Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Feb. 7 - Sun, Feb. 9

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The LEGO Movie$69,050,279--3,775--$18,291$69,050,2791Warner Bros.
2The Monuments Men$22,003,433--3,083--$7,137$22,003,4331Sony / Columbia
3Ride Along$9,589,940-20%2,800-67$3,425$105,312,5304Universal
4Frozen (2013)$6,872,811-23%2,460-294$2,794$368,637,43712Disney
5Lone Survivor$5,565,860-22%2,869-416$1,940$112,852,1467Universal
6That Awkward Moment$5,237,186-40%2,8090$1,864$16,545,2212Focus
7Vampire Academy$3,921,742--2,676--$1,466$3,921,7421Weinstein Company
8The Nut Job$3,753,080-48%3,004-468$1,249$55,025,7444Open Road
9Jack Ryan: Shadow Recruit$3,531,287-34%2,139-768$1,651$44,400,7024Paramount
10Labor Day (2013)$3,184,785-38%2,5840$1,233$10,127,1812Paramount
11American Hustle$3,068,641-26%1,640-576$1,871$138,085,7219Sony / Columbia
12The Wolf of Wall Street$2,582,764-24%1,167-440$2,213$107,896,5887Paramount
13August: Osage County$1,481,391-50%1,327-992$1,116$34,290,5117Weinstein Company
14I, Frankenstein$1,476,556-61%1,427-1326$1,035$17,483,8493Lionsgate

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Gravity$1,671,437-17%701-431$2,384$266,474,23719Warner Bros.
212 Years a Slave$816,563-43%678-494$1,204$47,347,83717Fox Searchlight
3Philomena$797,653-17%504-63$1,583$28,672,57512Weinstein Company
4Her (2013)$731,145-39%457-346$1,600$22,464,0328Warner Bros.
5Nebraska$703,207-38%525-350$1,339$14,943,27513Paramount Vantage
6The Hobbit: The Desolation of Smaug$688,196-44%537-396$1,282$255,398,3749Warner Bros. / New Line
7The Hunger Games: Catching Fire$660,668-30%529-293$1,249$422,411,45312Lionsgate
8Dallas Buyers Club$607,425-55%488-564$1,245$23,679,91115Focus
9Saving Mr. Banks$423,037-60%485-590$872$81,877,2559Disney
10The Oscar Nominated Short Films 2014$391,98719%14237$2,760$872,0672ShortsHD
11Thor: The Dark World$332,369216%233112$1,426$205,045,52014Disney
12Devil's Due$320,478-69%385-905$832$15,405,1634Fox
13Anchorman 2: The Legend Continues$260,047-19%346-74$752$124,794,3128Paramount
14The Legend Of Hercules$233,261-56%248-350$941$18,389,0685Lionsgate / Summit
15The Secret Life of Walter Mitty$189,341-46%242-168$782$57,198,1707Fox
16Walking With Dinosaurs$172,595-22%251-72$688$35,199,8108Fox
17Inside Llewyn Davis$159,826-45%129-85$1,239$12,756,46010CBS Films
18Grudge Match$144,229118%341100$423$29,520,9617Warner Bros.
19Cloudy with a Chance of Meatballs 2$123,935-30%197-23$629$119,275,86220Sony / Columbia
20Captain Phillips$110,894-37%182-63$609$106,735,67518Sony / Columbia
21The Book Thief$102,831-30%135-43$762$20,949,90314Fox
22Delivery Man$77,466-29%142-31$546$30,380,12912Disney / DreamWorks
23Tyler Perry's A Madea Christmas$69,486-27%115-48$604$52,528,3309Lionsgate
24Paranormal Activity: The Marked Ones$68,701-14%103-47$667$32,385,0516Paramount
25Free Birds$34,438-43%109-26$316$55,567,50515Relativity Media
26Jai Ho$26,645-85%1950$137$1,256,7863Eros International

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Hasee Toh Phasee$336,985--88--$3,829$336,9851Reliance Entertainment
2Gloria (2014)$247,24046%6536$3,804$551,9763Roadside Attractions
3The Attorney$216,035--27--$8,001$216,0351Well Go USA
4The Great Beauty$109,007-4%531$2,057$1,803,40013Janus Films
5The Past$103,469-5%6718$1,544$841,5968Sony Pictures Classics
6The Invisible Woman$59,342-62%74-62$802$983,6487Sony Pictures Classics
7Gimme Shelter (2014)$54,890-82%76-271$722$1,335,0653Roadside Attractions
8Journey to the South Pacific$51,7818%131$3,983$356,41411IMAX / MacGillivray Freeman
9The Saratov Approach$40,914-65%56-28$731$2,052,00818Purdie Distribution
10Hubble 3D$40,11144%170$2,359$42,406,546204Warner Bros. / IMAX
11Tim's Vermeer$39,009-22%73$5,573$127,5612Sony Pictures Classics
12Stranger By the Lake$38,1114%125$3,176$130,3473Strand Releasing
13Kids for Cash$36,639--4--$9,160$36,6391SenArt Films / Paladin
14Last Vegas$22,397-48%60-44$373$63,881,08715CBS Films
15Mandela: Long Walk to Freedom$19,802-47%46-31$430$8,185,21211Weinstein Company
16Afternoon of a Faun: Tanaquil Le Clercq$15,292--2--$7,646$21,6691Kino Lorber
17Space Station 3D$14,827-11%2-1$7,414$90,007,659617IMAX
18The Last of the Unjust$14,328--8--$1,791$14,3281Cohen Media Group
19Blue Jasmine$10,874-40%22-6$494$33,252,98829Sony Pictures Classics
20Like Father, Like Son (2014)$9,708-43%7-1$1,387$94,8704IFC Films
21A Field in England$9,498--13--$731$9,4981Drafthouse Films
22Visitors$7,7566%72$1,108$30,7583Cinedigm
23Alphaville (2014 re-issue)$7,298--1--$7,298$7,2981Rialto Pictures
24Knights of Badassdom$5,169-19%9-2$574$86,7963eOne Films US
25Blue Is the Warmest Color$4,722-16%60$787$2,182,49416IFC Films
26The Best Offer$4,700-33%122$392$67,4206IFC Films
2720 Feet from Stardom$3,828261%74$547$4,842,89835RADiUS-TWC
28Born to Be Wild 3D$3,648-38%8-1$456$23,162,692149Warner Bros. / IMAX
29The Act of Killing$3,612272%2017$181$479,58130Drafthouse Films
30Cavemen$3,544--12--$295$3,5441Well Go USA
31When Comedy Went to School$3,474--5--$695$242,40328International Film Circuit
32At Middleton$3,458-90%8-12$432$49,9532Anchor Bay / Freestyle
33All Is Lost$3,173-74%12-13$264$6,253,16217Roadside Attractions
34Under the Sea 3D$3,10314%30$1,034$33,735,851261Warner Bros. / IMAX
35To the Arctic 3D$2,770-49%9-2$308$13,795,02095Warner Bros. / IMAX
36In Bloom$2,738--2--$1,369$26,6315Big World Pictures
37American Mustang$2,027-30%31$676$18,8504Vitagraph / Just Media
38Kill Your Darlings$2,007134%42$502$1,024,17517Sony Pictures Classics
39Lee Daniels' The Butler$1,822-85%11-41$166$116,631,31026Weinstein Company
40The Rocket (2013)$1,8082311%43$452$20,6125Kino Lorber
41The Armstrong Lie$1,75434%32$585$380,77614Sony Pictures Classics
42Peter Brook: The Tightrope$1,737-74%10$1,737$14,9672First Run Features
43The Pretty One$1,484--1--$1,484$1,4841Dada Films
44Free the Mind$1,388--2--$694$151,29841International Film Circuit
45Trouble Every Day (2013 re-issue)$1,388795%10$1,388$9,18918The Film Desk
46Run & Jump$1,33634%32$445$8,2433IFC Films
47Big Bad Wolves$1,1337%5-2$227$22,0944Magnolia / Magnet
48Love Is in the Air$1,103-78%3-3$368$7,6362Focus World
49Sweet Dreams (2013)$95233%20$476$32,27315International Film Circuit
50Inequality for All$820561%31$273$1,203,40520RADiUS-TWC
51A Touch of Sin$665-77%2-1$333$153,61819Kino Lorber
52Museum Hours$659--2--$330$556,23433Cinema Guild
53Short Term 12$654109%31$218$1,010,41425Cinedigm
54Demi-Soeur$634--1--$634$6341Rialto Premieres
55Fire in the Blood$582-57%20$291$24,94323International Film Circuit
56Cutie and the Boxer$578-43%20$289$193,11326RADiUS-TWC
57The End of Time$492--1--$492$3,77611First Run Features
58Deep Sea 3D$460--2--$230$46,019,629415Warner Bros. / IMAX
59Muscle Shoals$266-73%2-3$133$688,87520Magnolia Pictures
60Cousin Jules (2013 re-issue)$253--1--$253$17,58411Cinema Guild
61Maidentrip$88-88%10$88$33,5668First Run Features