Grosses

'Lucy' Breaks Out with $44.0M; 'Hercules' Stronger than Expected with $29.0MJuly 27, 2014 08:54 AM

by Daniel Garris

Universal's Lucy exceeded expectations this weekend with a strong estimated first place start of $44.0 million. The modestly budgeted sci-fi action film starring Scarlett Johansson was no doubt helped out greatly by Johansson's rising drawing power on the heels of Captain America: The Winter Soldier earlier this year. In addition to Johansson's presence, Lucy was also likely helped out by being a non-sequel in a summer full of sequels, by the relatively soft overall box office thus far in July and by moviegoers potentially rushing out to see the film before Disney's Guardians of the Galaxy arrives in theatres this coming Friday. Lucy debuted 22 percent stronger than the $36.01 million debut of Salt back in July of 2010.

Lucy debuted with $17.1 million on Friday (which included an estimated $2.75 million from evening shows on Thursday), decreased 12 percent on Saturday to take in $15.0 million and is estimated to fall 21 percent on Sunday to gross $11.9 million. That places the film's estimated opening weekend to Friday ratio at 2.57 to 1. The audience breakdown for Lucy was evenly split between genders and skewed towards moviegoers 25 years and older (65 percent). One potentially troubling sign for Lucy going forward is that the film received a disappointing C+ rating on CinemaScore. With that said, holding power won't be as important for the film going forward after such a strong opening weekend performance.

Hercules also exceeded expectations this weekend with a respectable estimated second place take of $29.0 million. The Dwayne Johnson led 3D action-adventure film from Paramount and MGM had been expected to open in the range of $20 million to $25 million. In addition to Johnson's presence, Hercules was likely also aided by serving as a PG-13 alternative to the R rated Lucy and by the mentioned relatively soft overall box office thus far in July. Hercules opened 13 percent below the $33.46 million start of 2012's Wrath of the Titans.

Hercules grossed $11.08 million on Friday (which included an estimated $2.1 million from evening shows on Thursday), fell 8 percent on Saturday to take in $10.24 million and is estimated to fall 25 percent on Sunday to gross $7.68 million. That places the film's estimated opening weekend to Friday ratio at 2.62 to 1. The film received a solid B+ rating on CinemaScore. But much like Lucy, Hercules could potentially experience a sharp decline next weekend when the highly anticipated Guardians of the Galaxy arrives in the marketplace.

Hercules grossed an estimated $4.0 million from IMAX locations, which represented 13.8 percent of the film's overall gross this weekend.

With the stronger than expected debuts of Lucy and Hercules, Fox's Dawn of the Planet of the Apes took a sharper than expected fall this weekend with an estimated third place take of $16.40 million. The critically acclaimed 3D sci-fi action sequel was down 55 percent from last weekend. Despite this weekend's hold, Dawn of the Planet of the Apes continues to exceed expectations with a 17-day gross of $172.09 million. That places the film an impressive 29 percent ahead of the $133.58 million 17-day take of 2011's Rise of the Planet of the Apes (which fell 42 percent in its third weekend to gross $16.12 million).

Universal's The Purge: Anarchy fell a sharp 67 percent in its second weekend to land in fourth with an estimated $9.9 million. On the positive side of things, the horror sequel held up better in its second weekend than last year's The Purge did when it declined a harsh 76 percent in its second weekend to gross $8.32 million. With a healthy ten-day take of $51.28 million, The Purge: Anarchy is now running just 1 percent behind the $51.96 million ten-day take of The Purge.

Planes: Fire and Rescue rounded out the weekend's top five with an estimated $9.3 million. The modestly budgeted computer animated sequel from Disney was down a significant 47 percent from last weekend. Planes: Fire and Rescue has grossed $35.12 million in ten days. That places the film 22.5 percent behind the $45.34 million ten-day take of last year's Planes (which fell 40 percent in its second weekend to gross $13.39 million).

And So It Goes debuted in eighth place with an estimated $4.55 million. The Clarius Entertainment release starring Michael Douglas and Diane Keaton opened in line with its modest pre-release expectations. The opening weekend figure for And So It Goes was in the same ballpark as the $3.75 million debut of Clarius' Legends of Oz: Dorothy's Return back in May. And So It Goes took in $1.36 million on Friday, increased 39 percent on Saturday to take in $1.89 million and is estimated to decline 31 percent on Sunday to gross $1.30 million. That gives the film an estimated opening weekend to Friday ratio of 3.34 to 1. And So It Goes received a B+ rating on CinemaScore.

On the limited front, Roadside's A Most Wanted Man debuted in tenth place with an estimated $2.72 million. The critically acclaimed thriller starring the late Philip Seymour Hoffman earned a healthy per-location average of $7,527 from 361 locations for the frame.

Open Road's The Fluffy Movie was off to a lackluster start with an estimated $1.31 million from 432 locations. That gave the comedy concert film starring Gabriel Iglesias a modest per-location average of $3,042 for the frame.

Weekend Actuals (Domestic) Fri, Jun. 6 - Sun, Jun. 8

Wide (1000+)

#TitleweekendLocationsAvg.TotalWks.Dist.
1The Fault in Our Stars$48,002,523--3,173--$15,128$48,002,5231Fox
2Maleficent$34,328,264-51%3,9480$8,695$128,175,2322Disney
3Edge of Tomorrow$28,760,246--3,490--$8,241$28,760,2461Warner Bros.
4X-Men: Days of Future Past$15,154,814-53%3,639-362$4,165$189,556,0803Fox
5A Million Ways to Die in the West$7,348,495-56%3,1602$2,325$30,338,4652Universal
6Godzilla (2014)$6,121,179-49%3,110-391$1,968$185,214,1854Warner Bros.
7Neighbors (2014)$5,325,155-34%2,674-265$1,991$137,925,6505Universal
8Blended$4,122,403-49%2,928-627$1,408$36,581,3473Warner Bros.
9Chef$2,621,82937%1,298674$2,020$10,383,5245Open Road
10Million Dollar Arm$2,025,950-44%1,643-686$1,233$31,550,9804Disney
11The Amazing Spider-Man 2$1,961,843-48%1,481-671$1,325$196,350,2396Sony / Columbia

Limited (100 — 999)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Belle$778,232-38%476-49$1,635$7,592,4996Fox Searchlight
2Rio 2$772,827-31%702-281$1,101$125,682,3929Fox
3The Other Woman (2014)$496,111-64%489-625$1,015$82,221,9307Fox
4Captain America: The Winter Soldier$416,892-34%317-222$1,315$255,863,99610Disney
5Heaven is for Real$394,878-51%446-276$885$88,807,5238Sony / TriStar
6Holiday (2014)$394,715--144--$2,741$394,7971Reliance Entertainment
7The LEGO Movie$288,0524%274-28$1,051$255,878,39218Warner Bros.
8The Grand Seduction$285,187-12%10713$2,665$822,8012eOne Films US
9Divergent$251,735-23%298-75$845$149,063,25912Lionsgate / Summit
10The Grand Budapest Hotel$243,079-35%185-64$1,314$57,777,52214Fox Searchlight
11The Immigrant$192,230-38%145-5$1,326$1,421,8594Weinstein Company
12Mr. Peabody & Sherman$178,143-11%224-30$795$110,340,22414Fox / DreamWorks Animation
13God's Not Dead$172,28045%20045$861$60,044,96012Freestyle / Pure Flix
14Moms' Night Out$156,759-47%292-91$537$9,915,4055Sony / TriStar
15Muppets Most Wanted$99,874-26%197-36$507$50,825,81212Disney
16Noah$93,834-38%136-46$690$101,044,09211Paramount
17The Railway Man$54,091-75%177-319$306$4,232,8989Weinstein Company
18Draft Day$42,844-50%113-60$379$28,786,1439Lionsgate / Summit
19Transcendence$24,963-48%105-23$238$22,982,0578Warner Bros.

Platform (1 — 99)

#TitleweekendLocationsAvg.TotalWks.Dist.
1Words and Pictures$282,648261%9885$2,884$536,7123Roadside Attractions
2Ida (2014)$225,130-5%8729$2,588$1,284,7146Music Box Films
3Island of Lemurs: Madagascar$114,658-1%390$2,940$2,650,46610Warner Bros. / IMAX
4Fed Up$90,354-45%88-16$1,027$1,215,7345RADiUS-TWC
5Obvious Child$77,315--3--$25,772$77,3151A24
6Brick Mansions$77,040270%9954$778$20,120,0297Relativity Media
7Cold in July$67,927-41%733$931$292,9863IFC Films
8Fading Gigolo$59,918-56%54-38$1,110$3,523,5908Millennium Entertainment
9Hubble 3D$48,8198%21-1$2,325$44,493,074221Warner Bros. / IMAX
10Night Moves$48,655126%3129$1,570$79,4412Cinedigm
11Palo Alto$47,282-47%54-3$876$612,5485Tribeca Film
12Journey to the South Pacific$45,611-19%193$2,401$3,069,06728IMAX / MacGillivray Freeman
13The Lunchbox$41,352-25%46-8$899$4,041,38015Sony Pictures Classics
14Legends of Oz: Dorothy's Return$36,973-62%84-96$440$8,279,2355Clarius Entertainment
15Bears$33,845-60%75-35$451$17,492,4708Disneynature
16Chinese Puzzle$31,136-52%27-2$1,153$229,6084Cohen Media Group
17Filmistaan$31,113--24--$1,296$31,1131UTV Motion Pictures
18Locke$26,928-57%44-25$612$1,225,9487A24
19Frozen (2013)$26,90217%43-14$626$400,654,22729Disney
20Need For Speed$26,741-14%58-16$461$43,537,78813Disney / DreamWorks
21A Haunted House 2$25,946-46%44-30$590$17,314,4848Open Road
22Only Lovers Left Alive$25,332-48%30-22$844$1,622,8079Sony Pictures Classics
23We Are the Best!$23,58634%129$1,966$52,5782Magnolia Pictures
24Jerusalem 3D$23,264-35%216$1,108$4,374,35738National Geographic
25Supermensch: The Legend of Shep Gordon$23,017--4--$5,754$23,0171RADiUS-TWC
26Oculus$22,645-41%47-36$482$27,647,8099Relativity Media
27Under the Skin (2014)$22,092-23%280$789$2,440,78110A24
28Gore Vidal: The United States of Amnesia$16,01193%86$2,001$55,7593IFC Films
29The German Doctor$14,210-22%12-5$1,184$401,0407IDP / Samuel Goldwyn
30Finding Vivian Maier$13,707-26%21-8$653$1,393,07511IFC Films
31The Hornet's Nest$12,363-76%16-26$773$288,2145Freestyle Releasing
32Redwood Highway$9,9909%169$624$76,5599Monterey Media
33Rigor Mortis$7,865--10--$787$7,8651Well Go USA
34Jodorowsky's Dune$6,662-25%162$416$611,79612Sony Pictures Classics
35The Raid 2$6,5311735%3836$172$2,618,87011Sony Pictures Classics
36To the Arctic 3D$6,445174%4-2$1,611$14,082,528112Warner Bros. / IMAX
37The Double (2014)$6,2581%11-3$569$128,0035Magnolia Pictures
38For No Good Reason$5,98668%2114$285$47,6137Sony Pictures Classics
39Under the Sea 3D$5,809-14%164$363$34,017,102278Warner Bros. / IMAX
40Filth$5,545-26%52$1,109$17,5742Magnolia / Magnet
41The Galapagos Affair: Satan Came to Eden$5,23561%3-2$1,745$233,51110Zeitgeist Films
42For a Woman$4,964282%43$1,241$22,8006Film Movement
43Big Men$4,862--1--$4,862$48,57313Abramorama
44Bicycling with Molière$4,259224%53$852$43,1527Strand Releasing
45Ai Weiwei The Fake Case$3,555250%84$444$26,1404International Film Circuit
46Godzilla: The Japanese Original$2,67937%2-2$1,340$138,4998Rialto Pictures
47Lucky Them$2,630-29%21$1,315$7,9642IFC Films
48Blue Ruin$2,49529%3-3$832$253,8057RADiUS-TWC
49Deep Sea 3D$2,388306%64$398$46,059,339432Warner Bros. / IMAX
50Nymphomaniac: Volume I$2,309-38%42$577$782,87412Magnolia Pictures
512 Autumns, 3 Winters$2,163--1--$2,163$2,1631Film Movement
52Born to Be Wild 3D$1,856-43%150$124$23,383,604166Warner Bros. / IMAX
53Le Week-End$1,829-46%8-1$229$2,205,74713Music Box Films
54Particle Fever$1,270-77%3-1$423$859,89714Abramorama / Bond 360
55The Unknown Known$1,269617%32$423$271,17510RADiUS-TWC
56Nymphomaniac: Volume II$1,052-50%30$351$325,64910Magnolia Pictures
57Tasting Menu$802293%21$401$16,6778Magnolia Pictures
58Just a Sigh$666-46%1-2$666$68,29212Distrib Films
59The Sacrament$583--1--$583$5831Magnolia / Magnet
60Manakamana$357-58%1-1$357$21,9338Cinema Guild
6120 Feet from Stardom$250100%10$250$4,946,16052RADiUS-TWC
62Sweet Dreams (2013)$244-89%2-1$122$58,34432International Film Circuit
63Ilo Ilo$227--1--$227$40,86910Film Movement
64Heropanti$211-98%3-8$70$62,1573UTV Motion Pictures
65The Jewish Cardinal$200-60%20$100$129,68522Film Movement
66Half of a Yellow Sun$200-94%2-4$100$25,6664Monterey Media
67Next Year Jerusalem$150-93%1-1$150$7,9854First Run Features