Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, May. 2 - Sun, May. 4

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Amazing Spider-Man 2$91,608,337--4,324--$21,186$91,608,3371Sony / Columbia
2The Other Woman (2014)$14,407,264-42%3,23833$4,449$47,552,7362Fox
3Heaven is for Real$8,601,509-40%2,930225$2,936$65,503,9183Sony / TriStar
4Captain America: The Winter Soldier$7,774,269-52%3,179-441$2,446$237,155,4805Disney
5Rio 2$7,711,952-44%3,314-389$2,327$106,582,2284Fox
6Brick Mansions$3,691,672-61%2,6470$1,395$15,628,9882Relativity Media
7Divergent$2,182,283-40%1,639-427$1,331$142,669,0097Lionsgate / Summit
8The Quiet Ones$1,994,670-49%2,0270$984$6,755,7022Lionsgate
9God's Not Dead$1,765,906-37%1,330-270$1,328$55,561,3087Freestyle / Pure Flix
10Bears$1,710,162-54%1,79070$955$14,366,2163Disneynature
11Draft Day$1,382,280-50%1,354-726$1,021$26,426,0474Lionsgate / Summit
12Transcendence$1,173,020-72%1,775-1680$661$21,366,2303Warner Bros.
13A Haunted House 2$1,075,668-66%1,328-982$810$16,124,4633Open Road

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Grand Budapest Hotel$1,777,513-28%884-137$2,011$51,548,9459Fox Searchlight
2Noah$900,538-61%929-675$969$99,025,2876Paramount
3Oculus$761,099-65%884-997$861$26,702,3654Relativity Media
4The Railway Man$502,556-13%1648$3,064$1,629,3544Weinstein Company
5Fading Gigolo$482,84761%11073$4,390$1,124,9223Millennium Entertainment
6RoboCop (2014)$404,440329%23184$1,751$58,317,50412Sony / Columbia
7Mr. Peabody & Sherman$402,961-27%410-58$983$108,548,0629Fox / DreamWorks Animation
8The Lunchbox$262,841-18%149-16$1,764$3,081,44710Sony Pictures Classics
9Muppets Most Wanted$260,271-54%376-189$692$49,779,2167Disney
10The LEGO Movie$228,911-36%220-83$1,041$253,106,87513Warner Bros.
11Under the Skin (2014)$169,412-38%125-33$1,355$1,838,4195A24
12Non-Stop (2014)$152,530-25%218-34$700$90,716,20010Universal
13300: Rise of an Empire$121,045-48%235-90$515$106,036,1809Warner Bros.
14Frozen (2013)$116,922-38%179-48$653$400,344,85824Disney
15The Monuments Men$109,930-5%145-21$758$77,842,89713Sony / Columbia
16Need For Speed$96,849-43%133-54$728$43,045,2798Disney / DreamWorks
17The Nut Job$49,745-51%101-59$493$64,238,76716Open Road
18Son of God$31,692-55%126-85$252$59,631,57510Fox

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Only Lovers Left Alive$192,320-4%6714$2,870$786,3614Sony Pictures Classics
22 States$180,100-59%96-41$1,876$2,023,3863UTV Motion Pictures
3Finding Vivian Maier$151,2723%9030$1,681$926,0096IFC Films
4Island of Lemurs: Madagascar$134,838-5%370$3,644$1,326,5355Warner Bros. / IMAX
5Locke$133,85465%2521$5,354$246,6392A24
6Belle$106,578--4--$26,645$106,5781Fox Searchlight
7Le Week-End$96,415-36%90-39$1,071$2,003,0088Music Box Films
8Blue Ruin$73,628126%6053$1,227$121,4862RADiUS-TWC
9Journey to the South Pacific$65,519-23%14-2$4,680$2,424,70223IMAX / MacGillivray Freeman
10Ida (2014)$55,438--3--$18,479$55,4381Music Box Films
11Hubble 3D$49,844-7%191$2,623$43,888,213216Warner Bros. / IMAX
12Jodorowsky's Dune$45,260-7%6120$742$459,9717Sony Pictures Classics
13The German Doctor$44,08329%149$3,149$94,0972IDP / Samuel Goldwyn
14Cesar Chavez$42,084-2%9752$434$5,550,8666Lionsgate / Pantelion
15Jerusalem 3D$41,406--18--$2,300$3,990,88333National Geographic
16Walk of Shame$39,751--51--$779$39,7511Focus World
17The Raid 2$29,270-64%38-33$770$2,552,7516Sony Pictures Classics
18Particle Fever$27,368-37%19-3$1,440$765,9719Abramorama / Bond 360
193 Days to Kill$27,228-35%64-21$425$30,655,53811Relativity Media
20Joe (2014)$26,846-30%39-2$688$341,3334Roadside Attractions
21The Galapagos Affair: Satan Came to Eden$26,364-9%13-1$2,028$149,1595Zeitgeist Films
22Dancing in Jaffa$25,2498%2310$1,098$101,2574IFC Films
23Dom Hemingway$24,804-62%47-72$528$496,3025Fox Searchlight
24Sabotage (2014)$23,824-34%60-15$397$10,471,6886Open Road
25Gravity$19,331-51%65-40$297$274,084,95131Warner Bros.
26Bad Words$18,292-62%40-74$457$7,719,1578Focus
27Godzilla: The Japanese Original$17,7471796%98$1,972$40,8873Rialto Pictures
28Decoding Annie Parker$16,781--13--$1,291$16,7811eOne Films US
29The Wind Rises$14,282-10%260$549$5,177,16811Disney
30Alan Partridge$11,418-60%18-4$634$140,4825Magnolia Pictures
3150 to 1$10,729-49%16-7$671$664,5897Ten Furlongs
32On My Way$10,668-2%94$1,185$295,6788Cohen Media Group
33Philomena$10,661-27%22-11$485$37,692,01324Weinstein Company
34The M Word$10,458--10--$1,046$10,4581Rainbow Releasing
35Bicycling with Molière$10,262163%43$2,566$17,7152Strand Releasing
36Nymphomaniac: Volume I$9,401-34%15-1$627$740,4717Magnolia Pictures
37Tim's Vermeer$9,147-30%11-12$832$1,644,05314Sony Pictures Classics
3812 Years a Slave$8,337-51%20-12$417$56,667,87029Fox Searchlight
39Rob the Mob$8,122142%84$1,015$192,0027Millennium Entertainment
40Under the Sea 3D$7,4363%124$620$33,911,950273Warner Bros. / IMAX
41Hateship Loveship$7,408-27%15-1$494$39,8194IFC Films
42To the Arctic 3D$7,11610%93$791$14,021,570107Warner Bros. / IMAX
43Beneath the Harvest Sky$6,988-58%80$874$28,1162Tribeca Film
44That Demon Within$6,783-76%5-7$1,357$161,6253China Lion Film
45Nymphomaniac: Volume II$6,758-61%15-16$451$298,3065Magnolia Pictures
46For a Woman$6,530--2--$3,265$6,5301Film Movement
47For No Good Reason$5,96232%64$994$12,9282Sony Pictures Classics
48Watermark$5,449-52%11-5$495$76,7985eOne Films US
49Documented$5,422--1--$5,422$5,4221CNN Films
50Enemy$4,784-32%8-7$598$1,003,2778A24
51Gloria (2014)$4,670-24%90$519$2,099,69215Roadside Attractions
52Just a Sigh$3,65281%31$1,217$59,4617Distrib Films
53Young and Beautiful$3,214-30%10$3,214$11,6042IFC Films
54The Jewish Cardinal$2,662--3--$887$121,93117Film Movement
55Alphaville (2014 re-issue)$2,639-38%1-1$2,639$40,50413Rialto Pictures
56Born to Be Wild 3D$2,328-44%8-3$291$23,304,433161Warner Bros. / IMAX
57The Unknown Known$2,125-75%15-7$142$262,6135RADiUS-TWC
58Ilo Ilo$2,108--1--$2,108$33,7375Film Movement
5920 Feet from Stardom$1,75698%21$878$4,944,88947RADiUS-TWC
60The Invisible Woman$1,4389%42$360$1,231,29119Sony Pictures Classics
61Manakamana$1,423-9%10$1,423$10,5993Cinema Guild
62No God, No Master$1,305109%31$435$4,9886Monterey Media
63Redwood Highway$1,216835%32$405$1,6934Monterey Media
64More Than the Rainbow$1,082--1--$1,082$1,0821First Run Features
65August: Osage County$1,051-81%3-4$350$37,738,40019Weinstein Company
66Bright Days Ahead$916-81%1-3$916$9,0592Tribeca Film
67Mistaken for Strangers$78522%1-1$785$137,4606Abramorama
68Sweet Dreams (2013)$750--1--$750$51,59927International Film Circuit
69Gabrielle (2014)$634-29%10$634$5,5343eOne Films US
70Big Men$589--1--$589$43,1918Abramorama
71American Mustang$482-68%10$482$48,70016Vitagraph / Just Media
72Stranger By the Lake$461-33%2-2$231$324,89115Strand Releasing
73Je T'aime Je T'aime (2014 re-issue)$417--1--$417$012Film Desk / Bleeding Light Film
74Cheap Thrills$293--1--$293$59,1147Drafthouse Films
75The Protector 2$270--1--$270$2701Magnolia / Magnet
76Tasting Menu$206-13%10$206$9,4593Magnolia Pictures
77The Missing Picture$156-97%1-4$156$49,0347Strand Releasing
78The Final Member$36-99%1-9$36$10,9493Drafthouse Films