Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Feb. 21 - Sun, Feb. 23

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The LEGO Movie$31,305,359-37%3,890115$8,048$183,015,4553Warner Bros.
23 Days to Kill$12,242,218--2,872--$4,263$12,242,2181Relativity Media
3Pompeii$10,340,823--2,658--$3,890$10,340,8231Sony / TriStar
4RoboCop (2014)$9,805,051-55%3,3720$2,908$44,005,1572Sony / Columbia
5The Monuments Men$7,912,276-49%3,064-19$2,582$57,856,9603Sony / Columbia
6About Last Night$7,534,816-71%2,2530$3,344$38,281,1062Sony / Screen Gems
7Ride Along$4,623,390-47%2,186-331$2,115$123,129,1906Universal
8Frozen (2013)$4,403,797-29%1,891-210$2,329$384,108,13214Disney
9Endless Love (2014)$3,967,520-70%2,8960$1,370$19,808,7752Universal
10Winter's Tale$2,173,455-70%2,9650$733$11,267,3562Warner Bros.
11Lone Survivor$1,978,380-52%1,516-497$1,305$121,709,2869Universal
12That Awkward Moment$1,385,146-60%1,208-714$1,147$24,053,6884Focus
13Philomena$1,196,316-22%1,004-221$1,192$32,720,25214Weinstein Company
14The Nut Job$1,066,564-42%1,235-683$864$59,906,0676Open Road

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1American Hustle$1,732,098-29%903-169$1,918$144,115,17211Sony / Columbia
2The Wolf of Wall Street$1,302,871-32%627-124$2,078$112,821,5629Paramount
3Gravity$847,195-18%348-7$2,434$269,275,32321Warner Bros.
4Jack Ryan: Shadow Recruit$824,646-63%807-471$1,022$49,297,3246Paramount
512 Years a Slave$522,497-7%349-37$1,497$49,077,22019Fox Searchlight
6Nebraska$429,941-20%210-114$2,047$16,518,81415Paramount Vantage
7Her (2013)$409,428-32%250-5$1,638$23,980,03810Warner Bros.
8August: Osage County$399,944-55%525-485$762$36,615,2559Weinstein Company
9The Hunger Games: Catching Fire$319,126-40%240-86$1,330$423,626,64214Lionsgate
10Dallas Buyers Club$297,279-20%175-48$1,699$24,746,78017Focus
11The Hobbit: The Desolation of Smaug$293,130-41%266-19$1,102$256,636,87411Warner Bros. / New Line
12In Secret$265,586--266--$998$265,5151Roadside Attractions
13Vampire Academy$261,787-86%536-2140$488$7,606,3953Weinstein Company
14The Oscar Nominated Short Films 2014$237,614-34%148-19$1,606$1,803,1474ShortsHD
15Gloria (2014)$233,959-25%11012$2,127$1,344,8815Roadside Attractions
16Labor Day (2013)$226,864-82%418-1246$543$13,106,5054Paramount
17Saving Mr. Banks$226,227-4%24634$920$82,590,20811Disney
18Thor: The Dark World$225,421-28%199-13$1,133$205,808,33916Disney
19The Secret Life of Walter Mitty$173,660-12%2087$835$57,720,7449Fox
20I, Frankenstein$154,366-67%217-251$711$18,666,4985Lionsgate
21Walking With Dinosaurs$138,895-17%214-34$649$35,634,73310Fox
22The Legend Of Hercules$102,06039%11020$928$18,647,9737Lionsgate / Summit
23Cloudy with a Chance of Meatballs 2$85,682-16%1810$473$119,546,97022Sony / Columbia
24Inside Llewyn Davis$72,980-40%10721$682$13,072,05312CBS Films
25Captain Phillips$64,291-20%18954$340$106,957,07120Sony / Columbia
26Grudge Match$47,026-49%108-183$435$29,747,3099Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Highway$326,654--97--$3,368$326,6541UTV Motion Pictures
2The Wind Rises$313,751--21--$14,941$455,8011Disney
3Journey to the South Pacific$126,2404%161$7,890$733,79413IMAX / MacGillivray Freeman
4Beijing Love Story$94,261-33%123$7,855$312,9382China Lion Film
5Tim's Vermeer$86,57050%2210$3,935$322,6384Sony Pictures Classics
6The Great Beauty$82,207-20%50-2$1,644$2,092,17015Janus Films
7Jerusalem 3D$82,002--27--$3,037$2,547,64623National Geographic
8The Past$81,628-18%75-2$1,088$1,136,02710Sony Pictures Classics
9Devil's Due$66,036-48%84-39$786$15,722,0506Fox
10The Book Thief$64,623-21%84-10$769$21,192,41516Fox
11Hubble 3D$53,02021%171$3,119$42,614,887206Warner Bros. / IMAX
12Delivery Man$48,609-31%98-16$496$30,549,85814Disney / DreamWorks
13The Attorney$45,403-62%18-8$2,522$524,3163Well Go USA
14Hasee Toh Phasee$36,663-76%33-44$1,111$634,3423Reliance Entertainment
15Like Father, Like Son (2014)$31,211-7%227$1,419$186,9526IFC Films
16Elaine Stritch: Shoot Me$27,853--2--$13,927$27,8531IFC Films
17Free Birds$25,973-22%56-19$464$55,651,84317Relativity Media
18The Invisible Woman$22,869-30%32-12$715$1,088,1139Sony Pictures Classics
19Stranger By the Lake$21,029-1%123$1,752$200,2525Strand Releasing
20When Comedy Went to School$18,562-26%81$2,320$301,25030International Film Circuit
21Blue Jasmine$18,463100%5741$324$33,290,58131Sony Pictures Classics
22Child's Pose$12,955--2--$6,478$14,7471Zeitgeist Films
23Barefoot$11,767--18--$654$11,7671Roadside Attractions
24The Saratov Approach$11,474-5%16-6$717$2,116,87420Purdie Distribution
25To the Arctic 3D$10,28622%8-1$1,286$13,829,47897Warner Bros. / IMAX
26Afternoon of a Faun: Tanaquil Le Clercq$9,7227%32$3,241$57,4613Kino Lorber
27Mandela: Long Walk to Freedom$9,047-45%33-1$274$8,242,53613Weinstein Company
2820 Feet from Stardom$8,115-36%12-4$676$4,868,57737RADiUS-TWC
29Je T'aime Je T'aime (2014 re-issue)$7,250-44%10$7,250$30,2852Film Desk / Bleeding Light Film
30Girl on a Bicycle$6,071-84%15-37$405$58,9752Monterey Media
31The Pretty One$5,996203%54$1,199$11,1863Dada Films
32Born to Be Wild 3D$5,31722%71$760$23,183,085151Warner Bros. / IMAX
33American Mustang$5,209--1--$5,209$24,5836Vitagraph / Just Media
34Under the Sea 3D$4,924-33%51$985$33,751,928263Warner Bros. / IMAX
35Jimmy P$3,654-49%32$1,218$16,3852IFC Films
36The Rocket (2013)$3,419588%64$570$26,4587Kino Lorber
37Visitors$3,371-55%7-3$482$51,4985Cinedigm
38The Last of the Unjust$3,349-57%40$837$38,3963Cohen Media Group
39The Best Offer$3,171124%6-2$529$77,3578IFC Films
40Almost Human$2,722--2--$1,361$2,7221IFC Midnight
41Blue Is the Warmest Color$2,346-45%3-6$782$2,194,42318IFC Films
42All Is Lost$2,317-34%5-4$463$6,262,94219Roadside Attractions
43A Field in England$2,121-25%6-2$354$23,8633Drafthouse Films
44Gimme Shelter (2014)$1,987-61%5-10$397$1,359,5635Roadside Attractions
45In Bloom$1,939338%1-1$1,939$30,3217Big World Pictures
46Big Bad Wolves$1,866164%63$311$25,8896Magnolia / Magnet
47Black Out$1,749--10--$175$1,7491Doppelgänger Releasing
48Alphaville (2014 re-issue)$1,520-47%10$1,520$20,0183Rialto Pictures
49The Act of Killing$867-48%31$289$483,86332Drafthouse Films
50Knights of Badassdom$760-78%31$253$114,2915eOne Films US
51Maidentrip$676-13%1-1$676$36,76710First Run Features
52Kill Your Darlings$630-69%3-1$210$1,029,94919Sony Pictures Classics
53Fire in the Blood$620--2--$310$25,56325International Film Circuit
54Sweet Dreams (2013)$562-8%1-1$562$34,77717International Film Circuit
55Cutie and the Boxer$535-37%5-1$107$195,54528RADiUS-TWC
56Muscle Shoals$522-55%41$131$691,32422Magnolia Pictures
57Run & Jump$510--2--$255$10,3775IFC Films
58Inequality for All$183-36%20$92$1,205,07922RADiUS-TWC