Grosses

'Lucy' Breaks Out with $43.9M; 'Hercules' Stronger than Expected with $29.8MJuly 28, 2014 12:34 PM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong first place start of $43.89 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.09 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.02 million and fell 22 percent on Sunday to gross $11.79 million. That placed the film's opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable second place take of $29.80 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 11 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.06 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 7.5 percent on Saturday to take in $10.23 million and fell just 17 percent on Sunday to gross $8.52 million. That placed the film's opening weekend to Friday ratio at 2.69 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.4 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with a third place take of $16.77 million. The critically acclaimed 3D sci-fi action sequel was down 54 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.46 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 65 percent in its second weekend to land in fourth with $10.48 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.86 million, The Purge: Anarchy is now running essentially on par with the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with $9.53 million. The modestly budgeted computer animated sequel from Disney was down a significant 46 percent from last weekend. Planes: Fire and Rescue has grossed $35.35 million in ten days. That places the film 22 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with $4.64 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and decline 26.5 percent on Sunday to gross $1.39 million. That gave the film an impressive opening weekend to Friday ratio of 3.41 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with $2.69 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,442 from 361 locations for the frame.

Meanwhile, Open Road's The Fluffy Movie was off to a lackluster start with $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,036 for the frame.

Weekend Actuals (Domestic) Fri, May. 16 - Sun, May. 18

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Godzilla (2014)$93,188,384--3,952--$23,580$93,188,3841Warner Bros.
2Neighbors (2014)$25,065,895-49%3,31132$7,570$90,591,1002Universal
3The Amazing Spider-Man 2$16,803,227-53%3,991-333$4,210$172,169,8643Sony / Columbia
4Million Dollar Arm$10,515,659--3,019--$3,483$10,515,6591Disney
5The Other Woman (2014)$6,307,823-34%3,054-252$2,065$71,672,0164Fox
6Heaven is for Real$4,380,052-41%2,893-155$1,514$82,228,5935Sony / TriStar
7Rio 2$3,739,890-26%2,371-602$1,577$117,991,2156Fox
8Captain America: The Winter Soldier$3,664,058-36%2,271-430$1,613$250,532,3047Disney
9Legends of Oz: Dorothy's Return$1,957,456-48%2,578-80$759$6,564,4772Clarius Entertainment
10Moms' Night Out$1,773,470-59%1,0462$1,695$7,200,9022Sony / TriStar

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Divergent$1,164,742-33%991-242$1,175$146,789,7429Lionsgate / Summit
2The Grand Budapest Hotel$1,041,698-33%630-140$1,653$55,478,50411Fox Searchlight
3Belle$940,44693%173128$5,436$1,767,7443Fox Searchlight
4God's Not Dead$737,811-48%780-220$946$58,924,1639Freestyle / Pure Flix
5The LEGO Movie$524,5987%355-46$1,478$254,342,25015Warner Bros.
6Brick Mansions$506,100-69%724-1230$699$19,609,9464Relativity Media
7Fading Gigolo$398,857-46%35616$1,120$2,681,3455Millennium Entertainment
8Bears$375,653-64%580-663$648$16,839,7225Disneynature
9Draft Day$369,998-56%495-325$747$28,393,6176Lionsgate / Summit
10The Railway Man$305,568-30%1832$1,670$2,749,9466Weinstein Company
11Mr. Peabody & Sherman$304,7541%319-38$955$109,303,05411Fox / DreamWorks Animation
12Transcendence$279,951-21%315-200$889$22,635,8405Warner Bros.
13Non-Stop (2014)$268,295-18%220-16$1,220$91,439,40012Universal
14Noah$211,230-58%286-191$739$100,262,3518Paramount
15Locke$204,922-8%12148$1,694$820,0474A24
16The Lunchbox$162,421-33%130-23$1,249$3,681,95312Sony Pictures Classics
17300: Rise of an Empire$162,271105%155-36$1,047$106,488,12811Warner Bros.
18The Quiet Ones$161,124-78%341-792$473$8,357,4634Lionsgate
19Need For Speed$124,2237%160-36$776$43,369,17910Disney / DreamWorks
20Muppets Most Wanted$104,091-41%195-90$534$50,154,1799Disney
21A Haunted House 2$92,425-73%124-402$745$17,059,6495Open Road
22Oculus$81,161-68%140-270$580$27,431,0316Relativity Media
23Frozen (2013)$43,107-30%112-30$385$400,523,07926Disney

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Chef$708,690246%7266$9,843$991,5622Open Road
2Fed Up$184,00746%5537$3,346$369,2082RADiUS-TWC
3Island of Lemurs: Madagascar$142,8029%371$3,860$1,833,4177Warner Bros. / IMAX
4Ida (2014)$127,06749%2114$6,051$346,5123Music Box Films
5Only Lovers Left Alive$122,498-31%953$1,289$1,288,5366Sony Pictures Classics
6Palo Alto$106,19467%3632$2,950$199,3592Tribeca Film
7RoboCop (2014)$101,754-22%81-65$1,256$58,607,00714Sony / Columbia
8Under the Skin (2014)$77,587-39%56-37$1,385$2,224,8257A24
9God's Pocket$75,558252%8077$944$104,4012IFC Films
10Journey to the South Pacific$72,6552%150$4,844$2,696,69025IMAX / MacGillivray Freeman
11The German Doctor$63,1920%394$1,620$275,5534IDP / Samuel Goldwyn
12Finding Vivian Maier$63,005-45%64-33$984$1,240,1468IFC Films
13Hubble 3D$57,10220%16-3$3,569$44,130,086218Warner Bros. / IMAX
14The Monuments Men$53,495-31%94-28$569$78,031,62015Sony / Columbia
15The Immigrant$44,064--3--$14,688$44,0641Weinstein Company
162 States$35,949-61%32-27$1,123$2,221,6765UTV Motion Pictures
17Jerusalem 3D$34,438-30%14-6$2,460$4,139,61335National Geographic
18Le Week-End$34,143-40%40-25$854$2,155,85710Music Box Films
19The Double (2014)$29,690103%1210$2,474$53,3442Magnolia Pictures
20Chinese Puzzle$23,544--2--$11,772$23,5441Cohen Media Group
21The Hornet's Nest$23,039-13%1713$1,355$53,5262Freestyle Releasing
22Bad Words$21,032147%8354$253$7,764,02710Focus
23Particle Fever$18,841--11--$1,713$829,58411Abramorama / Bond 360
24The Galapagos Affair: Satan Came to Eden$15,046-24%153$1,003$205,4687Zeitgeist Films
25Jodorowsky's Dune$10,662-68%1410$762$556,8839Sony Pictures Classics
26Blue Ruin$9,240-80%24-37$385$239,0564RADiUS-TWC
27Under the Sea 3D$7,94441%7-6$1,135$33,952,720275Warner Bros. / IMAX
28Son of God$7,843-61%46-22$171$59,681,11712Fox
29To the Arctic 3D$7,516174%50$1,503$14,048,157109Warner Bros. / IMAX
30Godzilla: The Japanese Original$7,444-75%8-11$931$117,8825Rialto Pictures
31The Raid 2$6,850-51%11-11$623$2,602,1228Sony Pictures Classics
32Nymphomaniac: Volume I$6,8039%7-6$972$763,0869Magnolia Pictures
33Ai Weiwei The Fake Case$5,066--1--$5,066$5,0661International Film Circuit
34Half of a Yellow Sun$4,843--1--$4,843$4,8431Monterey Media
35The Wind Rises$4,830-13%132$372$5,201,87913Disney
36Young and Beautiful$4,684-38%3-4$1,561$31,7454IFC Films
37Redwood Highway$4,515-33%3-1$1,505$17,6746Monterey Media
38Rob the Mob$4,466-6%60$744$206,9099Millennium Entertainment
39Dancing in Jaffa$4,348-46%8-5$544$134,4846IFC Films
40For No Good Reason$4,27515%7-1$611$28,2644Sony Pictures Classics
41Tim's Vermeer$4,056-8%7-1$579$1,662,56616Sony Pictures Classics
42Philomena$3,716-25%9-4$413$37,707,71926Weinstein Company
43Born to Be Wild 3D$3,21814%104$322$23,318,874163Warner Bros. / IMAX
44Alan Partridge$2,64069%4-3$660$152,2117Magnolia Pictures
45Next Year Jerusalem$2,590--1--$2,590$2,5901First Run Features
4650 to 1$2,530-73%6-5$422$685,7319Ten Furlongs
47Tasting Menu$2,482696%43$621$12,7385Magnolia Pictures
48Joe (2014)$2,334-78%10-13$233$371,8976Roadside Attractions
49Horses of God$2,251--1--$2,251$3,7791Kino Lorber
50Nymphomaniac: Volume II$1,980-67%6-7$330$314,9197Magnolia Pictures
51The Pleasures of Being Out of Step$1,846--1--$1,846$1,8461First Run Features
52Bicycling with Molière$1,823-60%4-1$456$32,9274Strand Releasing
53Hateship Loveship$1,783-51%3-5$594$50,5736IFC Films
54Manakamana$1,48750%10$1,487$14,8675Cinema Guild
55Stage Fright (2014)$1,455-59%10-1$146$6,0212Magnolia / Magnet
56For a Woman$1,4040%42$351$13,9193Film Movement
57Queen Margot (2014 re-issue)$1,190-76%10$1,190$11,2782Cohen Media Group
58That Demon Within$1,156-31%1-1$1,156$169,5965China Lion Film
59Ilo Ilo$1,060-56%31$353$37,6907Film Movement
60The Protector 2$99865%10$998$2,3173Magnolia / Magnet
61The Jewish Cardinal$860-60%30$287$127,35619Film Movement
62The Unknown Known$6594%3-3$220$266,8707RADiUS-TWC
63A People Uncounted$390--1--$390$3901First Run Features
64The Missing Picture$3326%21$166$49,7689Strand Releasing
6520 Feet from Stardom$220-12%10$220$4,945,35949RADiUS-TWC
66In Bloom$128-69%1-1$128$51,21419Big World Pictures
67No God, No Master$79-88%1-3$79$6,7388Monterey Media