Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, May. 30 - Sun, Jun. 1

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Maleficent$69,431,298--3,948--$17,586$69,431,2981Disney
2X-Men: Days of Future Past$32,551,098-64%4,0015$8,136$162,020,2012Fox
3A Million Ways to Die in the West$16,797,385--3,158--$5,319$16,797,3851Universal
4Godzilla (2014)$12,008,129-61%3,501-451$3,430$174,439,6863Warner Bros.
5Blended$8,144,303-43%3,5550$2,291$29,350,8392Warner Bros.
6Neighbors (2014)$8,080,645-42%2,939-327$2,749$128,966,3654Universal
7The Amazing Spider-Man 2$3,778,605-52%2,152-1008$1,756$192,735,9025Sony / Columbia
8Million Dollar Arm$3,588,444-49%2,329-690$1,541$27,985,0533Disney
9The Other Woman (2014)$1,388,886-63%1,114-1040$1,247$81,076,0346Fox

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Chef$1,911,548-16%624126$3,063$6,826,4304Open Road
2Belle$1,258,965-24%52572$2,398$6,188,8985Fox Searchlight
3Rio 2$1,116,233-55%983-718$1,136$124,320,7378Fox
4Heaven is for Real$800,872-61%722-998$1,109$88,013,3477Sony / TriStar
5Captain America: The Winter Soldier$627,266-64%539-834$1,164$255,176,5509Disney
6The Grand Budapest Hotel$374,752-43%249-111$1,505$57,338,77113Fox Searchlight
7Divergent$327,133-53%373-271$877$148,640,55511Lionsgate / Summit
8The Immigrant$311,769-30%1503$2,078$1,085,3403Weinstein Company
9Moms' Night Out$293,047-62%383-478$765$9,590,2234Sony / TriStar
10The LEGO Movie$276,486-32%302-21$916$255,436,99717Warner Bros.
11The Railway Man$217,942-61%496-104$439$4,049,4718Weinstein Company
12Mr. Peabody & Sherman$199,327-30%254-32$785$110,049,68213Fox / DreamWorks Animation
13Fed Up$163,917-33%1042$1,576$1,025,2464RADiUS-TWC
14Noah$150,783-31%182-37$828$100,869,01310Paramount
15Muppets Most Wanted$134,741-31%233-36$578$50,646,20611Disney
16God's Not Dead$118,677-50%155-90$766$59,797,17611Freestyle / Pure Flix
17Legends of Oz: Dorothy's Return$97,148-78%180-494$540$8,157,2924Clarius Entertainment
18Kochadaiiyaan - The Legend$89,042-85%1610$553$817,1922Eros International
19Draft Day$85,01210%17328$491$28,698,3588Lionsgate / Summit
20Bears$84,868-38%110-104$772$17,411,7087Disneynature
21Transcendence$48,178-49%128-74$376$22,930,4887Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Grand Seduction$323,743--94--$3,444$323,7431eOne Films US
2Ida (2014)$237,45316%5824$4,094$958,2285Music Box Films
3Fading Gigolo$136,596-51%92-94$1,485$3,399,5357Millennium Entertainment
4Cold in July$115,813187%7064$1,654$175,0402IFC Films
5Island of Lemurs: Madagascar$115,293-23%390$2,956$2,393,2839Warner Bros. / IMAX
6Palo Alto$89,310-7%5715$1,567$510,8864Tribeca Film
7Words and Pictures$78,200-11%133$6,015$217,6792Roadside Attractions
8Chinese Puzzle$64,52452%2919$2,225$169,0683Cohen Media Group
9Locke$62,031-48%69-42$899$1,166,7976A24
10Journey to the South Pacific$56,040-22%16-2$3,503$2,983,79827IMAX / MacGillivray Freeman
11The Lunchbox$55,420-43%54-14$1,026$3,972,11814Sony Pictures Classics
12The Hornet's Nest$50,641-39%42-15$1,206$255,8284Freestyle Releasing
13Only Lovers Left Alive$48,566-40%52-18$934$1,556,7938Sony Pictures Classics
14A Haunted House 2$48,496-35%74-14$655$17,263,7677Open Road
15Hubble 3D$45,404-32%222$2,064$44,387,401220Warner Bros. / IMAX
16Oculus$38,558-34%83-22$465$27,603,0308Relativity Media
17Jerusalem 3D$35,676-24%15-6$2,378$4,315,42237National Geographic
18Need For Speed$31,104-24%74-15$420$43,496,67212Disney / DreamWorks
19The Dance of Reality$30,17622%86$3,772$76,0442ABKCO Films
20Under the Skin (2014)$28,784-44%28-4$1,028$2,395,3569A24
21The Quiet Ones$27,135-30%72-20$377$8,496,1126Lionsgate
22Frozen (2013)$22,921-34%57-16$402$400,617,40928Disney
23Night Moves$21,488--2--$10,744$21,4881Cinedigm
24Brick Mansions$20,834-87%45-123$463$20,031,3746Relativity Media
25Finding Vivian Maier$18,403-35%29-11$635$1,362,27710IFC Films
26The German Doctor$18,240-46%17-6$1,073$378,2466IDP / Samuel Goldwyn
27We Are the Best!$17,664--3--$5,888$17,6641Magnolia Pictures
28Korengal$14,630--1--$14,630$14,6301Saboteur Media
29Elena (2014)$10,341--1--$10,341$10,3411Variance Films
30Redwood Highway$9,128-39%7-1$1,304$60,0348Monterey Media
31Jodorowsky's Dune$8,877-24%14-3$634$596,77011Sony Pictures Classics
32Heropanti$8,454-74%11-5$769$57,1502UTV Motion Pictures
33Gore Vidal: The United States of Amnesia$8,309-40%20$4,155$32,0462IFC Films
34Filth$7,526--3--$2,509$7,5261Magnolia / Magnet
35Under the Sea 3D$6,73347%123$561$33,983,419277Warner Bros. / IMAX
36The Double (2014)$6,205-74%14-2$443$117,7494Magnolia Pictures
37Particle Fever$5,446-22%41$1,362$854,15713Abramorama / Bond 360
3850 to 1$4,460-70%5-5$892$714,55711Ten Furlongs
39Son of God$4,32615%210$206$59,696,17614Fox
40Lucky Them$3,728--1--$3,728$3,7281IFC Films
41Nymphomaniac: Volume I$3,718-24%2-3$1,859$778,83511Magnolia Pictures
42For No Good Reason$3,56269%73$509$39,5606Sony Pictures Classics
43Le Week-End$3,405-74%9-12$378$2,198,82512Music Box Films
44Born to Be Wild 3D$3,24651%153$216$23,342,561165Warner Bros. / IMAX
45The Galapagos Affair: Satan Came to Eden$3,246-60%5-6$649$226,4129Zeitgeist Films
46Half of a Yellow Sun$3,198-67%60$533$22,9853Monterey Media
47To the Arctic 3D$2,352-52%61$392$14,070,653111Warner Bros. / IMAX
48Young and Beautiful$2,309-63%6-2$385$48,0226IFC Films
49Sweet Dreams (2013)$2,193585%30$731$56,58031International Film Circuit
50Nymphomaniac: Volume II$2,113-4%3-3$704$322,5929Magnolia Pictures
51Next Year Jerusalem$2,067147%21$1,034$6,9313First Run Features
52Godzilla: The Japanese Original$1,962-71%40$491$134,1207Rialto Pictures
53Blue Ruin$1,93673%61$323$250,0146RADiUS-TWC
54Alphaville (2014 re-issue)$1,779--2--$890$46,58517Rialto Pictures
55Half the Road$1,709--1--$1,709$4,6327First Run Features
56Before You Know It$1,591--1--$1,591$1,5911Untitled Films
57Bicycling with Molière$1,315-28%20$658$37,8616Strand Releasing
58For a Woman$1,298110%10$1,298$17,0305Film Movement
59Just a Sigh$1,226--3--$409$66,97011Distrib Films
60Ai Weiwei The Fake Case$1,015-78%4-1$254$21,2903International Film Circuit
61The Retrieval$947--2--$474$48,82812Variance Films
62Manakamana$855--2--$428$19,9877Cinema Guild
63That Demon Within$76421%10$764$172,0107China Lion Film
64Deep Sea 3D$588-15%2-1$294$46,049,670431Warner Bros. / IMAX
65The Jewish Cardinal$502-46%20$251$129,40721Film Movement
66Je T'aime Je T'aime (2014 re-issue)$367-57%10$367$57,73616Film Desk / Bleeding Light Film
67The Raid 2$356-84%2-4$178$2,611,78910Sony Pictures Classics
68Tasting Menu$204-60%10$204$15,6247Magnolia Pictures
69The Unknown Known$177-85%1-4$177$269,1519RADiUS-TWC
70Stage Fright (2014)$133-56%10$133$7,0784Magnolia / Magnet
7120 Feet from Stardom$125-62%1-1$125$4,945,91051RADiUS-TWC