Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Mar. 28 - Sun, Mar. 30

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Noah$43,720,472--3,567--$12,257$43,720,4721Paramount
2Divergent$25,619,578-53%3,9360$6,509$94,379,5862Lionsgate / Summit
3Muppets Most Wanted$11,279,128-34%3,1940$3,531$33,116,8172Disney
4Mr. Peabody & Sherman$9,070,635-23%3,299-308$2,750$94,479,4484Fox / DreamWorks Animation
5God's Not Dead$8,797,666-5%1,178398$7,468$21,750,6842Freestyle / Pure Flix
6Sabotage (2014)$5,272,444--2,486--$2,121$5,272,4441Open Road
7Need For Speed$4,226,216-47%2,705-410$1,562$37,644,2373Disney / DreamWorks
8300: Rise of an Empire$4,209,290-51%2,601-484$1,618$101,054,7044Warner Bros.
9Non-Stop (2014)$4,010,885-38%2,515-430$1,595$85,091,0605Universal
10The LEGO Movie$3,018,060-27%2,001-500$1,508$248,216,7808Warner Bros.
11Tyler Perry’s The Single Moms Club$1,121,830-64%1,139-757$985$14,999,9353Lionsgate
12Son of God$1,064,201-61%1,277-862$833$57,854,9435Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Grand Budapest Hotel$8,539,79526%977673$8,741$24,171,6104Fox Searchlight
2Cesar Chavez$2,861,528--664--$4,310$2,861,5281Lionsgate / Pantelion
3Bad Words$2,560,186407%842755$3,041$3,478,8763Focus
4The Monuments Men$428,787-55%501-437$856$76,588,2488Sony / Columbia
5Frozen (2013)$337,736-54%387-682$873$398,391,61119Disney
6Ride Along$318,390-49%360-290$884$133,659,26511Universal
7The Nut Job$312,530-7%294-41$1,063$63,106,25511Open Road
83 Days to Kill$211,705-64%340-412$623$30,233,9786Relativity Media
9Veronica Mars$158,425-66%210-137$754$3,182,5763Warner Bros.
1012 Years a Slave$134,083-70%228-294$588$56,378,41024Fox Searchlight
11Enemy$124,578-37%12024$1,038$769,8893A24
12Gravity$121,981-46%135-67$904$273,312,63926Warner Bros.
13American Hustle$107,603-54%188-93$572$150,017,42116Sony / Columbia
14Philomena$106,001-49%202-95$525$37,325,12419Weinstein Company
15The Hobbit: The Desolation of Smaug$103,597-24%185-39$560$258,206,25316Warner Bros. / New Line
16RoboCop (2014)$97,144-57%168-160$578$57,279,4237Sony / Columbia
17Pompeii$92,852-26%162-39$573$22,970,5436Sony / TriStar
18Lone Survivor$89,925-36%165-46$545$124,964,47614Universal
19The Wolf of Wall Street$86,772-55%134-81$648$116,866,72714Paramount
20Jack Ryan: Shadow Recruit$75,482-12%107-21$705$50,549,10711Paramount
21The Hunger Games: Catching Fire$63,523-45%158-53$402$424,645,57719Lionsgate
22Her (2013)$48,944-31%11037$445$25,459,68715Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Lunchbox$287,43056%7337$3,937$885,4515Sony Pictures Classics
2Le Week-End$215,38758%5025$4,308$472,9013Music Box Films
3The Raid 2$165,292--7--$23,613$165,2921Sony Pictures Classics
4Journey to the South Pacific$133,6989%170$7,865$1,669,87118IMAX / MacGillivray Freeman
5Nymphomaniac: Volume I$124,442-21%3813$3,275$367,2192Magnolia Pictures
6The Wind Rises$121,923-40%78-72$1,563$4,922,6756Disney
7Tim's Vermeer$90,463-42%94-35$962$1,424,0019Sony Pictures Classics
8Mistaken for Strangers$87,743--9--$9,749$87,7431Abramorama
9About Last Night$74,145-63%91-123$815$48,419,4307Sony / Screen Gems
10Particle Fever$68,796-13%276$2,548$442,5954Abramorama / Bond 360
11Jerusalem 3D$67,915-33%325$2,122$3,344,60028National Geographic
12Hubble 3D$65,02628%170$3,825$43,171,097211Warner Bros. / IMAX
13On My Way$59,23612%3111$1,911$149,6133Cohen Media Group
14Dallas Buyers Club$56,477-62%99-79$570$27,191,66622Focus
15That Awkward Moment$42,143-41%68-25$620$26,049,0829Focus
1650 to 1$39,638-49%18-1$2,202$146,7372Ten Furlongs
17Jodorowsky's Dune$36,0340%74$5,148$90,6882Sony Pictures Classics
18August: Osage County$32,791-47%81-60$405$37,672,09814Weinstein Company
19Saving Mr. Banks$31,610-36%55-21$575$83,262,22416Disney
20Ernest & Celestine$30,812184%125$2,568$128,8695GKIDS
21The Great Beauty$24,520-41%20-25$1,226$2,784,68720Janus Films
22The Secret Life of Walter Mitty$22,821-16%43-20$531$58,201,17414Fox
23Rob the Mob$22,36462%54$4,473$40,3262Millennium Entertainment
24Gloria (2014)$20,655-50%36-14$574$2,025,38610Roadside Attractions
25The Book Thief$20,23623%310$653$21,464,17521Fox
26Anita (2014)$19,990-55%70$2,856$80,2812IDP / Samuel Goldwyn
27Walking With Dinosaurs$18,544-14%42-17$442$36,051,81715Fox
28Just a Sigh$17,404--5--$3,481$33,5772Distrib Films
29Thor: The Dark World$16,833-31%41-18$411$206,314,55921Disney
30Breathe In$15,324--18--$851$15,3241Cohen Media Group
31To the Arctic 3D$14,36314%6-6$2,394$13,922,280102Warner Bros. / IMAX
32Winter's Tale$12,737-66%85-59$150$12,591,6607Warner Bros.
33Stalingrad (2014)$11,24457%6653$170$1,004,1425Sony / Columbia
34Born to Be Wild 3D$10,84373%12-1$904$23,249,280156Warner Bros. / IMAX
35Under the Sea 3D$9,53742%7-1$1,362$33,815,340268Warner Bros. / IMAX
36Big Men$9,4027%30$3,134$35,4063Abramorama
37Cheap Thrills$9,133-51%75$1,305$32,6792Drafthouse Films
38Dishkiyaoon$8,173--11--$743$8,1731Eros International
39The Invisible Woman$7,837-36%160$490$1,206,95314Sony Pictures Classics
40The Missing Picture$7,711-24%4-1$1,928$25,6652Strand Releasing
41The Past$7,0478%233$306$1,319,94115Sony Pictures Classics
42Vampire Academy$6,344-51%24-11$264$7,785,9568Weinstein Company
43Stranger By the Lake$4,379-51%4-12$1,095$315,32210Strand Releasing
44Child's Pose$4,003-52%4-6$1,001$71,7616Zeitgeist Films
45When Comedy Went to School$2,753-28%5-2$551$363,19735International Film Circuit
46Grand Piano$2,572-7%6-4$429$19,1634Magnolia / Magnet
47Jews of Egypt$2,179--1--$2,179$2,1791ArtMattan Productions
48In Bloom$1,996450%1-1$1,996$41,57512Big World Pictures
49Blood Ties$1,873-93%5-23$375$41,2292Roadside Attractions
5020 Feet from Stardom$1,628-31%4-3$407$4,938,07542RADiUS-TWC
51Journey to the West$1,4376%3-1$479$16,6304Magnolia / Magnet
52Visitors$1,42830%40$357$81,27610Cinedigm
53Afternoon of a Faun: Tanaquil Le Clercq$1,428-82%51$286$113,8358Kino Lorber
54Maidentrip$1,335-61%4-3$334$64,89615First Run Features
55The Oscar Nominated Short Films 2014$1,288-78%4-5$322$2,357,8909ShortsHD
56Refuge$1,274--1--$1,274$1,2741Strand Releasing
57Blue Jasmine$1,244-68%3-9$415$33,404,87136Sony Pictures Classics
58Girl on a Bicycle$1,019-65%1-1$1,019$86,7097Monterey Media
59Alphaville (2014 re-issue)$998-29%21$499$26,0048Rialto Pictures
60Sweet Dreams (2013)$972-61%3-1$324$39,75122International Film Circuit
61Je T'aime Je T'aime (2014 re-issue)$888--1--$888$51,4277Film Desk / Bleeding Light Film
62Free the Mind$63661%10$636$157,00748International Film Circuit
63The Right Kind of Wrong$338-20%10$338$2,0223Magnolia Pictures