Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, Apr. 25 - Sun, Apr. 27

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Other Woman (2014)$24,763,752--3,205--$7,727$24,763,7521Fox
2Captain America: The Winter Soldier$16,219,025-37%3,620-205$4,480$225,059,2414Disney
3Heaven is for Real$14,351,252-36%2,705288$5,305$52,462,1682Sony / TriStar
4Rio 2$13,881,457-37%3,703-272$3,749$96,389,9003Fox
5Brick Mansions$9,516,855--2,647--$3,595$9,516,8551Relativity Media
6Transcendence$4,265,176-61%3,4550$1,234$18,632,1422Warner Bros.
7The Quiet Ones$3,880,053--2,027--$1,914$3,880,0531Lionsgate
8Bears$3,734,588-22%1,7200$2,171$11,281,5252Disneynature
9Divergent$3,658,966-35%2,066-420$1,771$139,521,8576Lionsgate / Summit
10A Haunted House 2$3,202,679-64%2,3100$1,386$14,183,3352Open Road
11God's Not Dead$2,805,833-40%1,600-196$1,754$52,705,6606Freestyle / Pure Flix
12Draft Day$2,783,208-51%2,080-701$1,338$24,161,0593Lionsgate / Summit
13The Grand Budapest Hotel$2,459,171-28%1,021-259$2,409$48,803,1528Fox Searchlight
14Noah$2,283,681-54%1,604-933$1,424$97,314,5525Paramount
15Oculus$2,184,015-58%1,881-767$1,161$25,223,3013Relativity Media

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Railway Man$578,452252%156130$3,708$895,2913Weinstein Company
2Muppets Most Wanted$566,362-46%565-364$1,002$49,411,3896Disney
3Mr. Peabody & Sherman$552,283-30%468-312$1,180$108,047,8788Fox / DreamWorks Animation
42 States$434,587-60%1372$3,172$1,742,4492UTV Motion Pictures
5The LEGO Movie$355,963-11%303-37$1,175$252,798,44112Warner Bros.
6The Lunchbox$322,434-8%1657$1,954$2,696,3299Sony Pictures Classics
7Under the Skin (2014)$273,167-35%158-18$1,729$1,531,5874A24
8300: Rise of an Empire$231,5630%32560$713$105,814,5328Warner Bros.
9Non-Stop (2014)$203,175-46%252-108$806$90,490,7059Universal
10Frozen (2013)$189,962-27%227-63$837$400,175,40123Disney
11Need For Speed$171,085-42%187-71$915$42,904,6367Disney / DreamWorks
12Le Week-End$149,496-44%129-20$1,159$1,844,0187Music Box Films
13The Monuments Men$115,638-20%166-55$697$77,685,63112Sony / Columbia
14The Nut Job$101,646-8%160-41$635$64,165,44415Open Road
15RoboCop (2014)$94,185-18%147-28$641$57,883,00311Sony / Columbia
16Son of God$70,088-74%211-292$332$59,569,9289Fox
17Dom Hemingway$64,619-55%119-10$543$435,1874Fox Searchlight
18Bad Words$48,339-71%114-109$424$7,678,8687Focus
19Gravity$39,367-45%105-40$375$274,052,11030Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Fading Gigolo$300,56666%3732$8,123$545,0592Millennium Entertainment
2Only Lovers Left Alive$200,94372%5336$3,791$500,9643Sony Pictures Classics
3Finding Vivian Maier$147,20211%6021$2,453$702,0385IFC Films
4Island of Lemurs: Madagascar$141,474-23%370$3,824$1,100,7754Warner Bros. / IMAX
5Journey to the South Pacific$84,7755%161$5,298$2,304,28722IMAX / MacGillivray Freeman
6Locke$81,006--4--$20,252$81,0061A24
7The Raid 2$80,706-78%71-468$1,137$2,480,8015Sony Pictures Classics
8Hubble 3D$53,869-32%180$2,993$43,789,282215Warner Bros. / IMAX
9Jodorowsky's Dune$48,75925%4110$1,189$381,1466Sony Pictures Classics
10Particle Fever$43,72032%22-1$1,987$718,0948Abramorama / Bond 360
11Cesar Chavez$42,920-48%45-72$954$5,482,5465Lionsgate / Pantelion
123 Days to Kill$41,717-38%85-25$491$30,610,84410Relativity Media
13Joe (2014)$38,315-49%41-7$935$298,3523Roadside Attractions
14Sabotage (2014)$36,215-55%75-55$483$10,431,7685Open Road
15The German Doctor$34,259--5--$6,852$34,2591IDP / Samuel Goldwyn
16About Last Night$33,563-47%67-42$501$48,637,68411Sony / Screen Gems
17Blue Ruin$32,608--7--$4,658$32,6081RADiUS-TWC
18The Galapagos Affair: Satan Came to Eden$28,94127%146$2,067$109,5834Zeitgeist Films
19Alan Partridge$28,688127%2211$1,304$117,3044Magnolia Pictures
20That Demon Within$28,441-63%12-5$2,370$140,6332China Lion Film
21Dancing in Jaffa$23,31432%134$1,793$66,7013IFC Films
2250 to 1$21,063-64%23-33$916$642,9646Ten Furlongs
23Nymphomaniac: Volume II$17,158-30%311$553$278,9484Magnolia Pictures
2412 Years a Slave$17,141-34%32-21$536$56,651,94328Fox Searchlight
25Beneath the Harvest Sky$16,768--8--$2,096$16,7681Tribeca Film
26The Wind Rises$15,855-10%268$610$5,153,72610Disney
27Tyler Perry’s The Single Moms Club$15,781-66%87-27$181$15,968,1247Lionsgate
28Philomena$14,654-52%33-68$444$37,675,70023Weinstein Company
29Nymphomaniac: Volume I$14,205-30%16-10$888$726,0746Magnolia Pictures
30Ernest & Celestine$13,102-6%20-11$655$258,9609GKIDS
31Tim's Vermeer$12,986-30%23-5$565$1,623,54113Sony Pictures Classics
32Watermark$11,364-40%168$710$64,2664eOne Films US
33On My Way$10,929--5--$2,186$280,1267Cohen Media Group
34Hateship Loveship$10,13657%1613$634$27,8433IFC Films
35Last Passenger$9,326--10--$933$9,3261Cohen Media Group
36The Unknown Known$8,419-75%22-27$383$254,0684RADiUS-TWC
37Under the Sea 3D$7,194-36%81$899$33,893,053272Warner Bros. / IMAX
38Enemy$7,081-32%150$472$992,7207A24
39To the Arctic 3D$6,451-5%61$1,075$14,004,225106Warner Bros. / IMAX
40Gloria (2014)$6,105-12%9-4$678$2,092,90914Roadside Attractions
41Who Is Dayani Cristal?$5,712--2--$2,856$5,7121Kino Lorber
42August: Osage County$5,44067%7-9$777$37,734,47318Weinstein Company
43Frankie & Alice$5,067-83%24-19$211$693,1814Lionsgate / CodeBlack Films
44Bright Days Ahead$4,919--4--$1,230$4,9191Tribeca Film
45The Final Member$4,759131%103$476$7,9492Drafthouse Films
46Make Your Move$4,660-94%40-102$117$122,2932High Top Releasing
47Young and Beautiful$4,607--1--$4,607$4,6071IFC Films
48The Missing Picture$4,526486%53$905$46,2236Strand Releasing
49For No Good Reason$4,516--2--$2,258$4,5161Sony Pictures Classics
50Alphaville (2014 re-issue)$4,240--2--$2,120$34,03312Rialto Pictures
51Born to Be Wild 3D$4,18865%112$381$23,293,356160Warner Bros. / IMAX
52Child's Pose$4,063-19%51$813$94,85310Zeitgeist Films
53Dallas Buyers Club$3,978-54%12-2$332$27,296,51426Focus
54The Retrieval$3,9531%54$791$27,9497Variance Films
55Bicycling with Molière$3,896--1--$3,896$5,2661Strand Releasing
56Anita (2014)$3,742--6--$624$173,6346IDP / Samuel Goldwyn
57Rob the Mob$3,363-72%4-9$841$182,5986Millennium Entertainment
58Afternoon of a Faun: Tanaquil Le Clercq$3,225-23%3-3$1,075$155,04612Kino Lorber
59Just a Sigh$2,013--2--$1,007$55,3676Distrib Films
60It Felt Like Love$1,814536%32$605$31,1736Variance Films
61Manakamana$1,562-57%10$1,562$7,6112Cinema Guild
62American Mustang$1,513-68%10$1,513$47,67915Vitagraph / Just Media
63The Invisible Woman$1,32222%21$661$1,228,29518Sony Pictures Classics
64Godzilla: The Japanese Original$936-91%10$936$21,8742Rialto Pictures
65Gabrielle (2014)$892-71%10$892$4,8042eOne Films US
6620 Feet from Stardom$887491%10$887$4,943,11446RADiUS-TWC
67Stranger By the Lake$688--4--$172$324,02614Strand Releasing
68Mistaken for Strangers$646--2--$323$135,2755Abramorama
69No God, No Master$623-62%20$312$3,5375Monterey Media
70In Bloom$426--1--$426$49,06816Big World Pictures
71Tasting Menu$236-96%1-4$236$9,0852Magnolia Pictures
72Redwood Highway$130-44%1-1$130$4273Monterey Media