Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Jan. 31 - Sun, Feb. 2

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Ride Along$12,035,720-43%2,867108$4,198$92,698,4703Universal
2Frozen (2013)$8,933,513-2%2,754-3$3,244$359,635,84211Disney
3That Awkward Moment$8,742,109--2,809--$3,112$8,742,1091Focus
4The Nut Job$7,278,450-40%3,4720$2,096$49,911,4453Open Road
5Lone Survivor$7,096,330-45%3,285123$2,160$104,789,8866Universal
6Jack Ryan: Shadow Recruit$5,310,447-42%2,907-480$1,827$38,878,4173Paramount
7Labor Day (2013)$5,175,282--2,584--$2,003$5,175,2821Paramount
8American Hustle$4,160,234-41%2,216-88$1,877$133,481,4138Sony / Columbia
9I, Frankenstein$3,754,423-56%2,7530$1,364$14,724,4932Lionsgate
10The Wolf of Wall Street$3,400,780-38%1,607-197$2,116$103,927,5416Paramount
11August: Osage County$2,952,698-41%2,319-92$1,273$31,580,8446Weinstein Company
12Gravity$2,022,0280%1,132-128$1,786$263,989,37418Warner Bros.
1312 Years a Slave$1,442,164-29%1,172-59$1,231$45,850,55916Fox Searchlight
14Dallas Buyers Club$1,363,086-33%1,052-58$1,296$22,542,48614Focus
15Saving Mr. Banks$1,069,136-49%1,075-585$995$81,042,1138Disney
16Devil's Due$1,034,167-63%1,290-1254$802$14,790,0353Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Hobbit: The Desolation of Smaug$1,235,102-42%933-352$1,324$254,264,9168Warner Bros. / New Line
2Her (2013)$1,189,397-48%803-522$1,481$21,236,9137Warner Bros.
3Nebraska$1,142,673-26%875-93$1,306$13,659,57112Paramount Vantage
4Philomena$965,107-10%56762$1,702$27,380,35311Weinstein Company
5The Hunger Games: Catching Fire$940,092-39%822-229$1,144$421,408,63611Lionsgate
6The Legend Of Hercules$532,267-57%598-773$890$17,961,4074Lionsgate / Summit
7The Secret Life of Walter Mitty$348,294-43%410-130$849$56,887,1826Fox
8The Oscar Nominated Short Films 2014$329,505--105--$3,138$329,5051ShortsHD
9Anchorman 2: The Legend Continues$319,676-61%420-404$761$124,411,1297Paramount
10Gimme Shelter (2014)$307,185-55%347-38$885$1,192,3312Roadside Attractions
11Inside Llewyn Davis$291,294-43%214-75$1,361$12,473,5339CBS Films
12Walking With Dinosaurs$222,345-8%323-7$688$34,969,5877Fox
13Cloudy with a Chance of Meatballs 2$176,589-34%220-22$803$119,112,92419Sony / Columbia
14Jai Ho$176,214-79%1950$904$1,187,2662Eros International
15Captain Phillips$175,590-44%245-57$717$106,545,33817Sony / Columbia
16The Invisible Woman$156,462-40%136-17$1,150$860,2866Sony Pictures Classics
17The Book Thief$146,398-31%178-19$822$20,762,25213Fox
1847 Ronin$137,515-46%174-65$790$38,297,3056Universal
19Delivery Man$109,271201%173116$632$30,257,07811Disney / DreamWorks
20Thor: The Dark World$105,227-37%121-32$870$204,674,79013Disney
21Tyler Perry's A Madea Christmas$95,15991%16331$584$52,433,3968Lionsgate
22Paranormal Activity: The Marked Ones$80,064-73%150-377$534$32,286,4975Paramount
23Grudge Match$66,069-35%241-3$274$29,342,8086Warner Bros.
24Free Birds$59,969-37%135-36$444$55,520,08514Relativity Media
25Last Vegas$43,431-48%104-55$418$63,834,48514CBS Films

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Gloria (2014)$169,285200%2926$5,837$247,6942Roadside Attractions
2The Saratov Approach$117,65897%8443$1,401$1,917,27817Purdie Distribution
3The Great Beauty$113,987-3%521$2,192$1,637,18912Janus Films
4The Past$109,3386%4916$2,231$674,4777Sony Pictures Classics
5Tim's Vermeer$49,777--4--$12,444$70,7541Sony Pictures Classics
6Journey to the South Pacific$48,091-15%120$4,008$288,11410IMAX / MacGillivray Freeman
712 O'Clock Boys$44,108--21--$2,100$44,1081Oscilloscope
8Mandela: Long Walk to Freedom$37,218-23%77-25$483$8,141,08510Weinstein Company
9Stranger By the Lake$36,56632%75$5,224$75,1652Strand Releasing
10At Middleton$33,768--20--$1,688$33,7681Anchor Bay / Freestyle
11Hubble 3D$27,878-32%172$1,640$42,334,106203Warner Bros. / IMAX
12Blue Jasmine$18,200-43%28-8$650$33,230,07328Sony Pictures Classics
13Like Father, Like Son (2014)$17,153-21%84$2,144$75,5483IFC Films
14Space Station 3D$16,719-19%30$5,573$89,970,849616IMAX
15All Is Lost$12,085-30%25-5$483$6,244,28516Roadside Attractions
16Lee Daniels' The Butler$11,812-67%52-49$227$116,624,13425Weinstein Company
17Out of the Furnace$7,919-63%36-38$220$11,326,8369Relativity Media
18Visitors$7,325-19%54$1,465$18,2492Cinedigm
19The Best Offer$7,006-54%10-5$701$56,4955IFC Films
20Peter Brook: The Tightrope$6,768--1--$6,768$10,3011First Run Features
21Knights of Badassdom$6,371-63%11-2$579$68,6802eOne Films US
22Born to Be Wild 3D$5,84711%9-2$650$23,155,250148Warner Bros. / IMAX
23Blue Is the Warmest Color$5,622-30%6-1$937$2,172,79115IFC Films
24To the Arctic 3D$5,4305%112$494$13,787,50894Warner Bros. / IMAX
25Love Is in the Air$4,937--6--$823$4,9371Focus World
26The Jewish Cardinal$3,578--1--$3,578$20,9354Film Movement
27Generation War$3,486-60%40$872$30,9923Music Box Films
28American Mustang$2,916-37%21$1,458$16,4593Vitagraph / Just Media
29A Touch of Sin$2,873-15%3-2$958$151,93818Kino Lorber
30Under the Sea 3D$2,725-18%3-1$908$33,731,799260Warner Bros. / IMAX
31The Wait$1,878--3--$626$2,1095Monterey Media
32Fire in the Blood$1,3672341%21$684$23,87322International Film Circuit
33The Armstrong Lie$1,309-75%1-3$1,309$377,47913Sony Pictures Classics
3420 Feet from Stardom$1,060-51%3-1$353$4,837,14234RADiUS-TWC
35Big Bad Wolves$1,055-73%70$151$20,4113Magnolia / Magnet
36Cutie and the Boxer$1,015217%2-1$508$192,04725RADiUS-TWC
37Run & Jump$1,000-75%1-1$1,000$6,5692IFC Films
38Muscle Shoals$9731%5-1$195$687,69419Magnolia Pictures
39The Act of Killing$97169%32$324$473,45729Drafthouse Films
40Kill Your Darlings$858-74%2-5$429$1,021,38116Sony Pictures Classics
41Maidentrip$723-90%1-3$723$33,0677First Run Features
42Sweet Dreams (2013)$717--2--$359$31,00014International Film Circuit
43Mercedes Sosa: The Voice of Latin America$499-65%10$499$2,3462First Run Features
44Short Term 12$31316%2-1$157$1,009,68524Cinedigm
45Trouble Every Day (2013 re-issue)$155--1--$155$7,80117The Film Desk
46Inequality for All$124-96%2-7$62$1,201,91219RADiUS-TWC
47People of a Feather$92--1--$92$5,65113First Run Features
48The Rocket (2013)$75-95%1-4$75$18,8044Kino Lorber