Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Feb. 28 - Sun, Mar. 2

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Non-Stop (2014)$28,875,635--3,090--$9,345$28,875,6351Universal
2Son of God$25,601,865--3,260--$7,853$25,601,8651Fox
3The LEGO Movie$20,828,356-33%3,770-120$5,525$209,138,4404Warner Bros.
43 Days to Kill$4,950,813-60%2,8720$1,724$20,751,6962Relativity Media
5The Monuments Men$4,940,198-38%3,002-62$1,646$65,633,1714Sony / Columbia
6RoboCop (2014)$4,508,609-54%2,885-487$1,563$51,220,0533Sony / Columbia
7Pompeii$4,331,431-58%2,6580$1,630$17,767,1152Sony / TriStar
8Frozen (2013)$3,631,640-18%1,746-145$2,080$388,756,78315Disney
9About Last Night$3,383,253-55%1,804-449$1,875$43,734,6013Sony / Screen Gems
10Ride Along$3,037,680-34%1,869-317$1,625$127,161,0807Universal
11Endless Love (2014)$1,526,780-62%1,874-1022$815$22,189,6103Universal
12Anchorman 2: The Legend Continues$1,358,833--1,317--$1,032$126,527,20111Paramount
13Philomena$1,206,8411%1,09793$1,100$34,611,50915Weinstein Company
14Lone Survivor$1,026,650-48%1,017-499$1,009$123,341,61610Universal

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1American Hustle$1,921,94511%94542$2,034$146,710,37512Sony / Columbia
2The Wind Rises$1,517,404384%496475$3,059$2,095,9972Disney
3The Wolf of Wall Street$1,221,240-6%505-122$2,418$114,570,29210Paramount
412 Years a Slave$975,93187%41162$2,375$50,336,29620Fox Searchlight
5Gravity$889,3005%340-8$2,616$270,478,83122Warner Bros.
6The Nut Job$661,537-38%752-483$880$60,792,1817Open Road
7Shaadi Ke Side Effects$582,672--108--$5,395$582,6721Eros International
8That Awkward Moment$558,391-60%608-600$918$25,081,2645Focus
9Stalingrad (2014)$510,846--308--$1,659$510,8461Sony / Columbia
10Repentance$501,290--152--$3,298$501,2901Lionsgate / Codeblack Films
11Dallas Buyers Club$434,16146%21641$2,010$25,325,09418Focus
12Her (2013)$421,0493%2500$1,684$24,594,34411Warner Bros.
13Nebraska$390,539-9%28979$1,351$17,118,74716Paramount Vantage
14Jack Ryan: Shadow Recruit$272,025-67%367-440$741$49,862,8017Paramount
15Winter's Tale$244,092-89%705-2260$346$12,314,2423Warner Bros.
16August: Osage County$239,360-40%346-179$692$37,066,41110Weinstein Company
17The Oscar Nominated Short Films 2014$238,1110%143-5$1,665$2,171,8495ShortsHD
18The Hobbit: The Desolation of Smaug$213,073-27%215-51$991$256,961,18512Warner Bros. / New Line
19The Hunger Games: Catching Fire$186,042-42%198-42$940$423,905,46615Lionsgate
20Gloria (2014)$146,319-37%102-8$1,435$1,590,3766Roadside Attractions
21Saving Mr. Banks$145,567-36%207-39$703$82,834,33212Disney
22Thor: The Dark World$144,465-36%174-25$830$206,012,42317Disney
23I, Frankenstein$132,223-14%169-48$782$18,850,4256Lionsgate
24The Secret Life of Walter Mitty$119,337-31%163-45$732$57,901,56310Fox
25Walking With Dinosaurs$118,140-15%195-19$606$35,783,99611Fox
26Cloudy with a Chance of Meatballs 2$74,479-13%163-18$457$119,640,26423Sony / Columbia
27Labor Day (2013)$47,776-79%107-311$447$13,250,5225Paramount
28In Secret$42,755-84%109-157$392$420,3092Roadside Attractions
29Vampire Academy$39,359-85%111-425$355$7,724,8044Weinstein Company

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Tim's Vermeer$129,00849%5331$2,434$491,0385Sony Pictures Classics
2Captain Phillips$109,93671%96-93$1,145$107,100,85521Sony / Columbia
3Journey to the South Pacific$101,519-20%160$6,345$880,64614IMAX / MacGillivray Freeman
4Highway$94,754-71%80-17$1,184$490,5852UTV Motion Pictures
5The Great Beauty$84,2993%48-2$1,756$2,218,79416Janus Films
6Jerusalem 3D$78,667-4%281$2,810$2,678,79424National Geographic
7The Legend Of Hercules$70,176-31%89-21$788$18,755,0038Lionsgate / Summit
8The Book Thief$52,054-19%73-11$713$21,277,41717Fox
9The Past$47,789-41%66-9$724$1,222,03311Sony Pictures Classics
10Hubble 3D$44,740-16%181$2,486$42,705,099207Warner Bros. / IMAX
11The Lunchbox$44,542--3--$14,847$44,5421Sony Pictures Classics
12Beijing Love Story$41,217-56%11-1$3,747$386,8393China Lion Film
13Inside Llewyn Davis$39,951-45%65-42$615$13,159,11413CBS Films
14Delivery Man$34,133-30%78-20$438$30,600,56715Disney / DreamWorks
15Devil's Due$29,658-55%48-36$618$15,773,3997Fox
16The Bag Man$29,231--2--$14,616$29,2311Cinedigm
17Free Birds$25,576-2%48-8$533$55,682,51818Relativity Media
18Grudge Match$21,225-55%75-33$283$29,784,05910Warner Bros.
19Like Father, Like Son (2014)$20,282-35%264$780$220,7237IFC Films
20Elaine Stritch: Shoot Me$18,365-34%64$3,061$57,8272IFC Films
21Mandela: Long Walk to Freedom$18,094100%9158$199$8,271,23714Weinstein Company
22Ernest & Celestine$13,078--1--$13,078$13,0781GKIDS
23The Invisible Woman$12,631-45%320$395$1,132,26210Sony Pictures Classics
24Stranger By the Lake$12,338-41%11-1$1,122$224,0926Strand Releasing
25The Attorney$11,824-74%10-8$1,182$557,2364Well Go USA
26Blue Jasmine$11,775-36%24-33$491$33,315,73832Sony Pictures Classics
27When Comedy Went to School$9,307-50%7-1$1,330$322,22231International Film Circuit
28Child's Pose$8,793-32%31$2,931$29,2112Zeitgeist Films
29The Saratov Approach$8,491-26%12-4$708$2,137,70521Purdie Distribution
30Generation War$8,457--2--$4,229$45,3717Music Box Films
31Afternoon of a Faun: Tanaquil Le Clercq$7,652-21%63$1,275$71,6324Kino Lorber
3220 Feet from Stardom$7,599-6%11-1$691$4,881,47438RADiUS-TWC
33To the Arctic 3D$7,179-30%91$798$13,845,75598Warner Bros. / IMAX
34Under the Sea 3D$6,07723%61$1,013$33,762,645264Warner Bros. / IMAX
35Visitors$5,85774%70$837$58,6186Cinedigm
36Born to Be Wild 3D$5,264-1%125$439$23,195,174152Warner Bros. / IMAX
37Maidentrip$5,190668%54$1,038$41,95711First Run Features
38Hasee Toh Phasee$3,985-89%9-24$443$645,1264Reliance Entertainment
39The Best Offer$3,64915%5-1$730$82,0169IFC Films
40Je T'aime Je T'aime (2014 re-issue)$3,528-51%10$3,528$37,5243Film Desk / Bleeding Light Film
41The Rocket (2013)$3,076-10%71$439$31,5918Kino Lorber
42American Mustang$2,656-49%21$1,328$28,0197Vitagraph / Just Media
43Design is One: Lella & Massimo Vignelli$2,308--1--$2,308$16,38621First Run Features
44Girl on a Bicycle$2,289-62%6-9$382$66,3803Monterey Media
45Blue Is the Warmest Color$2,256-4%30$752$2,198,26019IFC Films
46Free the Mind$1,977--1--$1,977$153,99844International Film Circuit
47Jimmy P$1,659-55%41$415$19,8163IFC Films
48Cutie and the Boxer$1,361154%2-3$681$198,58729RADiUS-TWC
49Two Lives$1,303--1--$1,303$1,3031IFC Films
50Museum Hours$1,145--1--$1,145$559,73836Cinema Guild
51Big Bad Wolves$1,008-46%3-3$336$28,0197Magnolia / Magnet
52In Bloom$992-49%21$496$32,3498Big World Pictures
53Almost Human$862-68%53$172$4,8392IFC Midnight
54Alphaville (2014 re-issue)$575-62%10$575$21,5604Rialto Pictures
55A Field in England$516-76%1-5$516$25,3274Drafthouse Films
56The Last Time I Saw Macao$454--1--$454$6,09525Cinema Guild
57Viola$452--1--$452$21,22834Cinema Guild
58Fire in the Blood$245-60%1-1$245$26,92026International Film Circuit
59Muscle Shoals$227-57%2-2$114$691,78923Magnolia Pictures
60The Act of Killing$57-93%1-2$57$484,22133Drafthouse Films