnet
29Inequality for All$3,399--9--$378$1,198,60918RADiUS-TWC
30A Touch of Sin$3,36511%5-2$673$146,26417Kino Lorber
31Under the Sea 3D$3,327-36%40$832$33,728,627259Warner Bros. / IMAX
32Kill Your Darlings$3,311-31%7-5$473$1,019,90515Sony Pictures Classics
33Bettie Page Reveals All$3,118-1%61$520$102,37810Music Box Films
34Aatsinki: The Story of Arctic Cowboys$2,842--1--$2,842$2,8421Argot Pictures
3520 Feet from Stardom$2,178--4--$545$4,834,82333RADiUS-TWC
36Mercedes Sosa: The Voice of Latin America$1,415--1--$1,415$1,4151First Run Features
37The Rocket (2013)$1,387-63%50$277$18,0553Kino Lorber
38Museum Hours$1,214--1--$1,214$555,57531Cinema Guild
39Muscle Shoals$966-59%6-5$161$684,90618Magnolia Pictures
40In Bloom$879-83%20$440$23,7493Big World Pictures
41When Comedy Went to School$857--1--$857$238,92926International Film Circuit
42The Act of Killing$575-39%1-1$575$469,21428Drafthouse Films
43More Than Honey$430-69%10$430$78,14133Kino Lorber
44Interior. Leather Bar.$400--1--$400$10,9264Strand Releasing
45Cutie and the Boxer$320--3--$107$190,95024RADiUS-TWC
46Personal Tailor$283-74%10$283$375,7866China Lion Film
47Short Term 12$269--3--$90$1,009,25323Cinedigm
48Wadjda$252-90%4-4$63$1,423,24520Sony Pictures Classics
49Cousin Jules (2013 re-issue)$131--1--$131$17,3219Cinema Guild
50Computer Chess$13033%10$130$102,04128Kino Lorber
51Fire in the Blood$56-98%1-2$56$22,50621International Film Circuit
52Camille Claudel 1915$45--1--$45$31,70815Kino Lorber