Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Mar. 7 - Sun, Mar. 9

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1300: Rise of an Empire$45,038,460--3,470--$12,979$45,038,4601Warner Bros.
2Mr. Peabody & Sherman$32,207,057--3,934--$8,187$32,207,0571Fox / DreamWorks Animation
3Non-Stop (2014)$15,829,605-45%3,11323$5,085$52,568,5302Universal
4The LEGO Movie$10,911,385-48%3,290-480$3,317$224,877,9975Warner Bros.
5Son of God$10,379,335-59%3,27111$3,173$41,874,2302Fox
6The Monuments Men$3,074,647-38%2,001-1001$1,537$70,576,2905Sony / Columbia
73 Days to Kill$3,009,910-39%2,348-524$1,282$25,504,1273Relativity Media
8Frozen (2013)$2,954,554-19%1,660-86$1,780$392,994,66816Disney
912 Years a Slave$2,110,812116%1,065654$1,982$53,042,84721Fox Searchlight
10Ride Along$2,024,190-33%1,323-546$1,530$129,988,2708Universal
11RoboCop (2014)$2,018,697-55%1,714-1171$1,178$54,764,8054Sony / Columbia
12About Last Night$1,653,487-51%1,074-730$1,540$46,501,8774Sony / Screen Gems
13Pompeii$1,593,629-63%1,658-1000$961$21,061,6573Sony / TriStar

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1American Hustle$1,053,257-45%605-340$1,741$148,384,16513Sony / Columbia
2Gravity$902,1901%38444$2,349$271,814,79623Warner Bros.
3The Wind Rises$901,555-41%4960$1,818$3,488,7853Disney
4The Wolf of Wall Street$688,931-44%359-146$1,919$115,691,78811Paramount
5Philomena$683,630-43%670-427$1,020$35,907,37716Weinstein Company
6Dallas Buyers Club$618,93943%31296$1,984$26,188,54619Focus
7Lone Survivor$420,075-59%472-545$890$124,127,33111Universal
8Endless Love (2014)$407,285-73%536-1338$760$23,102,0754Universal
9The Hobbit: The Desolation of Smaug$344,20962%333118$1,034$257,397,51613Warner Bros. / New Line
10The Nut Job$325,398-51%490-262$664$61,399,0058Open Road
11Repentance$295,741-41%1575$1,884$917,8382Lionsgate / Codeblack Films
12Her (2013)$262,253-38%155-95$1,692$24,998,43112Warner Bros.
13That Awkward Moment$219,169-61%188-420$1,166$25,587,7956Focus
14Nebraska$185,122-53%180-109$1,028$17,467,63917Paramount Vantage
15Shaadi Ke Side Effects$166,062-71%1080$1,538$856,3232Eros International
16Anchorman 2: The Legend Continues$155,338-89%304-1013$511$127,256,71512Paramount
17August: Osage County$125,418-48%196-150$640$37,304,87411Weinstein Company
18The Hunger Games: Catching Fire$118,417-36%133-65$890$424,088,26016Lionsgate
19Stalingrad (2014)$111,507-78%143-165$780$869,1162Sony / Columbia
20Jack Ryan: Shadow Recruit$110,670-59%107-260$1,034$50,098,7048Paramount
21Saving Mr. Banks$93,131-36%128-79$728$82,994,09613Disney
22Thor: The Dark World$91,472-37%148-26$618$206,147,94318Disney
23The Secret Life of Walter Mitty$82,009-31%133-30$617$58,023,61911Fox
24Walking With Dinosaurs$75,984-36%164-31$463$35,892,96312Fox
25Cloudy with a Chance of Meatballs 2$47,014-37%111-52$424$119,713,80524Sony / Columbia

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Grand Budapest Hotel$811,166--4--$202,792$811,1661Fox Searchlight
2Tim's Vermeer$169,03031%6512$2,600$716,1866Sony Pictures Classics
3The Great Beauty$155,58785%7729$2,021$2,440,67817Janus Films
4Gloria (2014)$116,236-21%76-26$1,529$1,778,4787Roadside Attractions
5The Lunchbox$114,779158%1310$8,829$178,6192Sony Pictures Classics
6Journey to the South Pacific$102,7991%171$6,047$1,023,07315IMAX / MacGillivray Freeman
7Jerusalem 3D$98,45825%280$3,516$2,828,28225National Geographic
8I, Frankenstein$70,243-47%92-77$764$18,970,3417Lionsgate
9The Oscar Nominated Short Films 2014$57,666-76%58-85$994$2,285,8186ShortsHD
10Elaine Stritch: Shoot Me$48,944167%2317$2,128$116,7653IFC Films
11Hubble 3D$44,7400%180$2,486$42,705,099208Warner Bros. / IMAX
12Labor Day (2013)$44,417-7%84-23$529$13,320,0176Paramount
13Particle Fever$42,968--3--$14,323$68,2101Abramorama / Bond 360
14The Legend Of Hercules$40,486-42%61-28$664$18,821,2799Lionsgate / Summit
15The Book Thief$36,627-30%49-24$747$21,345,52518Fox
16Free Birds$33,51631%7426$453$55,725,93019Relativity Media
17Winter's Tale$33,126-86%82-623$404$12,470,9794Warner Bros.
18Blue Jasmine$30,095156%3612$836$33,354,53833Sony Pictures Classics
19Inside Llewyn Davis$29,781-25%52-13$573$13,214,25514CBS Films
20Delivery Man$25,512-25%54-24$472$30,637,96016Disney / DreamWorks
2120 Feet from Stardom$25,263232%5544$459$4,908,79839RADiUS-TWC
22The Face of Love$24,660--3--$8,220$24,6601IFC Films
23Stranger By the Lake$22,90586%121$1,909$253,8087Strand Releasing
24The Past$21,358-55%32-34$667$1,271,87812Sony Pictures Classics
25Like Father, Like Son (2014)$21,1134%359$603$255,2718IFC Films
26The Bag Man$17,748-39%1513$1,183$48,8172Cinedigm
27The Invisible Woman$17,31837%19-13$911$1,158,07511Sony Pictures Classics
28Devil's Due$16,215-45%26-22$624$15,801,5508Fox
29War of the Worlds Goliath$13,385--18--$744$13,3851Anderson Digital
30Beijing Love Story$12,472-70%6-5$2,079$413,4204China Lion Film
31To the Arctic 3D$11,25757%101$1,126$13,860,55399Warner Bros. / IMAX
32Ernest & Celestine$10,953-16%65$1,826$25,9602GKIDS
33Interior. Leather Bar.$10,902--1--$10,902$25,84110Strand Releasing
34Highway$10,880-89%9-71$1,209$525,0263UTV Motion Pictures
35Vampire Academy$10,486-73%32-79$328$7,750,2145Weinstein Company
36Grudge Match$9,934-53%45-30$221$29,802,76111Warner Bros.
37The Rocket (2013)$9,118196%6-1$1,520$43,0189Kino Lorber
38Girl on a Bicycle$8,806285%4-2$2,202$76,8604Monterey Media
39Mandela: Long Walk to Freedom$8,683-52%42-49$207$8,294,32015Weinstein Company
40Visitors$8,50945%136$655$70,3677Cinedigm
41When Comedy Went to School$7,915-15%70$1,131$337,05932International Film Circuit
42Journey to the West$7,456--7--$1,065$7,4561Magnolia / Magnet
43Under the Sea 3D$7,03416%5-1$1,407$33,771,730265Warner Bros. / IMAX
44Afternoon of a Faun: Tanaquil Le Clercq$6,718-12%71$960$83,4235Kino Lorber
45American Mustang$6,442143%1-1$6,442$35,6738Vitagraph / Just Media
46Special ID$6,153--10--$615$6,1531Well Go USA
47Child's Pose$5,889-33%41$1,472$39,6733Zeitgeist Films
48Generation War$5,821-31%64$970$59,1088Music Box Films
49Adult World$4,963--11--$451$16,7404IFC Films
50Maidentrip$3,957-24%50$791$49,53812First Run Features
51Grand Piano$2,964--2--$1,482$2,9641Magnolia / Magnet
52Born to Be Wild 3D$2,916-45%7-5$417$23,203,137153Warner Bros. / IMAX
53Jimmy P$2,40845%84$301$23,2204IFC Films
54In Bloom$2,261128%42$565$35,6039Big World Pictures
55Almost Human$2,147149%2-3$1,074$6,9863IFC Midnight
56The Best Offer$1,890-48%3-2$630$85,43310IFC Films
57Big Bad Wolves$1,43442%41$359$30,0008Magnolia / Magnet
58Deep Sea 3D$1,018--2--$509$46,024,509419Warner Bros. / IMAX
59Muscle Shoals$1,008344%42$252$695,62524Magnolia Pictures
60Free the Mind$905-54%10$905$155,74845International Film Circuit
61Blue Is the Warmest Color$681-70%2-1$341$2,199,67520IFC Films
62Two Lives$426-67%10$426$2,3112IFC Films
63Cutie and the Boxer$315-77%20$158$199,04530RADiUS-TWC
64Sweet Dreams (2013)$182--1--$182$35,67219International Film Circuit