Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Apr. 11 - Sun, Apr. 13

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Captain America: The Winter Soldier$41,274,861-57%3,9380$10,481$158,883,0322Disney
2Rio 2$39,327,869--3,948--$9,961$39,327,8691Fox
3Oculus$12,005,402--2,648--$4,534$12,005,4021Relativity Media
4Draft Day$9,783,603--2,781--$3,518$9,783,6031Lionsgate / Summit
5Noah$7,553,607-56%3,282-289$2,302$84,975,2423Paramount
6Divergent$7,380,460-43%3,110-521$2,373$124,757,4534Lionsgate / Summit
7God's Not Dead$5,540,678-29%1,860102$2,979$40,897,9904Freestyle / Pure Flix
8The Grand Budapest Hotel$4,069,245-33%1,467204$2,774$39,488,8006Fox Searchlight
9Muppets Most Wanted$2,275,944-63%2,261-791$1,007$45,752,9914Disney
10Mr. Peabody & Sherman$1,872,803-64%2,001-930$936$105,262,7826Fox / DreamWorks Animation

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Raid 2$956,672631%954928$1,003$1,369,7973Sony Pictures Classics
2Non-Stop (2014)$750,225-58%762-962$985$89,454,5307Universal
3Need For Speed$682,317-62%613-1166$1,113$42,076,5615Disney / DreamWorks
4Bad Words$596,236-63%763-311$781$7,126,3425Focus
5The LEGO Movie$502,033-64%610-740$823$251,560,80410Warner Bros.
6300: Rise of an Empire$441,465-70%525-1030$841$105,020,8906Warner Bros.
7Frozen (2013)$385,006-4%34423$1,119$399,445,24821Disney
8Sabotage (2014)$361,438-82%751-1735$481$10,069,5693Open Road
9Son of God$297,567-3%905424$329$58,969,6407Fox
10Cesar Chavez$285,502-70%305-359$936$5,186,3303Lionsgate / Pantelion
11The Lunchbox$283,903-11%12926$2,201$1,735,9117Sony Pictures Classics
12Le Week-End$250,586-14%14542$1,728$1,201,6475Music Box Films
13The Nut Job$186,577-32%261-24$715$63,799,50513Open Road
14The Monuments Men$174,646-20%265-43$659$77,256,82710Sony / Columbia
15RoboCop (2014)$149,157174%19476$769$57,545,2029Sony / Columbia
16Ride Along$144,995-21%177-59$819$134,141,53013Universal
17Gravity$133,931-45%202-53$663$273,838,26928Warner Bros.
18Frankie & Alice$129,337-63%1710$756$592,2202Lionsgate / CodeBlack Films
19Tyler Perry’s The Single Moms Club$83,975-74%135-290$622$15,850,3815Lionsgate
20Philomena$52,665-39%157-40$335$37,574,90021Weinstein Company
21The Hobbit: The Desolation of Smaug$27,379-55%101-29$271$258,355,35418Warner Bros. / New Line

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Under the Skin (2014)$281,650112%5450$5,216$472,6472A24
2Island of Lemurs: Madagascar$140,315-25%370$3,792$449,3082Warner Bros. / IMAX
3Joe (2014)$105,881--48--$2,206$105,8811Roadside Attractions
4Finding Vivian Maier$99,02319%207$4,951$309,0243IFC Films
5Only Lovers Left Alive$87,989--4--$21,997$87,9891Sony Pictures Classics
650 to 1$78,924-62%95-38$831$507,4864Ten Furlongs
7Journey to the South Pacific$73,139-18%14-3$5,224$1,977,87520IMAX / MacGillivray Freeman
8Dom Hemingway$70,118140%4238$1,669$119,9412Fox Searchlight
9Nymphomaniac: Volume II$68,443-9%29-1$2,360$191,4372Magnolia Pictures
10Jerusalem 3D$68,44032%331$2,074$3,638,73930National Geographic
11The Unknown Known$63,835-1%8062$798$152,1982RADiUS-TWC
12The Railway Man$61,845--4--$15,461$61,8451Weinstein Company
13Cuban Fury$57,105--79--$723$57,1051eOne Films US
14Hubble 3D$55,218-13%14-4$3,944$43,438,528213Warner Bros. / IMAX
15Nymphomaniac: Volume I$54,878-44%49-10$1,120$648,1984Magnolia Pictures
16Main Tera Hero$45,272-72%770$588$253,2122Eros International
17Jodorowsky's Dune$42,392-15%237$1,843$237,3934Sony Pictures Classics
18Particle Fever$41,309-28%23-4$1,796$598,6476Abramorama / Bond 360
19Pompeii$41,025-42%93-41$441$23,169,0338Sony / TriStar
203 Days to Kill$39,516-41%83-48$476$30,455,3868Relativity Media
2112 Years a Slave$32,935-50%64-64$515$56,567,84426Fox Searchlight
22Rob the Mob$30,293-38%308$1,010$147,3844Millennium Entertainment
23Enemy$29,874-46%39-36$766$950,5125A24
24The Wind Rises$24,870-57%25-27$995$5,089,1618Disney
25Ernest & Celestine$24,601-22%3915$631$212,1797GKIDS
26The Face of Love$22,857-38%32-4$714$309,4276IFC Films
27Tim's Vermeer$19,790-59%29-35$682$1,569,30611Sony Pictures Classics
28The Galapagos Affair: Satan Came to Eden$18,535257%43$4,634$27,0452Zeitgeist Films
29Afflicted$18,328-74%34-10$539$121,1792CBS Films
30Dallas Buyers Club$17,577-39%33-19$533$27,272,14524Focus
31Her (2013)$16,523-49%38-47$435$25,556,06517Warner Bros.
32On My Way$14,587-62%14-11$1,042$247,9825Cohen Media Group
33About Last Night$13,495-50%26-18$519$48,500,5199Sony / Screen Gems
34Anita (2014)$12,845-69%123$1,070$154,8274IDP / Samuel Goldwyn
35Alan Partridge$11,875-6%74$1,696$63,8012Magnolia Pictures
36Gloria (2014)$11,6348%247$485$2,064,69712Roadside Attractions
37Dancing in Jaffa$10,564--2--$5,282$10,5641IFC Films
38Thor: The Dark World$10,322-55%16-19$645$206,360,01823Disney
39Veil of Tears$9,953-2%2-2$4,977$69,8303Word Films
40Afternoon of a Faun: Tanaquil Le Clercq$9,412293%40$2,353$134,68510Kino Lorber
41Breathe In$8,853-72%15-26$590$81,4263Cohen Media Group
42Elaine Stritch: Shoot Me$8,548--16--$534$288,8968IFC Films
43Veronica Mars$8,540-77%23-51$371$3,309,8315Warner Bros.
44Watermark$8,2677%31$2,756$20,2142eOne Films US
45August: Osage County$7,681-36%27-15$284$37,718,08316Weinstein Company
46To the Arctic 3D$6,631-14%4-1$1,658$13,967,001104Warner Bros. / IMAX
47Hank and Asha$6,192--1--$6,192$6,1921FilmRise Releasing
48Under the Sea 3D$6,074-23%7-4$868$33,843,931270Warner Bros. / IMAX
49Hateship Loveship$6,015--1--$6,015$6,0151IFC Films
50The Great Beauty$5,578-28%5-2$1,116$2,835,88622Janus Films
51Mistaken for Strangers$5,065-46%4-3$1,266$121,6613Abramorama
52Born to Be Wild 3D$4,9647%111$451$23,269,886158Warner Bros. / IMAX
53Saving Mr. Banks$4,436-61%15-21$296$83,299,76118Disney
54Cheap Thrills$4,224-52%10-8$422$53,6824Drafthouse Films
55The Past$2,59448%3-1$865$1,330,59617Sony Pictures Classics
56Interior. Leather Bar.$2,439--2--$1,220$40,86215Strand Releasing
57The Invisible Woman$1,941-65%7-2$277$1,222,86316Sony Pictures Classics
58Child's Pose$1,809-56%2-2$905$81,0858Zeitgeist Films
59The Butterfly Room$1,081--1--$1,081$1,0811Archstone Distribution
60Sweet Dreams (2013)$972-32%31$324$45,31024International Film Circuit
61Maidentrip$93650%10$936$67,70517First Run Features
62Grand Piano$909-25%2-3$455$22,3536Magnolia / Magnet
63Peter Brook: The Tightrope$824--1--$824$18,92911First Run Features
64Alphaville (2014 re-issue)$552-64%1-2$552$29,39710Rialto Pictures
65The Missing Picture$545-91%3-6$182$39,8604Strand Releasing
6620 Feet from Stardom$480212%21$240$4,941,26344RADiUS-TWC
67The Rocket (2013)$377-9%32$126$52,96314Kino Lorber
68Girl on a Bicycle$328-57%2-1$164$89,8529Monterey Media
69Stranger By the Lake$302-90%1-4$302$323,07012Strand Releasing
70Redwood Highway$30--1--$30$301Monterey Media